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How to Create Optimized Amazon Product Listings for 2017

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Expert Strategies to Get Your Products to Rank in Amazon’s Search Results

Published in: Retail
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How to Create Optimized Amazon Product Listings for 2017

  1. 1. How to Create Optimized Amazon Product Listings for 2017
  2. 2. Today’s Agenda ● Submit Questions in the Chat Box to the Right ● Session Recording Will be Sent out this Week ● More Resources in handouts Section
  3. 3. Today’s Event Speakers Pat Petriello Head of marketplace Strategy Chad Rubin CEO & Co-Founder
  4. 4. Today’s Agenda ● Understanding Amazon’s A9 Search Algorithm ● How to Create Conversion Rate Optimized Compelling Content ● Case Study of Amazon Sellers’ Optimized Content that’s CRUSHING it ● Title, Featured Bullet Points, Photos, Reviews, Video ● How to Get Frequently Purchased Products Together ● Amazon Tools That’ll Help You Streamline Optimizations
  5. 5. How to Create Optimized Amazon Product Listings for 2017 From Zero to Best Seller Stick around for ONE-TIME OFFER!
  6. 6. Amazon Best Sellers (Anker #1 Biggest PL)
  7. 7. Amazon's A9 Search Algorithm ● Separate incorporation ● Palo Alto, CA
  8. 8. Amazon's A9 Search Algorithm ● Track search and conversions for search terms with patents
  9. 9. Amazon's A9 Search Tracking YOU “Once we determine which items are good matches to the customer’s query, our ranking algorithms score them to present the most relevant results to the user.” - Amazon
  10. 10. Amazon A9 Search Intelligence Compelling Listings More Conversions Increase BSR Search Visibility More Sales Amazon A9 Virtuous Cycle WANT NEED
  11. 11. Compelling TITLES: Learn from those that are CRUSHING it
  12. 12. Create Conversion Rate Optimized Compelling Content ● Do keyword research (tools like Moz, ReviewMeta) ● Write for humans (to purchase), not just bots ● Explain not just what you’re selling, but your VALUE Prop ● Conversion more important than clicks ● Analyze negative reviews on competitors
  13. 13. Compelling IMAGES: Learn from those that are CRUSHING it
  14. 14. Compelling BULLETS: Learn from those that are CRUSHING it
  15. 15. Compelling PROMOS: Learn from those that are CRUSHING it
  16. 16. Compelling A+ CONTENT: Learn from those that are CRUSHING it (ENHANCED) Address pain points and what makes your product special.
  17. 17. REVIEWS: Learn from those that are NOT CRUSHING it
  18. 18. NEXT TIME.. DRIVING TRAFFIC (THE OTHER HALF) ● Promos ● Sponsored Ads ● Amazon AMS ● Facebook / Insta
  19. 19. RESOURCES http://www.Skubana.com/Blog http://www.CPCStrategy.com/Blog
  20. 20. ONE-TIME OFFER http://bit.ly/SKUapply Password: cpcwebinar
  21. 21. REACH OUT ANYTIME @ecommrenegade chad@skubana.com https://www.linkedin.com/in/chadrubin

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