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COLLEGE KNOWLEDGE LOS ANGELES
CONCEPT DECK
How many of you would say you have someone to guide
you through the college admissions process?
Imagine being a first-generation, low income student trying to
navigate the college admissions and financial aid process.
Students want to know how to get in and pay for college but
have trouble finding the resources to help.
Only 30% of low-income students make it
to the first year of college…
REAL access. REAL people. REAL opportunity.
Only
9%
graduate
Statistic source: http://www.forbes.com/sites/realspin/2014/03/04/getting-more-low-income-students-into-college-isnt-about-money-its-about-the-curriculum/
College Knowledge LA aims
bridges that gap with localized
event-based information.
WHAT DOES CKLA DO?
Connecting
students to:
 College
Information
 Applications
 Financial Aid
 Test Prep
College Knowledge Los Angeles aggregates events
about College Information, Applications, Financial Aid,
and Test Prep in the Los Angeles area.
Users can search for free and find upcoming college
and financial aid events in their local community.
Users can search events by zip code or event type
(such as college admissions, financial aid, or test prep)
What sets our app apart is that we aren’t just giving
students more resources to read. We are creating real
access to real people who can provide the
personalized guidance students need.
70% own
smartphones
LOCATION-BASED DATABASE
VANESSA MONTEROSA
EXECUTIVE DIRECTOR
ED.D., CANDIDATE, CSULB
ED.M., HARVARD
B.A., BIOLA UNIVERSITY
SHARLA BERRY
DIRECTOR OF OUTREACH &
PARTNERSHIPS
PH.D. STUDENT,
USC ROSSIER
M.A., LMU
B.A., LMU
CHRISTOPHER PEREZ
DIRECTOR OF
COMMUNICATIONS
M.S., CSULB
B.A., CSULA
CKLA LEADERSHIP
BESSIE CHU
TECHNICAL LEAD
M.C.M., USC
B.A., UC DAVIS
developing partnerships
MOVING FORWARD
develop mobile app
rollout to students at next admissions cycle
user testing
What’s Next
What We’re Working On Now
building
responsive
website as MVPbuilding database
gaining sponsors
engineering site architecture
CONNECT WITH US
www.collegeknowledgela.org | collegeknowledgela@gmail.com
College Knowledge
Los Angeles
CKLAHub
CKLAHub

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CKLA Concept Deck

  • 1. COLLEGE KNOWLEDGE LOS ANGELES CONCEPT DECK
  • 2. How many of you would say you have someone to guide you through the college admissions process?
  • 3. Imagine being a first-generation, low income student trying to navigate the college admissions and financial aid process. Students want to know how to get in and pay for college but have trouble finding the resources to help.
  • 4. Only 30% of low-income students make it to the first year of college… REAL access. REAL people. REAL opportunity. Only 9% graduate Statistic source: http://www.forbes.com/sites/realspin/2014/03/04/getting-more-low-income-students-into-college-isnt-about-money-its-about-the-curriculum/
  • 5. College Knowledge LA aims bridges that gap with localized event-based information.
  • 6. WHAT DOES CKLA DO? Connecting students to:  College Information  Applications  Financial Aid  Test Prep College Knowledge Los Angeles aggregates events about College Information, Applications, Financial Aid, and Test Prep in the Los Angeles area. Users can search for free and find upcoming college and financial aid events in their local community. Users can search events by zip code or event type (such as college admissions, financial aid, or test prep) What sets our app apart is that we aren’t just giving students more resources to read. We are creating real access to real people who can provide the personalized guidance students need.
  • 8. VANESSA MONTEROSA EXECUTIVE DIRECTOR ED.D., CANDIDATE, CSULB ED.M., HARVARD B.A., BIOLA UNIVERSITY SHARLA BERRY DIRECTOR OF OUTREACH & PARTNERSHIPS PH.D. STUDENT, USC ROSSIER M.A., LMU B.A., LMU CHRISTOPHER PEREZ DIRECTOR OF COMMUNICATIONS M.S., CSULB B.A., CSULA CKLA LEADERSHIP BESSIE CHU TECHNICAL LEAD M.C.M., USC B.A., UC DAVIS
  • 9. developing partnerships MOVING FORWARD develop mobile app rollout to students at next admissions cycle user testing What’s Next What We’re Working On Now building responsive website as MVPbuilding database gaining sponsors engineering site architecture
  • 10. CONNECT WITH US www.collegeknowledgela.org | collegeknowledgela@gmail.com College Knowledge Los Angeles CKLAHub CKLAHub

Editor's Notes

  1. To end where we started, many of us here didn’t get to where we are alone. Didn’t get here on solely pamphlets and books.
  2. Imagine being the first in your family to take on this challenge—what test to take? How do I pay for college? Subsidized or unsubsidized loans? Personal statements? College applications? Scholarship applications? While there are plenty of resources out there that aim to simplify the process of getting to college, it’s still not simple to take action on it. And most of these resources cost money. What if you are from a low-income household? How can you afford such resources let alone be able to afford a higher education? What if your family predominately speaks another language? In plain English, getting to college is difficult. This scenario is by no means hypothetical. It is often experienced by thousands of students in LAUSD. So how do we bridge this gap in college access? ========= There really is no app that provides this localized, relevant information. CollegeBoard / College Live don’t do localized connections.
  3. College Knowledge LA is a web app optimized for mobile use. We went the mobile route because 70% of low income students have smartphones. So here’s how it works: There are over 15 college prep organizations in the area that host over 50 events a year, and our app crowdsources these events. Our app creates a database that users can search for free, upcoming college and financial aid events in their local community. Users can search events by zip code or event type (such as college adminissions, financial aid, or test prep) What sets our app apart is that we aren’t just giving students resources to read. We are creating real access to real people who can provide the personalized guidance students need. ================================== users can receive push notifications tailored to their interests and location. Our app crowdsources events from over 50 community organizations in the area ; We create a database/calendar of upcoming events Our app serves as a crowdsourced hub for free college and financial aid resources. =================== LISTING LOCAL EVENTS Web app optimized for mobile use Crowdsourced hub for free college & financial aid resources Geo-location enabled tool Online resource to build offline connections TECHNOLOGY We currently exist as a website and look forward to develop a dedicated mobile app as well. We don’t want to limit their access because we are about creating access. Verified educators and community representatives can post events / workshops that are free to the community. CKLA is also geo location enabled so that users can find resources that is both relevant and close to them. Because we understand the importance of having someone there who can answer your questions and guide you through the process, and this is one way to help students find potential advisors, mentors, or community memebrs that share our mission – increasing higher education access for students from low income communities.