Collision Of My Space, Your Space And Our Space 3 11 11


Published on

A basic slide show on the workplace issues caused by the abuse of social media

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Collision Of My Space, Your Space And Our Space 3 11 11

  1. 1. Presented by: D. Albert Brannen Phone: (404) 240-4235 Email: SOCIAL MEDIA IN THE WORKPLACE THE COLLISION OF MYSPACE, YOUR SPACE AND OUR SPACE
  2. 2. Explosion of Social Networking <ul><li>MySpace: </li></ul><ul><ul><li>More than 125 million users </li></ul></ul><ul><ul><li>50 million posts per day </li></ul></ul>©Copyright 2011 All rights Reserved
  3. 3. Explosion of Social Networking <ul><li>Facebook: </li></ul><ul><ul><li>Largest social networking site </li></ul></ul><ul><ul><li>More than 500 million users </li></ul></ul><ul><ul><li>Projected 2010 revenues to be $710 Million—up 40% over 2008 </li></ul></ul>©Copyright 2011 All rights Reserved
  4. 4. Explosion of Social Networking <ul><li>LinkedIn: </li></ul><ul><ul><li>“ Professional” site </li></ul></ul><ul><ul><li>More than 80 million users </li></ul></ul><ul><ul><li>Projected 2010 revenues to be $110 M </li></ul></ul><ul><ul><li>Average user is 41, with annual income of $110,000 </li></ul></ul>©Copyright 2011 All rights Reserved
  5. 5. Explosion of Social Networking <ul><li>Twitter: </li></ul><ul><ul><li>More than 18 million users </li></ul></ul><ul><ul><li>Projected to grow to 25 million users in 2010 </li></ul></ul>©Copyright 2011 All rights Reserved
  6. 6. Explosion of Social Networking <ul><li>Other sites: </li></ul><ul><ul><li>Windows Live Spaces 120 million </li></ul></ul><ul><ul><li>Habbo 117 million </li></ul></ul><ul><ul><li>Friendster 90 million </li></ul></ul><ul><ul><li>Flixster 63 million </li></ul></ul><ul><ul><li>Classmates 50 million </li></ul></ul><ul><ul><li>MyLife 50 million </li></ul></ul><ul><ul><li>Bebo 40 million </li></ul></ul><ul><ul><li>Tagged 10 million </li></ul></ul><ul><li> </li></ul>©Copyright 2011 All rights Reserved
  7. 7. Explosion of Social Networking ©Copyright 2011 All rights Reserved
  8. 8. Interesting Statistics Relating To Employment <ul><li>42% of companies say layoffs have increased data “leakage” </li></ul><ul><li>34% of companies were harmed by sensitive info release </li></ul><ul><li>31% of companies terminated someone for e-mail violations </li></ul><ul><li>24% of companies say e-mail subpoenaed </li></ul><ul><li>8% terminated someone for use of social networking sites </li></ul><ul><li>Proofpoint’s 2009 Study on Outbound e-mail and Data Loss Prevention </li></ul>©Copyright 2011 All rights Reserved
  9. 9. Employment Screening Tool? <ul><li>According to Career survey, nearly half (45%) of US employers report using social networking sites to dig up information about job candidates </li></ul>©Copyright 2011 All rights Reserved
  10. 10. Conflict in the Workplace <ul><li>60% of employees believe their online activities are none of their employer’s business </li></ul><ul><li>50% of employers believe they have a right to monitor social networking sites </li></ul>©Copyright 2011 All rights Reserved
  11. 11. Conflict in the Workplace <ul><li>75% of employees say their employer doesn’t have a social networking policy </li></ul><ul><li>But, 50% of employers report they have a social networking policy </li></ul>©Copyright 2011 All rights Reserved
  12. 12. A New Vocabulary <ul><li>Sexting </li></ul><ul><li>Textual harassment </li></ul><ul><li>Datamation </li></ul><ul><li>Driving while intexticated </li></ul><ul><li>Name squatting </li></ul>©Copyright 2011 All rights Reserved
  13. 13. ©Copyright 2011 All rights Reserved A Few Horror Stories: How Employees Caused Themselves Problems At Work
  14. 14. A “Family Emergency” ©Copyright 2011 All rights Reserved Kevin called in and reported that he would miss work due to a ‘family emergency.” A few days later, he posts his picture from a Halloween party.
