Email alone is not enough in your customer messaging strategy. Consumers don’t see channels. They see the brand and their relationship to it. So instead of messaging in silos, tackle your business goals with an integrated messaging approach that prioritizes the customer and provides a comprehensive and personalized communication journey. The good news? We are evolving too. Join us, plus partners and experts across lifecycle marketing: marketing automation platform Klaviyo, conversion optimization platform Justuno, SMS marketing platform Postscript, email service provider Sailthru, and cross-channel marketing platform Iterable, – plus our client City Mattress – to learn everything about the cycle of activation, nurturing, loyalty and reactivation.

1. DAY 1 - WEDNESDAY, JUNE 1
Because It’s Marketing, Not Farming: Eliminating
Silos for a Connected Lifecycle Marketing Strategy
10am PT | 1pm ET
The Advanced Lifecycle Marketer's Playbook
10:35am PT | 1:35pm ET
What’s New and What’s Next: Innovation in
Lifecycle Marketing
11:10am PT | 2:10pm ET
Lifecycle Marketing & Messaging Summit
The Customer Journey Beyond Just Email
DAY 2 -THURSDAY, JUNE 2
Creating Moments of Delight: Strategically Utilizing
Creative Across Lifecycle Marketing
10am PT | 1pm ET
Session How to Drive Key KPIs Through your
Lifecycle Marketing Goes Here
10:35am PT | 1:35pm ET
Fireside Chat: How City Mattress Transforms Major
Life Events into Lifecycle Marketing Opportunities
11:10am PT | 2:10pm ET

2. How City Mattress
Transforms Major Life
Events into Lifecycle
Marketing Opportunities
FIRESIDE CHAT

3. Today’s Logistics
Kerry Mallett
Senior Content Specialist,
Webinar
Recording & slides will be in your inbox
by tomorrow morning
Download relevant resources
Join our chat and submit questions for live Q&A
Log back anytime with same link
Join our poll questions - including if you want to talk to
our teams after!

4. WE’VE MASTERED THE
MEDIA THAT
MATTERS MOST
Tinuiti is the largest independent performance
marketing firm across Streaming TV and the
Triopoly of Google, Facebook, Amazon.
Employees
Media managed
Award-winning
culture*
$3B
#1
1000+

5. Some of
Our Clients
Our
Recognition
For commerce leaders of today and the future

6. Our Speakers
JENNY TRAN
Senior Manager, Lifecycle
Marketing
COREY SCHUCHMAN
Director of Digital
Marketing & E-Commerce

7. Agenda
● Fireside discussion
● Q&A
7

8. Schedule Your
Consultation
with a Lifecycle
Marketing Expert

9. Q&A
JENNY TRAN
Senior Manager, Lifecycle
Marketing
COREY SCHUCHMAN
Director of Digital
Marketing & E-Commerce

10. J U N E 7, 2 0 2 2 | N E W Y O R K C I T Y & V I R T U A L
R E G I S T E R F O R T H E L I V E S T R E A M
T H E N E W, N E W N O R M A L:
C H A O S, C O M P L E X I T Y, A N D C H A N G E

11. Thank you!

12. DAY 1 - WEDNESDAY, JUNE 1
Because It’s Marketing, Not Farming: Eliminating
Silos for a Connected Lifecycle Marketing Strategy
10am PT | 1pm ET
The Advanced Lifecycle Marketer's Playbook
10:35am PT | 1:35pm ET
What’s New and What’s Next: Innovation in
Lifecycle Marketing
11:10am PT | 2:10pm ET
Lifecycle Marketing & Messaging Summit
The Customer Journey Beyond Just Email
DAY 2 - THURSDAY, JUNE 2
Creating Moments of Delight: Strategically Utilizing
Creative Across Lifecycle Marketing
10am PT | 1pm ET
Session How to Drive Key KPIs Through your
Lifecycle Marketing Goes Here
10:35am PT | 1:35pm ET
Fireside Chat: How City Mattress Transforms Major
Life Events into Lifecycle Marketing Opportunities
11:10am PT | 2:10pm ET