1. August 20, 2013
Dear Sir/Madam:
It is with pleasure that I recommend Bruce Cannady for a position with your company.
Bruce was a student in Social Media Marketing at UNC Charlotte, for which I was the
professor in the spring semester of 2013.
In class, Bruce always displayed a high degree of intellect. His contributions to class
discussions were extremely thought provoking and insightful. Further, Bruce is an
excellent communicator, pushing his classmates to explore different points of view and
demonstrating a strong understanding of the assigned material.
At the end of the semester, students were asked to develop a viable social media
marketing plan for a company. Bruce’s project targeted a real-world company, with solid
examples that conveyed what the strategy would be, why his plan was viable for the
company’s client base, and how results would be measured. Bruce’s project proposal was
extremely well written, and demonstrated a high attention to detail.
Bruce would be an asset to any organization, and I am happy to provide my endorsement.
Sincerely,
Elyse Blouin
Lecturer – UNC Charlotte