5. 5
While six senses in human experience grasp intuitively the inner nature of things,
“Six Senses Enterprises” as Creative Enterprises, generates a first spin towards Creative Eco-
nomy & Creative Industries by utilizing Human Creativity as the ultimate Economic Resource.
5
CREATIVE ECONOMY
Defined as the interface among creativity, culture,
economics and technology, with the ability to create
and circulate intellectual capital, Creative Economy
has the potential to generate income, jobs and export
earnings while at the same time promoting social in-
clusion, cultural diversity and human development.
CREATIVE INDUSTRY
At the heart of the creative economy lie the creative
industries. Loosely defined, the creative industries are at
the crossroads of the arts, culture, business and technol-
ogy. In other words, they comprise the cycle of creation,
production and distribution of goods and services that
use intellectual capital as their primary input.
CREATIVE ECONOMY:
Advertising/ Architecture /Consulting/Education/Performing Arts/
Artists/Museums Cultural Industries/Design /Electronic Design/
Software Development/ Computer Games/Historic Preservation/
Music /Media & Publishing/Tourism Crafts/Mechanics/ICT / Tech
CREATIVE INDUSTRY:
Advertising/Visual Arts/Architecture /Art Education/Fine Art /Game
Design /Graphic Design/Illustration/Industrial Design/Interior Arch. &
Design /Landscape Architecture /Film, TV & New Media /Multimedia
Communications /Music & Sound/ Photography/Web Design & New
Media/Technical Production /Journalism/Media & Communication /
Entertainment Industries /Sport & Recreations/Creative Writing/Acting/
Business/Management/Tourism/Entrepreneurship & Entrepreneur Train-
ing /New Economy Technology
7. 7
Advertising entails the overall marketing, branding and sales strategies that work for today’s
markets and demands in various industries and context. Advertising is a form of communica-
tion for marketing and is used to encourage and persuade an audience’s opinion towards a
specific direction and to take some new action. Most commonly, the desired result is to drive
consumer behavior with respect to a commercial offering.
ADVERTISING PRINTING PUBLISHING
7
AGENCY
8. 8
toward the global strategies and con-
cepts, by putting aside the local cus-
tomer and his needs. In this direction
our company aims to be the first one
to think about marketing and its tool
in a more local content, by approach-
ing it to the final customer.
SERVICES
Marketing
Advertising
Printing
Publishing
Consulting
Research
Copywriting
“Guttenberg” is one of the oldest
printing companies in Albania, of-
fering its products since 1998. Re-
gardless of our success and size, we
continue to put our costumers first
and always act like a small company
providing personalized service to
each and every single client. Each
customer is guaranteed quality and
outstanding service. Quality is at
the heart of everything we do. We
know the only way to keep a costum-
ers business is to earn it, and that is
what we do, every time – over and
over again.
ADVERTISING
AGENCY
We are a local agency with interna-
tional Imagination. Our heritage of
innovation, our scale and experience
of the world, along with the quality
of our people defines who we are.
We are dedicated to creating, plan-
ning and handling advertising for our
clients and provide them with an out-
side point of view to the effort of sell-
ing the client’s products or services.
We help SELL what our clients CRE-
ATE. We are our clients’ most impor-
tant partner. Today, the competitive
edge belongs to those brave enough
to resist the usual – those who have
the expertise to ask why and the
credibility to say no, the passion to
drive business and the ideas that will
have an impact on people, markets,
technology and the future.
We offer marketing, advertising and
business services to all companies
that are looking to be distinguished
in the Albanian market, by promot-
ing the regional customer value and
perception. It is estimated that in Al-
bania currently the marketing plans
and strategies are too much oriented
PRINTING
PRODUCTS
Signage
Marketing Materials
Promotional Materials
SIX SENSES
9. 9
2014
2013Kalendar2013 Për ju dhe familjarët tuaj!
Adresa:
Rr “Nikolla Tupe” Ndërtesa 4, Hyrja I, K V, Tirana, Albania
Tel.: 04 22 50 599 / 04 22 31 111, Fax.: 04 22 57 829
E-Mail: info@century21albania.comwww.century21albania.com
Nëse e dini se ndërmjetësimi imobiliar është një
aktivitet atraktiv dhe fitimprurës për të investuar
paratë tuaja, CENTURY 21 Albania ju ofron
garancinë të operoni në një biznes shumë të
suksesshëm! Me CENTURY 21 Albania ju do të
keni një biznes afat-gjatë i cili do të punojë
gjithnjë për ju dhe familjarët tuaj!
Dhjetor
D H M M E P SH
PUBLISHING
“Dudaj Publishing” is one of the
leading Albanian-language publish-
ing houses. Established since January
2001 “Dudaj Publishing” is a broad-
based publishing company with
strengths in literature from the Alba-
nian Authors, European Literature,
Contemporary American Literature,
Biographies and Memoirs, Litera-
ture for Children and Youth, Poetry
and Textbooks. With nearly 10 years
of history “Dudaj Publishing” has
published some of the world’s most
known authors, in the Albanian lan-
guage. The team is composed from
professional staff, which by seeing
as a strong point the work in group,
tries every day to bring to the reader
the most important world’s authors,
where apart the high quality of the
translation we give big importance to
the text and design as well.
SERVICES
Printing
Cutting
Folding
Bookbinding
SERVICES
Printing
Translations
Layout
Editing
Correction
Design
PRODUCTS
Books
Flyers & Brochures
Posters
Letterhead &
Envelopes
Business Cards
Menus & Calendars
Event Tickets
Yearly Reports
Magazines
Newspapers
Labels
PRINTING CATEGORIES
European Literature
Contemporary
American Literature
Text Books
Children’s Books
Albanian Literature
Biography & Memoirs
Poetry Books
ADVERTISING
11. 11
We believe in the power of the meeting because nothing is quite so personal, quite so human,
as meeting in person; a gracious handshake, a shared joke, a spirited debate. We believe that
working together is more genuine - real people, in real time, in a real place. And together is
how we can create, inspire and solve virtually anything. We believe that when the details of
your meeting are graciously handled and the distractions are artfully managed, you become
free to succeed.
