Distribution and Marketing Plan Project

1. Distribution and Marketing Plan for MyFlix App
Wayward Productions
Carolina Morrone
Gina Rujano
Martina Mochkovsky
Anthony Zimmerman
Rome Elias
EBBS Project & Portfolio V
Full Sail University
10/9/2022

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I. Executive Summary
The aim of this report is to describe the entirety of the business MyFlix, including market
research, market analysis, budget, financials, and a detailed 12-month marketing plan
aiming to help the business expand in the industry.
MyFlix is a company focused on helping customers to find films in an easy-to-use mobile
application where all movie titles, summaries, ratings, and next shows on close-by theaters.
It offers very detailed information about movies and series, and suggestions based on
your previously seen movies. Thanks to advanced technology with location services, MyFlix
can suggest movie theater times, prices, and movies based on your location to get the best
deals.
Deep research of MyFlix’s target market was conducted in multiple ways and business
scenarios to evaluate the company's strengths and weaknesses, and to ascertain what
features and functionalities are needed and/or desirable.
The results indicate that the target market would be divided into two categories: B2B
(Business to Business), where we offer our product to big local corporations in Orlando,
Florida to promote their own services and add ours as a feature to their business structure
with a potential partnership, and B2B2C (Business to Business to Customer), due to the
usage of customers of the previously mentioned business and their needs when it comes to
app usage.

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II. Company Information
Wayward Productions
Wayward Productions is a multimedia production company that focuses on creating business and
marketing strategies to help our clients meet their needs and goals.
Leadership Team
Wayward Productions consists of a team holding a multitude of talents to bring the best to their
clients. Carolina Morrone oversees the administration and logistics operations department for
Wayward Productions based on her experience working in a managing position at a logistics
company in Brazil, and her knowledge of the Entertainment Business Bachler’s at Full Sail
University. Martina Mochkovsky oversees the marketing and sales department for Wayward
Productions based on experience in different marketing courses and two degrees, one for the
Fashion Business and one in Entertainment Business. Gina Rujano oversees the research and
development department for Wayward Productions based on experience with many opportunities
offered during her bachelor's degree in Entertainment Business. Anthony Zimmerman oversees
the human resources department for Wayward Productions based on experience with many
opportunities offered during her bachelor's degree in Entertainment Business. Rome Elias
oversees the finance department for Wayward Productions based on experience in many different
finance and accounting courses offered as her Entertainment Business bachelor's.
Company Ideals
Wayward Productions (WP) is a company focused on helping our clients find their place in the
market by showcasing their ideals and goals through their marketing and sales strategies.
Wayward Productions has as one of its goals making every client’s history on the market unique
to their branding and to their clients, and to show the world WP essence through the work with
each of these clients.
Projects
Wayward Productions aims to work with small companies that are just starting or startups to help
them find themselves in the market, and how they should market themselves to meet the image
they want to give to their potential customers. In the future, WP plans on opening offices in
different states in the U.S to help Entertainment from the whole country in branding themselves
accordingly. The expansion plans don’t stop in the U.S, the company also has plans, after being
established and solid in the U.S market, to open offices and go international.

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III. Project Information
Creators: Wayward Productions
Title: Marketing Strategies MyFlix
Media: Mobile Application
Genre: Entertainment, film, ratings, trailers, tickets.
Hooks
The encyclopedia of film.
Past, current, and future releases… All in one place.
Don’t waste your time finding the perfect movie, use MyFlix.
The great world of film is in your pocket.
MyFlix to find what to watch on…
Logline
Are you a movie enthusiast? There is no need to waste time guessing which movie is for you…
With MyFlix, you can see past, current and new releases, ratings, information, and more in one
click!
Premise
A mobile app made for movie fanatics and enthusiasts to find information, ratings, and more. We
help you avoid wasting time on finding the right movie for you and avoiding those who are not a
match. See past releases and new ones in one click with MyFlix.

