Social Media Presentation from WVCA conference

1. #WVCA12

2. Social Media From
Walking to Running
Tommy Clifford
Carrie Keenan
Brenda leopold
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3. Session 1 Overview
Determine Social Media's Function for Org
Establish Metrics for Success
Recruit Volunteers
Promote Fundraising Events
New Communication Channels
Generate Website Traffic
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4. Session 1 Overview
Determine Tools
Blog
Facebook
Twitter
YouTube
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5. Session 1 Overview
Write Your Plan
Approved Content Ideas
Posting Frequency
Methods of Listening
Structure for Responding
Strategies for Audience Growth
Address Privacy & Security
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6. Identified a Community
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7. Who Owns This?
One Person Held Accountable
Fully Trained in Goals of Org
Must be Fully Committed
Role Must NOT be an
afterthought
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8. Who Owns This?
Know Your Community
Social Media Offline Events
Hashtags
Online Chats
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9. Build a Social
Media Calendar
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10. What Channel?
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11. How Often?
Twitter
Facebook
Blog
YouTube
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12. Where to Find
Content?
RSS Feeds
Organic Posts
Events
Fund Raisers
Member Stories
Achievements
Share Others
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13. How To Post
Twitter 140 Characters
Facebook up to 400 ch.
Blog Posts unlimited
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14. Rinse and Repeat
Consistency
Quality
Community
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15. Questions?
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16. Thank You!
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