  15. 15. “ Drunken Pirate” Teacher ©Copyright 2011 All rights Reserved
  16. 16. Runnin’ Down the Boss Philadelphia Eagles staffer Dan was fired after remarking on his Facebook page about the firing of star safety Brian Dawkins: “ Dan is [expletive] devastated about Dawkins signing with Denver. . . Dam Eagles R Retarded!!” ©Copyright 2011 All rights Reserved
  17. 17. Pittsburgh Pirate Mascot “Outta’ Here!” <ul><li>Andrew, one of 18 men who take turns posing as pierogies in a race after the fifth inning of every home game, was dismissed by the team because he posted disparaging remarks about the Pirates on his Facebook page . </li></ul>©Copyright 2011 All rights Reserved
  18. 18. How to Lose A New Job / ©Copyright 2011 All rights Reserved
  19. 19. ©Copyright 2011 All rights Reserved A Few Horror Stories: How Employees Caused Themselves Other Problems
  20. 20. <ul><li>Joshua was sentenced to 2 years in prison for seriously injuring a young woman in a drunk driving incident. The proof?  Pictures showing Lipton at a party dressed in a jailbird costume 3 weeks after the crash. Someone posted them on Facebook, and that offered evidence for the prosecutor handling his drunk-driving case. </li></ul>“ Jailbird” Joshua Lipton ©Copyright 2011 All rights Reserved
  21. 21. Lara “Pays The Price” <ul><li>Lara caused the death of her best friend in a drunk driving accident. The judge saw photos of her drinking. She got 2 years in jail. </li></ul>©Copyright 2011 All rights Reserved
  22. 22. ©Copyright 2011 All rights Reserved A Few Horror Stories: How Employees Caused Their Employers Other Problems
  23. 23. <ul><li>Two employees in Conover, NC filmed themselves doing “disgusting” things to food that they claimed was going out to customers and posted it on YouTube. The 2 employees were identified, fired and arrested. </li></ul>Public Relations Nightmares ©Copyright 2011 All rights Reserved
  24. 24. Public Relations Nightmares <ul><li>An employee took a bath in the burger chain's sink. Someone filmed it and posted the video to MySpace. Local Health Department authorities were not amused. </li></ul>©Copyright 2011 All rights Reserved
  25. 25. Using The Internet Can Be Risky <ul><li>It can directly violate state and federal laws </li></ul><ul><li>It can be evidence of other violations </li></ul>©Copyright 2011 All rights Reserved
  26. 26. Using The Internet Can Be Risky <ul><li>State and federal computer crimes laws </li></ul><ul><li>Common law invasion of privacy (or other torts) </li></ul><ul><li>Fair Credit Reporting Act </li></ul><ul><li>Stored Communications Act </li></ul><ul><li>Wiretap Act </li></ul><ul><li>Title VII and other discrimination laws </li></ul><ul><li>GINA </li></ul><ul><li>NLRA </li></ul>©Copyright 2011 All rights Reserved
  27. 27. Computer Crimes <ul><li>The Fulton County Schools Policy says: </li></ul>©Copyright 2011 All rights Reserved “ Failure to follow these guidelines can violate the Official Code of Georgia, OCGA, Codes 16-9-90, 16-9-91, 16-9-92, and 16-9-93, as well as United States Public Law 106-554, known as the Children's Internet Protection Act. Such actions can also lead to disciplinary actions, up to and including termination of employment or contract with FCS and criminal prosecution.”
  28. 28. State Privacy-Related Tort Claims <ul><li>Key to tort expectation is proof of expectation of privacy </li></ul><ul><li>Establishment of a policy regarding use of company-owned devices is critical </li></ul>©Copyright 2011 All rights Reserved
  29. 29. State Privacy-Related Tort Claims <ul><li>State laws may require notice of monitoring </li></ul><ul><li>Tort action for violation of privacy rights </li></ul><ul><ul><li>Intrusion into privacy of another </li></ul></ul><ul><ul><li>Appropriation of one’s name or likeness </li></ul></ul><ul><ul><li>Wrongful publication of private facts </li></ul></ul><ul><ul><li>False light publicity </li></ul></ul>©Copyright 2011 All rights Reserved
  30. 30. <ul><li>Employees set up password-protected blog to complain about management. It contained confidential information. </li></ul><ul><li>Employer asked employee with access to give up her password. </li></ul><ul><li>Management took action against employees based on the blog content and employees sued. </li></ul><ul><li>Jury found for employees </li></ul><ul><li>Pietrylo, et al. v. Hillstone Restaurant Group d/b/a Houston’s </li></ul>Privacy Violations ©Copyright 2011 All rights Reserved