HOTEL ADRIATIK CATERING
11
12. 12
Ali Pasha
With a capacity of up to 15 persons
it serves for board meetings and pri-
vate business talking.
Marubi
Suitable for small groups of up to 20
persons the “Marubi Saloon” is the
ideal one for meetings and training
events.
Boardroom
OTHER SERVICES
Rapid Internet Access
Staff in command of
many languages
Business Center
Exchange office
Fast laundry service
Taxi service
ADRIATIK HOTEL
DURRES
SERVICES
EVENT MANAGEMENT/CONSULTANCY/
CATERING/FOOD & BEVERAGE
PRODUCTS
VENUE/PROMOTIONAL PRODUCTS/
PROMOTIONAL DISPLAYS/MEETING ROOM/
DIGITAL DISPLAYS/EXECUTIVE OFFICES
Once a dream for Albanians, now to-
tally reconstructed, “Adriatik Hotel”
represents a modern-style five-star
complex open for everyone inclined
to taste the impeccable service in a
perfect place. If a meeting or special
event is on the agenda Hotel Adria-
tik’s meeting place is the perfect lo-
cation to host any size event. From
small gatherings to large meetings,
trade shows and special events, our
meeting specialists will work with
you to ensure your expectations are
exceeded. The hotel consists of 69
rooms with sea and palm-garden
views, 24 standard rooms, 13 execu-
tive rooms, 6 honey moon suits.
Restaurants & Bars
Delicious dishes offered by the el-
egant restaurants “Bukuroshja e Dur-
rësit” (The Beauty of Durrës) and “Tre
brezat” (Three Generations) with local
and international cuisine are compli-
mented with over 200 types of wine
and different kinds of cheese.
Conferences & Meetings
Albania Saloon
“Albania Saloon” lies in the upper-
floor of the hotel. It is ideal for dif-
ferent meetings, conferences and
congresses and it has a capacity up
to 400 persons (theatre position) and
70 persons (round table position).
With a wonderful view of the sea the
terrace of the upper floor in front of
“Albania Saloon” is the ideal place to
consume coffee breaks or different
snacks.
Skanderbeg
Situated at the business hall “Skan-
derbeg Saloon” stands at the dispos-
al of organizations, institutions and
different businesses with a capacity
of: 70 persons (theatre) and 25 per-
sons (round table).
13. 13
these takes a pro to make sure you
have all the right menu choices for
your audience.
CATERING / FOOD &
DRINK SERVICES
Advice on catering concepts
Supervision of services & evaluations
Festivities and temporary catering units
Catering, from self-service to
‘à-la-carte’ restaurant services
Stand catering
Simple drinks to gala menus
Cocktails & Hors d’oeuvres
Luncheons or Dinner
Local & International cuisine
Complete Beverage Service
Outsourced catering
CATERING
FOOD & BEVARAGE
From the fresh ingredients-to-the-
beautiful presentations, our Catering
service will spoil our clients with our
yummy, delicious local and interna-
tional cuisine. With years of experi-
ence behind us, we can offer the best
suggestions and solutions for any size
party or venue. Our customers know
that they don’t have to worry about
affordable prices, on-time delivery
or professional service. We’ve got
that covered to make their job easier.
We’re ready to help make the next
luncheon, company banquet, confer-
ence or corporate retreat a great suc-
cess!
There are two main types of catering
which are: on-premise and off prem-
ise. On-premise catering refers to
food that is prepared and served in
the same place to a group of people.
Off-premise catering is food prepared
in a kitchen and then transported to
the place where it will be served to a
group of people.
Corporate Catering
From small office meetings and train-
ings to large regional events, the abil-
ity to have great food delivered on
site saves time & money while allow-
ing you to focus on the more impor-
tant tasks at hand, your business.
Social Event Catering
Social events cover a wide range of
events. Appetizers, bartenders are
just some of what you might see ca-
tered at events like these.
Concession Catering
Seasonal, sporting major public
events all fall into this category. Con-
cession catering is needed where
there are lots of people. Planning for
EVENTS & MEETINGS
15. 15
An EXPO is an exhibition organized so that companies in a specific industry can showcase and
demonstrate their latest products, service, study activities of rivals and examine recent market
trends and opportunities. Trade fairs involve a considerable marketing investment which in-
cludes space rental, design and construction of trade show displays, telecommunications and
networking, travel, accommodations, promotional literature and promotional items to give to
attendees.
EXPO PLANNING &
MANAGEMENT
15
BOOTH & STAGE
REALIZATION
16. 16
TECHNICAL SERVICES
On-Site Technical Services
Logistics
Sound systems
Lighting
Projection systems
Communication systems
Rigging
Stage Construction
Transport
EXPO PLANNING &
MANAGEMENT
We provide opportunities for Alba-
nian Exhibitors to target National
and International markets. We bring
together exhibition organizers, de-
signers, stand contractors, freight
services and facilities providers, ven-
ue owners etc. with a view to provide
a common platform to the entire in-
dustry, to work for the development
of the trade fair and exhibition indus-
try and support its growth. We aim
to be a one stop source of informa-
tion, organization and management
pertaining to the exhibition industry
in the country.
