What is Going Global, Think Local? ✓ How Localization & Globalization Teams can help create Transparency & Visibility in Performance Across Company? Benefits of Standardization Across Regions.

1. Going Global Think Local
What is Going Global, Think Local? ✓ How Localization & Globalization Teams can
help create Transparency & Visibility in Performance Across Company? Benefits of
Standardization Across Regions.
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What is Going Global Thinking Local?
Part of going global actually means staying local. Focusing on local markets, giving
freedom to local leaders to innovate and creating a dialogue between local and global
teams can help create transparency and visibility in performance across your company.
Benefits of Standardization Across Regions
“You need to seek out standardization where it makes sense,” Wolters Kluwer’s Peter
Cook said. “But you don’t want standards to stagnate; you want them to evolve,” he
added. Having standardization that adapts along with constantly changing regulations

2. and services specific to other markets allows companies to stay globally focused while
meeting the needs of local markets more readily. “We’re constantly revisiting how we do
operations,” John David Thompson said. “We’re continuing to update, but we’re
maintaining standards.”
Thompson has seen great results through this approach. During the show “Localizing
Global Operations & IT” he described an occasion when empowering one of his regional
teams to set pricing based on their own needs, not the global standard, they saw a
dramatic uptick in performance and ultimately innovated the way Western Union
approached their global operation.
Those who have a strong engagement model and understand each other’s priorities will
see the best results. “It’s not just supply; it’s a partnership,” Cook said. Cook found this
mindset worked best when he explained that the standards that exist globally are not
just for standards’ sake. They allow a company to measure performance in a universal
way and then open a dialogue based on how stronger or weaker performance results
can improve the global goal. “As I always say, if you can’t measure it, you can’t manage
it,” Cook said.