2. CrossBay Medical Inc. was founded to leverage the comprehensive
experience of the partners of the company in the medical device
field.
We bring over 50 years of combined experience and an extensive
global network.
Our Mission is to utilize this network to work with suppliers and/or
innovators to develop and manufacture cost-effective products and
to commercialize these products globally
Bringing medical innovation
to the world
3. The Vision
Rising costs of healthcare, pricing constraints and
changing demographics are creating a new reality for
the medical device industry. There is a GLOBAL need
for effective and more affordable healthcare.
Our vision is to be a global organization into the
medical device market, providing affordable production
logistics and to develop our own branded products for
our global markets. Where possible, we aim to provide
greater access to our products through affordable
solutions for emerging and developing markets.
4. Focus is on revenue generation with a limited number of products
Lack the financial resources to expand offering
Search therefore, is typically restricted to a few conferences
Lack the trusted contacts to approach new suppliers
Focus is on revenue generation with a limited number of products
Lack the financial resources to expand offering
Search therefore, is typically restricted to a few conferences
Lack the trusted contacts to approach new suppliers
The Concern for Regional/National distributors
5. The Concern for Innovative companies
Why?
• Need for immediate substantial revenues
• Resource requirement to manage multiple sales and marketing channels
• Need for multiple market intelligence
• Need for Infrastructure
• Need for manufacturing capacity
• Need for Logistic support
• Need for resources for OUS regulatory approvals
Most start-up and small companies find it difficult to focus on multiple
markets with most focusing on the US market
6. Provide assistance in
obtaining regulatory
approvals in various regions
including the EU, Asia, and
the Middle East.
Undertake worldwide
distribution rights through
CBM’s network of affiliates,
Provide market analysys to help
suppliers assess market
potential and penetration
strategies.
Offer manufacturing services
through CBM’s US and Asian
partners .
The CBM Solution
We want to enable innovators to take their products to Europe, Asia and the developing world
7. Providing assistance in
obtaining CE marking,
sFDA, kFDA etc.
Through its network of
affiliates CBM is able to
undertake worldwide
distribution rights
•Market Assessment
•Distribution Channels
•Pricing Sensitivity
•Competitive Landscape
•Forecasting
•Barriers to Entry
•Assist in developing SAB and
KOL’s
CBM, through its US and Asian
partners, offers manufacturing
services ..
The CBM Solutions;
We want to enable innovators to take their products to Europe, Asia and the developing world
8. • CE Marking for Europe
•sFDA registration in China
•KFDA registration in Korea
•MOH registration for India
•FDA approvals (510(k’s))
Through its network of
affiliates CBM is able to
undertake worldwide
distribution rights
CBM provides market analysys
to help suppliers in assess
market potential and
penetration strategies.
CBM, through its US and Asian
partners, offers manufacturing
services ..
The CBM Solutions;
We want to enable innovators to take their products to Europe, Asia and the developing world
9. Providing assistance in
obtaining CE marking,
sFDA, kFDA etc.
Through its network of
affiliates CBM is able to
undertake worldwide
distribution rights
CBM provides market analysys
to help suppliers in assess
market potential and
penetration strategies.
• Joint Venture with GRI-USA
•Atlanta based with
manufacturing in China,
Vietnam, and Dominican
Republic (coming soon)
•China facility 160000+ sq. ft
•16000 employees with
development, mfg, and logistic
capability
•ISO 13485 and FDA
registrered
The CBM Solutions;
We want to enable innovators to take their products to Europe, Asia and the developing world
10. Providing assistance in
obtaining CE marking,
sFDA, kFDA etc.
•Purchase products and sell
into territories
•Established and trusted
network:
• Europe selling over
100 products
•Asia selling over 30
products
CBM provides market analysys
to help suppliers in assess
market potential and
penetration strategies.
CBM, through its US and Asian
partners, offers manufacturing
services ..
The CBM Solutions;
We want to enable innovators to take their products to Europe, Asia and the developing world
11. Senior management
Piush Vidyarthi, CEO
Piush is a co-founder of Cross Bay Medical, Inc.
He has over 22 years of experience in the medical
device and diagnostic market. He has worked at
3M, Alcon Surgical, Origin Medsystems (formerly
Guidant and now Abbott) and Conceptus in
engineering. He began commercializing products
while at Conceptus. To date, Piush has brought
over 15 products to market. His background
includes engineering, clinical development, OUS
commercialization, marketing and business
development. Piush has expertise in developing
innovative products for the OUS market and
establishing and managing distribution networks in
Asia, Europe, and Latin America. He is strategically
based in the San Francisco Bay Area so as to
leverage his contacts within Venture Capital and
SME community.
12. Senior management
Dan Becker is a highly successful entrepreneur having
led many successful businesses in Silicon Valley since
the early 1980′s. He has led successful ventures such
as ComputerAttic and Reliant Integration Services. Dan
is currently, the president and co-founder of Force by
Design and a partner/investor in CrossBay Medical,
Inc. Dan’s operational experience in succesful
companies will be a valuable asset as CrossBay
continues to grow from a start-up to an emerging
company. Dan knows the value of building cohesive
teams and the real-world implications of procedure and
process. He will work with CrossBay to manage the
continual improvement process to ensure each project
is better than the last. Dan received his bachelor’s
degree in small business management from the
University of Illinois at Urbana-Champaign.
