Knowa is a conscious rapper from Brooklyn, New York who currently resides in Hampton, Virginia. He started rapping professionally in 1998 with lyrics focusing on consciousness and accurately reflecting his views. Knowa is disappointed that much of modern hip hop has been "dumbed down" for commercial success rather than being thought-provoking. He believes the music industry promotes negative, unrealistic images like "tatted up Bad Boy perception" that can lead people down a destructive path rather than educating audiences. Two of Knowa's songs, "Fight For" and "Love Me", exemplify his style - the former discusses revolution and social issues while the latter promotes being positive and focused.