Social Media Baby Steps WVCA Presentation

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Presentation from the WVCA conference

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Social Media Baby Steps WVCA Presentation

  1. 1. #WVCA12
  2. 2. Social Media Baby Steps Tommy Clifford Carrie Keenan Brenda leopold #WVCA12
  3. 3. OverviewWhat Problem Is Social Solving? What Way is the Right Way? #WVCA12
  4. 4. Step OneGenerate Mission Statement Recruit Promote Generate NewEstablish Metrics For Success #WVCA12
  5. 5. Recruit Volunteers Build Your Base Communication #WVCA12
  6. 6. Promote Fundraising Events Schedule & Promote Eventbright Tool #WVCA12
  7. 7. New Communication ChannelsSocial ListeningCelebrate AchievementsCelebrate OrganizationPotential to Spread How Do You Currently Share? #WVCA12
  8. 8. Generate Website Traffic #WVCA12
  9. 9. Establish Metrics For Success New VolunteersDonations 7% 8% 10% 35% Website Hits 11% New What Goals 29% Members Will You Set? #WVCA12
  10. 10. Step Two - Tools #WVCA12
  11. 11. Blogging Your BEST First Step Because:It is FREE Easy ToIntegrate with Current WebPresence #WVCA12
  12. 12. FacebookPersonal?Group?Page? #WVCA12
  13. 13. Personal Brand?Cause Brand? Twitter #WVCA12
  14. 14. Personal Brand?Cause Brand?Whats The Difference? Twitter #WVCA12
  15. 15. YouTube Share Your Message All You Need is a Smartphone #WVCA12
  16. 16. YouTube Share Your Message All You Need is a Smartphone But what about LinkedIn??? #WVCA12
  17. 17. Step ThreeCreate a Social Media Plan Content Frequency Listening Response Community Privacy #WVCA12
  18. 18. Content FIND YOUR VOICE #WVCA12
  19. 19. The Tho ug h t Le ade r? Who Are You? n? Perso o" "G oT he The Communicator?T #WVCA12
  20. 20. FrequencyVaries by Channel 5/2/1Find Your Own Groove #WVCA12
  21. 21. Listening How Do You Know What Is Being Said? #WVCA12
  22. 22. Listening How Do You Know What Is Being Said? Twitter Search Google Alerts Listening Tools #WVCA12
  23. 23. Response You MUST RespondWho Will Be Responding?Not Responding is a NEGATIVE Response NEVER Remove a Negative Comment, UNLESS it Breaks Your TOS #WVCA12
  24. 24. How Will You Grow Your Community?Follow Back?Invite Comments?Promote Offline Newsletters Email Signature Website Literature Events Signage #WVCA12
  25. 25. Privacy and Security Terms of Service Know Your Audience Kids vs Over 18 Media Permissions #WVCA12
  26. 26. Build a Calendar #WVCA12
  27. 27. Questions? #WVCA12
  28. 28. Thank You! #WVCA12

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