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IV. Distribution & Marketing Goals
MyFlix is a tool that the market has yet to take advantage of. Movies are a waning medium and
finding information on new movies is left up to the budgets of films. MyFlix is a tool that allows
a person who does not stay up to date with releases to find out more about upcoming films. The
provided data will bring someone who never heard about the movie to watch it when it airs. The
main issue would be monetization. Adding a premium service or applying advertisements along
the app would solve this issue.
One major goal is to be profitable. As previously stated, the monetization of the app is the top
priority. Currently, the App serves as a database of movie descriptions and dates for upcoming
movies. It is novel but the same information is easily available after a google search. Wayward
Productions is working with a smaller company and with a small budget for this plan and must
stay on budget for both, the company and MyFlix benefits since both are smaller companies.
Growing the audience and creating a fanbase is essential for future marketing plans. The fanbase
cultivated now will act as marketing agents if they believe in the product. MyFlix was chosen
because of its potential as an app and because it cannot currently monetize its service. These two
factors are perfect because it allows Wayward Productions to be involved and grow along with
the app.
Introducing the app to the apple and amazon markets allows users from any mobile device to
have access. The apple app store will be the biggest market due to the sheer number of users. The
amazon store is significantly cheaper and offers apps to the android market.

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V. Target Markets
Primary Target Audience
18-28 years old, male, college student/recent graduate, $1,500 monthly income, Orlando, athlete,
goes to the gym often, and movie lover
Secondary Target Audience
45-56 years old, female, contractor, $76,000 yearly income, Orlando, mother of two children,
movie lover

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VI. Distribution - Year One:
Self-Distribution Plan
Brick and Mortar Outlets
Epic Theaters at Lee Vista would be an excellent place to go for the brick-and-mortar
distribution of the app. This famous movie theater chain is a to-go destination for movie lovers,
who have everything to love the app. The idea and benefit of this partnership to each company
are to attract more customers to the theaters through the app and get awareness of the app among
the theater’s customers. Customers that already know the app will be able to purchase tickets to
the movies through MyFlix with special offers, and customers that go to the theaters and still
don’t know MyFlix will be able to see it through the marketing actions (banners,
announcements…) done in the theater. For merchandise, there will be a partnership between
MyFlix and Epic Theaters to produce cups and popcorn bowls with the most successful movie in
the catalog at the time, and with both companies’ logos. If successful in the initial Orlando
location, they have twelve additional locations, including eleven more in Florida.
Aggregator
Though it is recognized that MyFlix will initially utilize Apple and Amazon Stores to distribute
the app online, the choice of these two aggregators was made strategically to the budget plan for
the app and to reach users from both Apple and Android. Amazon Store has no cost to publish
the app, and Apple Store has a publishing fee of $99. The same app can be published in all
stores; they don't reserve any exclusivity rights on the apps. Also, the app developer has the
autonomy of pricing however they wish; however, it is suggested that the pricing goes
accordingly with the marketing strategies created for MyFlix.
Project Website
For the app’s domain name, “myflixmovieapp.com,” is available. A picture of the ten most
popular movies currently playing in the theaters will be side by side and serve as the Home Page
background. The top of the page will include the following tabs: Home tab, Movies/TV Shows
tab, About Us tab, Purchase tab and Contact Us tab. The Home page would have the background
of the ten movies with the tabs above. Below the tabs would be a brief summary of how to find
your favorite movie with a link at the end of the summary that would take them to the
Movies/TV Show tab so the user can search for the movie. The About Us tab would have
information about the app developer and why the app was created. The Movie/TV Show tab will
allow viewers to watch the trailer, and clips from the movies, the ratings, the summary, the actors
on it, when it was launched, where to find that movie/tv show to watch, and more. The Purchase
tab would allow people to purchase tickets to watch the movie at the Epic Theaters and to
purchase the merchandise available at the theater. Then the Contact Us tab would have an email
where the visitors could contact the app’s business manager. Each tab would have a different
background based on what they represent. Google AdWords would also administer the website

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to be able to keep track of how many visitors visit our page as well as the different actions that
they do on our website.
Customer Relationship Management Systems
Many forms of CRMS could be implemented to ensure that the relationship between the
consumer and the distributor is good. One of the forms is by implementing Google AdWords in
the app and on the app’s website to analyze who and where the consumers are while also
exploring what they are doing. On the website, there will also be a contact page allowing the
consumers to send an email back to the developers for feedback.
Another form of CRMS that would be implemented would be by creating social media pages
with consistent updates of the movies and functionalities of the app where whoever follows or
likes the runners would have the opportunity to comment on our updates for feedback. They
would also be aware of any new partnerships or new merchandise available at the theaters since
it will be introduced on the social media pages if they follow or like the page. Social media sites
that would have the most effective for creating these pages would be Facebook, Instagram, and
Twitter. These accounts could be administered by the app's business manager or marketing team.
Each page would include a link that would lead the consumers back to the store (Apple/Amazon)
to download the app.
Data will be collected through the website and different social media platforms, and that’s where
the relationship between the customer and the app should also be formed. The website will be
interactive and with a chat place, where customers can feel like their opinion matters and that
they are part of the app. Suggestions and complains made in this chat place, or through different
social media platforms should be taken deeply into consideration.