  31. 31. Stored Communications Act <ul><li>Federal statute that prohibits intentional, unauthorized access to private electronic communications such as Facebook or Hotmail </li></ul><ul><li>Creates privacy expectation in private electronic communications </li></ul>©Copyright 2011 All rights Reserved
  32. 32. Stored Communications Act <ul><li>Pure Power Bootcamp </li></ul><ul><ul><li>Employer logged into Hotmail account employee had used during work hours and on work computer </li></ul></ul><ul><ul><li>Employee left username and password filed on computer </li></ul></ul><ul><ul><li>Court found violation of SCA </li></ul></ul>©Copyright 2011 All rights Reserved
  33. 33. Wiretap Act <ul><li>Exceptions </li></ul><ul><ul><li>Prior consent </li></ul></ul><ul><ul><li>Business extension </li></ul></ul><ul><ul><li>Provider interception </li></ul></ul><ul><li>Penalties </li></ul><ul><ul><li>Felony punishable by fine and/or imprisonment </li></ul></ul><ul><ul><li>Civil cause of action </li></ul></ul>©Copyright 2011 All rights Reserved
  34. 34. Evidence In A Title VII Case <ul><li>Manager wrote: </li></ul><ul><ul><li>“ What’s wrong with women these days?” </li></ul></ul><ul><ul><li>“ Chicks seem to have more issues these days than Jet Magazine and keep up more drama than daytime TV and Jerry Springer combined.” </li></ul></ul><ul><li>Plaintiff used comments to show discriminatory animus </li></ul><ul><li>Derrick v. Met. Gov’t. of Nashville & Davidson </li></ul>©Copyright 2011 All rights Reserved
  35. 35. Possible Title VII Violations Race Marital Status Religion Political Views ©Copyright 2011 All rights Reserved
  36. 36. Other Forms of Discrimination Age Familial Responsibility Sexual Orientation ©Copyright 2011 All rights Reserved
  37. 37. GINA <ul><li>Prohibits </li></ul><ul><li>Discrimination </li></ul><ul><li>Acquisition </li></ul><ul><ul><li>Final regulations specifically prohibit systematic internet searches that might acquire genetic info </li></ul></ul><ul><li>Disclosure </li></ul><ul><li>Derrick v. Met. Gov’t. of Nashville & Davidson </li></ul>©Copyright 2011 All rights Reserved
  38. 38. <ul><li>Discipline may be inappropriate if employees are engaging in protected activity, such as </li></ul><ul><ul><li>Sharing information about their pay </li></ul></ul><ul><ul><li>Complaining about employer policies or managers </li></ul></ul><ul><ul><li>Displaying union-related insignias/logos </li></ul></ul><ul><ul><li>Expressing support for a union </li></ul></ul><ul><ul><li>Attempting to organize a union </li></ul></ul>NLRA Protects Employees Engaged In “Protected Concerted Activities” ©Copyright 2011 All rights Reserved
  39. 39. <ul><li>An unfair labor practice was filed against a bus company alleging the company maintained and enforced an overbroad communication policy. </li></ul><ul><li>The policy included: </li></ul><ul><ul><li>Confidentiality provision </li></ul></ul><ul><ul><li>Disparagement provision </li></ul></ul><ul><ul><li>Prohibition on disruption of workplace </li></ul></ul><ul><ul><li>Prohibition on making demeaning/derogatory statements about company, employees, or customers </li></ul></ul>NLRB’s Protections Student Transportation Of America ©Copyright 2011 All rights Reserved
  40. 40. <ul><li>NRLB Advice Memorandum of December 4, 2009: Sears Holdings </li></ul><ul><li>“ Carefully drafted” social media policy does not violate employees’ rights (under the National Labor Relations Act) </li></ul>NLRB’s 2009 Stance On Employers’ Social Media Policies ©Copyright 2011 All rights Reserved
  41. 41. <ul><li> Facebook Case </li></ul><ul><ul><li>An employee was fired for: </li></ul></ul><ul><ul><ul><li>Calling her boss a “scumbag” and </li></ul></ul></ul><ul><ul><ul><li>Writing “love how the Company allows a 17 year old to be a supervisor” </li></ul></ul></ul><ul><ul><li>NLRB issued a complaint on October 27,2010 </li></ul></ul><ul><ul><li>American Medical Response of Connecticut </li></ul></ul>NLRB’s Current Stance On Employers’ Social Media Policies ©Copyright 2011 All rights Reserved
