Milenials Urban Attitude Test
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Resultados del Estudio de 2015: Actitudes Urbanas de los Milenials, Caracas Venezuela. Realizado por Youthfulcities y Generacion en Red
![YOUTHFUL CITIES GLOBAL URBAN MILLENNIAL SURVEY
Need help understanding and engaging the Millennial Generation? Contact us.
www.youthfulcities.com F. youthful cities @youthfulcities
SHOULD I STAY OR SHOULD I GO?
% of Youth 15-34 who believe
they will leave their city
within the next 10 years
CARACAS FACT SHEET
Safety
Affordability
Education
Health
Transit
Employment
Good Jobs
Entrepreneurship
Environment
Travel
Financial Access
Public Space
Civic Engagement
Digital Access
Diversity
Music
Sports
Creative Arts
Film
Food and Nightlife
Fashion
2 4 6 8 10
4
4.66
4.75
4.64
5.18
4.85
5.01
4.43
5.36
5.08
4.88
3.99
3.68
4.29
4.22
4.46
5.02
3.95
5.17
3.37
2.67
6.08
7.23
7.71
7.83
7.95
7.96
8.23
8.35
8.47
8.48
8.55
8.59
8.65
8.7
8.71
8.97
8.99
9.13
9.14
9.25
9.45
Importance
Performance
How important is [attribute] to you on a scale from 1-10?
How does your city perform in terms of attribute on a scale from 1-10?
WHAT MATTERS VS WHAT’S WORKING
What’s Important to Millennials in your city?
How do they feel Caracas is performing?
Global
Montreal
Washington
Caracas
Mexico City
Los Angeles
Addis Ababa
Brasilia
Athens
Bangalore
New York City
Chicago
Khartoum
Berlin
Nairobi
Toronto
Quito
Dar Es Salaam
Bangkok
Durban
Mumbai
Jakarta
Singapore
Warsaw
Kinshasa
Medellin
Belgrade
Addis Ababa
Prague
Istanbul
Karachi
St. Petersburg
Shanghai
Hong Kong
Moscow
0% 25% 50% 75% 100%
8.5%
13.5%
15.5%
34.4%
37.5%
39%
45.4%
48.6%
50.7%
51.4%
52.8%
53.6%
54.5%
56%
56.7%
57.8%
60%
60.3%
62%
62.6%
62.6%
64%
64.3%
65.2%
65.7%
66.3%
68.2%
68.7%
68.9%
69.8%
72.7%
77.1%
78.5%
84.1%
58%
BIGGEST ISSUES MILLENNIALS WANT
CARACAS TO FOCUS ON NOW
1. SAFETY: “Insecurity and impunity
affect our normal-performing
activities necessary for the social,
cultural, economic and political
development of the City of Caracas”
2. AFFORDABILITY: “For now, it is
impossible to pay rent for a room
with a salary, not even enough to
buy food for the month ... a "cheap"
shoe costs the same as a minimum
salary.”
3. EDUCATION:“There is an abundance
of sources of institutional education,
however, they are of the worst
quality, besides that there is no real
support for public higher education.”
Study Specifications
Total Global Respondents across 55 cities: 18800 15-34 year olds
Total respondents in final 34 cities with minimum of 150 responses/city: 15931
Final weighted Global sample: 15030
Total Caracas Sample: 1011
Collection timing: August 2015-January 2016
Collection Method: online/mobile and paper-based intercept surveying.
of Millennials who say
they’ll leave their city
within 10 years77%
of Millennials that feel
Caracas is a
youthful city23%
of Millennials feel that
being youthful will help
Caracas’ economy42%
of Millennials who want
to participate in meeting
about Caracas’ future49%
CARACAS INSIGHTS
Monday, May 16, 2016](https://image.slidesharecdn.com/caracascityspotlight-170206180417/85/milenials-urban-attitude-test-1-320.jpg)
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- 1. YOUTHFUL CITIES GLOBAL URBAN MILLENNIAL SURVEY Need help understanding and engaging the Millennial Generation? Contact us. www.youthfulcities.com F. youthful cities @youthfulcities SHOULD I STAY OR SHOULD I GO? % of Youth 15-34 who believe they will leave their city within the next 10 years CARACAS FACT SHEET Safety Affordability Education Health Transit Employment Good Jobs Entrepreneurship Environment Travel Financial Access Public Space Civic Engagement Digital Access Diversity Music Sports Creative Arts Film Food and Nightlife Fashion 2 4 6 8 10 4 4.66 4.75 4.64 5.18 4.85 5.01 4.43 5.36 5.08 4.88 3.99 3.68 4.29 4.22 4.46 5.02 3.95 5.17 3.37 2.67 6.08 7.23 7.71 7.83 7.95 7.96 8.23 8.35 8.47 8.48 8.55 8.59 8.65 8.7 8.71 8.97 8.99 9.13 9.14 9.25 9.45 Importance Performance How important is [attribute] to you on a scale from 1-10? How does your city perform in terms of attribute on a scale from 1-10? WHAT MATTERS VS WHAT’S WORKING What’s Important to Millennials in your city? How do they feel Caracas is performing? Global Montreal Washington Caracas Mexico City Los Angeles Addis Ababa Brasilia Athens Bangalore New York City Chicago Khartoum Berlin Nairobi Toronto Quito Dar Es Salaam Bangkok Durban Mumbai Jakarta Singapore Warsaw Kinshasa Medellin Belgrade Addis Ababa Prague Istanbul Karachi St. Petersburg Shanghai Hong Kong Moscow 0% 25% 50% 75% 100% 8.5% 13.5% 15.5% 34.4% 37.5% 39% 45.4% 48.6% 50.7% 51.4% 52.8% 53.6% 54.5% 56% 56.7% 57.8% 60% 60.3% 62% 62.6% 62.6% 64% 64.3% 65.2% 65.7% 66.3% 68.2% 68.7% 68.9% 69.8% 72.7% 77.1% 78.5% 84.1% 58% BIGGEST ISSUES MILLENNIALS WANT CARACAS TO FOCUS ON NOW 1. SAFETY: “Insecurity and impunity affect our normal-performing activities necessary for the social, cultural, economic and political development of the City of Caracas” 2. AFFORDABILITY: “For now, it is impossible to pay rent for a room with a salary, not even enough to buy food for the month ... a "cheap" shoe costs the same as a minimum salary.” 3. EDUCATION:“There is an abundance of sources of institutional education, however, they are of the worst quality, besides that there is no real support for public higher education.” Study Specifications Total Global Respondents across 55 cities: 18800 15-34 year olds Total respondents in final 34 cities with minimum of 150 responses/city: 15931 Final weighted Global sample: 15030 Total Caracas Sample: 1011 Collection timing: August 2015-January 2016 Collection Method: online/mobile and paper-based intercept surveying. of Millennials who say they’ll leave their city within 10 years77% of Millennials that feel Caracas is a youthful city23% of Millennials feel that being youthful will help Caracas’ economy42% of Millennials who want to participate in meeting about Caracas’ future49% CARACAS INSIGHTS Monday, May 16, 2016