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Little SDO & Camilla SDO                          Making                       Science Fun &                       Approac...
Sit Tight!1. NASA Solar Dynamics Observatory (SDO)2. The Sun & Space Weather3. Who is Camilla Corona SDO?4. Why Social Med...
Meet the Team   Credit: NASA SDO, NASA GSFC
NASA Solar Dynamics Observatory             Credit: NASA GSFC
NASA Solar Dynamics Observatory•   Designed to help us understand the Sun’s    influence on Earth and Near-Earth Space•   ...
Why do we observe the Sun?         Credit: J. Bower, R. Durscher
Solar Cycle   Credit: NASA GSFC
Space Weather    Credit: NASA GSFC
Space Weather       Credit: NASA GSFC / Internet
What’s the Impact?      Credit: NASA GSFC
So, what does SDO do?Instruments take many different measurements of the Sun including how brightthe Sun is and how fast a...
Camilla Corona SDO      DOB: February 9, 1980      Occupation: NASA Mission Mascot      Focus:      - STEM (Science Techno...
Camilla &Little SDO             Credit: SDO EPO
Camilla’s Voice     Source: Internet
U.S. Social Media - 2010- 266 million Internet users in North America- 77% of US home have Internet access- 29% have super...
U.S. Social Media - May 2011- 140 million Facebook visitors - (62% female)- 50 million Blogger visitors- 24 million Twitte...
Video Streams (May 2011)31 million peoplewatched157 million videos- 18 million Female- 13 million Male    Source: Nielsen ...
Class of 2011- Grew up in the Age of Social Media; Make up just 7.4% of  those using SM; 78.7% of 12-17 year olds use SM.-...
Social Media –Reaching 25 million Users                                 4 weeks             1 year 8 months      2 years 6...
Why do Social Media?Share your story/information in more & differentways.Connect to & reach people where they are insteado...
Learning through Social Media  Traditional:  Class Rooms, Lectures, Text Books, Lots of Content  Traditional 2.0:  Virtual...
NASA & Social MediaBy engaging with the public NASAreinforces the idea that this is THEIR(the public’s) space program.It b...
NASA Ranks #1 in Public Sector            Source: NASA & L2
Surprising NASA is #1?     Source: Twitter @IRSnews & @OIGUSPS
What do Camilla & Little SDO say?           Source: Twitter @Camilla_SDO
Educational Content   Source: Facebook CamillaSDO & NASA SDO
Fun & Starting a Dialogue        Source: Twitter @CamillaSDO
Educate                                       InspireCommunity                                Fun       Credit: C. Anderso...
The BTS-1 Mission     Credit: B. Raab, D. Bonialla
The BTS-1 Crew    Credit: R. Durscher
The BTS-1 CrewCommanderCamilla Corona SDOPilotFuzz AldrinMission SpecialistSkye Bleu              Credit: R. Durscher
Balloon Transport System (BTS)           Credit: R. Durscher / Internet
The Edge of SpaceGoal: 100,000 feetIonosphereApprox. 3 times higher than acommercial aircraftApprox. 13 times lower thanIn...
Pre-Flight Medical
BTS-1 Launch Day      Credit: BTS-1
Launch Credit: BTS-1
Credit: BTS-1
Credit: BTS-1
Credit: BTS-1
Credit: BTS-1
A Hello fromSpace    Credit: BTS-1 / S. Smith
Credit: B. Raab, BTS-1T
Credit: B. Raab, BTS-1T
Credit: B. Raab, BTS-1T
Credit: BTS-1
The Landing in the Swamp         Credit: R. Durscher
Lost in the Swamp      Credit: M. Johnson
The Rescue  Credit: M. Johnson
Credit: M. Johnson
Credit: L. Stanley / T. Greiner
Credit: L. Stanley / T. Greiner
Credit: L. Stanley / T. Greiner
Credit: NASA SDO, Internet
TitleCredit: C. Anderson, M. Kinnison, S. Smith, J. Wallace
We all have an Impact!      Credit: Gwinnet County Public Schools
We all have an Impact!        Credit: M. Kinnison
Credit: L. Stanley
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Making Science Fun & Approachable - Stanford University

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I was invited to talk at the HEPL/KIPAC Seminar at Stanford University on October 12, 2011.

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Making Science Fun & Approachable - Stanford University

