SlideShare a Scribd company logo
1 of 23
Download to read offline
Search Engine Optimization Essay
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural"
("organic" or "algorithmic") search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it "ranks",
the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry–specific vertical
search engines. As a marketing strategy for increasing a site 's relevance, SEO considers how search algorithms work and what people search for. SEO
efforts may involve a site 's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing...show more
content...
In China, Baidu continues to lead in market share, although Google has been gaining share as of 2007. Successful search optimization for international
markets may require professional translation of web pages, registration of a domain name with a top–level domain in the target market, and web
hosting that provides a local IP address. Otherwise, the fundamental elements of search optimization are essentially the same, regardless of
language. *********************************************************************** As a marketing strategy Eye tracking studies have
shown that searchers scan a search results page from top to bottom and left to right (for left to right languages), looking for a relevant result.
Placement at or near the top of the rankings therefore increases the number of searchers who will visit a site. However, more search engine referrals
does not guarantee more sales. SEO is not necessarily an appropriate strategy for every website, and other Internet marketing strategies can be much
more effective, depending on the site operator 's goals. A successful Internet marketing campaign may drive organic traffic to web pages, but it also
may involve the use of paid advertising on search engines and other pages, building high quality web pages to engage and persuade, addressing
technical issues that may keep search engines from crawling and indexing those sites, setting up analytics programs to enable site owners to measure
their
Get more content on HelpWriting.net
Search Engines Essay
There are currently over a billion pages of information on the Internet about every topic imaginable. The question is how can you possibly find what
you want? Computer algorithms can be written to search the Internet but most are not practical because they must sacrifice precision for coverage.
However, a few engines have found interesting ways of providing high quality information quickly. Page value ranking, topic–specific searches, and
Meta search engines are three of the most popular because they work smarter not harder.
While no commercial search engine will make public their algorithm, the basic structure can be inferred by testing the results. The reason for this is
because there would be a thousand imitation sites, meaning...show more content...
They realized that the most popular sites are those linked the most in other pages. Here is the pseudocode algorithm for searching:
1. Parse the query
2. Convert the words into wordIDs.
3. Seek to the start of the doclist in the short barrel for every word.
4. Scan through the doclists until there is a document that matches all the search terms.
5. Compute the rank of that document for the query.
6. If we are in the short barrels and at the end of any doclist, seek to the start of the doclist in the full barrel for every word and go to step 4.
7. If we are not at the end of any doclist go to step 4.
8. Sort the documents that have matched by rank and return the top k.
Each link to a page is like a vote for that page as well as the pages linked to that page. Thus a hierarchy of pages is created and the search results are
much more reliable. Lycos and Excite also use the same system, but Google goes further. "It then looked at the position of the words on the page, the
size of the fonts, and the likelihood that the words were related to each other" (1). Going the extra distance gives Google much better precision.
Google and engines like it can still be manipulated to achieve higher rankings. Anyone who creates a set of pages with links between them can fool the
system and add value to their page. So the race continues to find yet another search engine. One promising way to search for
Get more content on HelpWriting.net
Search Engine Optimization ( Seo ) Essay
Search Engine Optimization (SEO) is one technique that has transformed websites and the internet at large. It draws large numbers of people to learn
it so as to better their websites. Due to these reasons, it is gradually being revolutionized over time. The focus is being changed for newer, easier and
faster ways of making websites ranking higher in search engines. This has given rise to bad habits of conducting SEO such as manipulating search
engine algorithms.
In this paper, I focus on the organic SEO and the reasons as to why it is still a better way of conducting SEO. I also try to show that websites that
use Organic SEO can still rank better on search engines. For this reason, I have used four websites on which I have done organic SEO to show that
organic SEO is still a good method to work on sites.
This paper also gives useful tips that would make your website rank better without the need to part with money on inorganic SEO.
Keywords: Organic Search Engine Optimization, On–page SEO, Tips for good SEO
Introduction
The Web is entering a new phase of evolution which is Web 3.0. It means that developers and search engines have to move towards better algorithms
and website development. With these two parameters changing so does the SEO techniques.
In this paper, I focus on the usage of organic SEO in the new techniques that come with the changes on the Web and search engines.
In the first chapter, I will cover the categories of SEO that exist and also how the can be used
Get more content on HelpWriting.net
Essay On SEO
1.SEO is in recent times extra crucial than ever and it's miles essential for each webmaster to understand the actual that means of search engine
optimization in addition to the capability it creates for each business enterprise. Search engine optimization or search engine optimization, in brief, is a
difficult and rapid of suggestions that can be observed by using internet site owners to optimize their websites for engines like Google like Google and
therefore decorate their seek engine rankings. Similarly, it is a remarkable manner to increase the tremendous on their net websites by making them
user– friendly, quicker and less complicated to navigate.
In these days' competitive market, so is greater vital than ever. serps serve heaps and...show more content...
2.A client makes choices approximately nearby sports almost every day. Making such selections calls for records about nearby groups or
happenings, that is a form of normal lifestyles information. e. neighborhood data is statistics approximately nearby organizations that purchasers
inside the locale (both locals or traffic) use for making selections approximately their everyday lifestyles sports. Examples are local restaurant listings
and scores, neighborhood house cleaning company listings and opinions, nearby events and happenings listings, and shop income data.. various
websites have emerged that cater to purchasers' local facts wishes for a particular subject matter (e.g., OpenTable.com for eating places). In an
evaluation, other websites along with newspaper websites and yelp.com (and Yelp App) compete in this space by means of supplying a huge variety
of nearby information. a few have additionally taken into consideration an aggregate of looking and surfing processes ( Yeh & Liu, 2011)
further, from TAM theoretical attitude, researchers have located that when customers are skilled, dependancy immediately impacts both goal to use
and the real use of a statistics machine (Kim & Ratchford, 2012 choice making about regular existence sports requires ordinary life statistics looking
for. clients may make use of two forms of content websites to reap
Get more content on HelpWriting.net
Search Engine Optimization ( Seo )
As per Wikipedia definition, Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine 's
unpaid results – often referred to as "natural," "organic," or "earned" results. All major search engines such as Google, Bing and Yahoo have
primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine
considers most relevant to users. SEO utilizes techniques and methods to improve the search engine rankings of a website. Any search engine has a
crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all those 1s and 0s back to the
search engine to build an index. That index is then fed through an algorithm that tries to match all that data with query. Below are the main factors to
be considered when using SEO QUALITY OF TRAFFIC – Attracting visitors who are genuinely interested in products or information offered by the
website is very important. Trying to attract everyone irrelevant of the website target audience can cause negative results. QUANTITY OF TRAFFIC–
After we have target audience clicking through from those search engine results pages, then getting more traffic is important. ORGANIC RESULTS–
Ads make up a significant portion of many search engine results pages. Organic traffic is any traffic that we don 't have to pay for. IMPORTANCE OF
SEO An important aspect of
Get more content on HelpWriting.net
Search Engine Marketing Essay
Search Engine Marketing – Get on Top Search Engine Result Pages
So you have an online business and want to get ahead of the competition? Do this by putting your business in the faces of potential and existing
customers. And how do you do that? Simple! Just get on top pages of search engines like Google. To achieve this goal, it is important to develop a
strategic search engine marketing plan to ensure that you land on many search result pages.
In most cases, it is not an overnight affair. However, below are some steps that can be taken to help achieve your goal.
Conduct Proper Keyword Research
If you are looking to get on top search engine result pages, you cannot overlook the power of keyword research. Keywords are the words or...show more
content...
Basically, embed an image in each webpage.
Use anchor text links on keyword phrases
In addition to considering images when ranking webpages, spiders also factor in anchor text links especially on keyword phrases. Ensure that the
links are pointing to websites with page ranking of at least five. This portrays your website as having a greater trust and relevancy, allowing search
engines to rank it higher on their search result pages.
Increase high quality inbound links
Increasing the number of high quality inbound links especially after posting a blog post or new web content helps to increase the level of trust
provided by search directories. One easy way of doing this is to use online hosting tools like ping.fm or Hootsuite, as they post your content
automatically to over 30 social networking and bookmarking sites.
Note that while some of these tools are available for a token, others can be used without paying a dime.
Use article directories
While this might sound a bit old school, article directories remain one of the best tools for landing on the top page of search engine results.
Repurposing your blog posting and submitting them to article directories allows you to enjoy the benefits of being on some of the highest ranking
