This edition features a handful of The Most Influential Leaders in Supply Chain To Watch that are leading us into a better future Read More: https://ciolook.com/the-10-most-influential-leaders-in-supply-chain-to-watch2023-june2023/

1. Tech-talks
The Role of Internet
of Things (IoT) in
Supply Chain Visibility
Hayley Jarick
Chief Execu ve Officer
and Company Secretary,
Supply Chain Sustainability
School Limited
Co-Founder and
Co-Managing Director,
Maat Remedia on Limited
Director,
Responsible Steel
Chair,
Australian Circular Economy
Hub (ACE Hub) Procurement Group
Project Control Group (PCG)
Member and Group Co-Chair,
Materials Embodied Carbon
Leaders Alliance
The
Most
LEADERS
To Watch, 2023
Influential
in
Spotlighting Sheer Excellence
JARICK
Hayley
Hayley
Influential
Influential
Supply Chain
Supply Chain
VOL 06 I ISSUE 07 I 2023
The Future
of Supply Chain
Trends and Predic ons for
the Next Decade

3. The
Supply Chain
Stuff is Really
Tricky

4. Ed or's
Note
Ed or's
Note
Ed or's
Note

5. A
s the complexities of global supply chains
continue to evolve, businesses are increasingly
seeking advanced supply chain solution
providers to optimize their operations and stay
competitive in the market.
The year 2023 brings forth a landscape of innovative
technologies, cutting-edge strategies, and forward-
thinking companies that are revolutionizing supply
chain management. solution providers leverage state-
of-the-art technologies such as Artificial Intelligence
(AI), Machine learning (ML), the Internet of Things (IoT),
blockchain, and advanced analytics to enhance
visibility, improve efficiency, optimize inventory
management, streamline processes, and mitigate risks
in supply chain operations. They offer comprehensive
solutions tailored to the unique needs and challenges
faced by businesses across various industries.
The prominent leaders in the niche comprehend the
importance of end-to-end visibility and collaboration.
Their solutions encompass the entire supply chain,
from sourcing and procurement to production,
warehousing, transportation and customer fulfilment.
They integrate data from multiple sources, provide
real-time insights, and enable seamless communication
and collaboration among supply chain partners.
These solution providers are at the forefront of
innovation, continuously developing and refining their
offerings to meet the evolving demands of the industry.
They combine cutting-edge technology with deep
domain expertise to deliver comprehensive and
scalable solutions that address the complexities and
dynamic nature of modern supply chains.
Moreover, these advanced solution providers prioritize
sustainability and environmental responsibility. They
incorporate sustainable practices, enable efficient
resource utilization, and offer tools for measuring and
reducing carbon footprints throughout the supply
chain.
In the latest edition, CIOLook explores the unique
capabilities, key offerings, success stories, and industry
recognition of these advanced supply chain solution
providers. By harnessing their expertise and
technologies, businesses can gain a competitive edge,
drive operational excellence, and navigate the
challenges of a rapidly changing supply chain landscape
in 2023 and beyond.
Flip through the pages and have a Delightful Read!
A
Leading Vistas
of Significance
AbhishekJoshi

6. Cov
Story
08
JARICK
Spotlighting Sheer Excellence
Hayley
Hayley

7. C
o
n
t
e
n
t
s
Profile
Articles
14
22
Allan Diamond
Embracing Change and
Shaping the Future: Allan Diamond's
Journey from Manufacturing
Ellen Voie
Empowering Women
in Transportation Careers
Tech-talks
The Role of Internet of
Things (IoT) in Supply Chain
Visibility
Trends and Predictions for
the Next Decade
The Future of
Supply Chain
18 26

