I was invited to talk at the HEPL/KIPAC Seminar at Stanford University on October 12, 2011.

1. Little SDO & Camilla SDO
Making
Science Fun &
Approachable
HEPL/KIPAC Seminar
Stanford University
October 12, 2011
Credit: NASA SDO

2. Sit Tight!
1. NASA Solar Dynamics Observatory (SDO)
2. The Sun & Space Weather
3. Who is Camilla Corona SDO?
4. Why Social Media?
5. Examples of how much Fun science can be!

3. Meet the Team
Credit: NASA SDO, NASA GSFC

4. NASA Solar Dynamics Observatory
Credit: NASA GSFC

5. NASA Solar Dynamics Observatory
• Designed to help us understand the Sun’s
influence on Earth and Near-Earth Space
• How the Sun’s magnetic field is generated
and structured
• How the stored magnetic energy is
converted and released

6. Why do we observe the Sun?
Credit: J. Bower, R. Durscher

7. Solar Cycle
Credit: NASA GSFC

8. Space Weather
Credit: NASA GSFC

9. Space Weather
Credit: NASA GSFC / Internet

10. What’s the Impact?
Credit: NASA GSFC

11. So, what does SDO do?
Instruments take many different measurements of the Sun including how bright
the Sun is and how fast and much the surface and corona are changing.
The high-resolution cameras capture specific features of the Sun in much
greater detail than before. And all of that in different wavelengths (different
temperatures and layers of the Sun)

12. Camilla Corona SDO
DOB: February 9, 1980
Occupation: NASA Mission Mascot
Focus:
- STEM (Science Technology
Engineering & Math)
- Getting girls & boys excited about
science, engineering and Space
- Helping with education about the Sun
and Space Weather.
- Training to fly to Space to visit Little SDO

13. Camilla &
Little SDO
Credit: SDO EPO

14. Camilla’s Voice
Source: Internet

15. U.S. Social Media - 2010
- 266 million Internet users in North America
- 77% of US home have Internet access
- 29% have super-fast “8MB+ and 41% have 2-8 MB
connections
- 600 million people on Facebook worldwide; 110 million in
North America
- 25 billion tweets sent on Twitter
- 186 average number of online videos watched per month in
the US
Source: Internet and Connection from Nielsen. Facebook stats from Facebook and Business Insider. Twitter stats from Twitter TwitterCounter and TechCrunch.
YouTube video numbers from Google. Facebook video numbers from GigaOM. US online video stats from Comscore and the Pew Research Center.

16. U.S. Social Media - May 2011
- 140 million Facebook visitors - (62% female)
- 50 million Blogger visitors
- 24 million Twitter users - (most African American
demographic of all social media networks)
- 12 million Tumblr visitors - (most female teens demographic
of all social media networks)
Source: Nielsen Social Media Report

17. Video Streams (May 2011)
31 million people
watched
157 million videos
- 18 million Female
- 13 million Male
Source: Nielsen Social Media Report

18. Class of 2011
- Grew up in the Age of Social Media; Make up just 7.4% of
those using SM; 78.7% of 12-17 year olds use SM.
- Talk Less on Phone, Watch Less TV & Spend Less Time
on their Computers
Phone: 18-24 year olds: 750 min/month 12-17 year olds: 515 min/m
TV: Average 34 hrs/month 12-17 year olds: 23 hrs/m
Computer: 12-17 year olds: 40 hours online per month on computer,
of which 5.5 hours are steaming video
- Heaviest Mobile Video Viewers
General Population: 4 hrs 20 min 12-17 year olds: 7 hrs 13
min per month of mobile video
Source: Nielsen Kids Today

19. Social Media –
Reaching 25 million Users
4 weeks
1 year 8 months
2 years 6 months
3 years
Source: Internet

20. Why do Social Media?
Share your story/information in more & different
ways.
Connect to & reach people where they are instead
of requiring them to come to you.
When used well, you can use social media to build
relationships.
The conversation is already taking place; you might
as well be part of it.
Source: NASA Schierholz

21. Learning through Social Media
Traditional:
Class Rooms, Lectures, Text Books, Lots of Content
Traditional 2.0:
Virtual Environments, Learn via Experiencing the Content
Traditional 2.5:
Learn by Active Involvement = Self-Directed Learner
Social Media does not replace the Traditional Learning Concept.
Social Media adds a new tool to enhance the work we do.
Source: Edutopia

22. NASA & Social Media
By engaging with the public NASA
reinforces the idea that this is THEIR
(the public’s) space program.
It builds technological evangelists who
can spread the word of NASA’s work
and mission
NASA is expanding transparency,
participation, collaboration, and
creating a new level of openness
and accountability
Open Government Initiative
Source: NASA Schierholz and NASA OpenGov

23. NASA Ranks #1 in Public Sector
Source: NASA & L2

24. Surprising NASA is #1?
Source: Twitter @IRSnews & @OIGUSPS

25. What do Camilla & Little SDO say?
Source: Twitter @Camilla_SDO

26. Educational Content
Source: Facebook CamillaSDO & NASA SDO

27. Fun & Starting a Dialogue
Source: Twitter @CamillaSDO

28. Educate
Inspire
Community Fun
Credit: C. Anderson, Paolo Dy

29. The BTS-1 Mission
Credit: B. Raab, D. Bonialla

30. The BTS-1 Crew
Credit: R. Durscher

31. The BTS-1 Crew
Commander
Camilla Corona SDO
Pilot
Fuzz Aldrin
Mission Specialist
Skye Bleu
Credit: R. Durscher

32. Balloon Transport System (BTS)
Credit: R. Durscher / Internet

33. The Edge of Space
Goal: 100,000 feet
Ionosphere
Approx. 3 times higher than a
commercial aircraft
Approx. 13 times lower than
International Space Station
You can see the blackness of Space
Source: MediaTheek

34. Pre-Flight Medical

35. BTS-1 Launch Day
Credit: BTS-1

36. Launch
Credit: BTS-1

37. Credit: BTS-1

38. Credit: BTS-1

39. Credit: BTS-1

40. Credit: BTS-1

41. A Hello
from
Space
Credit: BTS-1 / S. Smith

42. Credit: B. Raab, BTS-1T

43. Credit: B. Raab, BTS-1T

44. Credit: B. Raab, BTS-1T

45. Credit: BTS-1

46. The Landing in the Swamp
Credit: R. Durscher

47. Lost in the Swamp
Credit: M. Johnson

48. The Rescue
Credit: M. Johnson

49. Credit: M. Johnson

50. Credit: L. Stanley / T. Greiner

51. Credit: L. Stanley / T. Greiner

52. Credit: L. Stanley / T. Greiner

53. Credit: NASA SDO, Internet

54. Title
Credit: C. Anderson, M. Kinnison, S. Smith, J. Wallace

55. We all have an Impact!
Credit: Gwinnet County Public Schools

56. We all have an Impact!
Credit: M. Kinnison

57. Credit: L. Stanley