MANAGEMENT
Budgeting & Scheduling
Concept & Planning
Organization
Coordination
Participants Management
Event & Site Management
On-Site support
Marketing
Media & Press
SIX SENSES
17. 17
BOOTH & STAGE
REALIZATION
We have access to the world’s market
leader in exhibition stand construc-
tion systems. Whenever a profes-
sional service is required to provide a
high impact presence, we can ensure
success whether regionally, nation-
ally or internationally, we have the
expertise. Our Interior Design Sys-
tems offer almost unlimited versa-
tility. There is hardly a requirement
which our products cannot meet. Our
graphic display systems have a range
of outstanding features: High quality
and superb finish, Extreme reusabil-
ity and long service life, Simple and
easy handling, Flexible and versatile
use, Attractive and timeless design,
Wide range of clever accessories. We
offer complete service from interior
design to implementation and engi-
neering of the final exhibition booths
and showrooms. Our team of archi-
tects and designers is available to
bring into reality any visual ideas and
requirements our clients have.
DEPARTMENTS
Exhibition Products
Exhibition Systems
Lighting
Wall Systems
Accessories
Double Deck Systems
Interior Design Products
Interior Design Systems
Furnishing Systems
Accessories
Presentation Products
Display Systems
Portable Exhibition Systems
Presentation Systems
Display Architecture
Digital Displays
EXPO & STAGES
19. 19
Multimedia includes a com-
bination of text, audio, still
images, animation, video, or
interactivity content forms of
communications.
MEDIALB APA COMMUNICATION
19
Public Relations is the practice
of managing the spread of in-
formation between an individ-
ual or an organization and the
public.
Communications technology is
the activity of designing, con-
structing and maintaining com-
munication systems.
20. 20
SERVICES
WEB DESIGN
WEB MARKETING
PROGRAMMING
MAINTENANCE
make your marketing attract more
customers and produce more sales.
We promote an active exchange of
information, ideas, and innovation.
Our certification, training, curricula
and accreditation activities meet the
demand of the market for a highly
qualified global workforce.
Our programs are developed by
members for members: Join Us!
MediALB
Since 2004, MediAlb provides solu-
tions with precise impact through
combined talents of high profession-
als in instructional design, marketing,
video, photography, multimedia and
interactive project design. Our real
expertise is in helping companies
reach audiences more precisely. At
MediAlb we are experts at Internet
publications. We will review your
current internet marketing program
as well and determine strategies to
SIX SENSES
21. 21
APA - COMMUNICATIONS
APA Communications offers an in-
tegrated IT communication services
and solutions to private and public
sector companies. The tasks include
an assessment of the existing plat-
form, development of a communica-
tions strategy, and implementation
of all the communication activations
required in order to meet business
objectives. APA Communications
means professionalism, dynamism,
creativity, power of will and the ca-
pacity to realize high quality services
at a great price. For these reasons,
we are the ones that will handle your
most complex projects with success.
These tasks could be to introduce
measures to improve on internal em-
ployee morale through internal com-
munication programs including ac-
tivities such as Internal and External
communication
contact center
Information Management Systems,
video productions, newsletters, pro-
motional displays – to mention a few.
External communications may in-
clude the implementation of corpo-
rate image or sales campaigns, online
communication, customer database
management, direct marketing, liter-
ature productions including prepara-
tion of text, photography and graphic
design, exhibitions and events - or
whatever the strategy dictates.
Member experience spans into many
different industries and includes
work assignments in the Region and
Europe. The working style is one of
total integration. All members be-
come involved with client assign-
ments although the principle of key-
account management is upheld.
SERVICES
TELEMARKETING
CALL CENTRE
SALES
CUSTOMER SERVICE
SURVEYS
MULTIMEDIA, PR & COMMUNICATIONS
23. 23
A good display is one that is designed by leading professionals, that can be easily installed, updated,
upgraded and maintained quickly even by in-house staff. Our displays have been organized with the
commitment to catch the unrivalled standards in products and service of Point of Sale and Display, they
offer solutions for communication needs today and the future and the display capabilities are endless.
The products most importantly are designed to maximize marketing and advertising exposure and come
useful for any kind of institution like banks, hospitals, offices, public administration and others.
DISPLAY PROMOTIONAL DIGITAL
23
DISPLAY &
PROMOTION
PRODUCTS DISPLAYS
24. 24
Need to build awareness at a trade
show, conference, museum, lobby or
other event or location? Let us work
with you to come up with a plan that
uses a mix of solutions, customized
for you — from kiosks to banner
stands to tabletop displays and more.
Increase the visibility of your busi-
ness using a wide range of exhibits
and display solutions from our com-
pany. We offer a full suite of prod-
ucts that are ideal for tradeshows,
conferences, product launches and
museums, just to name a few.
PRODUCTS
ELECTRONIC DISPLAYS
PORTABLE DISPLAYS
SUSPENDING SYSTEMS
DISPLAY PROMOTIONAL
PRODUCTS
We have access to one of the lead-
ing wholesalers in the European pre-
miums and business gift market. We
supply our products exclusively via
professional promotional products
distributors.
Our inventory consists of a collection
of over 2000 trendy, functional gifts,
ideal for printing enabling a client to
communicate any message no mat-
ter the budget. We ensure that all
our products and suppliers meet the
standards outlined in our supplier
code of conduct as well as compli-
ance with the latest European laws.
Furthermore our clients can ben-
efit from our purchasing power and
receive the absolute assurance on
good quality against the most com-
petitive prices.
We support our clients’ business and
are proud to have a range of market-
ing & sales tools that are rated by
our customer to be “best in market”.
Whether it is our catalogue or our
online tools we are always looking to
create trendy and attractive gift ideas
that can easily be presented to your
customers.
PROMOTIONAL PRODUCTS
OFFICE & BUSINESS
HOME & LIVING
CLUB & RESTAURANTS
OUTDOOR & WEATHER
LEISURE & SPORTS
ELECTRONICS & TOOLS
SIX SENSES
25. 25
DIGITAL DISPLAYS
Static displays can be limited… Why
not use the same space to display
dynamic text, full color images, ani-
mations and full motion video. With
a mobile, easy to use, and afford-
able prodigy digital display, you can
reach out to your costumers with a
simple mouse click. No computer, no
network cables, no programming. No
Worries! Optional features include
emergency notifications, full audio
capabilities, network and wireless
access and system made slide show.
