The document discusses soft landing and technical support for startups. It notes the challenges startups face, including talent, environment, and innovation needs. It argues that incubators are important for providing innovation systems, support for people, and flexibility, but can be complicated and expensive. The document advocates for business-oriented interaction and hands-on support to help startups with market access, business-to-business interaction, solving easy problems, and reducing paperwork and the need for funding, in order to help them bootstrap.

1. SOFT LANDING AND TECH SUPPORT
MICAEL GUSTAFSSON
MANAGING DIRECTOR

6. WHY?

7. TALENT

8. ENVIRONMENT

9. = INNOVATION

10. CHALLENGES

11. NEEDS

12. INCUBATORS

13. INNOVATION SYSTEMS

14. PEOPLE

15. COMPLICATED

16. EXPENSIVE

17. FLEXIBLE

18. PUBLIC FUNDING

19. BUSINESS
ORIENTED

20. INTERACTION

21. BUSINESS

22. BOOTSTRAP

24. HANDS ON

25. MARKET ACCESS

26. B2B INTERACTION

27. PEOPLE

28. EASY PROBLEMS

29. MONEY

30. PAPER WORK

31. BUSINESS DEVELOPMENT

32. Never work with people that you hate.
They tend to dissapoint you.

33. THANK YOU
micael@clusterlandsweden.org
Twitter: @timmermicke

34. DISCUSSION