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VII. Distribution - Year Two:
Finding a Large Distributor or Publisher
Regal Cinemas is an excellent choice for our plan to expand the ticket integration process. Regal
has over 500 movie theaters in 42 states. AMC is another excellent choice with over 1000
theaters in the US. If integration with major theaters is not an option, Fandango and
MovieTickets.com are the largest distributors of tickets and work with most major chain theaters
like AMC and Regal. Dealing with ticketing distributors will cut company profits more than if
the marketing team secures a deal with theaters but are more viable. The plan for theaters is to
use MyFlix proprietary Ticketing to get tickets to the user, but if there is a need to deal with
distributors, the team will integrate their store model into the MyFlix UI. These two routes offer
a huge potential revenue stream for MyFlix and take advantage of the ticket-selling market.
For connections, AMC has a few past Full sail students Like Anastacia Davis, who works as a
production assistant. Having an in at all is key to communication at larger companies. There is
no full sail connection for Regal cinemas, so the marketing team will have to reach out over
social media. Ken Thewes is the chief marketing officer, and he has a public twitter that the
marketing team can reach out to. There is not much information about the fandango and
MovieTickets.com team members, but attending events like Post/Production world in New York
or The Nab Show in New York would provide a chance to talk to someone from the company.

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VIII. Sales Projections
Price and Sales Projections (based on $1100 budget)
Price
Projected
Units
Projected
Net
Revenue
Retail (Epic Theaters)
Food and Drink Combo* $4.00 80 $320
Movie Tickets** $1.00 90 $90
Popcorn Bucket* $2.00 85 $170
Wholesale/Dealer Price
App Amazon Store Download $1.99 1200 $2,388
App Apple Store Download $1.99 1000 $1,891
Projected Total Net Sales
Revenue $4,859
*After 80/20 split with Epic Theaters
**After 95/5 split with Epic Theaters
Return on Investment (ROI)
An ROI of 342% based on a profit of $3,759 is projected by the end of the investment year.
The ROI could decrease as far as 252% based on profit of $2,767.4 on the lower end and
increase to ROI of 432% based on profit of $4,750.6 on the higher end.
This range was based on a plus/minus of 20% based on research into the prospective target
market.

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IX. Marketing
Marketing Tools
- Customer relationship management (CRM)
- Online Advertising
- Social Media
- Search Engine Optimization (SEO)
- Content Creation
- Ad design
- Video Marketing
- Email Marketing
- Project Management
- Collaboration
- Influencer Marketing
- Brand Reputation Management
Promotion
Wayward productions recommend that MyFlix collaborates with a local movie theater in the
Orlando area to start with a good brand reputation and expect more customers that are already
theater users.
With online advertising of the collaboration, content creation, influencer marketing, events,
social media marketing, and Email marketing so myflix can keep customers engaged and
incentivize them to attend the movie theater while using MyFlix more often.
To keep the customers after the big release for over a year without losing their interest, email
marketing, project management, and SEO will help keep them engaged and with promotions and
discounts, they will be more attracted to the theater and using MyFlix.
Pre-Release (November to February)
Strategy
- Collaboration
- Online Advertising
- SEO
- Social Media
- Influencer Marketing
- Brand Reputation Management
- Ad design
- Content Creation
- Video Marketing
Tactics
- November 1st
to November 10th
: find a local business (movie theater) that would
like to collaborate with MyFlix and create a contract where MyFlix takes a percentage of
the sales and takes over the marketing

