Why battle life's challenges as if no one has ever been here before? Think of 500 BC as the place to go each day for ancient wisdom, modern insight, and a whole lot of fun. Live full boar!

1. 1
BOAR

2. Introduction
Critical to survival since the dawn of man, and the
most popular online activities in the world today.
Yet we’ve only scratched the surface.
It’s time to live life ‘full boar’…

3. 500 BC is a new media platform for the inner self with applications that take users
on the timeless journey of self-discovery guided by history's greatest thinkers and
ancestral connections in a fun, stimulating quest to live better.
The opportunity:
A new solution to man’s oldest quest.
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Confidential
500 BC is built unconstrained as a platform – it works from the web, mobile web,
in-app, and has baked-in virality around sharing.
Introducing wisdom on demand.
 social game
Think of 500 BC as part…
 wisdom-dispenser
 personal muse
 ancestral guide
 wellness coach

4. Play/Casual Gaming
(mobile/social)
Social Networking Self Discovery
Reaches 82% of the world’s
2 billion Internet users
worldwide who are age 15+.
Accounts for 1 of every
5 minutes spent online
$13B industry (US), subset of
$1.9T global wellness industry
Modern industries with ancient roots.
There are 289 million wellness consumers
in the world‘s industrialized countries
 SELF DISCOVERY – Make personal exploration easy and fun
 PLAY – Make play relevant to real life; learning through play builds confidence
 SOCIAL NETWORKING – Make social connections that matter
Addressable audience:
Intersection of three very large markets.
100 million people/day play mobile games
500 million people/month play social games
84% of tablet owners, 64% of smartphone owners play games
82% of time spent with mobile media happens via apps (games)
Mobile gaming expected to hit $12.5B by 2015 fr. $3.7B in ‗12
Stanford Research Institute‘s (SRI International) study of wellness in the world‘s 30 most industrialized countries. According to SRI, the wellness industry includes proactive
approaches to feeling better and preventing sickness. SRI estimates that there are 289 million wellness consumers in industrialized countries 81% of those surveyed said
they were ‗extremely‘ or ‗very interested‘ in improving personal wellness.

5. © 500 BC, Inc., 2013
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The 500 BC opportunity:
Filling the gaps in content and connection.
ENTERTAINMENT
INSPIRATION
RELEVANCE
SOCIALThe ‘story of me’
comes to life.
Who were my
ancestors,
who am I,
who do I want to be
and am I on track?
Discover my
connections
to the world,
past and present.
The power of community.
Crowd source real problems…
with friends, tribes,
common (or opposite)
profiles.
Wisdom on demand.
Personalized insights as I need them
from the wisdom of the ages and my
ancestral connections.

6. “What can I do right
now to live better?”
Mind: Brainpower & reason
Body: Physical self & wellness
Spirit: Vital inner essence
Heart: Social center & ancestors
Energy: Available power
Endurance: Staying power
Happiness: Contentment, joy
Strength: Courage; backbone
GAS TANK MEASURES BALANCE STATE MEASURES
What do you need at this very moment? What is your advantage? Your challenge?
Proprietary algorithm & wisdom genome databases:
Timeless truths personalized as you need them.
In every game, there are patterns of success. This is especially true for the game of life.
Our interactive tools and proprietary algorithm offer a gateway to vast wisdom traditions buried
deep in our inherited past…

7. HEREDITARY
TRIBES
UNIVERSAL SYMBOLS
ANCIENT THINKERS,
PHILOSOPHIES
TRIBAL
ENEMIES
CULTURAL
LORE
NATURAL
CURES
ANIMAL
LORE
PYTHAGORAS/
NUMEROLOGY
TREE
LORE
HEALING
STONES
SCIENCE &
NATURE
QUOTES/
PROVERBS
WORDS
(ANTONYMS/
SYNONYMS)
TRAVEL/
SACRED SITES
SEASONS/
ASTRONOMY
ANTHROPOLOGYMYTHOLOGY
SCENTS/
COLORS
SOUNDS/
MUSIC
Engagement power: the ‘game of you.’
Validate the self, reward curiosity.
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“What skill, power or gift do you
need today?” We give each
user unprecedented insights—
a virtual „portal of you.‟
Everything in our lives is a piece
of a long line of events and lives
that came before. Just seven
percent of all humans who have
ever lived are alive right now.
Why battle our way out of life‘s
challenges as if no one has ever
been here before? Why not benefit
from the 93% who came before?
A view of ourselves from the inside out:
Confidential
UNIVERSAL RHYTHM
(UR) ALGORITHM
Mind:
Wisdom,
brainpower
meaning
Body:
Wellness,
physical self
Spirit:
Vital inner
essence
Heart:
Social center,
ancestry
Happiness:
Contentment;
abundance,
joy
Energy:
Available
power
Strength:
Backbone;
courage
Endurance:
Staying power,
stamina
WISDOM GENOME
DATABASES