websites on the Internet.
While submitting your posts to article directories, it is important to note that the strategies mentioned above need to be
Get more content on HelpWriting.net
Essay On Search Engine Optimization
Search Engine Optimization Is Still A Goldmine Yet To Be Full Tapped
Long before now, all a company needed was a functional website. Having a website became obsolete and it became necessary to make your website
mobile friendly. Now, the world has completely moved towards mobile technology and having a mobile app is the real deal. Any company that is
serious to makes sales needs the services of Indian app developers.
However, there is a big challenge. App development exploded and right now, there are too many mobile apps around. Indian app developers are still
churning out different categories of apps by the day. It is no longer enough just to have an app, you now need to optimize your app to be noticed. App
development is no longer...show more content...
You have definitely started losing customers to your competitors. It may be too late by the time this reflects in your bottom line. Commerce is moving
from offline to online. In a few years, there will be only two kinds of businesses. It will be the ones that have been optimized and the ones that are no
longer sustainable.
Boost of brand credibility
People trust search engines so much. So, when your web links keep appearing often on search engine result pages, your credibility will be boosted.
This will also help to reinforce your brand. Once you earn customers' trust, it will lead to regular traffic with high sales conversion rate. How do you
feel about a brand when you keep seeing it all over the internet? The brand great and their products are fantastic... isn't it? This is exactly how people
will feel about your brand when your website is well optimized for search engines.
Affordability
SEO is one of the cheapest methods of marketing. It is cheaper than Google Adwords and all other forms of digital marketing. This may be because
it takes a long time before you begin to get the result. This is why it requires several months of hard work and a lot of perseverance. The pay–off lies
in the permanence of the result. Once the traffic starts coming, it won't cease. Unlike Google Adwords that will stop pulling customers the day you
stop paying for clicks.
However, you need to hire a
Get more content on HelpWriting.net
Search Engine Report For Plagiarism
We understand that students use plagiarism checkers to check for plagiarism in their papers, essays, and reports before submission. Hence, the
Search Engine Report Plagiarism Checker has specifically designed a system to help the students go through their reports. Same goes for teachers,
this tool is very helpful if they want to check uniqueness of the work submitted to them. This free plagiarism checker for students and teachers is
really the best choice if you are checking for plagiarism in essays and papers. Search Engine Report Plagiarism, also given the name of "best
plagiarism checker for students" and "the best free college plagiarism checker" by many, has earned its title over the years after consistently serving so
many users across
Get more content on HelpWriting.net
Essay On Frustrating The Consumer
Frustrating the Consumer
Search engines have revolutionized the internet, from searching for specific sites or remembering complex addresses, now Google and Yahoo can
deliver millions of pages of results in seconds. The advancements have been amazing, from research and education, entertainment and leisure the
results are merely a few clicks away. But with this incredible technology comes risks and people who want to take advantage of these resources, from
companies simply advertising to hackers influencing those results, black hat search engine optimization (SOE) tactics can be very lucrative and
frustrating for the common web user. But with risk comes great reward, many businesses have profited greatly from search engines who can quickly
...show more content...
Keyword stuffing involves placing multiple high value search terms in a web page. Ghost text then masks those keyword in the same color as the
background, hiding them from view. Placing irrelevant results higher in the ranking and possible redirecting consumers.
While these factors affect consumers more than businesses, it is the business who suffer as their customers are redirected and frustrated by these
tactics. However, search technologies has greatly benefited many companies from conducting enterprise searches and search engine marketing to the
ability to find intellectual property. Enterprise Searching allows employees with access to multiple databases to conduct research and share
information throughout the company. "This type of software cleans and structures data to make information that is usually spread across a variety of
repositories easier to find. Employees can benefit from using this type of software since all employees need to retrieve data from a mix of databases
and shared sources to accomplish daily tasks. "(G2 Crowd).
Another useful tool is the ability to find intellectual property. "This might include confidential reports, images, copyrighted blog posts, creative writing
(e.g., poetry, novels, etc.), and so on. You can use search engines to find where someone may have posted your intellectual property on the Web without
permission" (Turban, Volonino, Wood, p. 197).
Search
Get more content on HelpWriting.net
Essay on Search Engines
Search Engines are specialized programs that facilitate the retrieval of data from the Internet, on a business related network or on a personal
computer system. They allow users to ask for contents meeting certain criteria usually involving a certain word or phrase, then gives a list of articles
that matches those words or phrases. There are number of different engines that can be used for different types of searches and can be narrowed for
optimal results. Before the 1990ВЎВ¦s Search Engines were non existent. The first tool to be used for searching the Internet was Archie, which was
created in 1990 by a student named Alan Emtage who attended McGill University in Motreal. Searches were achieved by downloading director listing
of files...show more content...
However, there are some fee–based search services that are provided by some of these engines. Search engines such as Google has launched its
Premier Edition ВЎВ§Google AppsВЎВЁ which offers all the features of standard Google in addition to 99.9% uptime guarantee for email, 10 GB
/account, ability to turn off ads, shared calendar resources, limited email migration tools, 24/7 assistance with phone support, 3rd party applications and
service, APIs to integrate with your existing infrastructure, single sign–on, user provisioning and management, and support for email gateway. Yahoo
has also joined the fee–based provider by forming collaboration with news providers such as Dow Jones, The Wall Street Journal Online, and
research providers such as Forrester Research. These search engines along with others that offer such service requires a subscription signup. Search
Engines provide numerous benefits to their users, however due to the rate at which the Internet is growing, major search engines have become slow
at indexing new webpages. Other problems faced by search engines are the fact that webpages are updated daily and forces search engines to revisit
them periodically; queries are limited to looking for key words and can produce irrelevant results, to narrow searches it would prove feasible to use
proximity–search option with search–bracket to limit the matches in a paragraph or phrase; sites that are
Get more content on HelpWriting.net
Web Search For Web Searching Engine Essay
Abstract–Web searching engine are mostly used for finding certain information among a huge amount of data in a minimum amount of period. Profile
based personalized web search (PWS) has determine their effectiveness in improving the quality of various internet search technique. We study security
of privacy protection for PWS applications that as hierarchical user profiles. In this paper we can implement the PWS system called UPS that can
flexibly create profiles by queries while regarding user definite privacy requirements. Our runtime generalization goals at striking a level between two
predictive metrics that evaluate the effectiveness of personalization and the privacy risk of exposing the generalized profile. We implemented this
system with greedy algorithms, for runtime profile generalization also provides a runtime prediction mechanism for determining whether personalizing
a query is useful. Extensive experiments prove the effectiveness of our system. The experimental results also reveal that Greedy algorithms
significantly outperform in terms of effectiveness. Index Terms–Profile, Personalized web search, Greedy algorithms, Privacy protection, Risk ,
Security. F 1INTRODUCTION WEB searching engine are most important portal for people who are looking for some useful information related to
their re– quirement from the web. When search engine return some unwanted result then that may be failure for the user search and do not meet real
meanings. This irrelevance
Get more content on HelpWriting.net
Search Engine Marketing Essay
Search engine marketing is the newest craze not only here in America, but also on a global level. Advertising online ensures that a broader
audience will be able to access the information that is put out. Search engines work in a diverse and complex manner. Understanding the way a
search engine indexes information and ranks websites will provide clues necessary to keep a site running smoothly and getting steady traffic.
Having a quality site is just the beginning of an online operation. Keeping a site in the top of the search engine list is not an easy task, but it is
critical for the success of any website. There are many major search engines to advertise with such as, Google, Yahoo, MSN, Bing and a variety of
others. Major search...show more content...
Each site is ranked by popularity on the web. This is where web pages success rates come into play, a site that is close to the top of the search results,
will get more clicks than a site at the bottom of the search results. Rankings change constantly and while they can be influenced, they cannot be
completely controlled (Leib, 2009). Search engine optimization makes a site findable for the user. There are billions of websites out there and to
make one stand out there has to ensure that the site is easy to find. If a site ranks high one day, it may not necessarily stay in the top position.
Keywords and phrases can help a site be found by a search engine. Websites are constantly evolving and sites are constantly changing and updating
content. Websites change often, and so do search engines. It is critical that site managers are familiar with the ever–changing online world. Letting
search engine optimization go for a few months could significantly lower the finding rates for a site. This could lead to severe profit losses and a
lower return on investment for the companies' online resources. Keeping those robots happy, providing good links for them to hop around is only the
start. Watching for trends among users can provide clues to keep content relevant. There are also many different services offered between the different
