The article discusses the relationship between money supply and real estate market trends in India. It explains that money supply, which is measured by monetary aggregates M1, M2 and M3, influences real estate demand, interest rates, investment patterns, and construction. An increase in money supply leads to higher purchasing power, lower interest rates, and more real estate investment and development, driving up property prices and market growth. Conversely, a decrease in money supply can result in weaker demand, higher rates, less investment and construction, and a slowdown in the real estate sector. Examples related to demonetization and the COVID-19 pandemic are provided to illustrate these effects.
1. I N D I A
VOL 06 | ISSUE 09 | 2023
www.ciolookindia.com
THE MOST
in
Real Eate
PRESTIGIOUS COMPANIES
2.
3.
4. AbhishekJoshi
DeputyEditor
Abhishek Joshi
he year 2023 will be remembered forever in the
Treal estate industry as the year when the entire
sector collectively rose like a phoenix from the
ashes of devastation brought on by the global healthcare
crisis and the subsequent threat of economic recession.
When pushed to the wall, with a choice to either become a
part of that wall or fight back, the real estate sector chose
the latter. It was not like that everything was hunky-dory
before the pandemic, but there was some sense of
semblance which evaporated with the coming of the biggest
threat to entire humankind including every industry.
However, the fastest rise and swiftest flight have been taken
by the construction and engineering industry.
The industry collectively looked at the wounds (read
problems and issues) laid bare open and accepting that
things must change, decided to transform everything they
had been doing so far and every way they had been
functioning till now. From now on, they will not take
everything for granted and won’t say no to positive change
which is the only way to cope with unprecedented times
and unforeseen adversities lurking in the future land. To
construct tomorrow’s skyrocketing monuments, it is
imperative to reshape our present blueprints of perception,
outlook, mindset, and perspectives. We must predict
precisely that times are going to change no matter what, and
every time we will have only two choices: to adopt the
change or wither away in the winds of evolution. Natural
selection will do the rest.
The architectural industry not only adapted to the change
with aplomb but they have also shown resolute strength and
indomitable willpower in doing so. In this regard, the lion’s
share has been contributed by ‘The Most Prestigious
Companies in Real Estate.’ These firms keenly sensed the
urgency of the situation and astutely grasped the altered
expectations of sustainability and holistic acumen
demanded by global consumers, society, communities, and
nations.
Akin to their rising true to the occasion, CIOLOOK INDIA
too decided to grab the nerves of this shifting scenario by
bringing out this edition with apt stories of creatively
ingenious architects and adding our own two pieces of
wisdom-full articles, to give a bird’s eye view into this
transformation.
Wishing you all the joy while reading ahead, so please, dive
in! It’s an astonishing read, we promise.
Jewels of Excellence in the Limelight!
June2023
7. Profiles
Articles
Sustainable Real Estate
Exploring Eco-friendly
Practices and Benefits
in Real Estate
Money Supply Dynamics
Understanding the Relationship
between Money Supply and
Real Estate Market Trends
20 28
12
16
Realty World
Kolkata
Assisting You to Find Perfect Properties
24
08
9. Brickfolio Pvt. Ltd.
Manpreet Grewal,
Senior Manager and
Quality Analyst
Brickfolio Pvt. Ltd. is a full-service real estate consultancy
firm, offering commercial and residential real estate,
property management and corporate relocation.
Vinayak Group
Balkrishan Kyal,
Umesh Kyal
Co-founders and
Rahul Kyal,
Managing Director
Vinayak Group is a premier real estate developer with a
significant presence in the metropolitan city of Kolkata
that caters to the diverse needs of its consumers.
Axon Developers LLP
Ankit Kansal,
Director
Axon Developers LLP is a new-age realty development
company that engineers aspirations and crafts
extraordinary living and working environments that
enhance the experiences of its inhabitants.
Realty World Kolkata
Late Narendra Jain,
Founder
Realty World Kolkata is an integrated Real Estate
Service (Buy/Sell/Rent), Property Management Service
and Loan Service Provider founded by Shri Narendra
Jain.
THE MOST
in
Real Eate
PRESTIGIOUS COMPANIES
Description
Featuring
Person
Company
Agarwal Estates
Manoj Agarwal,
Managing Director
Based in Bengaluru, Agarwal Estates, an ISO 9001: 2015
certified establishment, poses as a singular platform,
offering you varied real estate services.
