How to Create Optimized Amazon Product Listings for 2017

•

1 like•4,746 views

Tinuiti

Expert Strategies to Get Your Products to Rank in Amazon’s Search Results

Retail

How to Create Optimized Amazon
Product Listings for 2017

Today’s Agenda
● Submit Questions in the Chat Box to the Right
● Session Recording Will be Sent out this Week
● More Resources in handouts Section

Today’s Event Speakers
Pat Petriello
Head of marketplace Strategy
Chad Rubin
CEO & Co-Founder

Today’s Agenda
● Understanding Amazon’s A9 Search Algorithm
● How to Create Conversion Rate Optimized Compelling Content
● Case Study of Amazon Sellers’ Optimized Content that’s CRUSHING it
● Title, Featured Bullet Points, Photos, Reviews, Video
● How to Get Frequently Purchased Products Together
● Amazon Tools That’ll Help You Streamline Optimizations

How to Create Optimized Amazon
Product Listings for 2017
From Zero to Best Seller
Stick around for ONE-TIME OFFER!

Amazon Best Sellers (Anker #1 Biggest PL)

Amazon's A9 Search Algorithm
● Separate incorporation
● Palo Alto, CA

Amazon's A9 Search Algorithm
● Track search and
conversions for search
terms with patents

Amazon's A9 Search Tracking YOU
“Once we determine which items are good matches to the customer’s query, our ranking algorithms
score them to present the most relevant results to the user.” - Amazon

Amazon A9 Search Intelligence
Compelling
Listings
More
Conversions
Increase BSR
Search Visibility
More
Sales
Amazon A9
Virtuous Cycle
WANT
NEED

Compelling TITLES: Learn from those that
are CRUSHING it

Create Conversion Rate Optimized
Compelling Content
● Do keyword research (tools like Moz, ReviewMeta)
● Write for humans (to purchase), not just bots
● Explain not just what you’re selling, but your VALUE Prop
● Conversion more important than clicks
● Analyze negative reviews on competitors

Compelling IMAGES: Learn from those that
are CRUSHING it

Compelling BULLETS: Learn from those that
are CRUSHING it

Compelling PROMOS: Learn from those that
are CRUSHING it

Compelling A+ CONTENT: Learn from those
that are CRUSHING it (ENHANCED)
Address pain points and what makes your product special.

REVIEWS: Learn from those that are NOT
CRUSHING it

NEXT TIME.. DRIVING TRAFFIC (THE OTHER
HALF)
● Promos
● Sponsored Ads
● Amazon AMS
● Facebook / Insta

RESOURCES
http://www.Skubana.com/Blog
http://www.CPCStrategy.com/Blog

ONE-TIME OFFER
http://bit.ly/SKUapply
Password: cpcwebinar

REACH OUT ANYTIME
@ecommrenegade
chad@skubana.com
https://www.linkedin.com/in/chadrubin

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Jungle Scout's Million Dollar Case Study: Session #2: Advanced Product Research

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Jungle Scout's Million Dollar Case Study: How To Find Product Ideas

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Crafting Advanced Google Shopping Strategies to Rank Higher in 2017

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How to Create Optimized Amazon Product Listings for 2017

1. How to Create Optimized Amazon Product Listings for 2017

2. Today’s Agenda ● Submit Questions in the Chat Box to the Right ● Session Recording Will be Sent out this Week ● More Resources in handouts Section

3. Today’s Event Speakers Pat Petriello Head of marketplace Strategy Chad Rubin CEO & Co-Founder

4. Today’s Agenda ● Understanding Amazon’s A9 Search Algorithm ● How to Create Conversion Rate Optimized Compelling Content ● Case Study of Amazon Sellers’ Optimized Content that’s CRUSHING it ● Title, Featured Bullet Points, Photos, Reviews, Video ● How to Get Frequently Purchased Products Together ● Amazon Tools That’ll Help You Streamline Optimizations

5. How to Create Optimized Amazon Product Listings for 2017 From Zero to Best Seller Stick around for ONE-TIME OFFER!

7. Amazon Best Sellers (Anker #1 Biggest PL)

8. Amazon's A9 Search Algorithm ● Separate incorporation ● Palo Alto, CA

9. Amazon's A9 Search Algorithm ● Track search and conversions for search terms with patents

10. Amazon's A9 Search Tracking YOU “Once we determine which items are good matches to the customer’s query, our ranking algorithms score them to present the most relevant results to the user.” - Amazon

11. Amazon A9 Search Intelligence Compelling Listings More Conversions Increase BSR Search Visibility More Sales Amazon A9 Virtuous Cycle WANT NEED

12. Compelling TITLES: Learn from those that are CRUSHING it

13. Create Conversion Rate Optimized Compelling Content ● Do keyword research (tools like Moz, ReviewMeta) ● Write for humans (to purchase), not just bots ● Explain not just what you’re selling, but your VALUE Prop ● Conversion more important than clicks ● Analyze negative reviews on competitors

14. Compelling IMAGES: Learn from those that are CRUSHING it

15. Compelling BULLETS: Learn from those that are CRUSHING it

16. Compelling PROMOS: Learn from those that are CRUSHING it

17. Compelling A+ CONTENT: Learn from those that are CRUSHING it (ENHANCED) Address pain points and what makes your product special.

18. REVIEWS: Learn from those that are NOT CRUSHING it

19. NEXT TIME.. DRIVING TRAFFIC (THE OTHER HALF) ● Promos ● Sponsored Ads ● Amazon AMS ● Facebook / Insta

20. RESOURCES http://www.Skubana.com/Blog http://www.CPCStrategy.com/Blog

21. ONE-TIME OFFER http://bit.ly/SKUapply Password: cpcwebinar

22. REACH OUT ANYTIME @ecommrenegade chad@skubana.com https://www.linkedin.com/in/chadrubin

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