search engines. Knowing this information will help a site maintain a higher ranking. References
Leib, R. (2009). Search
Get more content on HelpWriting.net
Search engines Essay
Introduction
Due to the advanced technology nowadays, the use of computer is getting more popular in addition to that of the Internet. The age of users is also
becoming younger. Most adolescents tend to stick to their computers everyday without caring the surrounding.
Recently, a piece of news mentioned that the post 80s are having the symptom of relying too much on web search engines which help users find
specific information by typing keywords only1. They think that searching by engines can obtain accurate data and save time. They are said to have
'search engines dependence' which means that they rely on searching every word without thinking nowadays. According to the survey conducted by the
China Youth Daily Social Survey Centre,...show more content...
The most important cognitive skills include concentration, perception, memory and logical thinking. Concentration is the ability to focus the attention
on one single thought or subject, excluding everything else from the field of awareness. Perception is the interpretation of what information is picked
up by people's sensory receptors. Memory can be generally divided into long–term memory and short–term memory according to the source.
Short–term memory is used to retain ideas and thoughts in a few seconds as people work on problems while long–term memory is the ability to store
information and later retrieve it even after years. Last, logical thinking is a learned process in which one uses reasoning consistently to arrive at a
conclusion. In this study, I just focused on memory and logical thinking which are commonly discussed by the general public nowadays.
2.4 The effect of using web search engine on learning ability
According to the study from the Hong Kong Federation of Youth Groups, more than 80 percent of students thought that using the information
technology can improve their skills in finding data and self–learning. It can also intrigue their interests in studying. Besides, most people think that web
search engines can help them access to their target links in seconds. It is a convenient tool in lives. So as to students, search engines can motivate them
and help them at anytime while studying. They can be more
Get more content on HelpWriting.net
Search Engine Optimisation ( Seo ) Essay
Introduction
When you 're deciding who you 're going to employ to get your website built it can be a difficult decision. How do you know your web designer is
going to give you what you want? How much will the website be? Can you rely on them after you 've paid? What happens if the worst happens?
There are many potential dangers we can help you to avoid.
To assist you in your decision making process we 've come up with the five key things you should look out for before hiring your web developer. After
all it 's better to do research in the first instance, rather than spend a lot of wasted money. This concise overview will assist you to understand some of
the areas you should talk through with prospective web designers.
1 – Search Engine Optimisation (SEO)
Essentially, this means asking if your web developer offers you Search Engine Optimisation (SEO) as part of their services. It 's important to be clear
on what they do offer and what they don 't offer. Many web designers may be very effective atweb design but SEO is a specialism in it 's own right. If
they do offer SEO find out what the this actually means in reality. Your web developer may well use a lot of terms you might not be familiar with,
such as 'on page optimisation ', 'off page optimisation ', 'page rank ', 'link juice ', 'link building ', 'white hat ' and other techniques etc. It 's worth you
taking the time to research these terms and understand what 's important to you and your website. I would
Get more content on HelpWriting.net
Search Engines Essay
Convert Leads Into Loyal Customers Using These Effective Ways
When you sell your products and services online, a good number of people love to buy from you if they find your products/services of high quality. In
the digital landscape, the business you create largely depends upon your site's ranking on leading search engines. If your site ranks well on all
prominent search engines with important keywords under your niche, you get more business opportunities.
The ranking of websites fluctuates up and down in the SERPs of search engines. So, it is possible that a customer that buys products and services from
you, may not engage with your brand once again due to the low ranking of your website or its pages.
In order to sustain in the...show more content...
So, to keep the existing customers and attract new buyers, you should offer some discounts and freebies those customers who buy from you regularly.
This will encourage them to become loyal to your brand and encourage others to be a part of your conversion funnel.
3. Create A Sense Of Urgency
"Buy two Mobiles worth $ 1000 and get one absolutely free". The offer is valid for only 14 days. Business persons display these types of sales
messages to promote the sales of products and services and increase the customer base. So, depending on your resources, you should launch sales
campaigns from time–to–time. This grabs the attention of frequent buyers and encourages them to buy from your brands on several times. Just make
sure that the offers are tempting and they give some value to customers for the money they spend on buying products and services from you. If a
customer thinks that buying from your brand is a profitable deal, he/she loves to engage with your brand time and again.
4. Intensify Email Marketing Efforts
Tech–savvy people use different Email services to accomplish a number of tasks. As an ardent business person, you should not expect that customers
will access your website from search engines and social media channels and buy from you at all the times. Generally, it is seen that a lot of distractions
(such as daily life events,
Get more content on HelpWriting.net
Search Engine Optimization ( Seo ) Essay
ABSTRACT Search Engine Optimisation (SEO) is a widely used internet marketing strategy that affects the way a webpage or website is going to
appear in organic or unpaid search. To optimize a website an individual should know to work on Content Management System (CMS) such as
WordPress, Joomla, ModX etc., they should also have an understanding of web tools such as Google Webmaster, Google Analytics and Google Tag
Manager. Search engine such as Google, Yahoo and Bing use a set of algorithm and crawling i.e. following links from page to page. As Search Engine
Optimisation improve the site's ranking in organic search without implementing any change in its content but if the content quality of the site clashes
with their valuation for visitors then Search Engine Optimisation (SEO) act as a mechanism that improve the quality of the website. This not only
benefits the users but to search engines as well. SEO also act as a measure to attract a large amount of audience towards your webpage or website, this
way the site traffic automatically gets improved. By using WordPress Content Management System (CMO) and google web tools I have made many
tweaks to my website Filchbee (http://filchbee.com/) to improve its search engine ranking on Google, Bing and Yahoo. Introducing Meta tags, creating
robots.txt, using heading tags and submitting sitemaps to search engines are few to name. To further optimize my website Filchbee I created its social
handles on Facebook, Twitter, Google Plus and
Get more content on HelpWriting.net
Essay On Search Engine Optimization
At the beginning of 2017, there is no need to talk about the role of search engine optimization (SEO). Your site certainly has the power to acquire the
first place on Google's first page. Fortunately, there are many free SEO tools that will help your site reach your target very easily in the first place.
Keyword Research
Choosing the right keyword is the main part of a website's SEO. The future of your site depends on the right keywords. Therefore, selecting
keywords should not be dependent on just one website. In fact, there is no specific rule, there are many paid tools in the market, which can be easily
researched correctly. But we will not use paid tools, so we should know the basic process of keyword research.
Wordstream
Wordstream...show more content...
Technical Tools
There is no reason to fear. These tools have been made for non–technical for use.
Xenus Link Sleuth
It is basically computer–based spider software. You can use this software to check your website's broken links. This software does not have the ability
to validate text links, frames, pictures and backgrounds.
Robots.txt Generator
You can easily create a Robot.txt file using these tools.
Robots.txt Checker
This tool is used to understand whether the formatted ROBOT.TXT file is formatted correctly.
URI Valet
This tool is used to verify the number of total objects (http request), total time to download, description of the object, internal and external link and
server headers.
Title and Description Optimization Tool
To find out what your competitors are using the title and description, your website is one of the tools to properly use the META TITLE and META
DESCRIPTION.
Image SEO Tool
Only the URL inputs, all the responsibilities of this site. The name, alt attributes of the images used in your site, is to make sure that the measurements
are ok.
Google Snippet Preview
You can use this tool to see how your web page will look like in Google search, how to make it more attractive.
Schema Creator
Using this tool you can create html according to schema.org rules.
Structured Data Testing Tool
This tool will check if your site is ok with schema.org and other
Get more content on HelpWriting.net
Search Engine Optimization
www.bambrickmedia.com.au/search–engine–optimisation–australia
We're hear to help you with all your SEO needs.
What is Search Engine Optimization?
Search engine optimisation is an Internet Marketing method that works to ensure your brand is revealed as high up as possible in the search engines,
namely Google. This means it is more visible to those who are searching for your product or service. SEO attempts to optimise your website for the
Google algorithms through a variety of techniques that strive to filter quality and relevant content.
Why choose SEO over traditional marketing?
Search Engine Optimization is the future of marketing. As the web replaces traditional media and becomes the overwhelming source of consumer
based searches, SEO provides your firm with an affordable and effective marketing alternative. The primary benefit from a marketing analysis
standpoint is that it is extremely targetable. This is because in essence your brand is drawn directly to those who are searching for it. This also means
you are able to segment your audience by specific demographics, allowing for more detailed market research.
What are the benefits of SEO?
Highest possible Return On Investment
It is cost effective in comparison to other methods such as Adwords and PPC
The results are long term
SEO is a very time effective marketing strategy
There is automated year round lead generation
SEO offers measurable improvements
Increases brand credibility
How does hiring an SEO
Get more content on HelpWriting.net