8. CONTENT
Deputy Editor Abhishek Joshi
Managing Editor Muskan Kapoor
DESIGN
Visualizer Dave Bates
Art & Design Director Ankita Pandharpure
Associate Designer Revati Badkas
SALES
Senior Sales Manager Sihanee M., Rouniyar A.
Customer Success Manager Simon Taylor
Sales Executives Shashi Rajbhar, Josh
TECHNICAL
Technical Head Prachi Mokashi
Technical Consultant Victor Collins
June, 2023
Copyright © 2023 CIOLOOK, All
rights reserved. The content
and images used in this
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9. Brief
Company Name
Dan Babchuck
Logistics &
Supply Chain
Dan Babchuck is a passionate, problem-solving
logistics/supply chain leader adept at getting the job done and
overcoming obstacles with exceptional ability to lead teams,
manage time, orchestrate schedules and deliver results under
pressure.
Brian McNabb
Senior Vice President
of Supply Chain
Bruan McNabb manages global transportation, trade
compliance, and supply chain network design for the nation's
largest closeout retailer with annual sales of ~$2 billion.
Ollie's Bargain Outlet
ollies.us
TTS NYC
sunteckttsnyc.com
Allan is a seasoned business executive at the intersection of the
practical and technological, with a keen understanding of
workflow process pain points that small businesses face.
Timereaction
timereaction.com
Dr. Dirk aims to continuously increase the agility & resilience
of his global supply chain with the ultimate goal to drive
purposeful business growth and serve the consumers and
customers at his best.
Henkel
henkel.com
Ellen Voie was honored as a Champion of Change for her time
and effort developing innovative ways to help grow and
expand the transportation industry.
Women In
Trucking Association
womenintrucking.org
Featured Person
Allan Diamond
CEO
Dr. Dirk Holbach
Chief Supply
Chain Officer
Ellen Voie
Founder
Pieter C. Boone
Group Chief
Executive Officer
Pieter Boone has been working as a Chief Executive Officer at
Pick n Pay for 2 years.
Hayley Jarick
CEO
Hayley Jarick is an inspiring leader who drives innovation and
inspires new ways of thinking.
Supply Chain Sustainability
School Limited
supplychainschool.org.au
Pick n Pay
pnp.co.za
Gerhard Liebenberg is an experienced owner with a
demonstrated history of working in the
transportation/trucking/railroad industry.
Fremantle Freight
& Storage Pty Ltd
fremantlefreight.com.au
Sunil Kumar is delivering best Business Practises for the last 2
decades across multiple industry domains.
Frontline Logistics
fllogistics.com
Tony Welch has demonstrated expertise in driving strategic
change and innovation to enhance business performance.
Lloyd's
lloyds.com
Gerhard Liebenberg
Managing Director
Sunil Kumar
Chief Human
Resources Officer
Tony Welch
Chief Procurement
Officer

10. Hayley Jarick
Chief Execu ve Officer
and Company Secretary,
Supply Chain Sustainability
School Limited
Co-Founder and
Co-Managing Director,
Maat Remedia on Limited
Director,
Responsible Steel
Chair,
Australian Circular Economy
Hub (ACE Hub) Procurement Group
Project Control Group (PCG)
Member and Group Co-Chair,
Materials Embodied Carbon
Leaders Alliance

11. JARICK
Spotlighting Sheer Excellence
Hayley
Hayley
Cov
Story
The Supply Chain
Sustainability School
enables socially,
environmentally, and
economically sustainable
supply chains for
Australian and New
Zealand organisations
through open access to
educational resources.

12. A
transformational leader drives innovation and
inspires new ways of thinking, harnessing a
team's creativity to respond to change.
Transformational leadership focuses on empowering
others and inspiring change. Transformational leaders
are constantly open to innovation wherever it may
arise.
They constantly look for opportunities to do things
differently and are always open to innovative ideas, no
matter where those ideas may present themselves. Like
any good adventure tale, Hayley Jarick's journey began
with challenges that, at the time, seemed harsh and
insurmountable but were instrumental in getting to
where she is today.
From the ripe old age of eleven, Hayley began working
in a community leadership position with her local
council advocating for the youth of her local area. She
had some supportive allies but combatted age
discrimination on various committees, battling to
advocate for a group of citizens who would ultimately
be the stewards of decisions made on behalf of youth
but rarely for youth benefit. She learned how to be
effective politically through committee influence.
As a teenager, she represented Australia at the USA's
inaugural Global Young Leaders Conference. This
inspired her studies in commerce at the University of
Wollongong, majoring in international business and
legal studies.
From there, Hayley joined the international trade team
at the local steelworks. Her time in the steel industry as
a young woman honed her skills, enabling Hayley to
gain experience in multiple departments and forcing
her emotional intelligence to proliferate. Hayley was
given the opportunity to work in marketing, advocacy,
financial analytics, sales, and customer service in
manufacturing, residential buildings, commercial
buildings, heavy construction, and international trade.
She was part of a factory shutdown and experienced
first-hand the emotional and community effects of
mass redundancies. Hayley met some people who
exposed her to the shadow world of misogyny, sexual
harassment, discrimination based on potential
pregnancy, sexuality discrimination, fraud, misleading
and deceptive conduct, and climate change denial.
Hayley also met some inspiring people who would
become lifelong mentors and muses.
Towards the end of her time in steel, Hayley began her
Masters of Business Administration with the Australian
Graduate School of Management, married her partner
and began her family. The AGSM was amazingly
supportive of her pregnancy and parental needs whilst
studying and showed her what best practice diversity
and inclusion could look like.
After the steel manufacturing industry, Hayley joined a
young not-for-profit association driving voluntary
beyond-compliance sustainability performance in
infrastructure construction. She learned what it was
like to work with next to no resources to deliver big
dreams.
Hayley's for-purpose passion was well ingrained in
progressing her career into a professional services
association delivering adult learning and individual
accreditation in the dispute resolution industry. This
was her switch to general management and her
platform for progression into her current roles as CEO
and Company Secretary of the Supply Chain
Sustainability School Limited.
In a relatively short timeframe, Hayley gained
experience for-profit and for-purpose, in big
organisations and small, paid and voluntary. She is
driven to share the bounty of her experience and
We are also taking
advantage of technologies
to help us tailor our resources
for diverse learning styles
and physical
differences.