8. COMPANY / APP DATE
LAUNCHED
TIME TO 1 MIL. USERS CURRENT USERS
[Monthly Active Users (MAU)]
REVENUE / VALUATION $ / USER
Draw Something
(product of OMGPOP)
2/12 9 days 5 million $180 million
Zynga’s acquisition price, 3/12
$17.50
Pinterest
3/10
(closed beta)
20 months to 1 million;
fastest site to reach 10 million unique visitors
48.7 million $2.5 billion
Feb. 2013 valuation; privately held
$51.33
Angry Birds
(product of Rovio)
1/10 Space app took 35 days to reach
50 million users
263 million
More than 1 billion downloads
$9 B
Privately held
$34.22
Instagram 1/10 2.5 months 90 million $715 million
Facebook’s acquisition price, 4/12
$23.00
Playdom 2008 12 months 20.6 million $763 million
Disney’s acquisition price, 7/10
$19.07
Twitter 4/07
24 months
(50 days later it hit 10 million)
200 million $11 B
Privately held
$55.00
Zynga
1/07 CityVille, launched 12/10, hit 12 mil in 1 wk;
100 mil in 40 days
232 million $2.34 B
Market cap, 4/18/13
$10.09
Facebook 2/04 9 months 1,100 million $90 B
Market cap, 4/18/13
$81.81
LinkedIn 5/03 18 months 200 million $27 B
Market cap, 4/18/13
$135.00
According to Peter Farago of mobile analytics provider Flurry, “What makes a hit is 1 million daily active users per platform (e.g., 1 million on iOS and 1 million on Android).” By far the most important
metric is retention — the percent of users who come back the very next day after they first sign up. A reasonable retention rate is 20 - 30 percent; great retention is 50 – 60%. Source: http://allthingsd.com.
Angry Birds 2012 EBITDA was up 50% from 2011, to $98.5 million in 2012 30% of Angry Birds revenue is derived from branded merchandise. Sources: BusinessInsider.com; Rovio
Mobile accelerates demand, and…
Stickiness drives valuation…
By 2015 nearly every person on Earth will have a mobile device. Growth in smartphone and tablet
markets are expected to take social gaming to new heights. By far the most important metric is
retention — the percent of users who come back the very next day after they first sign up.

9. Learn, laugh & log off.
As Einstein said:
“Nothing happens until
something moves.”
Summary: A mass migration to what matters
500 BC galvanizes the quest to live life ‘full boar,’ amplifying learning, health, relationships & career.
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500 BC’s mission: to issue a global wake-up call to grab your mojo by the horns
and live life ―full boar.‖ The sages of the ages, ancestral connections and Boris, the
wild boar, symbol of the inner warrior are here to help each person discover his/her
unique path and take action to live well; mind, body, spirit and heart.
Man needs meaning (and women have questions): 500 BC is designed to satisfy
the timeless quest for meaning, where the individual him/herself is buried treasure.
Humans naturally orient to information and ideas that we are personally invested in.
A new daily habit: The stickiest media platforms are those that are most reflective
of the user; in 500 BC, the user is at the heart of a great mystery unfolding.
The need to know more becomes addictive.