More Related Content

Similar to Search Engine Optimization Essay

Mahesh Gangurde Seo Tutorials - Simple Steps
Mahesh Gangurde Seo Tutorials - Simple StepsMahesh Gangurde Seo Tutorials - Simple Steps
Mahesh Gangurde Seo Tutorials - Simple StepsMahesh Gangurde
 
Seo presentations
Seo presentationsSeo presentations
Seo presentationsdigitalmktg
 
Search Engine Optimization
Search Engine OptimizationSearch Engine Optimization
Search Engine OptimizationAmit raj purohit
 
SEO Fundamentals & Process
SEO Fundamentals & ProcessSEO Fundamentals & Process
SEO Fundamentals & ProcessAmish Keshwani
 
SEARCH ENGINE OPTIMIZATION AS A TOOL IN MODERN DIGITAL MARKETING WORLD
SEARCH ENGINE OPTIMIZATION AS A TOOL IN MODERN DIGITAL MARKETING WORLDSEARCH ENGINE OPTIMIZATION AS A TOOL IN MODERN DIGITAL MARKETING WORLD
SEARCH ENGINE OPTIMIZATION AS A TOOL IN MODERN DIGITAL MARKETING WORLDVenkatasaiMalla
 
Bespoke Digital Media UK Ltd. - SEO Tutorial for Beginner
Bespoke Digital Media UK Ltd. - SEO Tutorial for BeginnerBespoke Digital Media UK Ltd. - SEO Tutorial for Beginner
Bespoke Digital Media UK Ltd. - SEO Tutorial for BeginnerPandit Sunny
 
SEO for Beginners - A Step by Step Guide
SEO for Beginners - A Step by Step Guide SEO for Beginners - A Step by Step Guide
SEO for Beginners - A Step by Step Guide Utpal Upadhyay
 
A Study on SEO Monitoring System Based on Corporate Website Development
A Study on SEO Monitoring System Based on Corporate Website DevelopmentA Study on SEO Monitoring System Based on Corporate Website Development
A Study on SEO Monitoring System Based on Corporate Website Developmentijcseit
 
Beginners Guide To Search Engine Optimization
Beginners Guide To Search Engine OptimizationBeginners Guide To Search Engine Optimization
Beginners Guide To Search Engine Optimizationspritemathews
 
peerj-preprints-27609.pdf
peerj-preprints-27609.pdfpeerj-preprints-27609.pdf
peerj-preprints-27609.pdfgjvpandiyan
 
Introduction To SEO (SEARCH ENGINE OPTIMIZATION)- Learning Catalyst
Introduction To SEO (SEARCH ENGINE OPTIMIZATION)- Learning CatalystIntroduction To SEO (SEARCH ENGINE OPTIMIZATION)- Learning Catalyst
Introduction To SEO (SEARCH ENGINE OPTIMIZATION)- Learning CatalystLearning-Catalyst
 
Advanced latest Seo 2019
Advanced latest Seo 2019Advanced latest Seo 2019
Advanced latest Seo 2019RomeshKotian
 
Seo presentations
Seo presentationsSeo presentations
Seo presentationsManojseo13
 

Similar to Search Engine Optimization Essay (20)

Seo presentations
Seo presentationsSeo presentations
Seo presentations
 
Mahesh Gangurde Seo Tutorials - Simple Steps
Mahesh Gangurde Seo Tutorials - Simple StepsMahesh Gangurde Seo Tutorials - Simple Steps
Mahesh Gangurde Seo Tutorials - Simple Steps
 
Seo presentations
Seo presentationsSeo presentations
Seo presentations
 
Search Engine Optimization
Search Engine OptimizationSearch Engine Optimization
Search Engine Optimization
 
SEO Tutorial
SEO TutorialSEO Tutorial
SEO Tutorial
 
Correct
CorrectCorrect
Correct
 
SEO Fundamentals & Process
SEO Fundamentals & ProcessSEO Fundamentals & Process
SEO Fundamentals & Process
 
SEARCH ENGINE OPTIMIZATION AS A TOOL IN MODERN DIGITAL MARKETING WORLD
SEARCH ENGINE OPTIMIZATION AS A TOOL IN MODERN DIGITAL MARKETING WORLDSEARCH ENGINE OPTIMIZATION AS A TOOL IN MODERN DIGITAL MARKETING WORLD
SEARCH ENGINE OPTIMIZATION AS A TOOL IN MODERN DIGITAL MARKETING WORLD
 
Bespoke Digital Media UK Ltd. - SEO Tutorial for Beginner
Bespoke Digital Media UK Ltd. - SEO Tutorial for BeginnerBespoke Digital Media UK Ltd. - SEO Tutorial for Beginner
Bespoke Digital Media UK Ltd. - SEO Tutorial for Beginner
 
SEO Basic
SEO BasicSEO Basic
SEO Basic
 
SEO for Beginners - A Step by Step Guide
SEO for Beginners - A Step by Step Guide SEO for Beginners - A Step by Step Guide
SEO for Beginners - A Step by Step Guide
 
A Study on SEO Monitoring System Based on Corporate Website Development
A Study on SEO Monitoring System Based on Corporate Website DevelopmentA Study on SEO Monitoring System Based on Corporate Website Development
A Study on SEO Monitoring System Based on Corporate Website Development
 
Beginners Guide To Search Engine Optimization
Beginners Guide To Search Engine OptimizationBeginners Guide To Search Engine Optimization
Beginners Guide To Search Engine Optimization
 
peerj-preprints-27609.pdf
peerj-preprints-27609.pdfpeerj-preprints-27609.pdf
peerj-preprints-27609.pdf
 
Introduction To SEO (SEARCH ENGINE OPTIMIZATION)- Learning Catalyst
Introduction To SEO (SEARCH ENGINE OPTIMIZATION)- Learning CatalystIntroduction To SEO (SEARCH ENGINE OPTIMIZATION)- Learning Catalyst
Introduction To SEO (SEARCH ENGINE OPTIMIZATION)- Learning Catalyst
 
Advanced latest Seo 2019
Advanced latest Seo 2019Advanced latest Seo 2019
Advanced latest Seo 2019
 
SEO Ebook.pdf
SEO Ebook.pdfSEO Ebook.pdf
SEO Ebook.pdf
 
Seo 101 (the seo basics)
Seo 101 (the seo basics)Seo 101 (the seo basics)
Seo 101 (the seo basics)
 
