#HiphopBracket Campaign where we engaged with users about their favorite hip-hop music artists in a March Madness style bracket.

1. #HIPHOPBRACKETSocial Execution

2. concept
#HipHopBracket is a social
only execution mimicking the
March Madness bracket format.
The first one took Hip-Hop crews
throughout the generations and put
them up against each other for the
title of the best crew. For the second
one, we took the best cyphers in Hip
Hop Awards history and let the fans
determine the best of all time.
Our audience voted daily on
Facebook, Instagram,
and Twitter.

3. results
474 Posts
*Posts and Engagement include FB, TW & IG. Impressions are FB & TW only as IG does not provide impressions value.
475k Engagements 14.3M Impressions
Overall engagement increased from 3% in 2014 to 5% in 2015.

4. creative-2014

5. creative-2015