13. privilege catapulting her into voluntary governance
roles with the Australian Circular Economy Hub (ACE
Hub) Procurement Group, Materials Embodied
Carbon Leaders Alliance, also as a Director of
ResponsibleSteel, and as Co-founder and Co-
Managing Director of Maat Remediation Limited.
In an interview with CIOLook, Hayley shares valuable
facts highlighting her professional tenure and shines
the limelight on her odyssey of excellence.
Below are the excerpts from the interview:
Tell us something more about your company and its
mission and vision.
The Supply Chain Sustainability School enables socially,
environmentally, and economically sustainable supply
chains for Australian and New Zealand organisations
through open access to educational resources.
The school provides free resources, tools, e-learning
and face-to-face training as an industry-wide
collaboration led by Fellows with a vision for
"collaborative accessible education for a sustainable
future". Fellows pay annual fees and co-develop
resources, so all industry players can upskill themselves
to become socially, environmentally, and economically
sustainable.
Enlighten us on how you have impacted the supply
chain niche through your expertise in the market.
The last few decades of sustainability have focused
mainly internally. What is my footprint? What is my
performance? The next decade will see organisations
emerge from their cocoons and flourish in full colour as
they soar after engaging their supply chains in
solutions.
The Supply Chain Sustainability School is one source of
trusted trust. It collates quality resources and creates
resources to fill information gaps. It is developed by
industry for the industry.
We have been able to provide an impact on this
transition by becoming a networking and translation
hub. We can speak the language and have connections
in sales and procurement, marketing and stakeholders,
Boards and members, cleaners and CEOs, builders and
bureaucrats, companies and charities.
Describe in detail the values and the work culture that
drives your organization.
Like most for-purpose organisations, the Supply Chain
Sustainability School is driven by alignment on values.
Collaborative – We build a consistent approach to
developing sustainability skills through shared
knowledge and resources. Our Fellows lead our
direction, and our Fellows and members promote our
resources.
Integrity – We deliver measurable impact through
dynamic leadership and leading by example.
Inspirational – We inspire our Members and Fellows to
drive positive change.
Inclusive – We exemplify respect for the planet, our
colleagues and wider society.
Undeniably, technology is playing a significant role in
almost every sector. How are you leveraging
technological advancements to make your solutions
resourceful?
Australia has a large geographical footprint, so we have
used technology for many years to enable digital access
to learning resources and traditional in-person training.

