Scaling your Direct-to-Consumer (D2C) brand requires an ever-growing toolbox, which includes first-party data, lifecycle tools like SMS messaging and loyalty programs, buttoned-up fulfillment and omnichannel marketing strategies, and a keen understanding of ecommerce trends. The good news? Our subject matter experts, plus experts from across the industry, shared all the knowledge you need to grow and scale your D2C business in 2022.

1. The 2022 D2C
Summit
DAY 1 - WEDNESDAY, APRIL 27TH
How to Succeed Across Channels with
Omnichannel Marketing
10am PT | 1pm ET
Consumer Data is a Treasure Trove
Put it to Use in Your Lifecycle Marketing
10:35am PT | 1:35pm ET
The Ecommerce Trends Every D2C Brand Needs to
Know
11:10am PT | 2:10pm ET
DAY 2 - THURSDAY, APRIL 28TH
Subscribe Now: How Subscriptions Can Drive
Recurring Revenue & Customer Loyalty
10am PT | 1pm ET
Beyond Email: How Loyalty Programs and SMS Can
Help You Win the Hearts and Minds of Consumers
10:35am PT | 1:35pm ET
Looking to Evolve your Business Beyond D2C? Here’s
the Playbook.
11:10am PT | 2:10pm ET

2. Beyond Email
How Loyalty Programs and SMS Can
Help You Win the Hearts and Minds of
Consumers

3. Today’s Logistics
Kerry Mallett
Senior Content Specialist,
Webinar
Recording & slides will be in your inbox
by Friday morning
Download relevant resources
Join our chat and submit questions for live Q&A
Log back anytime with same link
Join our poll questions - including if you want to talk to
our teams after!

4. WE’VE MASTERED THE
MEDIA THAT
MATTERS MOST
Tinuiti is the largest independent performance
marketing firm across Streaming TV and the
Triopoly of Google, Facebook, Amazon.
Employees
Media managed
Award-winning
culture*
$3B
#1
1000+

5. Some of
Our Clients
Our
Recognition
For commerce leaders of today and the future

6. Our Speakers
SCOTT ELCHISON
SMS Partner Manager
JACQUELYN BURNSIDE
Senior Manager,
CRM & Email

7. 30,000+ Clients
eCommerce Marketing Platform
$406M
Raised
50%
YOY Growth
1000+
Employees
5
Offices
Reviews Visual UGC Loyalty Referrals SMSBump

8. Agenda
● Loyalty Programs that Create Loyal Brand
Advocates
● SMS Notifications that Move Customers
Down the Funnel
● Product Synergies: Loyalty & SMS Working
Together
8

9. Are you currently utilizing loyalty
or SMS programs?
● Yes, I’m using both!
● I’m using a loyalty program
● I’m using an SMS program
● I’m using neither
POLL

10. Is a loyalty or SMS program in
your 5 year plan?
● I’m currently running campaigns
● Yes, it is!
● It wasn’t - should it be?
POLL

11. Consumer Behavior Is Changing. Brands Need to
Change, too.
The pandemic radically change consumer behavior, and brands have had to adapt to meet those changes, including:
● Mobile shopping: It’s not enough to be mobile-friendly—brands must now be mobile-first.
● Omnichannel: Customers are everywhere, and brands need to be, too.
● Privacy: Consumers wants control over their data, and tech giants are giving it to them.
● Personalization: Consumers want experiences that are relevant to their interests.
● Gen Z trends: Gen Z’s buying power is nearly $150 million, and they are different than other consumers.
4 hours+
Time the average
American spend on their
smartphone each day.
71%
Number of consumers
that expect personalized
customer experiences
90%+
Number of Gen Z
consumers who base
their brand loyalty on
shared values.

12. Loyalty Programs that
Create Loyal Brand
Advocates
12

13. Turning to loyalty as the
cookie crumbles
Zero- and first-party data is so important
right now because of privacy changes. As
we move toward a cookieless future, the
need to own your customer data is
essential.
Over 72%
of consumers say they are willing to
share their data with their favorite
brands for the right loyalty
incentives
(Source: Yotpo’s State of Brand
Loyalty Survey 2022)
Loyalty

14. Brands have to tap into a
genuine connection
shoppers feel toward their
favorite brands.
Collect customer data and
leverage it at key touchpoints
to create ultra-personalized
experiences
Emotional loyalty goes
beyond points or tiers
Loyalty programs help
build personalized, highly
relevant experiences
Every interaction with an
email, a website, or an SMS
message is an opportunity
for a brand to personalize
with loyalty program data
Loyalty programs bolster
relationships with every
interaction
Loyalty programs
unlock actionable
customer insights
With the owned zero- and first-party data
from loyalty programs, you can build deeper
customer relationships and better customer
experiences — impacting your bottom line.

