Entitled vs. Empowered: Managing, Retaining, and Developing Millennial Talent in PR and Communications, a webinar sponsored by CARMA and co-hosted by Ann McCain and Jen Zingsheim Phillips, covers how to hire millennial professionals. Additionally, this session defines who millennials are and how they're changing the traditional workplace.

2. Entitled vs. Empowered:
Managing, Retaining, and Developing Millennial Talent
in PR and Communications

3. Today’s presenters
Ann McCain
Founder, McCain Strategies
Jennifer Zingsheim Phillips
Director of Marketing Communications, CARMA

4. Who are Millennials?
• Pew Research recently defined Millennials as those born
between 1981-1996.
• Millennials are between 22 and 37 years of age

5. Entitled vs. Empowered
• There are a lot of stereotypes about Millennials, especially
those in the workplace:
• Entitled
• Demanding
• Dependent
• Lazy
• Are these stereotypes true or are Millennials just challenging
traditions in the workplace?

6. Millennial professionals and the future of PR
• Millennials are increasingly in senior-level and management
roles in PR and communications.
• More than 70% of Millennial communicators think they’re
ready to lead but less than half of their managers agree.1
1. http://plankcenter.ua.edu/resources/research/millennial-
communication-professionals-in-the-workplace/

7. Hiring Millennials
• Organizations should refine their employer brand in the same
way they cultivate their consumer-facing brand.
• Millennials value benefits that
improve their quality of life,
rather than material benefits.
• Comprehensive healthcare.
• Flexible work conditions, such as
the option to work from home.
• Positive, progressive workplace
culture.

8. Retaining Millennials
• 49% of Millennials are actively looking for or are open to a
new professional opportunity2
• Millennials are willing to take a $7,600 pay cut in exchange for:
• Career development
• Better work-life balance
• Better company culture
• Purposeful work2
2. https://www.businesswire.com/news/home/20160407005736/en/Quality-Work-Life-Worth-7600-Pay-Cut

9. Mentoring Millennials
• Millennials will continue moving into leadership roles.
• Coaching and mentoring provide necessary guidance.
• Reverse mentoring can be advantageous in a multi-generational
workplace.
• Many organizations are adopting a flat structure, which
promotes the following benefits:
• Open communication
• Employee productivity & involvement in decision-making
• Faster response time

10. What’s Next?
• Gen Z born after 1996
• Distinct social, political, and
economic factors separate Millennials
from Gen Z.
• Post 9-11
• Post Columbine
• True digital natives

11. Q&A

12. www.carma.com
@CARMA
Ann McCain
ann@mccainstrategies.com
Jennifer Zingsheim Phillips
Jennifer.Phillips@carma.com