PRODUCTS
DIGITAL GRAPHICS
DIGITAL DISPLAYS
DIGITAL BILLBOARDS
SCREENS FOR MEETING ROOMS
DISPLAY & PROMOTION
D i s p l a y & p r o m o t i o n s
D i s p l a y & p r o m o t i o n s
otarinore
27. 27
Signs can be an essential component of a business’s overall marketing strategy. A sign that contains
a business’ logo can help reinforce its brand. Eye catching signs are used to draw attention to promo-
tions and to convey information about the business. They serve as a type of silent salesperson for the
business; they get out the name and message in all of the places it needs to be.
SIGNS GRAPHICS
27
28. 28
SIGNS
“SIGN-A-RAMA”
Sign-A-Rama, is the world’s larg-
est sign franchise founded in the US
and extending to over 50 countries
worldwide with more than 900 lo-
cations. For more than 25 years we
have been serving communities with
quality products and customer ser-
vice. Now that we have grown to be-
come the world leader in signage, we
still work hard to maintain the local-
ized support and individual attention
that made us who we are today.
Our commitment to quality is un-
matched in the industry. We know
the importance of brand awareness
and the affect it has on the bottom
line. Signage plays an integral part
in the recognition of a brand and
therefore quality is imperative. At
Sign-A-Rama, we believe in going the
extra mile to produce more than just
quick, standard signage. Each and
every Sign-A-Rama sign center offers
full-service signage options that you
simply cannot get anywhere else.
Whether one sign or hundreds, tem-
porary banners or permanent monu-
ment signs, we are committed to pro-
viding an exceptional experience for
every customer each and every time.
SERVICES
INDOOR SIGNS
OUTDOOR SIGNS
SIX SENSES
29. 29
The talented team of our Graphic De-
signers can offer clients a wide range
of designs qualified to maximize
the visual success of their business.
Whether a client comes with their
design or inquires our team to cre-
ate a design for them, we are always
happy to accommodate them from
drafting board to the final product.
At Sign-A-Rama we pride ourselves
with our prompt, efficient and cour-
teous service while delivering excel-
lent quality on final product.
Indoor Graphics
Outdoor Graphics
customers which are working with
etalbond and LEDs. This structures
are designed and developed to meet
the contemporary demands of visual
communication, decoration and oth-
er various applications, where imagi-
nation, ingenuity, innovations and
aesthetics play an important role.
One side is coated with high resis-
tance polyester and protected with a
transparent film.
Channel Letters
Street Furniture
Totem
Vehicle Wrap
Windows & Facades
Banners & Vinyl
INDOOR & OUTDOOR
Signs are any kind of visual graphics
created to display information to a
particular audience. This is typically
manifested in the form of wayfinding
information in places such as streets
or inside/outside of buildings.
Products
Point of Sale
Indoor/Outdoor
Interior Signs
Menu Boards
Cut-out-displays
Etalbond & Leds
Sandwich type aluminum composite
panel, is used by a large part of our
GRAPHICS
SIGNS & GRAPHICS
31. 31
COSDA MOST BRANDING
& IDENTITY
31
Marketing mix is a business tool used in marketing and by marketing professionals. The marketing mix is
crucial when determining a product or brand’s offering, and is often synonymous with the five Ps: price,
promotion, product, place, people. Getting the price right involves examining customer perceptions and
rival products as well as costs of manufacture, promotion involves engaging in a range of promotional ac-
tivities e.g. competitions, product tasting etc. The product is the central point on which marketing energy
must focus, place involves using the best possible channels of distribution such as leading supermarket
chains without forgetting People, who are the most important element of any service, product and expe-
rience.
32. 32
”In the beginner’s mind there are many
possibilities; in the expert’s mind, there
are few” Budha
EKSPERTIZE •PRECISSION • EFFICIENCY
Marketing plays a key role in determining
the following aspects of a product:
The appearance of the product - in line
with the requirements of the market
The function of the product - products
must address the needs of customers as
identified through market research.
The center for surveys and studies of opin-
ion is a multidisciplinary research center
focused on studying human behavior,
opinions and social behavior as well as the
development of tools and methods for
gathering and analyzing data.
OBJECTIVES
Cooperation between profitable & non-
profitable organizations and public author-
ities with the objective of creating precise
information and identifying the access for
making social, economic or political deci-
sions, in the interest of the organization,
the community and the state.
COSDA - CENTER FOR OPINION
SURVEY & DATA ANALYSES
STRATEGY
”Strength doesnt lay on hitting hard and
often but rather hitting right” Honore’
DeBalzac
University Research Center: With the
qualifications of a University Research
Center, CSOR guarantees not only the
completion of surveys and analyses
based on the most advanced interna-
tional standards but also a full objectiv-
ity on the studies completed.
Multidisciplinary Centre: CSOR brings to-
gether professors, scientists, experts and
statistics analysts of sociology, economy,
political sciences and all other fields of
human studies.
Efficient Professionalism: With its exper-
tise CSOR is capable of managing vigor-
ously and efficiently the opinions polls
starting from the procedures of pre-test-
ing the questionnaires to the continu-
ous update of the statistics database,
the creation of the most representative
samples, creation of trained surveyors
network, ongoing supervision of job on
site, scientific analysis and the publish-
ing of the results.
A Flexibly Managed Unit: characterized
by a large functional autonomy, CSOR
is able to act fast to any request by re-
sponding in a personalized way to the
any needs for service that may arise.
A Unit that offers the most modern tools
and techniques: CSOR is specialized on
the most modern methods of gather-
ing data and is also in possession of the
most advanced techniques of informa-
tion and statistic treatment of the data.
PRODUCTS & SERVICES
“ACCURACY IS OUR JOB”
CSOR offers personalized services for
business organizations, political organi-
zations and non-governmental as well
as for various governmental structures
whether local or central.