14. We are also using technologies to help us tailor our
resources for diverse learning styles and physical
differences. Podcasts are great for auditory learners,
visually impaired learners and those with poor English
literacy. E-learning modules are great for kinaesthetic
learners. Infographics are great for visual learners.
What, according to you, could be the next significant
change in the supply chain sector? How is your
company preparing to be a part of that change?
Transitioning from a linear to a circular economy will be
the next significant change in the supply chain sector.
The rapid extraction and depletion of natural resources
combined with the linear mindset of get-make-use-
dispose is catapulting supply chains into inevitable
disruption.
Natural resources are finite. We are consuming natural
resources faster than the Earth can replenish them. We
are out of balance, and the only way to resolve this
suicidal trend is by going circular. Circularity is resilient,
efficient and prosperous. Happiness and liveability
depend on circularity becoming our new norm.
What change would you like to bring to the supply
chain industry if given a chance?
If I could, I'd make two changes to the supply chain
industry. The first would be to instil an
intergenerational purpose. Too many key performance
indicators of success are short-term. And those we
consider long-term are not intergenerational.
We have seen the devastating industry-wide collapses
that can come from pursuing short-term individual
wealth. Yet, our definition of whether a business is a
going concern ignores the risk of an ecosystem and
humanitarian collapse in pursuit of short-term profit.
The second would be to instil transparency. This is not
to say that we should stop protecting intellectual
property, but we can be more transparent about the
impact of choices on achieving the UN Sustainable
Development Goals. For example, are you sourcing
materials from providers linked to human rights
abuses? What is the climate change impact on your
supply chain? Are you complicit in the destruction of
biodiversity loss?
Where do you envision yourself to be in the long run,
and what are your future goals for Supply Chain
Sustainability School?
I hope that in the long run, there is no need for the
Supply Chain Sustainability School to exist. I want to be
able to tell my grandchildren about the work I am doing
today, and they react by being flabbergasted that
sustainability is not business as usual.
What would you advise budding entrepreneurs who
aspire to venture into the supply chain sector?
If you want to positively impact the world's
sustainability, don't miss your chance to work in the
supply chain. Businesses in a circular world will thrive
or fail on the strength of their supply chain teams. You'll
never have a dull day, and the bad days will pale
compared to the joy and pride of the impact you could
create.

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Today
Today

16. Allan Diamond
Allan Diamond
Allan Diamond
Embracing Change and Shaping the Future: Allan Diamond's Journey
from Manufacturing
n today's rapidly evolving business landscape,
Iembracing change and innovation has become
essential for success. The story of Allan Diamond, a
visionary leader with 25 years of experience in the
manufacturing sector, is a testament to the power of
adaptability and forward-thinking.
Let’s delve into Diamond's journey from recognizing
inefficiencies in traditional communication methods to
becoming a driving force behind the integration of
cutting-edge technologies at Timereaction.
Overcoming Outdated Practices:
With a background in the manufacturing sector dating
back to 1986, Allan understood the limitations of
outdated practices. He realized that traditional
communication methods, such as relying on email and
spreadsheets, were becoming increasingly inefficient in
a world rapidly embracing technology. Determined to
modernize the industry and address its challenges
head-on, Allan took on a leadership role at
Timereaction, where he has been instrumental in
driving innovation and guiding the organization
towards embracing modern solutions.
Harnessing AI and Advanced Technologies:
Allan envisions Timereaction at the forefront of
technological innovation, leveraging AI, machine
learning, and advanced language modeling to create
cutting-edge solutions for the industry. The primary
goal is to develop virtual assistants that not only
streamline processes but also think, communicate, and
interact with users in a manner that mimics human
intelligence.
To achieve this, Allan and Timereaction are focusing on
harnessing the power of AI, machine learning, and
advanced language modeling to transform the industry,
ensuring their solutions remain at the forefront of
technological advancements and deliver maximum
value to clients.
Integration and Transparency Across the Supply
Chain:
Simultaneously, Allan and Timereaction are dedicated
to creating a seamless integration with various supply
chain software, including Enterprise Resource Planning
(ERP), Product Lifecycle Management (PLM), Quality
Control, and Logistics. By offering comprehensive
integration capabilities, they aim to provide
unparalleled transparency and efficiency across the
supply chain, allowing stakeholders to access a single,
reliable source of truth.
This focus on integration and transparency has been a
driving force behind the success of Timereaction and
has positioned it as a game-changer in the industry,
revolutionizing supply chain management and fostering
a more efficient, transparent, and sustainable industry
for all.
Embracing Change and Hybrid Working Conditions:
The COVID-19 pandemic has highlighted the
significance of adaptability and flexibility in the
business world. Allan Diamond and Timereaction
recognize the importance of embracing hybrid working
conditions and nurturing a culture that promotes
remote collaboration, continuous learning, and
resilience.
By being open to change and adapting to new ways of
working, Allan Diamond and Timereaction have
ensured their organization remains agile, efficient, and
competitive in an ever-evolving business landscape.
www.ciolook.com | June 2023 |
14