Seo presentations
Seo presentationsSeo presentations
Seo presentations
 
Seo presentations
Seo presentationsSeo presentations
Seo presentations
 

Recently uploaded

This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.christianmathematics
 
On_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptx
On_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptxOn_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptx
On_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptxPooja Bhuva
 
REMIFENTANIL: An Ultra short acting opioid.pptx
REMIFENTANIL: An Ultra short acting opioid.pptxREMIFENTANIL: An Ultra short acting opioid.pptx
REMIFENTANIL: An Ultra short acting opioid.pptxDr. Ravikiran H M Gowda
 
Single or Multiple melodic lines structure
Single or Multiple melodic lines structureSingle or Multiple melodic lines structure
Single or Multiple melodic lines structuredhanjurrannsibayan2
 
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...Nguyen Thanh Tu Collection
 
Interdisciplinary_Insights_Data_Collection_Methods.pptx
Interdisciplinary_Insights_Data_Collection_Methods.pptxInterdisciplinary_Insights_Data_Collection_Methods.pptx
Interdisciplinary_Insights_Data_Collection_Methods.pptxPooja Bhuva
 
How to Add a Tool Tip to a Field in Odoo 17
How to Add a Tool Tip to a Field in Odoo 17How to Add a Tool Tip to a Field in Odoo 17
How to Add a Tool Tip to a Field in Odoo 17Celine George
 
How to setup Pycharm environment for Odoo 17.pptx
How to setup Pycharm environment for Odoo 17.pptxHow to setup Pycharm environment for Odoo 17.pptx
How to setup Pycharm environment for Odoo 17.pptxCeline George
 
NO1 Top Black Magic Specialist In Lahore Black magic In Pakistan Kala Ilam Ex...
NO1 Top Black Magic Specialist In Lahore Black magic In Pakistan Kala Ilam Ex...NO1 Top Black Magic Specialist In Lahore Black magic In Pakistan Kala Ilam Ex...
NO1 Top Black Magic Specialist In Lahore Black magic In Pakistan Kala Ilam Ex...Amil baba
 
Understanding Accommodations and Modifications
Understanding  Accommodations and ModificationsUnderstanding  Accommodations and Modifications
Understanding Accommodations and ModificationsMJDuyan
 
Food safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdfFood safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdfSherif Taha
 
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxBasic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxDenish Jangid
 
FICTIONAL SALESMAN/SALESMAN SNSW 2024.pdf
FICTIONAL SALESMAN/SALESMAN SNSW 2024.pdfFICTIONAL SALESMAN/SALESMAN SNSW 2024.pdf
FICTIONAL SALESMAN/SALESMAN SNSW 2024.pdfPondicherry University
 
The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxThe basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxheathfieldcps1
 
Details on CBSE Compartment Exam.pptx1111
Details on CBSE Compartment Exam.pptx1111Details on CBSE Compartment Exam.pptx1111
Details on CBSE Compartment Exam.pptx1111GangaMaiya1
 
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptxHMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptxEsquimalt MFRC
 
Google Gemini An AI Revolution in Education.pptx
Google Gemini An AI Revolution in Education.pptxGoogle Gemini An AI Revolution in Education.pptx
Google Gemini An AI Revolution in Education.pptxDr. Sarita Anand
 
Unit 3 Emotional Intelligence and Spiritual Intelligence.pdf
Unit 3 Emotional Intelligence and Spiritual Intelligence.pdfUnit 3 Emotional Intelligence and Spiritual Intelligence.pdf
Unit 3 Emotional Intelligence and Spiritual Intelligence.pdfDr Vijay Vishwakarma
 
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...Nguyen Thanh Tu Collection
 

Recently uploaded (20)

This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.
 
On_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptx
On_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptxOn_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptx
On_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptx
 
Call Girls in Uttam Nagar (delhi) call me [🔝9953056974🔝] escort service 24X7
Call Girls in  Uttam Nagar (delhi) call me [🔝9953056974🔝] escort service 24X7Call Girls in  Uttam Nagar (delhi) call me [🔝9953056974🔝] escort service 24X7
Call Girls in Uttam Nagar (delhi) call me [🔝9953056974🔝] escort service 24X7
 
REMIFENTANIL: An Ultra short acting opioid.pptx
REMIFENTANIL: An Ultra short acting opioid.pptxREMIFENTANIL: An Ultra short acting opioid.pptx
REMIFENTANIL: An Ultra short acting opioid.pptx
 
Single or Multiple melodic lines structure
Single or Multiple melodic lines structureSingle or Multiple melodic lines structure
Single or Multiple melodic lines structure
 
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
 
Interdisciplinary_Insights_Data_Collection_Methods.pptx
Interdisciplinary_Insights_Data_Collection_Methods.pptxInterdisciplinary_Insights_Data_Collection_Methods.pptx
Interdisciplinary_Insights_Data_Collection_Methods.pptx
 
How to Add a Tool Tip to a Field in Odoo 17
How to Add a Tool Tip to a Field in Odoo 17How to Add a Tool Tip to a Field in Odoo 17
How to Add a Tool Tip to a Field in Odoo 17
 
How to setup Pycharm environment for Odoo 17.pptx
How to setup Pycharm environment for Odoo 17.pptxHow to setup Pycharm environment for Odoo 17.pptx
How to setup Pycharm environment for Odoo 17.pptx
 
NO1 Top Black Magic Specialist In Lahore Black magic In Pakistan Kala Ilam Ex...
NO1 Top Black Magic Specialist In Lahore Black magic In Pakistan Kala Ilam Ex...NO1 Top Black Magic Specialist In Lahore Black magic In Pakistan Kala Ilam Ex...
NO1 Top Black Magic Specialist In Lahore Black magic In Pakistan Kala Ilam Ex...
 
Understanding Accommodations and Modifications
Understanding  Accommodations and ModificationsUnderstanding  Accommodations and Modifications
Understanding Accommodations and Modifications
 
Food safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdfFood safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdf
 
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxBasic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
 
FICTIONAL SALESMAN/SALESMAN SNSW 2024.pdf
FICTIONAL SALESMAN/SALESMAN SNSW 2024.pdfFICTIONAL SALESMAN/SALESMAN SNSW 2024.pdf
FICTIONAL SALESMAN/SALESMAN SNSW 2024.pdf
 
The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxThe basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptx
 
Details on CBSE Compartment Exam.pptx1111
Details on CBSE Compartment Exam.pptx1111Details on CBSE Compartment Exam.pptx1111
Details on CBSE Compartment Exam.pptx1111
 
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptxHMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
 
Google Gemini An AI Revolution in Education.pptx
Google Gemini An AI Revolution in Education.pptxGoogle Gemini An AI Revolution in Education.pptx
Google Gemini An AI Revolution in Education.pptx
 
Unit 3 Emotional Intelligence and Spiritual Intelligence.pdf
Unit 3 Emotional Intelligence and Spiritual Intelligence.pdfUnit 3 Emotional Intelligence and Spiritual Intelligence.pdf
Unit 3 Emotional Intelligence and Spiritual Intelligence.pdf
 