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- November 10th
to November 21st
: Content creation for social media showing the
movie theater and its offerings. Influencer Marketing with influencers from Orlando:
Reach out to 10 Influencers in the Orlando Area and offer them 3 months of free tickets
in exchange for Content created by them organically.
- November 21st
to December 8th
: Set all content live in the theater's social media
and in MyFlix social media in a “Shared Post. Brand Reputation Management: Start
posting at the same time and with the same color palette as the theater, and have similar
social media branding so that MyFlix’s reputation is seen as better due to the similarities.
- December 9th
to December 30th
: Ad design: Hire a graphic design specialist to
announce the release of the collaboration between the app and the theater.
- December 25th
to January 3rd
; Hire an SEO specialist on Fiverr to optimize finding
MyFlix on all search engines.
- January 4th
to January 23rd
: Video Marketing: Create and upload videos with
trending sounds, trending topics, trending movies, how to use the app, and other original
ideas for TikTok and Instagram.
- January 23rd
to February 2nd
: Content creation for valentines day, Post the
mentioned above social media marketing (video marketing content)
Release (February)
Strategy
The strategy for the launch of the app is to appeal to the romantic feeling that is around in the
month of February. Not just focusing on the couples, but celebrating all kinds of love like
friends, families, relatives, self-love, etc. It doesn’t matter. The marketing team suggests that
Myflix just wants to make its customers feel welcome in the MyFlix community.
Tactics
Feb 1st
– Feb 8th
– Gift boxes are distributed to the platform ambassadors.
Feb 8th
– Feb 13th
- YouTube ads are going live on the platform promoting the QR code that is
going to lead the customers to the main page of the platform.
Feb 14th
- Feb 21st
- Distribution of collectible tickets for the purchase of a movie ticket, which is
going to have a QR Code that will lead to the app and the profile of the movie that they are going
to see at the Enzian Theater.
Feb 14th
– Feb 21st
– After the collectible tickets are over, the theater team starts giving MyFlix
flyers to the customers for the purchase of a ticket.
Feb 21st
– Feb 28th
– At Local Comic shops like Coliseum of Comics, for the purchase of any item
they will receive a flyer with the app logo and a QR code.
Post-Release (March through October)
Strategy
After the app is launched the strategy is to keep reminding the customers that they are
still there for them and that they are a reliable source to rate their favorite movies.
Tactics
Mar 1st
– Mar 30th
– Promote the app through the social media platforms like Instagram,
YouTube, and TikTok, with posts and videos.

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Apr 1st
– Send an app and email notification to the customers with a harmless joke, to make them
click the link. So, when they open the app or website, they see a flyer that says, “April Fools!”.
Apr 2nd
– Apr 30th
– Promote the app on social media platforms with ads, showing the trending
movie ratings of that month.
May 1st
– May 14th
–Promote the app by sowing posts on social media, of movie ratings that are
about mothers. To celebrate mothers around the United States of America.
May 15th
– May 25th
– Posts on social media of the ratings for the upcoming and trending movies
of the month.
May 26th
– May 31st
– Flyer distribution at the Enzian Theater in celebration of the Memorial Day
weekend.
Jun 18th
– In celebration of Father’s Day promote the movies that celebrate the Father’s love.
Jun 19th
– To celebrate Juneteenth show promotes movies in celebration of African Americans.
Jun 20th
– Jul 3rd
– Promote the trending movies on social media posts with a link leading to the
app.
Jul 4th
– In celebration of Independence Day, send an email or notification from the app to your
customers. About the movies that celebrate that holiday, then through the rest of the month, just
promote the trending movies on the app.
Aug 1st
– Aug 31st
- Promote the app by showing upcoming and trending films throughout the
social media platforms.
Sep 1st
– Sep 30th
– Promote the app with deals for new customers, and for current customers
show the deals when you refer the app to a friend.
Oct 1st
– Oct 31st
– Promote the app with Halloween and Fall theme posts. Also, do a section of a
Halloween collection for Horror film fans.

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X. Budget
Tactic Specifics Frequency (e.g.
daily, monthly,
quarterly)
Annual
Cost
Aggregator Fees Apple $99 Once $0
Graphic designer 3 Designs/$100 As ordered $300
Theater Partnership Partnership to sell tickets Quarterly $400
Content creators 40 tickets for creators Once $400
SEO specialist Fiver Monthly $20
Editor and talent Content for social campaign Weekly $300
Website
Development/Programming Already in place $0
Maintenance/Hosting GoDaddy website hosting.
$20/month
Monthly $240
TOTAL $1,660