Bisness
Market Studies
Strategic Councelling
Return on Investment
Product Launch
Market Management
SIX SENSES
33. 33
Governmental
Efficient Governance
Developing Projects
Community Behaviour
Participating movemen
Group Decisions
Political
Opinion Polls
Communication Strategies
Image Management
Supporters Loyalty
Majority of Votes
MANAGEMENT “ STRUCTURE “
Center for opinion survey and data anal-
yses, consists of a team of experts with
national and international level of exper-
tise, that offer very sophisticated analy-
sis and forecasts. The expert members
are: Dr. Gjin Biba, Prof.Dr. Nervus Koci,
Dr. Hava Kercuku, Dr. Arbana Kadriu
COLLABORATION WITH THE
UNIVERSITY “MARIN BARLETI”
Since integrated in the Institute of Stud-
ies Barleti, CSOR is in close cooperation
with the faculties and the various de-
partments of the University Marin Bar-
leti, such as Economics, Business, Sociol-
ogy, Political Science, Social Psychology,
Statistics, IT and Applied Mathematics.
The centre is in partnership with other
centers inside and outside of the coun-
try. These partnerships stretch out to
Western Europe, USA & Canada and
share exchange methods and the spe-
cialized experts in the field of opinion
research, data analysis and publication
of the results.
MARKETING MIX
Business Support & Management
This cluster consists of the following sec-
tors:
Accountancy & Financial
Administration
ICT
Financial Management
Business & Management
Consultancy
Human Resources & Organization
Marketing
Legal Affairs
Industrial Design
Communications, Advertising & PR
ACCOUNTANCY &
FINANCIAL ADMINISTRATION
Design and implementation of general or
tailored bookkeeping system and overall
system of administrative organization
and internal controls. Ensure adequate
audit trail to enable proper audit proce-
dures to be carried out. Annual financial
statements based on international stan-
dards.
MOST – Management, Operation
Systems & Technologies
ICT – INFORMATION &
COMMUNICATIONS TECHNOLOGY
Advise on functional, technical and fi-
nancial ICT solutions. Fields of expertise:
Preparation and support of an ICT-plan;
Preparation and support of a functional-
and technical plan; To set up security
management; Swot analysis; The ICT
auditing; To set up ICT-procedures; Risk-
and security management; Web design,
Internet developments; The use of tele-
communication; Business links with Eu-
ropean ITC-companies; Seminar, training
for all ITC fields.
FINANCIAL MANAGEMENT
Design and implementation of periodic
financial management information, in-
cluding key figures. Preparation of finan-
cial forecasts and comparison analyses
of budget and actual cost price systems
and calculation. Working capital man-
agement.
BUSINESS &
MANAGEMENT CONSULTANCY
A healthy basis for a healthy company is
a robust Business Plan. A business plan
normally covers different strategic sce-
narios for the full chain of business ac-
tivities -for instance, acquisition of raw
materials, production, distribution and
logistics, marketing and sales as well as
support functions including finance; in-
formation technology; human resourc-
es and organization; public affairs and
health, safety and environment.
HUMAN RESOURCES &
ORGANIZATION
Human Resources & Organization fo-
cuses on the main asset of any compa-
ny: its staff. The health of a company is
measured not only by its current finan-
cial results but also by its long term po-
tential and its competitive edge. Fields
of expertise: Strategic HR management;
34. 34
Training and seminars; Performance
assessment and target setting; Remu-
neration / Compensation and benefits
management; Job design, job structures
and professional career ladders; Recruit-
ment; Outsourcing, redundancy.
MARKETING
To support companies by translating cor-
porate strategies into strategic market-
ing plans. Based on a simple marketing
mix approach, based on 5 P-marketing
instruments (price, promotion, product,
placement and people).
Fields of expertise: Marketing strategy;
Brand management; Control system;
Balance score card methodology; Rela-
tionship marketing tools; Swot analysis,
market research, segmentation; Direct-
and line marketing; Marketing training
or seminar.
LEGAL AFFAIRS
A reliable legal system is essential
for successful long term business
investments and demand for le-
gal counsel is increasing, for in-
stance on compliance issues with
European Union and internation-
al legislation.
INDUSTRIAL DESIGN
In Europe, North America and Asia, de-
sign is more and more seen as a strate-
gic management instrument improving
business or organization success. Good
design reduces operating costs, short-
ens production time and improves com-
pany reputation and export opportuni-
ties. Design is also gaining importance
as a management instrument for busi-
ness success in upcoming economies.
That is why we do not see design as just
a ‘beautifier’ or as a ‘cost’, but as a rel-
evant investment to improve business
performance. In addition, design can
also bring across specific cultural values
and aesthetics, especially when it comes
to making people aware of their own
rich cultural heritage. Our-experts are
specialized in: design for business, de-
sign for the handicraft sector and design
education.
COMMUNICATIONS,
ADVERTISING & PR
The ultimate responsibility for com-
munications lies with the general man-
ager and his or her management team
but a communications department may
provide support and expertise in these
fields and enhance the company’s over-
all strategy. It defines the various tar-
get groups and ways to influence their
opinions and create a positive image
amongst them. It also monitors the ef-
fects of the company’s activities and
public affairs efforts.
NEW MIND E-TOURISM
Development of software
Consulting and IT services
Innovative solutions for hoteliers
Travel agencies
Marketing for the 21st
Century Visitor
In the past, a web site may have been
anough to attract customers, but now
a company is competing in a dynamic
marketplace where destinations have
tools to consolidate and distribute their
tourism products through a huge variety
of channels and outlets. Today’s orga-
nizations need more than a website to
remain competitive. We have seen that
their success boils down to a simple but
powerful strategy:
Create a central, rich repository af all tour-
ism products
Distribute these products through multiple
marketing channels
Develop a single view af all visitor interac-
tions
Target communication delivery in a timely
manner
Engage and e-Enable your tourism provid-
ers
If you market to everyone, you market
to no one!