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
 

Search Engine Optimization Essay

  • 1. Search Engine Optimization Essay Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry–specific vertical search engines. As a marketing strategy for increasing a site 's relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site 's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing...show more content... In China, Baidu continues to lead in market share, although Google has been gaining share as of 2007. Successful search optimization for international markets may require professional translation of web pages, registration of a domain name with a top–level domain in the target market, and web hosting that provides a local IP address. Otherwise, the fundamental elements of search optimization are essentially the same, regardless of language. *********************************************************************** As a marketing strategy Eye tracking studies have shown that searchers scan a search results page from top to bottom and left to right (for left to right languages), looking for a relevant result. Placement at or near the top of the rankings therefore increases the number of searchers who will visit a site. However, more search engine referrals does not guarantee more sales. SEO is not necessarily an appropriate strategy for every website, and other Internet marketing strategies can be much more effective, depending on the site operator 's goals. A successful Internet marketing campaign may drive organic traffic to web pages, but it also may involve the use of paid advertising on search engines and other pages, building high quality web pages to engage and persuade, addressing technical issues that may keep search engines from crawling and indexing those sites, setting up analytics programs to enable site owners to measure their Get more content on HelpWriting.net
  • 2. Search Engines Essay There are currently over a billion pages of information on the Internet about every topic imaginable. The question is how can you possibly find what you want? Computer algorithms can be written to search the Internet but most are not practical because they must sacrifice precision for coverage. However, a few engines have found interesting ways of providing high quality information quickly. Page value ranking, topic–specific searches, and Meta search engines are three of the most popular because they work smarter not harder. While no commercial search engine will make public their algorithm, the basic structure can be inferred by testing the results. The reason for this is because there would be a thousand imitation sites, meaning...show more content... They realized that the most popular sites are those linked the most in other pages. Here is the pseudocode algorithm for searching: 1. Parse the query 2. Convert the words into wordIDs. 3. Seek to the start of the doclist in the short barrel for every word. 4. Scan through the doclists until there is a document that matches all the search terms. 5. Compute the rank of that document for the query. 6. If we are in the short barrels and at the end of any doclist, seek to the start of the doclist in the full barrel for every word and go to step 4. 7. If we are not at the end of any doclist go to step 4. 8. Sort the documents that have matched by rank and return the top k. Each link to a page is like a vote for that page as well as the pages linked to that page. Thus a hierarchy of pages is created and the search results are much more reliable. Lycos and Excite also use the same system, but Google goes further. "It then looked at the position of the words on the page, the size of the fonts, and the likelihood that the words were related to each other" (1). Going the extra distance gives Google much better precision. Google and engines like it can still be manipulated to achieve higher rankings. Anyone who creates a set of pages with links between them can fool the system and add value to their page. So the race continues to find yet another search engine. One promising way to search for
  • 3. Get more content on HelpWriting.net
  • 4. Search Engine Optimization ( Seo ) Essay Search Engine Optimization (SEO) is one technique that has transformed websites and the internet at large. It draws large numbers of people to learn it so as to better their websites. Due to these reasons, it is gradually being revolutionized over time. The focus is being changed for newer, easier and faster ways of making websites ranking higher in search engines. This has given rise to bad habits of conducting SEO such as manipulating search engine algorithms. In this paper, I focus on the organic SEO and the reasons as to why it is still a better way of conducting SEO. I also try to show that websites that use Organic SEO can still rank better on search engines. For this reason, I have used four websites on which I have done organic SEO to show that organic SEO is still a good method to work on sites. This paper also gives useful tips that would make your website rank better without the need to part with money on inorganic SEO. Keywords: Organic Search Engine Optimization, On–page SEO, Tips for good SEO Introduction The Web is entering a new phase of evolution which is Web 3.0. It means that developers and search engines have to move towards better algorithms and website development. With these two parameters changing so does the SEO techniques. In this paper, I focus on the usage of organic SEO in the new techniques that come with the changes on the Web and search engines. In the first chapter, I will cover the categories of SEO that exist and also how the can be used Get more content on HelpWriting.net
  • 5. Essay On SEO 1.SEO is in recent times extra crucial than ever and it's miles essential for each webmaster to understand the actual that means of search engine optimization in addition to the capability it creates for each business enterprise. Search engine optimization or search engine optimization, in brief, is a difficult and rapid of suggestions that can be observed by using internet site owners to optimize their websites for engines like Google like Google and therefore decorate their seek engine rankings. Similarly, it is a remarkable manner to increase the tremendous on their net websites by making them user– friendly, quicker and less complicated to navigate. In these days' competitive market, so is greater vital than ever. serps serve heaps and...show more content... 2.A client makes choices approximately nearby sports almost every day. Making such selections calls for records about nearby groups or happenings, that is a form of normal lifestyles information. e. neighborhood data is statistics approximately nearby organizations that purchasers inside the locale (both locals or traffic) use for making selections approximately their everyday lifestyles sports. Examples are local restaurant listings and scores, neighborhood house cleaning company listings and opinions, nearby events and happenings listings, and shop income data.. various websites have emerged that cater to purchasers' local facts wishes for a particular subject matter (e.g., OpenTable.com for eating places). In an evaluation, other websites along with newspaper websites and yelp.com (and Yelp App) compete in this space by means of supplying a huge variety of nearby information. a few have additionally taken into consideration an aggregate of looking and surfing processes ( Yeh & Liu, 2011) further, from TAM theoretical attitude, researchers have located that when customers are skilled, dependancy immediately impacts both goal to use and the real use of a statistics machine (Kim & Ratchford, 2012 choice making about regular existence sports requires ordinary life statistics looking for. clients may make use of two forms of content websites to reap Get more content on HelpWriting.net
  • 6. Search Engine Optimization ( Seo ) As per Wikipedia definition, Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine 's unpaid results – often referred to as "natural," "organic," or "earned" results. All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. SEO utilizes techniques and methods to improve the search engine rankings of a website. Any search engine has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with query. Below are the main factors to be considered when using SEO QUALITY OF TRAFFIC – Attracting visitors who are genuinely interested in products or information offered by the website is very important. Trying to attract everyone irrelevant of the website target audience can cause negative results. QUANTITY OF TRAFFIC– After we have target audience clicking through from those search engine results pages, then getting more traffic is important. ORGANIC RESULTS– Ads make up a significant portion of many search engine results pages. Organic traffic is any traffic that we don 't have to pay for. IMPORTANCE OF SEO An important aspect of Get more content on HelpWriting.net
  • 7. Search Engine Marketing Essay Search Engine Marketing – Get on Top Search Engine Result Pages So you have an online business and want to get ahead of the competition? Do this by putting your business in the faces of potential and existing customers. And how do you do that? Simple! Just get on top pages of search engines like Google. To achieve this goal, it is important to develop a strategic search engine marketing plan to ensure that you land on many search result pages. In most cases, it is not an overnight affair. However, below are some steps that can be taken to help achieve your goal. Conduct Proper Keyword Research If you are looking to get on top search engine result pages, you cannot overlook the power of keyword research. Keywords are the words or...show more content... Basically, embed an image in each webpage. Use anchor text links on keyword phrases In addition to considering images when ranking webpages, spiders also factor in anchor text links especially on keyword phrases. Ensure that the links are pointing to websites with page ranking of at least five. This portrays your website as having a greater trust and relevancy, allowing search engines to rank it higher on their search result pages. Increase high quality inbound links Increasing the number of high quality inbound links especially after posting a blog post or new web content helps to increase the level of trust provided by search directories. One easy way of doing this is to use online hosting tools like ping.fm or Hootsuite, as they post your content automatically to over 30 social networking and bookmarking sites.
  • 8. Note that while some of these tools are available for a token, others can be used without paying a dime. Use article directories While this might sound a bit old school, article directories remain one of the best tools for landing on the top page of search engine results. Repurposing your blog posting and submitting them to article directories allows you to enjoy the benefits of being on some of the highest ranking websites on the Internet. While submitting your posts to article directories, it is important to note that the strategies mentioned above need to be Get more content on HelpWriting.net