18. Realty World
Kolkata
By providing a one-stop shop for clients and
allowing them to access a variety of real estate
services under one roof, Realty World Kolkata
helps you meet your specific needs with tailored solutions.
Founded by Late Narendra Jain in 2010, the organization
began by catering to the needs of the people of Kolkata,
which then expanded across India.
Today, Realty World Kolkata is a trusted consultant to cater
to its clients. Its core values of integrity, quality, and
honesty help it to lead from the front with finesse to provide
affordable housing for the masses and classes.
The company encompasses a wide range of activities,
including residential and commercial sales and leasing,
property management, post-sales service, and assistance in
procuring home loans. It also offers a guide on Legal
Assistance on Property Registration, Mutation, etc., to its
clients.
We interviewed Sohyle Jain who shared the marvelous
journey of the company; below are some excerpts:
What was your inspiration behind venturing into the
industry as a real estate firm?
The inspiration was the City of Joy itself–Kolkata. A
melting pot of cultures, traditions, and classes, Kolkata
always has something to offer to who-so-ever knocks upon
its doors.
From Rickshaw Pullers to Business Magnates, Kolkata has
been home to the classes and the masses for centuries. My
father, Narendra Jain was inspired to come up with this
agency after a heartfelt chat with one such low-income
earner whose dream was to own a one-room apartment in
the city.
This, coupled with his forays into business circles where
even those who no longer resided in the city were
constantly striving to own a piece of property that would
help them stay connected to the city or not miss out on the
next best property deal, made create Realty World
Kolkata–an Agency that could cater to all sections of
society in providing affordable housing.
With time, our vision spread to other Indian cities while
getting further emboldened by the fact that Kolkata is not
only the second most affordable Indian metropolis to be in,
but if anyone wants to buy residential property, it is also the
city that took the slightest hit among all big cities as per a
survey conducted by The Knight Frank Affordability Index
in the past one year.
Tell us more about your firm's offerings and what
aspects make it stand out in the cutthroat competition.
Realty World Kolkata is an integrated Real Estate Service
[Buy/Sell/Rent], Property Management Service and
Property Loan Service Provider founded by Shri Narendra
Jain.
We provide properties with presales and post-sales service.
We don't just cater to the needs of our customers but also
preempt their demands. Being in the knowhow of deals and
initiatives by the State Government and Central
Government, not to mention those who wish to sell their
properties at the best price, helps us come up with lucrative
offers that benefit all parties. We believe knowledge is our
superpower that almost always helps us tower over our
competition. We help our buyers achieve their aspirations of
procuring a property with ease, as per their requirements,
and investors find the right place to invest in without
hassles while taking the onus of being a trusted hawk-eyed
consultant from start to finish. We believe a piece of
The Most Prestigious Companies in Real Estate
Assisting You to Find Perfect Properties
16
June 2023 www.ciolookindia.com
19. Realty World Kolkata
is an integrated Real
Estate Service
[Buy/Sell/Rent],
Property
Management Service
and Property Loan
Service Provider
founded by Shri
Narendra Jain.
property is not merely a product but an investment
that can sometimes even act as a significant
milestone in one's life. We are also committed to
consistency and excellence as channel partners of
top developers in the country while striving to
enhance our reputation developed over the years by
my father.
What are the immersive benefits of the
services/solutions you provide to your clients?
We offer special presales services as well as post-
sales services to our clients. We have a varied range
of clients, and each one of them has a specific
requirement that might be different from the other.
Still, it is the trust and relationship we have with our
clients that helps us cater to their needs by having an
inventory that comprises multiple options one can
choose from.
Being an experienced leader, share your opinion
on how technology is transforming the industry
and what advancements we can expect in the
future.
Technology is transforming the industry at an
alarming rate, and everyone should make use of
technology, not just in the Real Estate Market but in
any market in the 21st Century. Previously finding a
client would be much more challenging using non-
technical modes of promotion. However, with social
media, search engines, tools, and gadgets, clients
find their way to you in just a few clicks, and these
advancements are making the businesses fruitful to
ones who think of it as a boon. We hope for similar
scope and more competition in the upcoming years.