17. In addition to embracing technological
innovation and change, Allan also
understands the importance of forging
partnerships with industry stakeholders
and experts.
“
“
Allan Diamond
CEO
Timereaction
www.ciolook.com | June 2023 |
15

18. Building Strong Networks and Collaborations:
In addition to embracing technological innovation and
change, Allan also understands the importance of
forging partnerships with industry stakeholders and
experts. By collaborating with others in the industry,
Diamond and Timereaction can identify and address
emerging challenges and opportunities, ensuring their
solutions remain relevant and effective in an ever-
changing market.
These collaborative efforts have played a significant
role in the ongoing success of Timereaction and have
allowed it to remain at the forefront of innovation and
progress in the industry.
Advice for Aspiring Entrepreneurs:
For budding entrepreneurs looking to venture into the
dynamic industry, Allan Diamond offers valuable
insights drawn from his own experiences. The key to
success lies in embracing innovation, adaptability, and
collaboration. Focus on harnessing AI and advanced
technologies, fostering seamless integrations, and
prioritizing transparency and efficiency to revolutionize
supply chain management and create a more efficient,
transparent, and sustainable industry.
Additionally, adapt to hybrid working conditions and
build strong networks with industry stakeholders and
experts to ensure your venture remains agile and
relevant in the ever-evolving business landscape.
www.ciolook.com | June 2023 |
16

20. www.ciolook.com | 2023 |
June
18

21. The Role ofIntnet of Things
Visibility
Tech-talks
T
he Internet of Things (IoT) has transformed the
way industries operate, and one area that has
seen significant benefits is supply chain
management. IoT technology, when integrated into the
supply chain, offers unparalleled levels of visibility,
efficiency, and traceability. In this article, we will delve
into the various aspects of how IoT enhances supply
chain visibility and what benefits it brings to the table.
Real-Time Monitoring and Tracking
Traditional supply chains often suffer from information
gaps and delays due to the reliance on manual data
entry and paper-based documentation. IoT sensors and
devices, however, provide real-time monitoring and
tracking of goods as they move through the supply
chain. From raw material extraction to production,
warehousing, and distribution, IoT-enabled devices can
provide constant updates on the location, condition,
and status of products. This data allows supply chain
managers to optimize routes, minimize transit times,
and proactively address any potential issues that may
arise during transportation.
Enhanced Inventory Management
Effective inventory management is essential to avoid
overstocking or stockouts, both of which can lead to
financial losses and customer dissatisfaction. IoT
devices integrated into warehouses and storage
facilities help automate inventory tracking and
replenishment processes.
These sensors can monitor stock levels, detect
expiration dates, and even assess product quality. This
data enables businesses to optimize their inventory
levels, reduce holding costs, and maintain an
uninterrupted supply of goods to meet customer
demands.
Predictive Maintenance
IoT sensors are not only valuable for tracking goods but
also for monitoring the health of machinery and
equipment used in the supply chain. Predictive
maintenance is a powerful concept that uses IoT data to
identify potential equipment failures before they occur.
By analyzing sensor data, supply chain operators can
anticipate maintenance needs, schedule repairs during
www.ciolook.com | 2023 |
June
19
(IoT) in Supply Chain