  42. 42. <ul><li> Facebook Case </li></ul><ul><ul><li>Settled February 7, 2011 </li></ul></ul><ul><ul><li>Employer agreed to: </li></ul></ul><ul><ul><ul><li>Revise its Internet policy to allow employees to discuss wages, hours and working conditions </li></ul></ul></ul><ul><ul><ul><li>Not discipline employees for engaging in such discussions </li></ul></ul></ul><ul><ul><ul><li>Pay victim </li></ul></ul></ul><ul><ul><li>American Medical Response of Connecticut (October 27, 2010) </li></ul></ul>NLRB’s Current Stance On Employers’ Social Media Policies ©Copyright 2011 All rights Reserved
  43. 43. ©Copyright 2011 All rights Reserved <ul><li>Requires employer to revise: </li></ul><ul><li>Blogging & Internet Posting Policy </li></ul><ul><li>Standards of Conduct rules </li></ul><ul><li>Solicitation and Distribution Policy </li></ul>
  44. 44. <ul><li>May be expanded by the current Labor Board </li></ul><ul><li>Examples </li></ul><ul><ul><li>Using the employer’s e-mail system </li></ul></ul><ul><ul><li>Asking for a witness in investigatory interviews </li></ul></ul><ul><ul><li>Expressing “disloyalty” </li></ul></ul><ul><ul><li>Attempts to get customer support of employee causes </li></ul></ul>NLRB Protections For Employees ©Copyright 2011 All rights Reserved
  45. 45. <ul><li>Freedom of speech, limited to matters of public concern </li></ul><ul><li>Right to be free from unlawful search and seizure </li></ul><ul><li>Due process rights </li></ul><ul><li>Property rights in their jobs </li></ul><ul><li>Georgia Fair Dismissal Act </li></ul>Special Rules Apply To Public Employers ©Copyright 2011 All rights Reserved
  46. 46. Ashley Payne From Barrow County ©Copyright 2011 All rights Reserved
  47. 47. Unions Are Using Social Media ©Copyright 2011 All rights Reserved
  48. 48. Unions Are Using Social Media ©Copyright 2011 All rights Reserved
  49. 49. Unions Are Using Social Media ©Copyright 2011 All rights Reserved
  50. 50. Practical Guidelines <ul><li>Many different laws apply </li></ul><ul><li>Be real: expect employees to use these sites </li></ul><ul><li>Beware what you learn: ignorance can be helpful </li></ul><ul><li>Limit searches to “professional” sites </li></ul><ul><li>Be consistent </li></ul><ul><li>Publish your policies </li></ul><ul><li>Train your legal representatives </li></ul><ul><li>Educate employees </li></ul><ul><li>Monitor the web about your company </li></ul><ul><li>Follow new developments </li></ul>©Copyright 2011 All rights Reserved
  51. 51. Policy on Social Networking Sites <ul><li>Remind employees: </li></ul><ul><ul><li>online sites are in the public domain </li></ul></ul><ul><ul><li>off-duty actions can result in discharge </li></ul></ul><ul><ul><li>be respectful </li></ul></ul><ul><ul><li>use privacy controls </li></ul></ul><ul><ul><li>productivity counts </li></ul></ul><ul><li>Require compliance with existing policies </li></ul><ul><li>Prohibit defamation and fraud </li></ul><ul><li>Prohibit references to customers </li></ul><ul><li>Ban use of protected logos or trademarks </li></ul><ul><li>Require employees to use disclaimers </li></ul>©Copyright 2011 All rights Reserved
  52. 52. Other Related Policies <ul><li>EEO & No Harassment </li></ul><ul><li>Medical Information </li></ul><ul><li>Electronic Communications </li></ul><ul><li>Confidential Information & Trade Secrets </li></ul><ul><li>Cell Phones </li></ul><ul><li>Use of Blackberries or PDAs </li></ul>©Copyright 2011 All rights Reserved
  53. 53. Tips For Managers <ul><li>Don’t become “friends” with employees </li></ul><ul><li>Don’t reveal anything you wouldn’t say or post in public </li></ul><ul><li>Don’t engage in fraud (“fake” friend requests or passwords) </li></ul><ul><li>Use privacy controls to manage flow of information </li></ul><ul><li>Web content can be false </li></ul><ul><li>Read what you sign in those “disclaimers” </li></ul>©Copyright 2011 All rights Reserved
  54. 54. Follow New Developments <ul><li>AMR Facebook case </li></ul><ul><li>Ontario, Cal. V. Quon, June 17, 2010 </li></ul><ul><ul><li>U.S. Supreme Court gives public employers the right to search an employee’s text messages for reasonable cause. </li></ul></ul>©Copyright 2011 All rights Reserved
  55. 55. What’s Coca-Cola Doing? ©Copyright 2011 All rights Reserved
  56. 56. Final Questions? D. Albert Brannen Phone: (404) 240-4235 Email: Presented by: