This document discusses influencer marketing and influencer amplification. It defines influencers as trendsetters with engaged, loyal followers across social media. Influencer marketing is described as an effective marketing channel due to influencers' authenticity, ability to build trust and reach new consumers, and help reduce content creation costs. Influencer amplification is defined as re-sharing influencer content to extend its reach and add things like calls to action and tracking tags. Key performance indicators for measuring influencer marketing campaigns include awareness, engagement, shares, purchases and other metrics. Case studies are also presented.

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Persephanie Arellano
Webinar Coordinator

3. leading independent performance marketing agency

4. Stephen Kerner Leo Strupczewski

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9. influencer
trendsetters

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highly-engaged loyal
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effective
and scalable marketing channel

11. Influencer Type Follower Count
Mega
Macro
Micro
Nano

13. Why Invest in Influencers?

14. Why Invest in Influencers?

15. Authenticity
Consumer Trust & Authority
Reach New Consumers
Inexpensive Content Creation
Content Creator Relationships
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Why Invest in Influencers?

16. Why Invest in Influencers?

17. Why Invest in Influencers?

18. Why Invest in Influencers?

19. Why Invest in Influencers?

20. Why Invest in Influencers?

21. Reduce content creation costs
Higher engagement rates
Stronger brand affinity
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Why Invest in Influencers?

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What is Influencer Amplification?

24. Problem: Influencer Post Decay
Solution: Amplifying Influencer Content

25. Problem: No Call to Action
Solution: Implementing a CTA Overlay Directly from Influencers’ Accounts

26. Problem: No Attribution
Solution: Adding Tracking Tags & Facebook Pixel

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Amplifying Influencer Marketing
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Right Message
RightM
atch
RightMeasurable
What is Influencer Amplification?

29. What is Influencer Amplification?

30. What is Influencer Amplification?

31. What is Influencer Amplification?

32. What is Influencer Amplification?

34. Awareness
Consideration
Intent
Conversion
Shares / Saves
Video Views
Purchase
Impressions
Reach
Engagement (Likes, Comments)
Website Traffic
Branded Search Lift
KPIs & Metrics To Measure Success

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KPIs & Metrics To Measure Success

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KPIs & Metrics To Measure Success

37. KPIs & Metrics To Measure Success
Organic Post KPIs:
Amplification KPIs:

38. KPIs & Metrics To Measure Success

39. KPIs & Metrics To Measure Success

40. KPIs & Metrics To Measure Success

41. Earned Media Value
Cost-Per-Engagement
Content Performance
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Why Invest in Influencers?

43. Client Study

44. Client Study

45. Client Study

46. Client Study

47. Key Takeaways

50. Stephen Kerner Leo Strupczewski

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