10. APPENDIX
© 500 BC, Inc., 2013
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Confidential

11. iPad covers (also producing iPhone covers)Boar-rings
STORE – sampling of merchandize
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BOAR BOT

12. Economic pressures and global upheaval drive demand for deeper connections that
inspire; self discovery is a vitally important journey for career, relationships & health.ENGAGEMENTHIGHLOW
HIGHLOW MEANING/RELEVANCE
SOCIAL
GAMING
You’ve
arrived
Start here
Staking out unclaimed territory:
The right message for the new media landscape.
Things I like
reflect how
I see myself.
See my pics;
‘like’ me.
Read my thoughts;
‘follow’ me.
I like to
play and be
entertained.
I ‘like’ me, am
learning, entertained
& see myself in a
new light.
I don’t
know why
I’m here.
Network for
my professional
life.
Which attributes will win consumers’ hearts, minds & souls?
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Confidential

13. Meaningless sharing
Strive to be „liked‟
Privacy concerns
Meet new people
Find old friends
Share photos TOO MUCH
JUNK FOOD
Social
Networking
Entertainment
Media
(Play/Gaming)
limited
extremely
limited
limited
extremely
limited
THE GOOD THE BAD
Discovery/
Personal
Development
extremely
limited limited
NET NET
TOO
MINDLESS
TOO
HEAVY
Mindless clicking
Detached from real world
Not living real life
Fun
Stress relief
Competitive spirit
Linear process
Big time commitment
Expensive
Learn to like oneself
Build resilience
Personally meaningful
Spark healthy interest in self / confidence
Deep connections; real world is fun
Meaning: understand more about myself
Improve mindfulness / wellness
WHOLE FOOD
(that is fun to eat)
OPPORTUNITY:
Connect and unify core human needs with technology…
THINK
[reason, imagine]
DO
[create, move]
PLAY
[connect, socialize]
The opportunity, cont’d :
Assessing the gaps in content and connection.

14. QUEST: BASELINE QUIZ GAS TANK / BALANCE STATE ETHNICITY / 500 BC TRIBESUSE CASE
Rachel
Mother of two
Age 46 Happiness Energy Strength Endurance
Hebrew
Scythian
Russian Jew
Validation:
Be seen for the real me.
Re-connect to best aspects
of myself.
MIND
SPIRIT
HEART BODY
Morgan
Retired exec
Age 54
Happiness Energy Strength Endurance
Become more healthy:
Healthy mind, body, spirit.
Apply success traits to
broader life. Seeking „Act II.‟ MIND
SPIRIT
HEART
BODY
Celt
Finn
British, French
Finnish
College students (“Echo-boomers’): Highly educated; value
time over money, relationships over work - key to viral growth.
Generation X women: typical Zynga 'ville' player; active,
educated, family-oriented, agree w/‘pursuit of happiness‘.
Fine tuning the target:
Psychographic and demographic segmentation.
Working Millennials: characterized by desire to solve
world problems that older generations have failed to manage.
Boomer women: Peak income-earning years; focused
on wellness, next life-phase interests.
Smart phone, tablet owners interested in wellness and ancestry across the following demographics:
Dan
Programmer
Age 26
Explore / take a risk:
Engage creativity/right brain.
Need career change.
MIND
BODY
SPIRIT
HEART Pomeranian
Etruscan
Native American
Polish
Italian (Tuscany)
Cherokee
Happiness Energy Strength Endurance
CJ
College student
Age 21
Kwa, Gur
Celt
African American
ScottishValidation:
Am I on the right track?
What are my natural
strengths for future career? Happiness Energy Strength Endurance
MIND
BODY
SPIRIT
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15. 500 BC is targeting the following primary customers:
A. 50 million U.S. tablet owners; 60+ million current U.S. social gamers
B. iPhone and Android users
C. Wellness-minded people 21 – 55 who are online savvy and use Facebook and/or Google+
Phase two: After we gain traction, the company will develop multiple language versions of our application, starting
with French, Italian, German and Spanish by mid-2013, followed by initial Asian markets in late 2013.
We expect that the typical 500 BC customer frequents Whole Foods and Trader Joe’s, listens to NPR (27 million/wk)
and Pandora radio (75 million/wk), banks online (44% of people 35-54), has a college degree and an active lifestyle.
Target Audience