The most successful strategies identify
traget markets and we help you create
web sites and web pages that speak
specifically to those potential visitors.
Whatever the target market, potential
visitors arrive at your web site at dif-
ferent stages in their decision making
process. If your website does not have
multiple ways of communicating, the
opportunity to engage the visitor will be
lost. If they are”ready to buy” they will
expect simple but effective availability
searches, a clear booking process and
secure online payment. Deliver this and
you will be generating real business for
all your tourism providers.
SIX SENSES34
35. 35MARKETING MIX
BRANDING &
IDENTITY
Products become brands when
people start to trust what will occur
when they interact with a brand. The
fundamental idea and core concept
behind having a ‘corporate image’
is that everything a company does,
everything it owns and everything
it produces should reflect the values
and aims of the business as a whole.
It is the consistency of this core idea
that makes up the company, driving
it, showing what it stands for, what
it believes in and why they exist. A
‘brand’ as an organization, service or
product with a ‘personality’ is shaped
by the perceptions of the audience. It
is the audience that defines its final
fate.
BRAND – The perceived emotional
corporate image as a whole
IDENTITIY – The visual aspects that
form part of the overall brand
LOGO – Identifies a business in its
simplest form via the use of a mark
or icon.
Services:
Brand Consulting & Design
Logo & Image Design
Marketing Material Design
Brand Promise & Consistency
d
oettnn add
communication
contact center
D i s p l a y & p r o m o t i o n s
37. 37
CITY DESIGN WAYFINDING INTERIOR DESIGN
37
Creativity
Creativity is defined as the de-
velopment of ideas or work
that have the quality of being
useful, innovative and origi-
nal. It plays an important role
in the process of cultural re-
production, technological ad-
vancement, innovation and
intervention.
Architecture
Architecture is the imaginative
blend of art & science in the de-
sign of environments for peo-
ple. Architecture works from
the abstract to the real. It dis-
solves into a blur of buildings. A
“function” of architecture is to
inspire with a construction of
luminous spatial energy.
Design
Is a significant force for inno-
vation and key element for
change and creativity. Design
is about the imagination and
synthesizing of new realities.
Design is essentially guided by
human purposes and is direct-
ed towards the fulfillment of in-
tended functions.
38. 38
CITY DESIGN
City design is the process of de-
signing cities, towns and villages.
Whereas architecture focuses on
individual buildings, city design ad-
dresses the larger scale of groups
of buildings, of streets and public
spaces, whole neighborhoods and
districts, and entire cities, basically
the shaping of masses and spaces to
make urban areas functional, attrac-
tive, and sustainable. City design is
about making connections between
people and places, movement and
urban form, nature and the built fab-
ric. Urban design draws together the
many strands of place-making, envi-
ronmental stewardship, social equity
and economic viability into the cre-
ation of places with distinct beauty
and identity.
City design theory deals primarily
with the design and management of
public space and the way public plac-
es are experienced and used.
Street signs:
Street signage can be extremely use-
ful in towns with a strong tourist
economy. The signage system can
help direct people to town services,
like parks, police, and restrooms, as
well as local shops, restaurants, and
attractions. Street signage should be
clear and intuitive to best orient peo-
ple through their destination. Street
signs have to be readily identifiable
from people. They have to be dated,
sufficient and coordinated. Street
signs are a category of outdoor sig-
nage, designed for the outdoors.
SIX SENSES
39. 39
Pylons
Post sided pylons
Triangular pylons
Double sided pylons
Citylight - should be placed in key
points of the city. Citylight signs may
be with neon lighting or without
lighting. They are applicable in differ-
ent formats.
Billboard
billboards are highly visible in the
top designated market areas. Locat-
ed primarily on major highways, ex-
pressways or principal arterials, they
command high-density consumer ex-
posure mostly to vehicular traffic.
Totems
Totem consists of one pole that can
be mounted to 3 different bases,
they can be combined with various
sign materials and illuminated mod-
els and is suitable for indoor and out-
door applications.
Street furniture
Our street signs come in a variety of
sizes to accommodate any occasion.
They are professionally welded and
groomed making them very durable
and easy to display.
DIGITOTEM LCD Displays
This display has a visual structure
with powerful corporate image and
holds the spotlight wherever it’s
placed. Alternative screen options,
touch or feel, communicates through
WIFI (or 3G) with full HD display op-
tions. Various models and sizes are
available.
CREATIVE ARCHITECTURE & DESIGN
40. 40
Wayfinding encompasses all of the
ways in which people orient them-
selvesinphysicalspacesandnavigate
from place to place. It encompasses
architecture, landscape architecture,
lighting, landmarks and orientation
points.
PRODUCTS
Directory
Directory is an internal signage that
is used to orient oneself throughout
a building starting from the recep-
tion area.
Wall Frames
Portrait/landscape wall frames are a
perfect choice for room identification
signs, bathroom signs and general
way-finding signs.
Suspended Signs
Suspended signs are mostly applied
as hallway wayfinding signs and
Long lasting promotional signs (see-
ing as how updating them at such
heights frequently is not very effi-
cient).
Flag Signs
Flag Signs, who are also known as
projecting signs, are very good at at-
tracting the public’s attention and
are most commonly used to indicate
locations such as bathrooms, public
areas, meeting areas.
Corner Signs
These signs are ideal for corners indi-
cating two different directions. They
are easy to install, very functional
and gives a definite orientation, left
or right.
Table Signs
Table signs are most often recogni-
tion and promotional signs and they
are used to introduce the person at a
given work station.
Vista light
This system is used to create free-
standing, convex, double sided signs
that can be backlit with the addition
of interior illumination.