What would be your advice to aspirants willing
to venture into the field of real estate
development?
Patience, discipline, and honesty should be the
foundation pillars as you venture into real estate. To
be patient when things are not going your way and
to be focused and consistent when things are is what
makes the difference.
Late Narendra Jain,
Founder
17
June 2023
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20. The Journey of Commencement
Late Narendra Jain was, above all else, a man of principles.
Youngest of 9 siblings, he lost his father during his teens
and was propelled into his family's mattress manufacturing
and distribution business. But with time, he was driven by
his own need for quality space to create an ecosystem that
could help others like him figure out the best possible way
to live out their lives in their choice of affordable housing in
Kolkata.
After his untimely demise on 15th August 2022, the
agency is primarily being handled by his wife, Sahana Jain.
Our combined goal is to ensure we continue the legacy left
behind by my father to cater to the varied needs of our
current and future clients.
18
June 2023 www.ciolookindia.com
23. 21
he real estate market is a dynamic sector that
Tplays a pivotal role in India’s economic growth
and development. Numerous factors influence
the trends in this market, and one of the most critical
determinants is the money supply in the economy.
Money supply refers to the total amount of money
available in circulation within an economy. In India, the
correlation between money supply and real estate
market trends is intricate and multifaceted. This article
aims to explore this relationship, analyzing how
fluctuations in money supply impact the real estate
market, and providing relevant examples to illustrate
these connections.
Understanding Money Supply and its Indicators
Money supply in India is primarily measured by three
monetary aggregates: M1, M2 and M3. M1 represents
the narrowest measure, including currency in circulation
and demand deposits (current accounts). M2 includes
M1 along with time deposits, while M3 is the broadest
measure, encompassing M2 and other forms of deposits.
The Reserve Bank of India (RBI) regulates money
supply in the country through various monetary policy
tools such as open market operations, reserve
requirements and repo rates.
Understandingthe Relationship
betweenMoney Supplyand
Real EstateMarket Trends
June 2023
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24. 22
The Relationship between Money Supply and Real
Estate Market Trends
• Impact on Demand and Purchasing Power
Money supply directly influences the purchasing power of
individuals and businesses. When there is an increase in
money supply, individuals have more disposable income,
leading to higher demand for real estate properties. As a
result, property prices tend to rise, driving growth in the
real estate sector. Conversely, a decrease in money supply
may lead to reduced purchasing power, causing a slowdown
in the real estate market.
For instance, during the period of demonetization in 2016
when the Indian government invalidated INR 500 and INR
1,000 currency notes, there was a temporary reduction in
money supply. This move led to a short-term decline in real
estate sales as buyers became cautious due to uncertainty in
the economy. However, after the initial shock, the real
estate market bounced back as the economy stabilized, and
liquidity improved.
• Influence on Interest Rates
The RBI’s monetary policy decisions significantly impact
interest rates in the economy. When money supply is tight,
the RBI might increase interest rates to control inflation and
curb excessive borrowing. High interest rates can deter
potential homebuyers from taking loans, leading to a
slowdown in the real estate market. On the other hand, a
surplus money supply may prompt the RBI to lower interest
rates, making housing loans more affordable and
stimulating demand in the real estate sector.
For instance, in 2020, amid the COVID-19 pandemic, the
RBI implemented substantial rate cuts to provide liquidity
in the economy. As a result, home loan interest rates
reached historic lows, driving a surge in homebuying
activity. This led to increased demand in the affordable
housing segment, particularly in the peripheral areas of
major cities.
• Impact on Investment Patterns
Money supply also affects investment patterns in the real
estate sector. A surplus of money supply encourages
investors to seek alternative assets, including real estate, to
diversify their portfolios and hedge against inflation.
This increased investment activity can drive property prices
upwards. Conversely, a tight money supply may result in
reduced investor confidence, leading to a decline in real
estate investment.
For example, during the period of economic uncertainty in
2008-2009, the global financial crisis affected the Indian
economy, leading to a slowdown in money supply growth.
Consequently, the real estate market experienced a slump as
investors adopted a cautious approach and limited their
exposure to the sector.
• Impact on Construction and Development
The real estate sector is labor and capital-intensive, and
fluctuations in money supply can influence construction and
development activities. When money supply is abundant,
developers find it easier to secure financing for projects,
leading to increased construction and expansion.