16. Strategic influencers: bloggers, press
Spark & feed need to learn more
Boris (spoke-boar) comes to life: Twitter, YouTube, Blog,
Facebook, Pinterest
Email marketing, Tell-a-friend
Relevant Awareness:
Ignite viral power / word-of-mouth
Engagement
Relevant Awareness
Target strategic influencers in key verticals
Engagement:
Personalized content
Free, interactive; delivers instant gratification
New & different insights every day
Friends like it; high cool factor
Loyalty & Advocacy:
Can’t outgrow ‘the story of me’
Great story / personally meaningful
I feel prideful, rewarded for my time
Boar Store – Outfitters for the Game of a Lifetime
Go to market strategy:
Personalization and platform independence power.
500 BC is built unconstrained as a platform – it works from the web, mobile web, in-app,
and has easy baked-in virality around sharing. Instant merchandizing, leveraging our HTML5
presentation layer helps power free lead-gen sources and highly targeted, highly efficient
strategies designed to drive significant growth at minimal cost.
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Confidential

17. Future B2B potential: more mindful = more productive
500 BC also has direct application for employers and schools
(ages 13+). Our content management system (CMS) is designed
for easy customization and integration with aggregators…
500 BC transforms the linear format into an actionable one, increasing engagement.
Amplify corporate wellness engagement
500 BC can offer additional in-game benefits for users who support services like eScrip,
helping improve adoption and growing awareness and users for a great cause.
Amplify school fundraising efforts
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Confidential

18. 18
500 BC – The Axial Age
Below is a partial list of the people and events of 500 BC that changed the world:
Confucius, Pythagoras, the Buddha, Socrates, Plato, Lao Tzu, Sun Tzu, Cyrus
the Great, Aesop, Aeschylus & Thespis, the Seven Sages, Hippocrates.
Golden Age of Greece, Persian Empire, birth of the Roman Republic, Celts,
Olmecs and Mayans, Nok of Africa, Scythians, founding of Shintoism in Japan,
Hebrew tribes return to the Holy Land, emergence of Norse and Germanic
tribes; some say it was also when Odin 'discovered' the Runes.
500 BC was the apex of the Axial Age, when some
of history’s greatest thinkers and civilizations emerged
and changed the world.

20. Where you
are now
Scale new
heights
thorny
patch
Life’s a beach
GROWTH
Dig deep,
and you’ll
strike gold.
life is a
riddle
obstacles
on the path
global
village
< BACK
GET ME STARTED
PLAY

21. All questions, answers and wisdom gems are scored by our
Universal Rhythm (U.R.) Algorithm
Mind: Brainpower & reason
Body: Physical self & wellness
BALANCE STATE MEASURES
Spirit: Vital inner essence
Heart: Social center & ancestors
Endurance: Staying power
Energy: Available power
Happiness: Contentment
Strength: Courage; backbone
GAS TANK MEASURES

22. Seeker
Curious quester
seeking to discover
deeper meaning
about the grand
mystery of yourself.
Journeyman
Skilled artisan honing
the craft of the self,
preparing your sea legs
for the journey.
Explorer
Able voyager and
trailblazer open to
new discoveries and
adventures on life’s
paths.
Road Warrior
Brave traveler on the
road of life unafraid to
face challenges,
obstacles or the
humorless.
Cycle of daily “Boar-o-scopes” with a continuous flow of new insights and feedback…
Sage
Wise thinker in
search of greater
illumination to bring
joy and purpose to
daily life.
After 3X through five primary levels, gain access to the Wisdom Circle and ramp-up the learning and fun even more
As you progress through the levels, your personal grove grows…
How to progress: New levels, new growth…
Wisdom Circle
Complete three cycles through all five levels and receive a solid
bronze talisman. Proudly wear it to the cave, disco, class or dentist’s
office. The only thing you cannot do is buy it; it can only be earned.

23. Home A Full-Boar Life Health & Fitness Wisdom Traditions Sages & Places Universal Symbols Wallow
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Modern life is tough on the ol‘ psyche. We‘ve got our phones synched with
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need to lose 10 pounds. Occasionally we‘ll pencil in the time to have some
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Watering Hole
Where thirsty minds meet.
Universal SymbolsHealth & Fitness Sages & PlacesA Full-Boar Life
Pythagoras. Much more
than an annoying theorem
Sun Tzu‘s epic masterpiece
on the battlefield of life…
Workout like the warrior
goddess (or god) you are
Boris‘ guide to the raw
power and bad puns that
lie within all of us