WAYFINDING
SIX SENSES
41. 41
has to do with the process of space
management. The building’s interior
must be aesthetically appealing and
practical at the same time. Space
planning is the key function of inte-
rior design. It involves maximum uti-
lization of available space in the effi-
cient and effective manner according
to the client’s special needs and re-
quirement. If we see this from finan-
cial perspectives, it’s evident that
space is one of the most precious as-
sets for anybody; prices of which are
constantly increasing. Hence it is one
of the most important things to uti-
lize a space in the best way possible.
SERVICES
Thanks to the great variety of inte-
rior design systems our architects
are able to successfully realize their
ideas and turn their vision into real-
ity. Interior design systems are per-
fectly suited for the presentation of
goods. They can be combined with
both traditional and modern materi-
als which make them very versatile
and effective. Economically the inte-
rior design world of systems ensures
that everything stays in line with the
budget.
Shopfitting and interior design sys-
tems offer all required basic compo-
nents for an individual and modern
showroom design. This results in
harmonious shop and project fur-
INTERIOR
DESIGN
The art of planning how a space
should be furnished and decorated
and the design of an interior is con-
sidered Interior Design. The design-
er’s goal is to produce a coordinated
and harmonious space in which the
architecture, site, function, and visu-
al aspects of the interior are unified,
pleasing to mind and body, all appro-
priate to the activities to be pursued
there. Design criteria include harmo-
ny of colors, texture, lighting, scale,
and proportion. It has to do with the
transformation process of an interior
space into an “effective setting for
the range of human activities” that
are to take place there.
Interior design is not just about the
looks of the building’s interior, it
nishings, extraordinary shop in shop
solutions, eye-catching island units
or most functional single furniture in-
cluding ultimate individuality and flex-
ibility.
Conception
Design
Application
PRODUCTS
Mid-floor design and
individual furniture
Slat-walls horizontal
wall with a wide variety of options
Horizontal functional
walls with decorative scope
Maxima light individual wall design
Pop-up with clips
Panset
Stand construction system
CREATIVE ARCHITECTURE & DESIGN
43. 43
NEW MIND
E-TOURISM
43
Culture defines who we are as citizens and at
the same time provides us with raw materials
for the construction of our identities. Culture
shapesthepersonalityofacommunity.Thelan-
guage that a community speaks, the art forms
it hosts, its staple food, its customs, traditions
and festivities comprise the community’s culture.
ADRIAPOL
CREATIVE CITY
Tourism is an activity essential to the life of a na-
tion because of its direct effect on the social, cul-
tural, educational, and economic sectors. It cre-
ates growth opportunities in the service sector of
the economy like transportation such as airlines,
cruise ships; hospitality such as accommodations,
and entertainment venues, such as amusement
parks, shopping malls, music venues, and theatres.
44. 44
Artists and intellectuals feel uncomfortable
with the emphasis given to market aspects on
the creative industries and creative economy,
though it’s main focus lays with the economic
organization of the cultural sector and with the
behavior of producers, consumers and govern-
ments in this sector. This leads to the need to
better understand the dynamics of creativity
and its overall interactions with the world econ-
omy, including its multidisciplinary dimension
in which cultural policies interact with techno-
logical and trade policies.
SECTORS OF CREATIVE ECONOMY
Tourism
Culture
Arts
Heritage
Culinary
Nature
Environmental
Sports
Recreation
Guide
Hospitality
Creative Business Services...ect
Culture: the core functions of the creative arts
are frequently supported by governments in
pursuit of both economic & culture objectives;
Tourism: in a number of countries, there is
close association between the creative indus-
tries particularly the performing and visual arts
and the prevision of heritage services – and the
contribution of tourism to the economic viabil-
ity of towns, cities and religions;
SERVICES
ACCOMODATIONS
TRAVEL
ENTERTAINMENT
PLACES
CULINARY
SHOPPING
In Europe, cities have always been the main
centers of innovation and cultural develop-
ment. From the end of Middle-ages till the
present days, all new trends in European Cul-
ture were born in cities, where the citizens
were keen to participate to the cultural life and
discover new cultural trends. This explains why,
for centuries, city authorities have developed
cultural policies; this started with the building
of facilities like theatres, museums, and public
libraries and the support of cultural education.
Today the range of public initiatives in culture
has widely developed. Cities not only provide
the infrastructure for cultural life, but they sup-
port cultural production, creation of events like
festivals, street parades, etc. City leaders have
actually understood the impact cultural events
can have on shaping the image of their city; es-
pecially for cities with bad or no image. They
rely on the ability of this new cultural image to
increase the attractiveness of the city for po-
tential investors and newcomers but also to
improve the confidence of local stakeholders
in the city’s future.
Adriapol will play a key role on implementing
‘smart & creative development’ strategies by
utilizing the ‘8 pillars of Sustainable & Inte-
grated Development’ and translating them to
suit our needs and cater to our environment.
The 8 Pillars of Sustainable & Integrated De-
velopment: Economic, People, Governance,
Urbanism, Environment, Living, Education and
Industry.
Creative Economy > Innovation & Competitiveness
Creative People > Creativity & Social Capital
Smart Governance > Empowerment &
Participation
Smart Urbanism > Building & Infrastructure
Smart Environment > Sustainability & Resources
Smart Living > Quality of Life & Culture
Creative Education > TVET, Profession Youth
Creative Industry > Technology & Enterprise
A new development paradigm is emerging
that links the economy and culture, embrac-
ing economic, cultural, technological and social
aspects of development at both the macro and
micro levels. “Cultural Economics” is the appli-
cation of economic analysis to all of the creative
and performing arts, the heritage and cultural
industries, whether publicly or privately owned.
Many politicians and academics, particularly in
Europe and Latin America, use the concept of
“Cultural Economics” or the term “economy of
culture” when dealing with the economic as-
pects of cultural policy.
ADRIAPOL - Institute for Smart
& Creative Development
SIX SENSES
45. 45
Successful destination management is
all of these things and they can all be
achieved through the use of our e-tour-
ism solutions.