22. planned downtime, and prevent costly disruptions to
operations. This proactive approach reduces downtime,
extends the lifespan of assets, and lowers maintenance
expenses.
Quality Control and Compliance
Maintaining product quality and adhering to regulatory
compliance are crucial aspects of supply chain
management. IoT technology aids in continuous quality
monitoring by collecting data on temperature,
humidity, vibration, and other relevant parameters
during transportation and storage. If any deviations
from the required conditions are detected, alerts can
be triggered, allowing swift action to prevent product
degradation or spoilage. Additionally, IoT data can help
ensure compliance with safety and environmental
regulations by providing accurate records of how goods
are handled and transported.
Supply Chain Analytics and Optimization
Data collected from IoT devices generates vast
amounts of valuable information. Through advanced
analytics, supply chain managers can gain insights into
operational inefficiencies, identify bottlenecks, and
optimize various processes. By integrating IoT data
with other systems like Enterprise Resource Planning
(ERP) and Customer Relationship Management (CRM),
businesses can make data-driven decisions that
enhance overall supply chain performance.
Mitigating Risks and Ensuring Security
Supply chains are vulnerable to various risks, including
theft, counterfeiting, and unauthorized access to goods.
IoT solutions offer an extra layer of security by
providing real-time alerts when suspicious activities
occur. GPS tracking, geofencing, and tamper-evident
packaging help monitor goods and minimize the risks
associated with theft and fraud. Furthermore, IoT
security measures can safeguard critical data and
prevent potential cyberattacks that may compromise
supply chain integrity.
Demand Forecasting and Customer Insights
Accurate demand forecasting is crucial for maintaining
the right inventory levels and meeting customer
expectations. IoT-enabled devices can collect data from
various sources, such as point-of-sale systems,
customer feedback, and social media interactions. By
analyzing this data, supply chain managers can gain
valuable insights into customer preferences, buying
patterns, and market trends. This information helps in
predicting demand more accurately, enabling
businesses to optimize production schedules and align
inventory levels accordingly.
Cold Chain Management
For industries dealing with perishable goods, such as
pharmaceuticals, food, and beverages, maintaining a
controlled temperature throughout the supply chain is
critical. IoT sensors play a pivotal role in cold chain
management by continuously monitoring temperature
and humidity conditions during transportation and
storage. If any deviations from the required parameters
occur, real-time alerts can be sent to relevant personnel
to take corrective action. This ensures that products
remain fresh and safe, reducing the risk of spoilage or
degradation.
Sustainability and Environmental Impact
As global concern for sustainability and environmental
impact grows, companies are under increasing pressure
to operate more responsibly and efficiently. IoT
technology can aid supply chain managers in
monitoring energy consumption, carbon emissions, and
waste generation at various stages of the supply chain.
By identifying areas with high resource consumption or
inefficiencies, businesses can implement measures to
reduce their environmental footprint, comply with
sustainability goals, and improve their corporate social
responsibility.
The Internet of Things is a game-changer for supply
chain visibility, offering unprecedented insights and
data-driven decision-making capabilities. By leveraging
IoT technology, businesses can optimize their supply
chain operations, enhance inventory management,
ensure product quality, and mitigate risks. As IoT
continues to evolve, its integration into supply chain
management is expected to become more widespread,
revolutionizing the way goods are sourced, produced,
and delivered to consumers. Embracing IoT's potential
in the supply chain is no longer an option but a
necessity for companies seeking to gain a competitive
edge in today's dynamic market landscape.
www.ciolook.com | 2023 |
June
20

24. Voie
Empowering Women
in Transportation Careers
n 2007, Ellen Voie recognized a significant gap in
Ithe transportation industry: the lack of support for
women pursuing careers in this field. As a result, she
founded the non-profit organization Women In
Trucking Association, Inc. (WIT) with the mission to
create awareness of career opportunities for women
and to mentor and assist them as they become more
successful in their roles.
WIT is committed to fostering an environment of
inclusion and diversity, which is why the organization is
not limited to women only. In fact, 15 percent of WIT's
members are men who share the association's goals
and values.
Ellen Voie, the founder of WIT, has been involved in the
transportation industry for over 40 years. She started
her career in trucking after earning her diploma in
Traffic and Transportation Management in 1980. She
worked as a Traffic Manager for a steel fabricating plant
before starting her family. Afterward, she became a
freelance transportation consultant to carriers in
Wisconsin, ensuring they remained legally compliant
through licensing and permitting their trucks for over
16 years.
The following interview highlights Ellen's commitment to
empowering women in transportation careers, and how her
efforts have significantly impacted the industry's diversity
and inclusivity.
The Women In
Trucking Association
is a virtual workplace.
We hire associates
who are
self-motivated and
can work
independently.
www.ciolook.com | 2023 |
June
22

