1. Time What it is What’s it doing Effect on Audience
0.01 Audio tuning
noise
Sets the scene of
the ad.
Lets the audience
know that things
are getting ready
to start.
0.03 String crackling as
a arrow is put into
a bow.
Sets the feeling of
anticipation.
Lets the audience
know that things
are getting ready
to start.
0.07 Loading a
handgun.
Creates the feeling
of danger.
Makes the car feel
more scary and
dangerous
0.10 Car’s engine
starting.
Changes the mood
from anticipation
to action.
Shows them that
the action has
started.
0.15 Rocket thrusters
firing.
Shows speed and
power.
Tells the audience
that the car is like
a rocket starting.
0.21 Car turbo noise Shows the noise of
the car.
Relates to
everything about
the car.
0.25 Lightning strike
noise.
Again relates the
car to power and
speed.
Re enforces the
pace of the car.
