Heritage Ventures is a Silicon Valley organization that leverages experience to drive revenue growth and capital for companies. It offers go-to-market strategies, revenue acceleration, organizational effectiveness, and capital sourcing. The document provides details on Heritage Ventures' services and experiences in various industries. It introduces the founders, Cameron Ackbury and Chris Wheeler, and their backgrounds.

1. HERITAGEVENTURES
SILICON VALLEY
CORPORATE BIOGRAPHY
CAMERONACKBURY| 8 ATHERTONCOURTATHERTON,CALIFORNIA94027 |650-223-4557 | WWW.HERITAGEVENTURES.COM

2. Heritage Venture
About
Heritage Ventures is a Silicon Valley Organization
leveraging frameworks, connections and experience to
drive revenue growth and additional pools of capital.

3. Heritage Venture
What We Do
Go to Market StrategiesA
Revenue AccelerationB
Organization EffectivenessC
Capital SourcingD

4. Heritage Venture
Challenges: Customer Quotes
Go-to-Market Errors
“Fuzzy understanding of the buyer process”
“We are unsure how to bring product forward”
“Inadequate differentiation”
“the product sells itself”
Revenue Issues
“The CEO performs all product demos”
“Can’t close leads” & “Not enough leads”
“We need highly paid sales representatives”
“We cold call and have long sales cycles
Organization Inefficiencies
“Nobody owns the strategy”
“The right hand doesn’t know the left hand”
“We have to restate three years of financials”
“There are no budgets, goals, or KPI’s”
Lack of Capital
“We have no contacts in the Valley”
“The investor pitch does not resonate”
“The Board doesn’t understand our market”
“We have investor fatigue”

5. Heritage Venture
Go-to-Market Strategies
5
Waterfall Metrics
Value Messaging
Digital Assets
Value Selling
Social Media Outreach
Customer Journey
Target Pricing
Competitor Insights
Market Disruption
Customer Insights
Product Customer Organization
Revenue Chain
Financial Statements
Departmental Analytics
Product Evolution
Training and
Enablement
Capital Sourcing

6. Heritage Venture
Go-to-Market Strategy Examples
Customer Journey Competitor Insights

7. Heritage Venture
Revenue Acceleration
7
Revenue Chain
Value Messaging
Digital Assets
Value Selling
Social Media Presence
Customer Journey
Target Pricing
Competitor Insights
Market Disruption
Customer Insights
Product Customer Organization
Revenue Chain
Financial Statements
Departmental Analytics
Product Evolution
Training and
Enablement
Capital Sourcing

8. Heritage Venture
Revenue Acceleration Waterfall Metrics

9. Heritage Venture
Organization Effectiveness
9
Waterfall Metrics
Value Messaging
Digital Assets
Value Selling
Social Media Outreach
Customer Journey
Target Pricing
Competitor Insights
Market Disruption
Customer Insights
Product Customer Organization
Waterfall Metrics
Financial Statements
Corporate Analytics
Product Evolution
Training and
Enablement
Capital Sourcing

10. Heritage Venture
Revenue Chain

11. Heritage Venture
Capital Sourcing
11
Capital Sourcing

12. Heritage Venture
Virtual Cycle of Improvement
Plan
Build
ParticipateSecure
Fund

13. Heritage Venture
Our Experiences for your Company
CEO, VP of Sales, GM, Operations Venture Capital
Marketing and Sales Finance and Operations
Over 25 Countries, 5 Continents Certified Public Accountant
Computer Software Fund Raising
Silicon Valley Knowledge Managing Boards
Software Development Multi - Vertical Expertise
Professional Services Software as a Service
Strategies Startups

14. Heritage Venture
Our Advisors for your Company
Chairman $25B Company Harvard Alumni Network
Managing Partner - Venture Capital Wisconsin Alumni Network
SaaS Chief Revenue Officer DePaul Alumni Network
VP of Technology and Operations Co-Founder Startup Organization
Managing Director Brand Marketing Principal Management Consulting
Chairman Board Medical Device President & CEO SaaS Company
CTO SaaS Startup Organization Executive Partner Venture Capital
….and the list is growing

15. Heritage Venture
Our Pricing for your Company
….We Share in the Risk

16. Heritage Venture
Heritage Ventures for Your Company
Go to Market StrategiesA
Revenue AccelerationB
Organization EffectivenessC
Capital SourcingD

17. Heritage Venture
Cameron Ackbury Ackbury
Cameron Ackbury is a results-oriented senior
technology executive with a record of
achievement in developing strategy and
driving revenue growth. His specialty is
helping organizations navigate the
complexities of international markets as he
worked and resided in most every major
country.
Currently, Cameron is a founder and
CFO/COO of Heritage Ventures, Executive
Partner at WISC Partners and an Adjunct
Professor. Prior to Heritage Ventures,
Cameron served in executive global roles for
companies like Mindjet, NetSuite, SAP and
PeopleSoft.
His education includes a Master of Science in
Accountancy from DePaul University, and a
Bachelor of Business Administration from the
University of Wisconsin. Cameron also is a
Certified Public Accountant.
Cameron@HeritageVentures.com
+1 (650) 223-4557

18. Heritage Venture
Chris Wheeler Chris Wheeler
. Chris Wheeler is a veteran of the technology
industry and a proven leader with a
strong record in company building, value
creation, and fundraising. His industry
expertise includes Semiconductor, Consumer
Electronics, Software, Finance, Staffing, and
Life Sciences.
Currently, Chris is a founder and CEO of
Heritage Ventures, Executive Partner at
WISC Partners and CEO of Corporate Labs.
Previously, Chris held a variety of leadership
roles at PRTM, a major management
consulting firm.
His education includes a Bachelor of Science
in Mechanical Engineering from the
University of Wisconsin - Madison, and a
Masters in Business Administration from
Harvard Business School. At Madison, Chris
was President of the American Society of
Mechanical Engineering and was a member
of Phi Kappa Phi, Pi Tau Sigma, and Tau
Beta Pi honors societies.
ChrisWheeler@HeritageVentures.com
+1 (415) 595-4911