25. Ellen Voie
CEO and Founder
Women In Trucking
Association, Inc
www.ciolook.com | 2023 |
June
23

26. Brief our audience about your journey as a
dynamic leader until your current position at
your company. What challenges have you had
to overcome to reach where you are today?
My career in the transportation industry
began when I was working at a steel
fabrication facility in the drafting depart-
ment. I was offered a position in the
shipping department and advanced into
the role of traffic manager after complet-
ing my diploma in traffic and transporta-
tion Management.
This training allowed me to work as a
transportation consultant for eighteen
years while I raised my two children.
During that time, I also completed my
master’s degree at the University of
Wisconsin in Stevens Point, which
included writing my thesis on, "The
Complex Identities of Women Married
to Professional Drivers.”
I was hired as the Executive Director of
a trucking image program called
Trucker Buddy International, where I
led the organization for six years. In
2006, I was hired by a large Midwest
trucking company to lead corporate-
level initiatives to attract and retain
non-traditional drivers, which included
women. Upon further research, I
realized the industry wasn’t especially
accommodating women as drivers,
technicians, or leaders.
During this time, I was working on
earning my private pilot’s license, and I
belonged to a women’s aviation associa-
tion. I felt the trucking industry needed
something similar, so I started the Women
In Trucking Association, Inc. in March of
2007.
The biggest challenge in creating a new
organization is in establishing credibility. First
we had to make the industry understand the
need for more women in trucking, which meant
sharing information on what women bring in
regard to safety, leadership and net profits.
www.ciolook.com | June 2023 |
24