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XI. Appendices
Amazon. (n.d.). Docs. Amazon. Retrieved October 8, 2022, from
https://developer.amazon.com/docs/app-submission/submitting-apps-to-amazon-
appstore.html
AMC Concession Prices. (2022, January 21). Movie Theater Prices. Retrieved October 15, 2022,
from https://movietheaterprices.com/amc-concession-prices/
Anthony Zimmerman – LinkedIn. (n.d.). Retrieved October 9, 2022, from
https://www.linkedin.com/in/anthony-zimmerman-881214208
Bowman, B. (2021, August 10). What’s the Cost Per Mobile App Install on Facebook and
Instagram? Consumer Acquisition by Brainlabs. Retrieved October 15, 2022,
from https://www.consumeracquisition.com/whats-cost-per-mobile-app-install-facebook-
instagram
Carol Morrone - LinkedIn. (n.d.). Retrieved October 9, 2022, from
https://www.linkedin.com/in/carolmorrone
Ching, C. (2019, November 12). How to submit your app to the App Store in 2019 (updated).
CodeWithChris. Retrieved October 8, 2022, from https://codewithchris.com/submit-your-
app-to-the-app-store/
Company Questionnaire, MyFlix:
https://drive.google.com/file/d/1M_2-Yec1F1jVWEwNvUV6mqFYrKXlyggU/view
Contributor, C. (2020, December 1). What Is a Secondary Target Audience? Small Business –
Chron.com. Retrieved October 8, 2022, from https://smallbusiness.chron.com/secondary-
target-audience-81046.html
Elias Rome -LinkedIn. (n.d.). Retrieved October 9, 2022, from https://sg.linkedin.com/in/elias-
rome
Gina Rujano - LinkedIn. (n.d.). Retrieved October 9, 2022, from
https://www.linkedin.com/in/ginarujano
GoDaddy Domain Availability Search. Domain names, websites, hosting & Online Marketing
Tools GoDaddy. (n.d.). Retrieved October 14, 2022, from
https://www.godaddy.com/domainsearch/find?domainToCheck=myflixmovieapp.com&ch
eckAvail=1&tmskey=1dom_03_affiliate&isc=cjctst922&cjelbDays=45&AID=15162961&
SID=%5BSID%5D-xid-
fr1665789103884qbu&utm_source=cj&utm_medium=affiliate&utm_campaign=xx-
xx_corp_affiliate_15162961_001&utm_content=Adventrum%2BAB_2901993&tgt=10038
6512&cjdata=MXxOfDB8WXww

16. 16
Google. (n.d.). Client Questionaire. Google Drive. Retrieved October 16, 2022, from
https://drive.google.com/file/d/1M_2-Yec1F1jVWEwNvUV6mqFYrKXlyggU/view
Home - epic theatres. Home - EPIC Theatres. (n.d.). Retrieved October 14, 2022, from
https://www.epictheatres.com/
Inc., A. (n.d.). Using the Freemium Business Model - App Store. Apple Developer. Retrieved
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Martina Mochkovsky - LinkedIn. (n.d.). Retrieved October 9, 2022, from
https://www.linkedin.com/in/martumoch
Milano, S. (2017, November 21). What Is Primary Target Market? Small Business - Chron.com.
Retrieved October 8, 2022, from https://smallbusiness.chron.com/primary-target-market-
1478.html
Paquette, P. (n.d.). Everything you need to know about film aggregators: Wrapbook. RSS.
Retrieved October 8, 2022, from https://www.wrapbook.com/blog/film-aggregators
Regal Cinemas. (n.d.). Partners. Our Company Partners | Regal Theatres. Retrieved October 14,
2022, from https://www.regmovies.com/static/en/us/about/partners
Reider, J. (n.d.). Film production MFA Grad working as art production assistant on AMC's '61st
street'. Full Sail University. Retrieved October 14, 2022, from
https://www.fullsail.edu/about/full-sail-stories/film-production-mfa-grad-working-as-art-
production-assistant-on-amcs-61st-street
Stobierski, T. (2020, May 12). How to Calculate ROI to Justify a Project | HBS Online. Business
Insights Blog. Retrieved October 15, 2022, from https://online.hbs.edu/blog/post/how-to-
calculate-roi-for-a-project
Thewes, K. (n.d.). Ken Thewes - chief marketing officer - regal | linkedin. Retrieved October 15,
2022, from https://www.linkedin.com/in/kenthewes
Uppsala University. (n.d.). Docs. Amazon. Retrieved October 5, 2022, from
https://developer.amazon.com/docs/reports-promo/payments-understand.html