  • 9. Essay On Search Engine Optimization Search Engine Optimization Is Still A Goldmine Yet To Be Full Tapped Long before now, all a company needed was a functional website. Having a website became obsolete and it became necessary to make your website mobile friendly. Now, the world has completely moved towards mobile technology and having a mobile app is the real deal. Any company that is serious to makes sales needs the services of Indian app developers. However, there is a big challenge. App development exploded and right now, there are too many mobile apps around. Indian app developers are still churning out different categories of apps by the day. It is no longer enough just to have an app, you now need to optimize your app to be noticed. App development is no longer...show more content... You have definitely started losing customers to your competitors. It may be too late by the time this reflects in your bottom line. Commerce is moving from offline to online. In a few years, there will be only two kinds of businesses. It will be the ones that have been optimized and the ones that are no longer sustainable. Boost of brand credibility People trust search engines so much. So, when your web links keep appearing often on search engine result pages, your credibility will be boosted. This will also help to reinforce your brand. Once you earn customers' trust, it will lead to regular traffic with high sales conversion rate. How do you feel about a brand when you keep seeing it all over the internet? The brand great and their products are fantastic... isn't it? This is exactly how people will feel about your brand when your website is well optimized for search engines. Affordability SEO is one of the cheapest methods of marketing. It is cheaper than Google Adwords and all other forms of digital marketing. This may be because it takes a long time before you begin to get the result. This is why it requires several months of hard work and a lot of perseverance. The pay–off lies in the permanence of the result. Once the traffic starts coming, it won't cease. Unlike Google Adwords that will stop pulling customers the day you stop paying for clicks.
  • 10. However, you need to hire a Get more content on HelpWriting.net
  • 11. Search Engine Report For Plagiarism We understand that students use plagiarism checkers to check for plagiarism in their papers, essays, and reports before submission. Hence, the Search Engine Report Plagiarism Checker has specifically designed a system to help the students go through their reports. Same goes for teachers, this tool is very helpful if they want to check uniqueness of the work submitted to them. This free plagiarism checker for students and teachers is really the best choice if you are checking for plagiarism in essays and papers. Search Engine Report Plagiarism, also given the name of "best plagiarism checker for students" and "the best free college plagiarism checker" by many, has earned its title over the years after consistently serving so many users across Get more content on HelpWriting.net
  • 12. Essay On Frustrating The Consumer Frustrating the Consumer Search engines have revolutionized the internet, from searching for specific sites or remembering complex addresses, now Google and Yahoo can deliver millions of pages of results in seconds. The advancements have been amazing, from research and education, entertainment and leisure the results are merely a few clicks away. But with this incredible technology comes risks and people who want to take advantage of these resources, from companies simply advertising to hackers influencing those results, black hat search engine optimization (SOE) tactics can be very lucrative and frustrating for the common web user. But with risk comes great reward, many businesses have profited greatly from search engines who can quickly ...show more content... Keyword stuffing involves placing multiple high value search terms in a web page. Ghost text then masks those keyword in the same color as the background, hiding them from view. Placing irrelevant results higher in the ranking and possible redirecting consumers. While these factors affect consumers more than businesses, it is the business who suffer as their customers are redirected and frustrated by these tactics. However, search technologies has greatly benefited many companies from conducting enterprise searches and search engine marketing to the ability to find intellectual property. Enterprise Searching allows employees with access to multiple databases to conduct research and share information throughout the company. "This type of software cleans and structures data to make information that is usually spread across a variety of repositories easier to find. Employees can benefit from using this type of software since all employees need to retrieve data from a mix of databases and shared sources to accomplish daily tasks. "(G2 Crowd). Another useful tool is the ability to find intellectual property. "This might include confidential reports, images, copyrighted blog posts, creative writing (e.g., poetry, novels, etc.), and so on. You can use search engines to find where someone may have posted your intellectual property on the Web without permission" (Turban, Volonino, Wood, p. 197). Search Get more content on HelpWriting.net
  • 13. Essay on Search Engines Search Engines are specialized programs that facilitate the retrieval of data from the Internet, on a business related network or on a personal computer system. They allow users to ask for contents meeting certain criteria usually involving a certain word or phrase, then gives a list of articles that matches those words or phrases. There are number of different engines that can be used for different types of searches and can be narrowed for optimal results. Before the 1990ВЎВ¦s Search Engines were non existent. The first tool to be used for searching the Internet was Archie, which was created in 1990 by a student named Alan Emtage who attended McGill University in Motreal. Searches were achieved by downloading director listing of files...show more content... However, there are some fee–based search services that are provided by some of these engines. Search engines such as Google has launched its Premier Edition ВЎВ§Google AppsВЎВЁ which offers all the features of standard Google in addition to 99.9% uptime guarantee for email, 10 GB /account, ability to turn off ads, shared calendar resources, limited email migration tools, 24/7 assistance with phone support, 3rd party applications and service, APIs to integrate with your existing infrastructure, single sign–on, user provisioning and management, and support for email gateway. Yahoo has also joined the fee–based provider by forming collaboration with news providers such as Dow Jones, The Wall Street Journal Online, and research providers such as Forrester Research. These search engines along with others that offer such service requires a subscription signup. Search Engines provide numerous benefits to their users, however due to the rate at which the Internet is growing, major search engines have become slow at indexing new webpages. Other problems faced by search engines are the fact that webpages are updated daily and forces search engines to revisit them periodically; queries are limited to looking for key words and can produce irrelevant results, to narrow searches it would prove feasible to use proximity–search option with search–bracket to limit the matches in a paragraph or phrase; sites that are Get more content on HelpWriting.net
  • 14. Web Search For Web Searching Engine Essay Abstract–Web searching engine are mostly used for finding certain information among a huge amount of data in a minimum amount of period. Profile based personalized web search (PWS) has determine their effectiveness in improving the quality of various internet search technique. We study security of privacy protection for PWS applications that as hierarchical user profiles. In this paper we can implement the PWS system called UPS that can flexibly create profiles by queries while regarding user definite privacy requirements. Our runtime generalization goals at striking a level between two predictive metrics that evaluate the effectiveness of personalization and the privacy risk of exposing the generalized profile. We implemented this system with greedy algorithms, for runtime profile generalization also provides a runtime prediction mechanism for determining whether personalizing a query is useful. Extensive experiments prove the effectiveness of our system. The experimental results also reveal that Greedy algorithms significantly outperform in terms of effectiveness. Index Terms–Profile, Personalized web search, Greedy algorithms, Privacy protection, Risk , Security. F 1INTRODUCTION WEB searching engine are most important portal for people who are looking for some useful information related to their re– quirement from the web. When search engine return some unwanted result then that may be failure for the user search and do not meet real meanings. This irrelevance Get more content on HelpWriting.net
  • 15. Search Engine Marketing Essay Search engine marketing is the newest craze not only here in America, but also on a global level. Advertising online ensures that a broader audience will be able to access the information that is put out. Search engines work in a diverse and complex manner. Understanding the way a search engine indexes information and ranks websites will provide clues necessary to keep a site running smoothly and getting steady traffic. Having a quality site is just the beginning of an online operation. Keeping a site in the top of the search engine list is not an easy task, but it is critical for the success of any website. There are many major search engines to advertise with such as, Google, Yahoo, MSN, Bing and a variety of others. Major search...show more content... Each site is ranked by popularity on the web. This is where web pages success rates come into play, a site that is close to the top of the search results, will get more clicks than a site at the bottom of the search results. Rankings change constantly and while they can be influenced, they cannot be completely controlled (Leib, 2009). Search engine optimization makes a site findable for the user. There are billions of websites out there and to make one stand out there has to ensure that the site is easy to find. If a site ranks high one day, it may not necessarily stay in the top position. Keywords and phrases can help a site be found by a search engine. Websites are constantly evolving and sites are constantly changing and updating content. Websites change often, and so do search engines. It is critical that site managers are familiar with the ever–changing online world. Letting search engine optimization go for a few months could significantly lower the finding rates for a site. This could lead to severe profit losses and a lower return on investment for the companies' online resources. Keeping those robots happy, providing good links for them to hop around is only the start. Watching for trends among users can provide clues to keep content relevant. There are also many different services offered between the different search engines. Knowing this information will help a site maintain a higher ranking. References Leib, R. (2009). Search Get more content on HelpWriting.net