Dan Becker, board member
13. Senior management
Rene Hogeboom, MD Europe
Rene is a serial entrepreneur in Medical Distribution
and a co-founder in Cross Bay Medical. He has
been in the Medical industry since 1985. He has
founded multiple successful distribution companies
focused in Benelux. His current company Sigma
Medical was established in 1989. This company
generates over €4M in annual revenues. Rene has
also co-founded BiologiQ, www.biologiq.nl and
Angiocare, (sold in Feb, 2008). He has a very
established network of European distributors and
has contacts within the Dutch Venture Capital and
Start-up community.
14. Senior management
Cristiano Fontana, Chief Financial Officer
Cristiano is a graduate of the Economic Cattolica University of
Milan and has gotten an SDA Corporate Finance towards
University Bocconi In Milan. He is part of the management team
at Cremascoli&Iris. He is responsible for sales and marketing
and manages sales, support, professional education, and
marketing functions. He manages 25 employees, 20 sales
representatives, 3 sub-distributors, and the commercial
department. In the near term, Cristiano will undertake
responsibility for the entire operations of Cremascoli&Iris which
currently has annual revenues of 7M Euro
15. Senior management
JC Bodin, Director of European sales
JC has over 25 years of experience in the Healthcare
and medical Equipment areas. He has worked at
various levels of management with prestigious leaders
of this industry like Baxter Healthcare and Medtronic.
He has expertise in creating, managing and expanding
commercial networks over Europe , Middle East and
Africa.
JC was the co-founder of Conceptus Europe , which
has rapidly become the current leader in the
Permanent Female Birth Control area over the last 10
years.
Based in France, JC has recently joined the CBM team
to enhance its expansion by sharing his personal
network and offer wider international solutions to
CBMs’ partners.
16. Senior management
Xiang Li, MD China
Xiang Li has Over 10 years of experience in
medical equipment and device market in China with
over 5 years focused in women’s health. He is the
current MD of Mediforce Ltd in China. He has built
a successful business in China and managed over
9 offices with more than 100 staff with a combined
turnover of over 200 million RMB. Xiang Li has
sound relationships with leading KOL’s and senior
management of the prestigious hospitals. He is
well versed in the Chinese healthcare market,
especially in Women’s healthcare, Oncology and
Pain Management.
17. Senior management
Parag Agarwal, Distribution Manager, SE Asia
Parag is a graduate of the University of Strathclyde in
Glasgow, UK. He is the founding director of Paragise, setup
in 2007 in Scotland to assist and develop the commercial
potential of university intellectual properties. In 2009, the
company added a private equity investor to its board of
directors, and Parag moved to Asia (Mumbai and Singapore)
to market innovative Scottish healthcare technologies in India
and Southeast Asia. Their first product is Breastlight, a tool
to detect breast cancer at home using advanced LED
technology. Paragise is assisting Cross Bay Medical in
bringing its technologies to market in SE Asia.
18. The Solution
Global Resources International and CrossBay Medical are
two global companies active in the medical device market.
The companies have complementary skill-sets and see
unification as a rationale to build a succesful global
business.
Our goal is to create an organization that is able to
leverage these skills to launch innovative technologies to
the medical world.
We bring over 60 years of combined experience,
marketing capabilities, global logistic and
manufactoring facilities.
21. Our vision is to be recognized and respected as a world-class,
results-driven global organization that operates as a
collaborative partnership of customers, employees and supply
community members.
We will continuously challenge ourselves to improve our value
proposition by enhancing our capabilities for manufacturing,
sourcing, designing and marketing specialty products and
materials for medical and industrial applications.
22. Corporate Office and Sales
Operations
Product Development
Project Management
Supply Chain Support
Finance
Structure
Manfactoring and Sourcing
Operations
1400 employees
Engineer team, 25 persons
focused on various disiplines
including IE, mechanical,
Eletrical, Polymer, Chemical
and Civil
23. GRI specializes in the development, manufacturing and marketing of
products for the healthcare and industrial markets. Within healthcare,
GRI maintains a significant concentration of experience in surgical
and patient care products.
Markets
Contract Manufacturing (CM)– More than
90% of current sales
Original Design Manufacturing (ODM) –
Alleset Pressure Management, gentleheel®
Heel Incision Devices, Components for
CPT manufacturers (i.e. basins and trays,
drapes and gowns, surgical accessories,
etc…)
24. 2000 m²
Head quarter for administration and marketing and
global operation
Flowery branch, GA
Facilities
25. 4 campuses – 80, 000 m²
Capabilities – manufactoring Process;
Injection molding: Thermoforming and vacuum forming : Film extrusion:
Lamination – Cast: Glue: RF and ultrasonic welding: Cut and sew:
Cleanroom conversion and assembly: Sterile Packaging and ETO
sterilization: Electronics - Design and assembly
Jiaxing & Anhui (China)
Facilities
26. Value proposition
From the mix of the expertises, it comes out a global organization able to carry on
medical device projects from the early stage to the global sales of the final product.
Product evaluation
Market research
Product development
Intellectual Property
Global Sales and Marketing
Regulatory Affairs
Manufacturing
27. Our Vision: Creating the CBM Network
Affiliates are trusted national
distribution companies well
established in their specific market
Since its founding, CBM has been
focused in building a modern
concept of a network of global
affiliates
Affiliates evaluate all the
products distributed or
manufactured by CBM;
information is shared
across the network to
further consolidate the
network
CBM is continuously
growing its network;
adding new territories
and expanding into
new segments across
the territories
28. Our primary focus is on women’s health
and all other areas related to women’s
health. As times change, however, we
will continually monitor the landscape
for new opportunities.
Patient Monitoring Systems
Gynecology
Anesthesia
Consumer Products
Pediatrics
Our Primary Area of Focus
Obstetrics
Neonatal