Conversely, a decrease in money supply can lead to funding
challenges, causing delays in construction timelines and
slower growth in the real estate market.
Conclusion
The relationship between money supply and real estate
market trends in India is a complex interplay of economic
factors. Money supply affects demand, purchasing power,
interest rates, investment patterns, and construction
activities in the real estate sector. As a result, mortgages and
home prices have a significant impact on the economy’s
money supply. Real estate prices end up having a significant
impact on the economy as a whole because the money
supply is one of the key economic characteristics. As the
Indian economy evolves, the Reserve Bank of India’s
monetary policy decisions will continue to have a
substantial impact on the real estate market. Understanding
this relationship is crucial for investors, homebuyers and
policymakers alike to make informed decisions and
navigate the dynamics of the ever-changing real estate
landscape in India.
June 2023 www.ciolookindia.com
25.
26. It is a heartily desire of every one of us to live in our
dream home that would create a long-lasting memory
for our lifetimes. That dream home is now very simple
to find and easy to realize in a rapidly urbanizing landscape
if you will come across any or all of the monumental
masterpieces and legendary panoramas conceived and
crafted by the artistically architectonic brilliance of
Vinayak Group.
In an ever-changing city skyline and crowded places of
uninspiring square boxes straining your eyesight, the
moment you see the spaces that inspire you, you will feel
that the most far-sighted and innovative engineering minds
must have envisioned these dream homes led by
Balkrishan Kyal, Co-founder, Umesh Kyal, Co-founder,
and Rahul Kyal, Anurag Kyal and Rishi Kyal as
Managing Directors.
The Vinayak Universe
Vinayak Group’s Legacy has been developing real estate
throughout Kolkata since 1987, creating projects adhering
to global standards with trust, transparency, and experience.
The prelude of a successful endeavour in the real estate
domain started way back in 1987 when two visionary
brothers, Balkrishan and Umesh, laid the foundation of
Vinayak Group in Kolkata. Since then, the Group
relentlessly kept on delivering quality realty projects either
as a sole proprietor or in partnership in residential,
commercial, and retail segments across Kolkata and Vizag.
Commitment, expertise, transparency, and timeliness have
remained the pillars of Vinayak’s glory story. The Group
has always aspired to stand by its reputation earned over the
last three decades by constantly upgrading with time and
the changing preference patterns of esteemed customers.
Vinayak Group has a clear aim of adhering to international
standards through a strategy of greater openness and
improved quality. The Group has put in a lot of effort into
ensuring that the clients comprehend the value of a quick
response, on-time delivery, and transparency.
By spreading its roots to neighbouring places, Vinayak,
along with other completed projects throughout northern
Kolkata, enabled the construction of the first air-
conditioned shopping complex in Vizag in 1993. When
Vinayak finished its 23rd project in 2000, it established
itself as a dominant force in the industry thanks to the
company’s philosophy and values. Rahul, a member of the
following generation, joined the business soon after earning
his MBA in 2007. In the same year, Vinayak was one of the
top nine businesses to form a sector-assisted firm with the
West Bengal Housing Board. Vinayak Group established its
main headquarters in the south of Kolkata in the ensuing
years, demonstrating its expansion.
As of 2023, Vinayak Group has completed 35 years in
business and has completed and delivered 45+ landmark
projects. The company now has approximately 53 lac
square feet of real estate under construction, with another
35-40 lac square feet to be launched in the next 12 months.
This has made life happier for more than 10,000
homeowners who are or will be living in the transformed
lifestyle of their dream.
24
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June 2023 www.ciolookindia.com
27. As of 2023,Vinayak Group has completed 35 years in business
and has completed and delivered 45+ landmark projects.
Vinayak Group’s central leadership group led by the Co-
founder of the organization, Balkrishan, who is credited
with overseeing the company’s current financial situation
and predicting financial steps to assure its future. He is in
charge of overseeing corporate issues and legal compliance
for the group entities. He currently works as an advisor and
takes part in significant decisions.
Umesh Kyal has 35 years of experience in the real estate
sector and is in charge of business development and project
acquisition. He makes several excellent connections with
other professionals in his field and top bureaucrats. With the
addition of Rahul Kyal in 2007, the success graph for
Vinayak exhibited a sharply rising trajectory. With him
taking over the Group’s daily operations, Vinayak has
scaled newer heights. In the last five years, the group has
finished around three million square feet of real estate, and
another 5.3 million square feet are currently being built.
