2 projects (in progress) that were received well during a portfolio night hosted by Young Dogs.

1. BRIEF
Attract a broader audience to A Sisters Hope run then women
who battled breast cancer personally.
INSIGHT
Nike contains a great community that have exactly what
A Sisters Hope runners need; Experience and Motivation.
SOLUTION
Nike+ Pink Ribbon.
Available for a limited time, this free Nike+ GPS app will enable
people to run against breast cancer on their own time.

5. BRIEF
Promote Absolut Vodko on location (bars, restaurants).
INSIGHT
In this day and age of user control, why let the waiter be in
control of your cocktail?
SOLUTION
Absolut Control. A gadget/platform where Absolut Vodka
drinkers can create and share their own cocktail creations.