3. Katharina Lindner (2004, p.409)
The media teaches male and females a certain manner and
appearance to adhere to.
Media advertisement campaign in 1983 showed women in a
balanced place in society e.g. Female astronauts, Ferranti.
The changes in advertisements saw a rise of female employment
within respected job roles.
4. Erving Goffman (1979, p.29&33)
Considers
‘the feminine touch’ whereby
models hands in advertisements
are usually female to show
the outlines or the caressing
of an object.
Uncovered ‘function ranking’
e.g. Men are used to act as the
professional in
advertisements,
such as doctors.
5. However...
Noni Hazlehurst (2009, p.7)
Proposes to challenge the objection of females.
Concerned of the exposure to the sexualisation of women in our daily
lives and how it is beginning to go unrecognised.
Emma Rush and Andrea La Nauze (2006, p.14)
Argues that girls do no understand themselves to be healthy and
imaginative but as hot and sassy.
O’Dea (2007)
20% of Australian girls are fasting for two or more days per week to
lose weight.
13% of Australian girls use vomiting to lose weight.
7. Caryn Franklin
Fashion advertisements are no longer selling fashion but are selling sex.
In the 1980’s fashion was focused on empowering the female.
Today a females breasts and pout reflect an ‘artistic statement’.
Although Franklin’s article is fighting against
the demoralising objectification of women
it is quite the contradiction to the
portrayal of the Daily Mail; there is an
apparent sexualisation in almost every
release.
9.
This image shows a male model
looking straight into the
camera,
attracting the
The advertisement suggests by
wearing this fragrance females will
be longing for him.
The male consumer has
fallen for the objectification
of the female.
with no attempt in
woman.
10.
The female model wears a jumper with her pose suggesting a sexual nature
which she has gained through wearing this garment.
The female consumers
are also falling for the
objectification of females.
11. Andrea Dworkin
Fights against sexual violence and speaks out for those who cannot do so
for themselves.
Her views are not always taken lightly by society.
She sees pornography as sexual acts performed for the arousal of
others, but as women, who have been seduced by a man, go to the gym or
wear make up.
Her extreme views leave women trembling at the word ‘feminist’.
12. Terry Richardson
An esteemed fashion photographer known for
his racy and controversial edge.
He is employed by the likes of Vogue magazine.
He is responsible for the new look of
Miley Cyrus.
13. His ever so apparent objectification of females is
ruthless on the pages of magazines, yet it is loved by
the elite within the fashion world.
14.
The adoption of the aesthetics of porn in fashion photography does in fact
contribute to the continuing objectification of women.
It is undeniably the dictator of sexualising women.
As the media keeps pushing the boundaries to become noticed and
exposed, the less we are aware of its presence.
It is not to say the correct response, yet we
find ourselves so deep within it.
15.
16. Project Manager: Meg Plenderleith
Researcher: Lottie Dickens
Content Creator: Beth La-Garde
P&D’s – Brogan Watts and Maiken Olsnes
