As presented at the Sustainability workshop in Rotterdam, led by Julies’ Bicycle, with partners (and ECBN) members the Knowledge Transfer Network, and Het Nieue Instituut.

1. Creative industries and
sustainability in H2020

2. Contents
1. Our reading of EU funding
2. Specific opportunities
3. Next steps

3. EU funding is designed to address key strategic
challenges
DG CONNECT DG GROWTH DG CULTURE
INNOVATION – EVERYTHING
INCLUDES ICT
DEVELOPMENT FUNDS, SOME
OF WHICH ARE FOCUSED ON
INNOVATION
CULTURE (AND CREATIVE
INDUSTRIES?)
• Low adoption of state-of
the-art ICT
• Skills
• Atomized markets as a
result of fragmentation
and fragmentation for
different markets (e.g.
Language)
• Difficult for innovative
SMEs to scale up quickly
+ SOCIETAL CHALLENGES
• Cross-sectoral and cross-
regional collaboration
• Using cluster organisations
to support SMEs and to
facilitate innovation and
structural change
• Near-market
demonstrators to test new
industrial value chains and
give rise to emerging
industries
• Skills
• Facilitating access to
finance
• Enlarging the market place
• Expanding international
reach
• Reinforcing co-operation
with other sectors and
policies

4. Innovation Funds - > DG Connect
• Horizon 2020 funding
• ICT Innovation Vouchers
• European Investor Gate
Industrial funds -> DG Growth
• Cluster Excellence Programme
• COSME Cluster Internationalisation
Programme for SMEs
• INNOSUP
• Startup Europe (Unit E3 Net Innovation):
www.startupeurope.eu (with Connect)
Creative Europe -> DG Culture
• Culture
• Media
• Creative Europe Financial Facility
But... Pretty strong support mechanisms for
these already (Creative Europe Desks)
• ERDF
• Interreg
• Urbact
And endless others...
Others
The main funds have sustainability as a “cross-cutting theme”
Funds for agencies in red; for businesses / orgs in blue; For both in green; Historic
focus in yellow boxes

5. ... And so sustainability can fit within any
of the key H2020 strands

6. These are innovation funds and so are
focused on technology but...
“Investing in world class research and
innovation in the field and by promptly
transforming knowledge assets into business
successes and responsible solutions for
Europe’s most urgent sustainability and
societal challenges” – draft work programme
for 2016 -17n
>>”climate related expenditure should exceed
35% of the budget”

7. 1. Our reading of EU funding
2. Specific opportunities
3. Next steps

8. INNOSUP12015: Cluster facilitated
projects for new value chains
To develop new cross sectoral industrial
value chains across the EU, by building
upon the innovation potential of SMEs.
Support for 5- 10 projects per year.
First stage concept note of 10 pages.
30 – 04 - 2015

9. ICT 10–2015: Collective Awareness Platforms
for Sustainability and Social Innovation
a. Collective awareness pilots for bottom up
participatory innovation paradigms
b. Multidisciplinary research on collective
awareness platforms (Internet Science)
c. Digital Social Platforms (DSP)
d. Coordinating pilots and research
activities in CAPs
14 – 04 - 2015

10. Under societal challenges…
Support to research on cultural heritage
-Secure, clear and efficient energy
-Cultural heritage and European identities
-Mitigating the impacts of climate change on
cultural heritage
-European Research Infrastructures
-Integrating society in science and innovation

11. 1. Our reading of EU funding
2. Specific opportunities
3. Next steps

12. Timings for H2020
Workplan for 2015 being developed
Consultation with national representatives
Publication of draft work programme
Q1 2015
Q2 2015
Q3 2015

13. Next steps?
1. Develop this report, showing the transnational
partnership and a clear idea for a programme
meeting the draft aspirations
2. Targeted approaches to members of the
Programming Committee (civil servants, publicly
available online)
3. Check call documents for impact and apply as
a partnership
March - April
May - June
October