Reshaping the Urban Skyline
In Kolkata, Vinayak Group has finished a number of
residential and commercial projects, including The 102,
White Meadows, Nautical, Citrus Cove, Raintree, Blossom
County, and others, counting to 45 plus..
Vinayak’s innovative efforts in the real estate industry have
been recognized and honoured. They were named the
Residential Builder of the Year by CEO Magazine in 2018.
The most recent has been the Emerging Developer of the
Year by Economic Times in 2022. Another major
achievement was the Brand-Edge Award of Excellence for
Best Traditional Outdoor for the Navyom project in 2022.
According to the Realty Plus Excellence Awards, Navyom
is the most popular project in the East for the year 2021.
The 12th Estate Awards declared Navyom the most
environmentally friendly project of the year 2020. The
prestigious Economic Times Real Estate Awards 2021 also
selected Navyom as an eco-friendly residential
development.
In the 13th Estate Awards and Realty Plus Excellence
Awards in 2021, Vinayak Vista was recognized as the
Luxury Project of the Year (East), along with another
The Most Prestigious Companies in Real Estate
25
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June 2023
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28. project named Raintree as the Best Luxury Residential
Project (East) by the CNBC Awaaz Award.
Vinayak is strongly dedicated to diversity, which is why its
most affordable project, “The 102,” got the greatest
recognition continuously in 2018, 2019, 2020, and 2021.
Golden Brick Awards named it the best amenities project of
Eastern India in 2019, and Credai Bengal Real Estate
Awards named it the upcoming budget residential project in
2018. In 2019, SDF International Real Estate Excellence
Awards recognized the Affordable Housing Project of the
Year, and PMAY Awards granted a Certificate of Merit. But
most importantly, been awarded by Realty Plus Excellence
Awards for Affordable Housing Project of the Year 2020
and in 2021 by The Economic Times Real Estate Awards as
the best Residential Project in the Affordable Housing
category.
The company’s success can largely be attributed to its team,
as well as its stable and consistent performance in the real
estate sector over the previous three decades. The Vinayak
Group’s team has placed a strong emphasis on having
people with experience who are continually updated to
match global standards in terms of service and product
contribution, with proper work finished by the deadline. It
should go without saying that the Vinayak Group’s current
degree of success can be attributed to the steadfastness of
past customers and its adherence to high standards of
transparency and following international standards.
“Hi, this is Amitava Mukerjee,
resident of White Meadows. I have
purchased my flat from Vinayak
Group and I am really satisfied with
service rendered to me. They have
kept their commitments. I recommend
the prospective buyers to buy flat
from Vinayak Group. My Best wishes
are with them.”
“It was a big decision when I decided
to buy a home, but Vinayak made my
home search way easier than what I
had imagined. I was impressed with
their quality consciousness and on
top of that my dream home was
delivered way before the promised
time. Really happy with the way
things worked out.”
“Vinayak Group has done a wonderful
job in delivering my Dream Home.
The service is top-notch and their
team was always ready whenever I
had certain queries. All in all, I am
very satisfied with my decision to go
for a Vinayak Property and refer them
to my friends without a shadow of
doubt.”
Amitava Mukherjee
and Family,
Resident, White Meadows
Navin Mundra
and Family,
Resident Raintree
Ritesh Agarwal
and Family,
Resident Blossom County
BRANDS AWARDS
Your Faith in Vinayak Keeps Us Going
Balkrishan concludes, “Here are our esteemed clients’ praises for us. We are enamored by their trust in us.”
26
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June 2023 www.ciolookindia.com
29.
30. Exploring
Eco-friendly
Practices and Benefits
in
Real Estate
28
In recent years, the global focus on sustainability
and environmental conservation has intensified,
leading industries to adopt eco-friendly practices
to reduce their ecological footprint. The real estate
sector, being a significant contributor to
environmental degradation, has recognized the need
to embrace sustainable measures. The demand for
sustainable real estate that offers more than simply
shelter is growing as our society’s understanding of
health and wellness progresses.