27. Enlighten us on how you have been impacting the
dynamic industry through your expertise in the
market.
In starting a non-profit association to create a more
gender diverse supply chain, we needed to be a
resource to provide value to our members. This means
we had to have data! At first, that was difficult because
companies didn’t separate their employees by gender,
age, or ethnicity. I repeatedly asked for information
related to gender, but it just wasn’t available. Finally,
some companies started benchmarking to see what
percentage of their driving fleet (and staff) was female.
Once we had data, we were able to share the advan-
tages of hiring women, such as the fact that women are
more risk averse and make decisions differently than
men. We also learned that a more diverse workforce is
also a more profitable one. By using real numbers to
motivate the industry to hire women, we were able to
create a forward movement for gender diversity.
Describe in detail the values and culture that drives
your organization.
The Women In Trucking Association is a virtual work-
place. We hire associates who are self-motivated and
can work independently. We don’t track hours worked,
but measure output instead. This means we are free to
take days off to accommodate our families and personal
lives, which creates a better work culture.
Undeniably, technology is playing a significant role in
almost every sector. How are you advancing towards
technological innovations to make your solutions
resourceful?
As a virtual organization, we rely on technology to stay
connected. Our team meets regularly, and staff con-
nects with leadership and the board on a consistent
basis. We use a virtual platform so we can see each
other during meetings, which is as close as we can get
when our distance is the norm.
When the pandemic created travel restrictions, we
changed our conference into a virtual event through
the use of technology. Although we have returned to an
in-person event, we continue to offer a virtual option
for anyone who might not have the flexibility to travel.
What, according to you, could be the next significant
change in your sector? How is your company prepar-
ing to be a part of that change?
Although we represent all women in the trucking
industry, a large portion of our members are profes-
sional drivers. The race to design and implement an
autonomous vehicle is significant, and there are truck
manufacturers who have driverless trucks on the road.
However, these vehicles are rare and won’t be a
common occurrence in the near future. Without
someone behind the wheel, disruptions such as a blown
tire, construction zones, or inclement weather could
create a more hazardous vehicle. However, the atten-
tion these vehicles are getting gives potential drivers
the impression that the job will be eliminated. This is
not the case, as there will always be the need for some
type of operator in the cab of the truck.
Where do you envision yourself to be in the long run,
and what are your future goals for the organization?
For me personally, my role has recently changed from
CEO to Founder as my successor takes over the
organization. However, I will remain involved as a
speaker, writer, and industry expert due to my 44 years
in the trucking industry.
What would be your advice to budding entrepreneurs
who aspire to venture into the dynamic industry?
My advice to anyone considering a career in transpor-
tation is to look at all the options and ask a lot of
questions. Do your homework to find the right role that
works best for you. From driver to technician to safety
director, dispatcher, or CEO, there are many career
opportunities for anyone looking at an industry that is
vibrant and sustainable and cannot be outsourced.
If you have any other additional details which we
might have missed out on or that you want to highlight
in the profile, please feel free to share them.
We have an annual conference each November and
anticipate nearly 3,000 attendees this year. We grew
from 800 in 2021 to 1,750 in 2022, so this coming year
should be record-setting!
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29. The Future of Supply Chain
Trends and Predictions
f e Next Decade
s we step into a new decade, the supply chain industry is poised for
Asignificant transformations driven by technological advancements,
evolving customer demands, and global disruptions. Companies must adapt
to these changes to stay competitive and resilient in an increasingly dynamic and
uncertain business landscape. In this article, we will explore the key trends and
predictions that are expected to shape the future of the supply chain over the next
decade.
Digitization and Industry 4.0
The advent of Industry 4.0 has already set the stage for the digital transformation
of supply chains. In the next decade, digitization will become even more crucial for
optimizing operations, enhancing efficiency, and fostering collaboration across the
supply chain network. Technologies such as the Internet of Things (IoT), artificial
intelligence (AI), blockchain, and advanced analytics will play pivotal roles in
enabling real-time data visibility, predictive analytics, and automation of processes.
Sustainability and Green Initiatives
Environmental concerns and growing consumer consciousness about
sustainability will drive a major shift in supply chain practices. Over the next
decade, there will be a greater focus on eco-friendly packaging, energy-efficient
transportation, and responsible sourcing.
Companies that prioritize sustainable practices will not only appeal to
environmentally conscious consumers but also benefit from cost savings and
regulatory compliance.
Resilience and Risk Management
The COVID-19 pandemic exposed vulnerabilities in global supply chains,
prompting a reevaluation of risk management strategies. In the next decade,
businesses will prioritize building more resilient supply chains by diversifying
suppliers, implementing contingency plans, and leveraging advanced analytics to
forecast and mitigate potential disruptions.
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30. E-commerce and Last-mile Delivery Innovation
The exponential growth of e-commerce is expected to
continue over the next decade, driving significant
changes in supply chain operations. To meet the
demands of faster deliveries and provide an exceptional
customer experience, companies will invest heavily in
last-mile delivery solutions, such as drones,
autonomous vehicles, and smart lockers.
Personalization and Customer-Centricity
Customers' expectations for personalized experiences
will influence supply chain strategies in the next
decade. Companies will leverage AI and big data
analytics to understand individual preferences,
allowing for customized products, faster delivery
options, and tailored after-sales services.
Robotics and Automation
Robotics and automation will continue to revolutionize
traditional supply chain processes, resulting in
improved efficiency, accuracy, and reduced labor costs.
Warehouses will be equipped with autonomous robots,
and AI-powered systems will streamline inventory
management, order fulfilment, and quality control.
Global Trade and Geopolitical Shifts
Geopolitical factors, such as trade agreements, tariffs,
and political instability, will significantly impact global
supply chains. Companies will need to closely monitor
geopolitical developments and remain agile in their
sourcing and distribution strategies to navigate
uncertainties effectively.
Talent and Workforce Transformation
The supply chain's digitalization will necessitate a shift
in workforce skills and competencies. Professionals will
require proficiency in data analysis, AI, and emerging
technologies to optimize supply chain operations.
Upskilling and reskilling programs will become crucial
for attracting and retaining talent.
Circular Economy and Reverse Logistics
The concept of a circular economy will gain traction in
the supply chain domain. More companies will adopt
strategies that promote the reuse, refurbishment, and
recycling of products and materials. Reverse logistics
will become a critical aspect of supply chain operations
as companies develop efficient processes for handling
returned goods and reducing waste.
5G Connectivity and Edge Computing
The implementation of 5G technology will
revolutionize supply chain operations by enabling
faster and more reliable communication between
devices and systems. The low latency and high
bandwidth of 5G will facilitate real-time data sharing,
supporting innovations like real-time tracking, remote
monitoring, and autonomous vehicles. Edge computing
will complement 5G by processing data closer to the
source, reducing latency and enhancing system
responsiveness.
Supply Chain Transparency and Traceability
Consumers will demand greater transparency in supply
chains, particularly in industries such as food,
pharmaceuticals, and fashion. Blockchain technology
will play a pivotal role in providing immutable records
of the entire supply chain journey, ensuring
authenticity, ethical sourcing, and adherence to safety
standards.
Augmented Reality (AR) and Virtual Reality (VR) in
Training and Operations
AR and VR technologies will find applications in
training, maintenance, and quality control within the
supply chain. Workers will receive immersive training,
reducing errors and increasing operational efficiency.
Additionally, AR will assist technicians in performing
repairs and maintenance tasks more effectively,
reducing downtime.
Autonomous Supply Chain Management
The convergence of AI, IoT, and blockchain will pave the
way for autonomous supply chain management. Smart
contracts will facilitate self-executing agreements,
eliminating the need for intermediaries and reducing
paperwork. AI-driven supply chain management
systems will continuously optimize processes,
anticipate demand, and make data-driven decisions.
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