Want some facts and statistics to inform your franchise growth strategy in 2014? Take a peek at these stats to inform your franchising decisions this year.

1. 15 Franchise Stats
for 2014
Want some factoids to
inform
your
franchise
growth strategy in 2014?
Take a peek at these stats
to inform your franchising
decisions this year.

2. JOBS, JOBS, & MORE JOBS
#1
Franchises are expected
to add nearly 200,000 new
jobs in 2014. Source
#2
#3
The pace of employment
gains created by
franchises will continue to
outpace total private sector
employment growth by
0.3%. Source
Franchising accounts for
roughly 10% of new U.S.
jobs. Source

3. THE GROWTH FACTOR
#4
#5
The number of franchise
businesses in 2014 is
expected to rise by 12,915
in 2014, bringing total
establishments to 770,368.
Source
The 2014 establishment
growth rate is expected to
rise 1.7% from 1.4% in
2013. Source

4. SHOW ME THE MONEY
#6
The output of franchise
establishment, in terms of
dollar revenue, is expected
to increase 4.7% in 2014 –
up from the 4.3% recorded
in 2013. Source
#7
Franchise businesses are
forecasted to represent
4.5% of U.S. GDP or $493
billion in 2014 – up from
3.5% of U.S. GDP or $472
billion in 2013. Source

5. ONES TO WATCH
#8
#10
Within the franchising
sector, business
services, commercial and
residential services, and
quick service restaurants
are expected to be the
biggest drivers of job
creation in 2014. Source
#9
Restaurants are the largest
franchisors, with roughly
155,571 quick service
franchise restaurants and
36,981 full-service franchise
establishments in operation in
2014. Source
Business services has the
fastest growth rate and is
expected to add 35,109
franchise jobs in 2014,
while quick service
restaurants, the largest
sector in franchising, is
expected to generate
75,596 new jobs. Source

6. HEAVY HITTERS
#11
Multi-unit franchise
operators control 55% of
all franchised units in the
U.S. Source
#12
At 64%, West Virginia has the
highest concentration of multiunit franchisees. All other
states with high
concentrations of multi-unit
franchisees are southern
states including:
Arkansas, Mississippi, Kentuc
ky and Alabama with 62%
each. Source

7. CONCENTRATED EFFORTS
#13
The average multi-unit
franchisee owns 5
franchised locations, up
from about 3.5 in 2007.
Source
#14
The industries with the
highest concentration of
multi-unit franchisees are
in food. Source
#15
The top 10 industries by
multi-unit franchise control
are: Source

8. FRANCHISE CALL-TO-ACTION
In a crowded competitive environment, it’s more important than ever for franchises both
large and small to have a keen understanding of their customers and a precise
definition of their market position in order to stand out from the crowd.
Buxton gives franchisors the tools they need to truly define and locate their target
audience while giving them the ability to make informed, data-driven decisions for site
selection, marketing strategies and territory development.
If you need help growing your franchise, reach out to us.
BUXTON@BUXTONCO.COM or 800-2BUXTON