15. Place brand image here to cover this area
Jake Kassan
CEO of MVMT Watches
Getting people truly involved with your brand is the most
valuable thing you can do. You don’t just want customers,
you want supporters, members and advocates; people
who feel like they are a part of something will stick with
you and spread the word.
MVMT Disrupts the Watch
Industry
Watches, Accessories
Industry
Shopify Plus
Playform
Loyalty VIP Tiers, Referrals
Yotpo Products

16. Loyalty Program Drives Engagement
Brooks Sports Inc.
KPI
% Difference
Loyalty vs. Marketing Q1
2022
Open Rate 5%
Click/Open Rate 236%
Click/delivered Rate 251%
Email Conversion Rate 3%
AOV Value 1%
Unsub Rate 12%

17. Loyalty - Everyone Defines it Differently
Find What Works Best for You

18. Step 1: Understand your customer
● What do they value? How often do they buy?
Step 2: Identify your goals
● What behaviors do you want to incentivize?
Step 3: Structure your program
● Will you offer a tier-based system where customers can level up, or will you opt for straight rewards? What about
referrals?
Step 4: Plan your communications
● Will you use email, SMS or both? What automations will you set up?
Starting a Loyalty Program

19. Leveling Up Your Loyalty Program

20. SMS Notifications that
Move Customers Down
the Funnel
20

21. consumers shop on mobile
79%+
consumers check their
phones every day
150+ times
4+
hours a day spent on mobile

22. Why SMS?
● 60% of customers read texts within 1-5 minutes after receiving them.
● Brands see 25x ROI and 6 to 8x higher engagement rates with SMS
compared to email.
● Over 65% of consumers prefer to shop from their phone.
● 79% of consumers say they want to hear from brands via SMS messaging.
22
Quarterly revenue share
growth with addition of SMS
Increase in list growth
MOM with combined
email/SMS acquisition
+85%
CLIENT SUCCESSES
+342%
YOY increase in revenue
with addition of SMS
+264%
MOM increase in SMS
channel revenue
+324%
SMS marketings gives brands a direct, immediate way to connect with
customers, and it’s adapted to the privacy-first, post-cookie world.
● Use SMS for more time-sensitive communications and for expanding
reach for promotions and campaigns.
● Make it easy for customers to write reviews with SMS prompts.
● Easily manage your loyalty program .
● Boost engagement with SMS.
○ Automations - recover abandoned carts & win back customers.
Benefits of SMS

23. SMS Examples

24. Email + SMS = Maximizing Revenue Potential
24
264%
Increase in
revenue YOY
● By adding Tinuiti’s SMS services to their existing
email program, an apparel retailer saw a 264%
increase in revenue YOY.
● Email continues to see growth, but in just the first
two weeks, SMS drove 3.8x more revenue.

25. Immediate Recommendations
1. Assess if SMS makes sense for your brand.
2. Once SMS is set up, build out automations, i.e. welcome series, cart
abandons, etc.
3. Establish a regular marketing mailing cadence.
4. Strategically integrate SMS messaging into subscriber journey -
incorporating SMS for time-sensitive messages and rely on email for
longer-form storytelling.
5. Grow your SMS list.
6. We’re here to help!

26. Product Synergies:
Loyalty & SMS Working
Together
26

27. Loyalty & SMS
Loyalty Member SMS
Flows
89%
of consumers are interested in
texting with their favorite brands.
Engage your top customers directly
through SMS to drive loyalty program
adoption.
Segment customers by VIP Tiers &
loyalty points
● Send timely program updates such
as point balance, and balance until
next reward.
● Send VIP Tier updates to your most
loyal customers
● Reward customers on their
birthdays with special offers and
bonus points

28. Loyalty & SMS
Give Points for Subscriber
Collection
Supercharge your SMS channel with your loyalty
program by incentivizing customers to sign up to
SMS for loyalty perks, ensuring your are able to
maximize CLTV and increase loyalty program
adoption through SMS.
of loyalty program members will
opt-in to communicate with their
favorite brand through SMS
76%

29. How Do These Play Into Overall Customer Lifetime Value?
INCREASE ENGAGEMENT INCREASE REVENUE DECREASE OPT OUT RATES
29

30. Schedule Your
Consultation
with a D2C Expert

31. Q&A
SCOTT ELCHISON
SMS Partner Manager
JACQUELYN BURNSIDE
Senior Manager,
CRM & Email

32. 32
Stay informed
on the future of
digital marketing
Visit our new content hub
➜

33. Thank you!

34. The 2022 D2C
Summit
DAY 1 - WEDNESDAY, APRIL 27TH
How to Succeed Across Channels with
Omnichannel Marketing
10am PT | 1pm ET
Consumer Data is a Treasure Trove
Put it to Use in Your Lifecycle Marketing
10:35am PT | 1:35pm ET
The Ecommerce Trends Every D2C Brand Needs to
Know
11:10am PT | 2:10pm ET
DAY 2 - THURSDAY, APRIL 28TH
Subscribe Now: How Subscriptions Can Drive
Recurring Revenue & Customer Loyalty
10am PT | 1pm ET
Beyond Email: How Loyalty Programs and SMS Can
Help You Win the Hearts and Minds of Consumers
10:35am PT | 1:35pm ET
Looking to Evolve your Business Beyond D2C? Here’s
the Playbook.
11:10am PT | 2:10pm ET