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Communicating, branding and marketing urban management: Lessons from New York and Belfast Andrew Boraine Cape Town Partnership
New York non-CID areas
Branding: CID Banners The Fashion District Flatiron: 23 rd  St Partnership
Branding: Upgraded public squares Laganside re-development project, Belfast
Welcome to NYC
Event marketing Madison Square Park Union Square Partnership
CID branding: Rubbish bins
City branding: Rubbish bins New York City
CID branding: refuse bags The Fashion District Times Square Alliance
Branding: CCTV New York City Police Department
Branding: CCTV Belfast City Centre
Enforcement signage Belfast New York
Enforcement: Pedestrian zones, litter Belfast City Centre
CID branding: Security Times Square Alliance Grand Central Partnership
CID branding: Kiosks and bus shelters The Fashion District
CID branding: Information Centres Times Square Alliance
Branding: Specific districts The Fashion District, New York
Branding: Specific districts Linen Quarter, Belfast City Centre
Branding: CID Staff 34 th  St Partnership Times Square Alliance
CID staff on banners Fashion District
CID branding: Cleansing equipment and staff Times Square Alliance
CID-branded directional signage 34 th  St Partnership
CID-branded directional signage 34 th  St Partnership
Directional Signage Laganside, Belfast
Directional signage: Public parking Belfast City Centre
Event marketing Greenmarket at Union Square, 14 th  St
CID branded planters 34 th  St Partnership
CID branded planters 34 th  St Partnership
Hanging planters Belfast City Centre
Public art in public places NYC Parks Dept: Madison Square
Public art in public places Laganside, Belfast
Street Furniture FBI Headquarters 34 th  St Partnership
Temporary road closures for markets Avenue of the Americas – Saturday afternoon
Temporary road closures for music events Times Square: Broadway and 7 th  Avenue – Sunday lunchtime
CID cleaning up after event Times Square Alliance
Wall murals New York
Wall murals Belfast
Communicating new developments
Wrapping of building sites New York Belfast
History and memory Ground Zero, 9/11/2007

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Communicating, branding and marketing urban management: lessons from New York and Belfast