economics

1. “Groups of people who share same birth years, history,
and a collective personality as a result of their defining
experiences”
1

2. • Grew up during the Great Depression and WWII.
• Behaviors are based on experiences during the Depression and
WWII.
• Hardworking ,Are Loyal Employees & and expect the same in
return
• Valued their relationship with others.
• This group is also technically challenged. 2

3. • Represent substantial portion of world population in developed
countries.
• Many of the almost boomers have reached retirement age and
are unprepared financially.
• Goal-centric & Mentally focused.
• independent
• Nonconformists 3

4. • Follows the baby boom generation and precedes Generation Y.
• Run high over avoiding broken homes, kids growing up without a
parent around and financial planning.
• Entrepreneurial
• Technologically Astute, Flexible
• Educated, Ethnically Diverse, Individualistic
• Work-Life Balance 4

5. • Grew up with technology -computers, cell phones, internet, etc.
• More ethnically and racially diverse than older generations .
• Transfer from Individualism to group oriented.
• One-third of respondents were concerned about finding/keeping a
job, supporting themselves and their families, and “saving enough”
money.
• Compassionate
• Progressive
5

6. • Within the next five years, they will become the fastest-
growing generation in both the workplace and the
marketplace.
• Grown up with world, wide, web.
• Gen Z are highly educated & Independent learners-who have
the desire and know-how to self-educate.
• Very collaborative and creative 6

7. 1.Less Focused
2. Better Multi-Taskers
3.Bargains
4.Gen Z is Full of Early Starters
5.Gen Z Has Higher Expectations than Millennials
7

8. Organizational Development?
Theory and practice of planned systematic change in the
attitudes, beliefs and values of the employees through
creation and reinforcement of long term training programs.
Objective of OD :
To enable the organization in adopting better to the fast changing
environment.
8

9. • Enhancing congruence between
organizational structure, processes, strategy,
people and culture.
• Developing new and creative organizational
solutions.
• Developing the organization’s self-renewing
capacity.
9

10. •Each generation has unique values.
•Perspectives, work ethic, communication patterns,
management requirements, learning styles and
reward systems.
•These divergent values and experiences create
challenges that must be addressed by organizational
development professionals.
10

11. Generational differences impact on organizational development
in many ways..
It impact on,
• Flexibility of organizational structure
• Maintaining organizational culture
• Human interaction in the organization
11

12. Traditional Generation
Traits Impact on Organizational Development:
• Loyal/Civic Minded
• Hard working
• Fiscally conservative
• Faith in Institutions
• Practical
• Respect Authority
12

13. Baby boomer Generation
Traits Impact on Organizational Development:
• Confident
• Independent
• Self-reliant
• Competitive
• Idealistic
• Optimistic
• Work-centric
• Goal oriented
13

14. Generation X
• Independent
• Resourceful
• Entrepreneurial
• Adaptive to change
• Self-reliance
• Creativity in problem
solving
Traits Impact on Organizational Development:
14

15. Generation Y
Traits Impact on Organizational Development:
• Globally concerned
• Cyber literate
• Media savvy
• Realistic
• Confidence
• Entitled
• Most educated
• Innovative 15

16. Generation Y
are Rocking the Workplace !
• They will make up 50% of employees & customers in a few
years.
• They will bring their gifts to the workplace.
 Youth
 Collaboration
 Energy
• They are change agents!
16

17. Practice of appealing to the unique needs and behaviors of
individuals within more than one specific generational group”
17

18.  Marketers will need to respond to the trend of multi-
generational marketing and branding by adjusting their
marketing mixes and strategies accordingly. This means that
marketers must understand the five generations
: Traditional Generation, Baby Boomers,
Generation X, Generation Y, and Generation Z.
 Each of these generations was defined and described in
terms of the times in which the generation grew up and the
characteristics, lifestyles, and attitudes of each generation.
18

19. IMPORTANCE OF AGE
COHORTS
IN MARKET SEGMENTATION
 Marketers use segmentation strategy to attract the specific
audience
 Researchers found that age cohorts as a specific
segmentation variable. e.g.: Baby boomers, Generation X,
Generation Y
 Understanding advertising and what type of advertisements
19

20.  Baby Boomers- full service restaurants and
comfort foods
 Generation X- family friendly restaurant
 Generation Y- places where they and their
friends hang out
20

21.  Helps to narrow down the market
 To use different target strategies and segmentation
strategies
 Can use the most effective and appropriate strategy
 Can make a long term customer relationship easily
21

22. Silent Generation
Marketing mix
• Price : Price sensitive
• Product :Product quality
• Place : easily aceessible
• Promotion: direct mail, hand bill, newspapers
22

23. Marketing mix
 Price : lower price (demand based)
 Product : several product, healthy, quality, brand name
 Place : distributed through retail outlet
 Promotion : advertising, direct marketing, personal
selling
23

24. Marketing mix
• Price : Price sensitive
• Product : Less prone to move in trends
Like to buy environment friendly product
• Place : Retail, mail order, fb ads, Internet
• Promotion : Special offers, tele-marketing,
Marketing strategy
• Familiar and accustomed with email and internet
• Personalized offers tailored to interest
• Use social media
24

25. Marketing mix
 Price : Skimming, Penetration, Cost-plus
 Product : Design ,Technology ,Usefulness, Quality
 Place : Emails, Prior purchase, Social media
 Promotion :Prioritize to Advertising through social media & mobile
phones
Marketing strategies
 Focus on innovation and reviews
 Try radio commercial
 Use social media and text as main modes of communication
25

26. Marketing strategies
 They are digital natives . So marketers must act that way too
 Social media is important
 Conversation are must
 This generation also focus on reviews and easily diverse with
technology
26

27. 1. Rate of technological changes
This impacts culturally, socially and politically for the ways
of marketing in the world.
2. Environment
As the environment is changing rapidly, living styles of
people have changed. So that the marketing has also changed.
3. Creativity / Innovations
Marketing field needs the human power of creativity and
innovations to sell what the firms have produced. 27

28. 4. Overpopulation
Too many population is not a resource but a crisis for
fulfilling their needs and wants.
28

29. 5. Wealth distribution
Not having a fair wealth distribution has caused
towards the challenges in marketing.
29

30. Conclusion
• There are five types of generations such as Traditionals, Baby
boomers, Generation X, Generation Y ,Generation Z
• Attitudes,feelings,thoughts are different from generation to
generation. Every person has to deal with all of these
generations so they have to identify what are the differences
between each and every generation.
• As a marketers, they have to identify consumers’ generational
preferences, what is the best way to promote products to each
and every generation to overcome marketing goals.
30