  1. Little SDO & Camilla SDO Making Science Fun & Approachable HEPL/KIPAC Seminar Stanford University October 12, 2011 Credit: NASA SDO
  2. Sit Tight!1. NASA Solar Dynamics Observatory (SDO)2. The Sun & Space Weather3. Who is Camilla Corona SDO?4. Why Social Media?5. Examples of how much Fun science can be!
  3. Meet the Team Credit: NASA SDO, NASA GSFC
  4. NASA Solar Dynamics Observatory Credit: NASA GSFC
  5. NASA Solar Dynamics Observatory• Designed to help us understand the Sun’s influence on Earth and Near-Earth Space• How the Sun’s magnetic field is generated and structured• How the stored magnetic energy is converted and released
  6. Why do we observe the Sun? Credit: J. Bower, R. Durscher
  7. Solar Cycle Credit: NASA GSFC
  8. Space Weather Credit: NASA GSFC
  9. Space Weather Credit: NASA GSFC / Internet
  10. What’s the Impact? Credit: NASA GSFC
  11. So, what does SDO do?Instruments take many different measurements of the Sun including how brightthe Sun is and how fast and much the surface and corona are changing.The high-resolution cameras capture specific features of the Sun in muchgreater detail than before. And all of that in different wavelengths (differenttemperatures and layers of the Sun)
  12. Camilla Corona SDO DOB: February 9, 1980 Occupation: NASA Mission Mascot Focus: - STEM (Science Technology Engineering & Math) - Getting girls & boys excited about science, engineering and Space - Helping with education about the Sun and Space Weather. - Training to fly to Space to visit Little SDO
  13. Camilla &Little SDO Credit: SDO EPO
  14. Camilla’s Voice Source: Internet
  15. U.S. Social Media - 2010- 266 million Internet users in North America- 77% of US home have Internet access- 29% have super-fast “8MB+ and 41% have 2-8 MB connections- 600 million people on Facebook worldwide; 110 million in North America- 25 billion tweets sent on Twitter- 186 average number of online videos watched per month in the US Source: Internet and Connection from Nielsen. Facebook stats from Facebook and Business Insider. Twitter stats from Twitter TwitterCounter and TechCrunch. YouTube video numbers from Google. Facebook video numbers from GigaOM. US online video stats from Comscore and the Pew Research Center.
  16. U.S. Social Media - May 2011- 140 million Facebook visitors - (62% female)- 50 million Blogger visitors- 24 million Twitter users - (most African American demographic of all social media networks)- 12 million Tumblr visitors - (most female teens demographic of all social media networks) Source: Nielsen Social Media Report
  17. Video Streams (May 2011)31 million peoplewatched157 million videos- 18 million Female- 13 million Male Source: Nielsen Social Media Report
  18. Class of 2011- Grew up in the Age of Social Media; Make up just 7.4% of those using SM; 78.7% of 12-17 year olds use SM.- Talk Less on Phone, Watch Less TV & Spend Less Time on their Computers Phone: 18-24 year olds: 750 min/month 12-17 year olds: 515 min/m TV: Average 34 hrs/month 12-17 year olds: 23 hrs/m Computer: 12-17 year olds: 40 hours online per month on computer, of which 5.5 hours are steaming video- Heaviest Mobile Video Viewers General Population: 4 hrs 20 min 12-17 year olds: 7 hrs 13 min per month of mobile video Source: Nielsen Kids Today
  19. Social Media –Reaching 25 million Users 4 weeks 1 year 8 months 2 years 6 months 3 years Source: Internet
  20. Why do Social Media?Share your story/information in more & differentways.Connect to & reach people where they are insteadof requiring them to come to you.When used well, you can use social media to buildrelationships.The conversation is already taking place; you mightas well be part of it. Source: NASA Schierholz
  21. Learning through Social Media Traditional: Class Rooms, Lectures, Text Books, Lots of Content Traditional 2.0: Virtual Environments, Learn via Experiencing the Content Traditional 2.5: Learn by Active Involvement = Self-Directed LearnerSocial Media does not replace the Traditional Learning Concept.Social Media adds a new tool to enhance the work we do. Source: Edutopia
  22. NASA & Social MediaBy engaging with the public NASAreinforces the idea that this is THEIR(the public’s) space program.It builds technological evangelists whocan spread the word of NASA’s workand missionNASA is expanding transparency,participation, collaboration, andcreating a new level of opennessand accountability Open Government Initiative Source: NASA Schierholz and NASA OpenGov
  23. NASA Ranks #1 in Public Sector Source: NASA & L2
  24. Surprising NASA is #1? Source: Twitter @IRSnews & @OIGUSPS
  25. What do Camilla & Little SDO say? Source: Twitter @Camilla_SDO
  26. Educational Content Source: Facebook CamillaSDO & NASA SDO
  27. Fun & Starting a Dialogue Source: Twitter @CamillaSDO
  28. Educate InspireCommunity Fun Credit: C. Anderson, Paolo Dy
  29. The BTS-1 Mission Credit: B. Raab, D. Bonialla
  30. The BTS-1 Crew Credit: R. Durscher
  31. The BTS-1 CrewCommanderCamilla Corona SDOPilotFuzz AldrinMission SpecialistSkye Bleu Credit: R. Durscher
  32. Balloon Transport System (BTS) Credit: R. Durscher / Internet
  33. The Edge of SpaceGoal: 100,000 feetIonosphereApprox. 3 times higher than acommercial aircraftApprox. 13 times lower thanInternational Space StationYou can see the blackness of Space Source: MediaTheek
  34. Pre-Flight Medical
  35. BTS-1 Launch Day Credit: BTS-1
  36. Launch Credit: BTS-1
  37. Credit: BTS-1
  38. Credit: BTS-1
  39. Credit: BTS-1
  40. Credit: BTS-1
  41. A Hello fromSpace Credit: BTS-1 / S. Smith
  42. Credit: B. Raab, BTS-1T
  43. Credit: B. Raab, BTS-1T
  44. Credit: B. Raab, BTS-1T
  45. Credit: BTS-1
  46. The Landing in the Swamp Credit: R. Durscher
  47. Lost in the Swamp Credit: M. Johnson
  48. The Rescue Credit: M. Johnson
  49. Credit: M. Johnson
  50. Credit: L. Stanley / T. Greiner
  51. Credit: L. Stanley / T. Greiner
  52. Credit: L. Stanley / T. Greiner
  53. Credit: NASA SDO, Internet
  54. TitleCredit: C. Anderson, M. Kinnison, S. Smith, J. Wallace
  55. We all have an Impact! Credit: Gwinnet County Public Schools
  56. We all have an Impact! Credit: M. Kinnison
  57. Credit: L. Stanley

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