The 21st century visitor is looking for
something only your destination can
provide: your uniqueness. How do you
differentiate yourself from other desti-
nations and how do you communicate
that authentic experience? Your destina-
tion is unique because of the quality of
the attractions, the variety of the events
and the vibrancy of the people.
Booking a holiday is primarily an emo-
tional decision, so the destination that
can entice and inspire will always win
the battle for the tourist. Capture their
imagination with video, audio and pho-
tographs. Provide information on every
attraction, event, restaurant and hotel in
your destination. Create rich, compelling
description for every location. Enable
the local tourism business providers to
add their own special twist to the de-
scriptions. Make this information easy
to find, comprehensive, compelling and
persuasive.
Professional Tour Guides are an essen-
tial element; Locally-based tour guides
New Mind
E-Tourism
SUCCESSFUL DESTINATION
MANAGEMENT
Increase number of visitor
Empower providers through
online bookings
Efficient Visitor Information
Increase visitor spend
are able to open doors which would oth-
erwise be closed, and their local knowl-
edge can be helpful for people who are
unfamiliar with the culture and tradi-
tions of an area. They provide assistance,
information and cultural, historical and
contemporary heritage interpretation to
people on organized tours and individu-
al clients at educational establishments,
religious and historical sites, museums,
and at venues of other significant inter-
est.
Together your tourism products create
the unique flavour of your destination
and it is vital to communicate this in an
elegant fashion, letting the visitor know
that it can not be found anywhere else
on earth. Support your tourism provid-
ers, wether that is the largets hotel or
the smallest car-hire shop, bringing them
together as vital part of the strategy. In-
creasing numbers of tourism businesses
join as the benefits of being “part” are
seen and understood. Over time the pro-
viders collectively work together for the
advancement of their tourism economy.
CULTURE & TOURISM
47. 47
SERVICES TECHNOLOGIES
47
Service provision is an economic activity where the buyer does not generally obtain exclusive ownership
of the thing purchased. The benefits of such a service are held to be self-evident in the buyer’s willingness
to pay for it. Intangible goods and services are generally anything that doesn’t include a physical manifes-
tation or element.
Technology refers to tools and machines that may be used to solve real-world problems. The word “tech-
nology” can also be used to refer to a collection of techniques. In this context, it is the current state of
humanity’s knowledge of how to combine resources to produce desired products, to solve problems,
fulfill needs, or satisfy wants; it includes technical methods, skills, processes, techniques, tools and raw
materials.
48. 48
STAGE CONSTRUCTION
LEGAL SERVICES
ENTERTAINMENT
FOOD SERVICE
INFORMATION SERVICES
RISK MANAGEMENT
PUBLIC UTILITY
TRANSPORTATION
SECURITY
The world economy is increasingly
classified as a service economy due
to the importance of services in de-
veloped and developing countries.
The growth of the service sector has
long been considered as an indica-
tor of a country’s economic prog-
ress. Services are continually being
launched to satisfy our existing needs
and to meet needs that we did not
even know we had. To provide full
services in various departments with
best quality possible in today’s mar-
kets we offer our clients the follow-
ing services:
EVENT PRODUCTION SERVICES
COMMUNICATIONS
EQUIPMENT RENTAL
PRESS CENTER SERVICES
CUSTOMER SERVICES
HUMAN RESOURCES
CONSULTING SERVICES
REPAIR & MAINTENANCE
SERVICES TECHNOLOGIES
More often than not, technology is
referred to as the making, modifica-
tion, usage, and knowledge of tools,
machines, techniques, crafts, sys-
tems, and methods of organization,
in order to solve a problem, improve
a pre-existing solution to a problem,
achieve a goal, handle an applied
input/output relation or perform a
specific function. It can also refer to
the collection of such tools, including
machinery, modifications, arrange-
ments and procedures. Technologies
significantly affect human as well as
other animal species’ ability to con-
trol and adapt to their natural envi-
ronments. The term can either be
applied generally or to specific areas:
examples include construction tech-
nology, medical technology, and in-
formation technology.
DIGITAL TECHNOLOGY
PHONY
AUDIO-VISUAL
LIGHTING
CAMERA
49. 49
LCD SOLUTIONS
LCD Screen Solutions are designed to
complete any corporate image and
visual identity and to accommodate
any executive meeting and office
spaces. It opens up automatically
with its structure integrated with
meeting rooms and executives desks
and is ready for performing its task
by taking the presentation position
at upper vertical axis. It is integrated
to desks with 17 & 19 inches model
options, in proper to its design struc-
ture. It integrates to your data library
with interactive applications and its
touch screen options.
VIDEOWALL
Brings great and unique display solu-
tions in cases of insufficient dimen-
sions of one screen, by combining
one or more display screens and al-
lows higher visibility. This product
can be combined with any number
and any size screens. The screens
can be used to project one image or
can be separated to publish differ-
ent broadcasts. This product gives
impressive and high quality visual
presentations for product launches,
trade shows, security centers, and
congress or conference halls.
PRODUCTS FOR EXECUTIVE OFFICES
AND MEETING PLACES
LARANIS/PANORA/NEMESIS
KEOPS/SIGNISOW/PRISIS/BUSIS/
KEME/VARAK
SIGN/PANEL PC/MIRSIS/SIGNIS/
PANSIS/ISIMLIK/LAVA/CONTROL BOX
Control & Management Centers
Disaster Coordination and
Operation Centers
City Monitoring and Mobile
Information System Centers
SCADA Centers (supervisory
control & data acquisition)
Technological Smart Meeting
and Conference Halls
Convention Centers
Smart Living and Working Areas
Business and Shopping Areas
Hospitals
Hotels
Universities
Stadiums and Sport Halls
Airports
IP Tele/Video Conference Systems
Video Screens
Digital Cinema Systems
SERVICES & TECHNOLOGIES