  • 16. Search engines Essay Introduction Due to the advanced technology nowadays, the use of computer is getting more popular in addition to that of the Internet. The age of users is also becoming younger. Most adolescents tend to stick to their computers everyday without caring the surrounding. Recently, a piece of news mentioned that the post 80s are having the symptom of relying too much on web search engines which help users find specific information by typing keywords only1. They think that searching by engines can obtain accurate data and save time. They are said to have 'search engines dependence' which means that they rely on searching every word without thinking nowadays. According to the survey conducted by the China Youth Daily Social Survey Centre,...show more content... The most important cognitive skills include concentration, perception, memory and logical thinking. Concentration is the ability to focus the attention on one single thought or subject, excluding everything else from the field of awareness. Perception is the interpretation of what information is picked up by people's sensory receptors. Memory can be generally divided into long–term memory and short–term memory according to the source. Short–term memory is used to retain ideas and thoughts in a few seconds as people work on problems while long–term memory is the ability to store information and later retrieve it even after years. Last, logical thinking is a learned process in which one uses reasoning consistently to arrive at a conclusion. In this study, I just focused on memory and logical thinking which are commonly discussed by the general public nowadays. 2.4 The effect of using web search engine on learning ability According to the study from the Hong Kong Federation of Youth Groups, more than 80 percent of students thought that using the information technology can improve their skills in finding data and self–learning. It can also intrigue their interests in studying. Besides, most people think that web search engines can help them access to their target links in seconds. It is a convenient tool in lives. So as to students, search engines can motivate them and help them at anytime while studying. They can be more Get more content on HelpWriting.net
  • 17. Search Engine Optimisation ( Seo ) Essay Introduction When you 're deciding who you 're going to employ to get your website built it can be a difficult decision. How do you know your web designer is going to give you what you want? How much will the website be? Can you rely on them after you 've paid? What happens if the worst happens? There are many potential dangers we can help you to avoid. To assist you in your decision making process we 've come up with the five key things you should look out for before hiring your web developer. After all it 's better to do research in the first instance, rather than spend a lot of wasted money. This concise overview will assist you to understand some of the areas you should talk through with prospective web designers. 1 – Search Engine Optimisation (SEO) Essentially, this means asking if your web developer offers you Search Engine Optimisation (SEO) as part of their services. It 's important to be clear on what they do offer and what they don 't offer. Many web designers may be very effective atweb design but SEO is a specialism in it 's own right. If they do offer SEO find out what the this actually means in reality. Your web developer may well use a lot of terms you might not be familiar with, such as 'on page optimisation ', 'off page optimisation ', 'page rank ', 'link juice ', 'link building ', 'white hat ' and other techniques etc. It 's worth you taking the time to research these terms and understand what 's important to you and your website. I would Get more content on HelpWriting.net
  • 18. Search Engines Essay Convert Leads Into Loyal Customers Using These Effective Ways When you sell your products and services online, a good number of people love to buy from you if they find your products/services of high quality. In the digital landscape, the business you create largely depends upon your site's ranking on leading search engines. If your site ranks well on all prominent search engines with important keywords under your niche, you get more business opportunities. The ranking of websites fluctuates up and down in the SERPs of search engines. So, it is possible that a customer that buys products and services from you, may not engage with your brand once again due to the low ranking of your website or its pages. In order to sustain in the...show more content... So, to keep the existing customers and attract new buyers, you should offer some discounts and freebies those customers who buy from you regularly. This will encourage them to become loyal to your brand and encourage others to be a part of your conversion funnel. 3. Create A Sense Of Urgency "Buy two Mobiles worth $ 1000 and get one absolutely free". The offer is valid for only 14 days. Business persons display these types of sales messages to promote the sales of products and services and increase the customer base. So, depending on your resources, you should launch sales campaigns from time–to–time. This grabs the attention of frequent buyers and encourages them to buy from your brands on several times. Just make sure that the offers are tempting and they give some value to customers for the money they spend on buying products and services from you. If a customer thinks that buying from your brand is a profitable deal, he/she loves to engage with your brand time and again. 4. Intensify Email Marketing Efforts Tech–savvy people use different Email services to accomplish a number of tasks. As an ardent business person, you should not expect that customers will access your website from search engines and social media channels and buy from you at all the times. Generally, it is seen that a lot of distractions (such as daily life events,
  • 19. Get more content on HelpWriting.net
  • 20. Search Engine Optimization ( Seo ) Essay ABSTRACT Search Engine Optimisation (SEO) is a widely used internet marketing strategy that affects the way a webpage or website is going to appear in organic or unpaid search. To optimize a website an individual should know to work on Content Management System (CMS) such as WordPress, Joomla, ModX etc., they should also have an understanding of web tools such as Google Webmaster, Google Analytics and Google Tag Manager. Search engine such as Google, Yahoo and Bing use a set of algorithm and crawling i.e. following links from page to page. As Search Engine Optimisation improve the site's ranking in organic search without implementing any change in its content but if the content quality of the site clashes with their valuation for visitors then Search Engine Optimisation (SEO) act as a mechanism that improve the quality of the website. This not only benefits the users but to search engines as well. SEO also act as a measure to attract a large amount of audience towards your webpage or website, this way the site traffic automatically gets improved. By using WordPress Content Management System (CMO) and google web tools I have made many tweaks to my website Filchbee (http://filchbee.com/) to improve its search engine ranking on Google, Bing and Yahoo. Introducing Meta tags, creating robots.txt, using heading tags and submitting sitemaps to search engines are few to name. To further optimize my website Filchbee I created its social handles on Facebook, Twitter, Google Plus and Get more content on HelpWriting.net
  • 21. Essay On Search Engine Optimization At the beginning of 2017, there is no need to talk about the role of search engine optimization (SEO). Your site certainly has the power to acquire the first place on Google's first page. Fortunately, there are many free SEO tools that will help your site reach your target very easily in the first place. Keyword Research Choosing the right keyword is the main part of a website's SEO. The future of your site depends on the right keywords. Therefore, selecting keywords should not be dependent on just one website. In fact, there is no specific rule, there are many paid tools in the market, which can be easily researched correctly. But we will not use paid tools, so we should know the basic process of keyword research. Wordstream Wordstream...show more content... Technical Tools There is no reason to fear. These tools have been made for non–technical for use. Xenus Link Sleuth It is basically computer–based spider software. You can use this software to check your website's broken links. This software does not have the ability to validate text links, frames, pictures and backgrounds. Robots.txt Generator You can easily create a Robot.txt file using these tools. Robots.txt Checker This tool is used to understand whether the formatted ROBOT.TXT file is formatted correctly. URI Valet This tool is used to verify the number of total objects (http request), total time to download, description of the object, internal and external link and server headers. Title and Description Optimization Tool
  • 22. To find out what your competitors are using the title and description, your website is one of the tools to properly use the META TITLE and META DESCRIPTION. Image SEO Tool Only the URL inputs, all the responsibilities of this site. The name, alt attributes of the images used in your site, is to make sure that the measurements are ok. Google Snippet Preview You can use this tool to see how your web page will look like in Google search, how to make it more attractive. Schema Creator Using this tool you can create html according to schema.org rules. Structured Data Testing Tool This tool will check if your site is ok with schema.org and other Get more content on HelpWriting.net
  • 23. Search Engine Optimization www.bambrickmedia.com.au/search–engine–optimisation–australia We're hear to help you with all your SEO needs. What is Search Engine Optimization? Search engine optimisation is an Internet Marketing method that works to ensure your brand is revealed as high up as possible in the search engines, namely Google. This means it is more visible to those who are searching for your product or service. SEO attempts to optimise your website for the Google algorithms through a variety of techniques that strive to filter quality and relevant content. Why choose SEO over traditional marketing? Search Engine Optimization is the future of marketing. As the web replaces traditional media and becomes the overwhelming source of consumer based searches, SEO provides your firm with an affordable and effective marketing alternative. The primary benefit from a marketing analysis standpoint is that it is extremely targetable. This is because in essence your brand is drawn directly to those who are searching for it. This also means you are able to segment your audience by specific demographics, allowing for more detailed market research. What are the benefits of SEO? Highest possible Return On Investment It is cost effective in comparison to other methods such as Adwords and PPC The results are long term SEO is a very time effective marketing strategy There is automated year round lead generation SEO offers measurable improvements Increases brand credibility How does hiring an SEO Get more content on HelpWriting.net