1. DO:
- Use Brand Specific tags (ex: #Querencia #CaboCollegiate)
- Use Relevant Keyword Headings (ex: #golf)
- Use 5-7 hastags per photo (Max 10)
- Use Industry related hashtags (ex: #USAmateur )
- Keep audience in mind (What are they looking for)
- Link all social media platforms
DON’T:
- Use irrelevant tags (use hashtags to represent your post)
- Use 20+ hashtags
- Hijack popular tags that are not related (#QCC Queen City Classic)
- Use the same hashtag idea multiple times
(ex: #golf #golftime #golfing)
- Forget to tag people, products and events
#Querencia #CaboCollegiate #collegegolf
#amateurs #FutureOfGolf #golf #birdie #par
#green #PlayerPickSunday #GolfLife #golfswing
#holeinone #shortgame
#Querencia #CaboCollegiate #FeatureFriday
#collegegolf #golfball #sponsor #amateurs
#GolfLife #golf #(EventName) #QCommunity
Example:
Our #PlayerPickSunday goes to @JohnDoe for his amazing
#birdie on the 9th hole. #Querencia #CaboCollegiate #collegegolf
#FutureOfGolf #shortgame
Example:
#Querencia wants to thank @Regions on #FeatureFriday for
sponsoring #CaboCollegiate. Pick up your free #golfball at the
Regions Tent. #collegegolf #sponsor #GolfLife #Qcommunity
HASHTAG STRATEGY & WORDBANK:
PLAYERS/COACHES (CHOOSE 5-7)
SPONSORS (CHOOSE 5-7)

2. #Querencia #CaboCollegiate #collegegolf
#GolfLife #golfswing #golfclub #TheProShop
#(ProductName) #golfball #QCommunity #QTips
#Querencia #CaboCollegiate #collegegolf
#amateurs #GolfLife #(EventName) #round
#(TeamName) #Q(Location)
#Querencia #CaboCollegiate #FazioGolf
#TheClub #QCommunity #Q(Location)
#(EventName) Link to website when appropriate
@CaboCollegiate #QRewards
Example:
One of #Querencia ‘s favorite caddies @JohnDoe recommends
trying out @NikeGolf ‘s new #golfclub #VaporSpeedDriver. It has
helped him hit longer and higher shots. Head over to #TheProShop
to try it out today! #CaboCollegiate #QCommunity #QTips #GolfLife
Example:
#Querencia #CaboCollegiate championship #round is about to start.
Head over to #QDrivingRange to see #LSU and #Baylor tee off.
#collegegolf #amateurs
Example:
Get involved with our #QCommunity to see deals at all of the
restaurants at #Querencia. Show us you have followed us on Twitter
and Instagram @CaboCollegiate and recieve 10% off your meal.
#QRewards #CaboCollegiate
HASHTAG STRATEGY & WORDBANK CONTINUED:
NEW PRODUCTS/STAFF (CHOOSE 5-7)
EVENTS (CHOOSE 5-7)
PROMOTIONAL (CHOOSE 5-7)

3. MARKETING STRATEGY:
CONTESTS
VIDEOS
BUILD LINKS:
KEEP TRACK:
#Querencia #CaboCollegiate #collegegolf #GolfLife
#golfswing #(Name)QContest #QCommunity
#Querencia #CaboCollegiate #collegegolf #GolfLife
#QCommunity #QTips #QHowTo
Now that you have a solid instagram strategy, it is incredibly important to continue to build
links between your social media platforms. Use Twitter to promote what is happening on
your instagram. The more people, products and events you consistently link to the more
traffic your account will get.
Want to see how your account is doing? Use Iconosquare.com to help run campaigns
and check out your metrics. Don’t forget to continue to reach out to new followers and
provide new content regularly.
Show us your best golf swing video and you could win a new driver
courtesy of @NikeGolf . Just tag @CaboCollegiate and include
#BestSwingQContest on your instagram post or a chance to win.
Winner will be announced 9/1/15 on our Twitter page
@CaboCollegiate #Querencia #CaboCollegiate #QCommunity
#GolfLife
You won’t believe how simple this is. Here’s a #QHowTo on
keeping your clubs clean and looking brand new. #Querencia
#CaboCollegiate #collegegolf #QCommunity
Use contests to generate interest. Offer prizes as an insentives for people to follow
and get involved with Querencia Cabo Collegiate
Use relevant videos to increase traffic to your Instagram. Include exclusive HowTo
videos to generate interest. Use this for short 15 second interviews to get people
involved. Showcase your amazing golf facilities and staff. The more people you
include, the more people will want to be involved.
YOU
COULD
WIN!