The use of thoughtful design ideas, natural materials,
energy-efficient technologies, green construction
techniques, and access to nature are key components
of wellness-focused i.e. sustainable real estate
development.
Sustainable
June 2023 www.ciolookindia.com
31. 29
The provision of better ventilation systems and the inclusion of
amenities like natural lighting and soundproofing for increased
comfort are also top priorities for developers now a days. Such eco-
friendly practices in real estate not only benefit the environment but
also offer numerous advantages to property developers,
homeowners and society as a whole. In this article, we will delve
into the world of eco-friendly real estate, exploring its practices and
the wide-ranging benefits it offers.
Eco-friendly Practices in Real Estate:
Energy-efficient Design: One of the fundamental eco-friendly
practices in real estate involves designing buildings with energy
efficiency in mind. This includes the use of advanced insulation
materials, double-glazed windows and energy-efficient appliances,
reducing the overall energy consumption and carbon emissions.
Renewable Energy Integration: Incorporating renewable energy
sources like solar panels and wind turbines into building design is
gaining popularity. These clean energy sources generate electricity
sustainably, reducing the reliance on fossil fuels and mitigating
greenhouse gas emissions.
Water Conservation: Implementing water-saving
technologies such as low-flow fixtures, rainwater
harvesting systems and efficient irrigation can
significantly reduce water wastage, a critical
resource in many regions around the world.
Green Building Materials: Using eco-friendly
construction materials such as recycled wood, bamboo and non-
toxic paints helps reduce the environmental impact and improves
indoor air quality, promoting healthier living spaces.
Smart Building Technologies: Advancements in technology have
enabled the integration of smart systems in buildings. Smart
thermostats, lighting and monitoring systems can optimize energy
usage and reduce waste.
Green Roofs and Walls: Green roofs and walls are gaining
popularity as they contribute to temperature regulation, absorb
rainwater and provide habitats for biodiversity in urban areas.
Real Estate
June 2023
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32. Waste Reduction and Recycling: Real estate developers
are now more conscious of waste management. By
implementing recycling programs and reducing
construction waste, they contribute to a cleaner
environment.
Benefits of Eco-friendly Real Estate:
Environmental Preservation: Perhaps, the most apparent
benefit of eco-friendly real estate is its positive impact on
the environment. By reducing energy consumption and
greenhouse gas emissions, sustainable buildings play a vital
role in combating climate change and preserving natural
resources.
Cost Savings: Though the initial investment in eco-friendly
technologies may be higher, they yield substantial long-
term cost savings. Energy-efficient buildings consume less
electricity and water, resulting in reduced utility bills for
occupants.
Increased Property Value: Eco-friendly buildings tend to
have higher property values due to their energy-efficient
features and sustainability certifications. Homebuyers are
increasingly valuing sustainable properties, making them
more attractive in the real estate market.
Health and Well-being: Green buildings promote better
indoor air quality and natural lighting, which positively
impacts the health and well-being of occupants. Improved
air quality reduces the risk of respiratory issues and
enhances productivity and overall happiness.
Social Responsibility and Reputation: Embracing eco-
friendly practices showcases a commitment to social
responsibility and environmental stewardship. Real estate
developers and companies known for sustainability
initiatives often enjoy a positive reputation among
stakeholders and the community.
Regulatory Compliance and Incentives: Many
governments offer incentives and tax benefits to developers
and homeowners who implement eco-friendly practices.
These incentives encourage the adoption of sustainable
measures and ensure compliance with environmental
regulations.
Resilience to Climate Change: Eco-friendly buildings are
more resilient to extreme weather events, such as hurricanes
and heatwaves. Green infrastructure, such as green roofs
and rainwater harvesting systems, helps manage stormwater
and reduces flooding risks.
Conclusion
The real estate industry plays a crucial role in shaping the
world we live in, and its adoption of eco-friendly practices
can significantly contribute to environmental preservation
and sustainability. From energy-efficient designs to
renewable energy integration and waste reduction,
sustainable real estate practices offer numerous benefits.
Not only do they safeguard the environment but they also
provide cost savings, enhance property values and improve
the health and well-being of occupants. As society becomes
more environmentally conscious, eco-friendly practices in
real estate will continue to evolve and pave the way for a
greener and more sustainable future for generations to
come.
June 2023 www.ciolookindia.com