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Forever21
B9191570
CHENCHUCHU
01 기업 개요
장도원 · 장진숙 부부는 1981년 미국으로 이주
해 여러 일을 하다가 1984년 의류업인 패션 21
을 창업하였다.
2011년 기준으로 포에버21은 미국을 비롯해 영
국, 캐나다, 일본 등 전 세계에서 700여개 매장
을 운영하고 있다. 서울에도 명동과 홍대입구에
매장이 있다.
2019년 9월 29일 미국에 파산법 11조에 따른
파산보호 신청을 하였다. 미국 내 178개 매장을
비롯해 300개 이상의 매장을 폐업할 것이라고
밝혔다.
역사
Store count
Outside the United States, most of stores are franchised or, in
some markets, operated in joint ventures with a local partners.
02 Success Story
Success Story -초기
Originally known as Fashion 21, the store
was founded in Los Angeles on April 16,
1984 by husband and wife, Do Won Chang
and Jin Sook Chang from South Korea.
Success Story -초기
The store is located at 5637 N. Figueroa
Street in the Highland Park district of Los
Angeles and is still in operation, bearing
the chain's original name. Designs similar
to those seen in South Korea were sold to
and targeted at the Los Angeles Korean
American community.
Success Story
In its first year in operation, sales totalled
$700,000 and, by 2013, there were more than
480 stores and a revenue of $3.7 billion. In
February 2014, Forever 21 generated a
revenue of $3.8 billion and in 2017, Forever
21 generated a revenue of $3.4 billion.
Success Story
Originally, Forever 21 only sold clothes for
women but later expanded to sell menswear.
Most Forever 21 stores now sell clothes for
men and women, including plus size clothing
for women. On its website, it also sells girls'
clothing and home/lifestyle products.
03 회사가 당면한 문제
According to Forbes, 50 copyright violation
lawsuits have been placed against Forever
21. Diane von Fürstenberg sued the retailer
insisting it copied four of her dresses.
Gwen Stefani, Anna Sui and Trovata are
among the designers who have also taken
action against the retailer. During the
Trovata case in May 2009, the jury agreed
with Trovata. The two sides reached a
settlement.
Copyright controversies
YOUR TEXT HERE
On 8 January 2015, Canadian media reported
on a local, family-owned business in Richmond,
British Columbia, Granted Clothing, whose
designer noticed that their sweater designs
had been stolen and mass-produced for sale
on Forever 21's website. In April 2015, both
parties resolved the matter on "amicable
terms", settling out of court.
Copyright controversies
YOUR TEXT HERE
Forever 21's clothing has been criticized in the
media due to the slogans printed on some of
its shirts. The Daily Mail, The Huffington Post
and others insisted that the company was
"…pushing a Christian agenda" because it sold
tops with phrases such as "Holy", "Love, peace,
faith, hope, Jesus", and "Thank God".
Other controversies
YOUR TEXT HERE
In July 2014, the U.S. Department of Labor's
Occupational Safety and Health Administration
(OSHA) recommended fines in excess of
$100,000 for three different retail locations in
Northern New Jersey and Manhattan for
"serious safety hazards" for which they had
been cited since 2010.
Employee relations and safety
YOUR TEXT HERE
After the Labor Department found that some of
Forever 21's suppliers had violated various
federal laws on wages and record keeping, a
subpoena was ordered in August 2012. U.S.
District Court Judge Margaret Morrow ordered
Forever 21’s compliance after the retailer
failed to provide the documents. The retailer
claimed that it tried to meet with the Labor
Department and that it had provided the
requested information.
Employee relations and safety
YOUR TEXT HERE
출처
https://en.wikipedia.org/wiki/Forever_21
https://dwz.cn/4jUrsTJd?u=ce463bda572075ee
http://baijiahao.baidu.com/s?id=1643184839833818644&wfr=spider&for=pc
http://baijiahao.baidu.com/s?id=1646086263696013913&wfr=spider&for=pc
http://www.linkshop.com.cn/web/archives/2019/433211.shtml
http://www.cyzone.cn/article/559439.html
THANK YOU !

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Forever 21

  • 3. 장도원 · 장진숙 부부는 1981년 미국으로 이주 해 여러 일을 하다가 1984년 의류업인 패션 21 을 창업하였다. 2011년 기준으로 포에버21은 미국을 비롯해 영 국, 캐나다, 일본 등 전 세계에서 700여개 매장 을 운영하고 있다. 서울에도 명동과 홍대입구에 매장이 있다. 2019년 9월 29일 미국에 파산법 11조에 따른 파산보호 신청을 하였다. 미국 내 178개 매장을 비롯해 300개 이상의 매장을 폐업할 것이라고 밝혔다. 역사
  • 4. Store count Outside the United States, most of stores are franchised or, in some markets, operated in joint ventures with a local partners.
  • 6. Success Story -초기 Originally known as Fashion 21, the store was founded in Los Angeles on April 16, 1984 by husband and wife, Do Won Chang and Jin Sook Chang from South Korea.
  • 7. Success Story -초기 The store is located at 5637 N. Figueroa Street in the Highland Park district of Los Angeles and is still in operation, bearing the chain's original name. Designs similar to those seen in South Korea were sold to and targeted at the Los Angeles Korean American community.
  • 8. Success Story In its first year in operation, sales totalled $700,000 and, by 2013, there were more than 480 stores and a revenue of $3.7 billion. In February 2014, Forever 21 generated a revenue of $3.8 billion and in 2017, Forever 21 generated a revenue of $3.4 billion.
  • 9. Success Story Originally, Forever 21 only sold clothes for women but later expanded to sell menswear. Most Forever 21 stores now sell clothes for men and women, including plus size clothing for women. On its website, it also sells girls' clothing and home/lifestyle products.
  • 11. According to Forbes, 50 copyright violation lawsuits have been placed against Forever 21. Diane von Fürstenberg sued the retailer insisting it copied four of her dresses. Gwen Stefani, Anna Sui and Trovata are among the designers who have also taken action against the retailer. During the Trovata case in May 2009, the jury agreed with Trovata. The two sides reached a settlement. Copyright controversies
  • 12. YOUR TEXT HERE On 8 January 2015, Canadian media reported on a local, family-owned business in Richmond, British Columbia, Granted Clothing, whose designer noticed that their sweater designs had been stolen and mass-produced for sale on Forever 21's website. In April 2015, both parties resolved the matter on "amicable terms", settling out of court. Copyright controversies
  • 13. YOUR TEXT HERE Forever 21's clothing has been criticized in the media due to the slogans printed on some of its shirts. The Daily Mail, The Huffington Post and others insisted that the company was "…pushing a Christian agenda" because it sold tops with phrases such as "Holy", "Love, peace, faith, hope, Jesus", and "Thank God". Other controversies
  • 14. YOUR TEXT HERE In July 2014, the U.S. Department of Labor's Occupational Safety and Health Administration (OSHA) recommended fines in excess of $100,000 for three different retail locations in Northern New Jersey and Manhattan for "serious safety hazards" for which they had been cited since 2010. Employee relations and safety
  • 15. YOUR TEXT HERE After the Labor Department found that some of Forever 21's suppliers had violated various federal laws on wages and record keeping, a subpoena was ordered in August 2012. U.S. District Court Judge Margaret Morrow ordered Forever 21’s compliance after the retailer failed to provide the documents. The retailer claimed that it tried to meet with the Labor Department and that it had provided the requested information. Employee relations and safety

Editor's Notes

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