Digivante analysed multiple websites to find the costliest bugs of 2018. Our findings uncovered bugs that were costing retail sites up to 1.3M in revenue. Is your site bug-free?

1. The Costliest Bugs Of
2018
And how to avoid them
Read the
full ebook
www.digivante.com

2. The Costliest Bugs Of 2018
Read the full ebook www.digivante.com
As online interaction continues to grow, customers are
demanding more from their trusted websites and apps.

3. Nowadays brands focus
singularly on releasing
new and innovative
features, meaning
quality often gets
forgotten and bugs end
up in the hands of your
users.
Losing you revenue
The Costliest Bugs Of 2018
Read the full ebook www.digivante.com

4. 3 Types of bugs costing you
money
Critical Conversion CX
An issue that prevents a
purchase from being
completed.
An issue that may lead
to abandonment.
An issue that causes an
annoyance.
The Costliest Bugs Of 2018
Read the full ebook www.digivante.com

5. Which bugs are the costliest?
The Costliest Bugs Of 2018
Read the full ebook www.digivante.com

6. £625k
£900k
£950k
£1.1M
£1.3M
The Price of Bugs
From retail to
manufacturing, this
pyramid represents the
potential lost revenue one
of our top 5 bugs can cause
on your site.
The Costliest Bugs Of 2018
Read the full ebook www.digivante.com

7. 1) £1.3M - Retail
Tablet users closing a customers survey
were unable to then purchase products
on the site.
The Costliest Bugs Of 2018
Read the full ebook www.digivante.com

8. 2) £1.1M - Manufacturing
The users localised site had multiple
issues not found on the main site.
The Costliest Bugs Of 2018
Read the full ebook www.digivante.com

9. 3) £950k - Retail
Search feature failing to find
correct products.
The Costliest Bugs Of 2018
Read the full ebook www.digivante.com

10. 4) £900k - Retail
Website launched in a new country
without localised testing. Cultural
and translation issues identified after
the site had gone live.
The Costliest Bugs Of 2018
Read the full ebook www.digivante.com

11. 5) £625k - Retail
Home delivery option couldn't be
selected on Desktop browsers.
The Costliest Bugs Of 2018
Read the full ebook www.digivante.com

12. How can you avoid these
bugs?
The Costliest Bugs Of 2018
Read the full ebook www.digivante.com

13. 3 Top tips to avoid website/app bugs
Devices
• You need to think about a
minimum of 30 mobile devices
combined with 7 browsers
variations as required.
• Bear in mind that 1 person can
cover a maximum of 3 devices
before they become ‘browser
blind’.
Localisation
• Launching a website outside
your home country means you
have to use a testing team in
that specific country. Combine
this with usability testing and
you give yourself the best
chance at success.
Scripts
• You should have detailed and
structured scripts that cover the
relevant scenarios in a
repeatable way. This will ensure
that all homedelivery options,
quantity fields etc are checked
and qualified.
The Costliest Bugs Of 2018
Read the full ebook www.digivante.com

14. Want more?
Together we have barely
opened pandora’s box of web
testing and website/app bugs,
but there’s always more to
learn and we can’t give away all
of our secrets just yet.
The Costliest Bugs Of 2018
Read the full ebook www.digivante.com

15. The Costliest Bugs Of
2018
And how to avoid them
Talk to one of our
team members now to
find out more
www.digivante.com