NCADV presentation

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NCADV presentation

  1. 1. Modern Teens and the Media-Saturated World: New Curricula for Dating Violence Prevention<br />presented by<br />Laura Plotkin, Youth Advocate<br />Carlin Whitehouse, Youth Educator<br />Young Adult Abuse Prevention Program<br />
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  3. 3. The world of youth is media-saturated.<br />
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  5. 5. Feature films are the result of years of scientific study combined with the experience <br />of years<br />
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  7. 7. Feature films are the result of years of scientific study combined with the experience <br />of years<br />
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  10. 10. What is “media literacy?”<br />
  11. 11. Media literacy:<br />Provides the framework to access, analyze, evaluate, and create messages in a variety of forms – from print, to imagery, to internet.<br />From The Center for Media Literacy<br />
  12. 12. Media literacy:<br />Builds an understanding of the role of media in society, as well as essential skills of inquiry and <br />self-expression necessary for citizens of a democracy.<br />From The Center for Media Literacy<br />
  13. 13. “For better or worse, media culture is our culture and we cannot hope to own it without understanding it.”<br />Rick Shepherd<br />Media Awareness Network<br />
  14. 14. Media Literacy is NOT…<br />Center for Media Literacy<br />www.medialit.org<br />
  15. 15. NOT…Replacing the students’ perspectives with ours.<br />
  16. 16. NOT…Promoting cynicism, but about teaching skepticism.<br />
  17. 17. NOT…Critiquing media without giving students the skills to analyze it for themselves.<br />
  18. 18. NOT…Telling youth what media to watch or not to watch, but teaching them to watch carefully.<br />
  19. 19. The Goal?<br />Critical Thinking Skills!<br />Center for Media Literacy<br />www.medialit.org<br />
  20. 20. What process goes on behind the scenes to construct this message?<br />
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  23. 23. What creative techniques are used to attract my attention?<br />
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  25. 25. Why is this message being sent?<br />Center for Media Literacy<br />www.medialit.org<br />
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  27. 27. Who gains profit and power from creating the message?<br />Center for Media Literacy<br />www.medialit.org<br />
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  29. 29. What values, lifestyles, and points of view are represented in, or omitted from, this message?<br />Center for Media Literacy<br />www.medialit.org<br />
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  31. 31. How might different people understand this message differently?<br />Center for Media Literacy<br />www.medialit.org<br />
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  33. 33. “You can’t turn a street corner without seeing a woman being used to sell something (anything) – and really, what’s being sold is her. It’s us.”<br />Jessica Valenti, Author of He’s a Stud, She’s a Slut and 49 Other Double Standards Every Woman Should Know<br />So, why teach media literacy from a feministpoint-of-view?<br />
  34. 34. Because, over and over, the media shows us rigid gender roles for men and women.<br />
  35. 35. Because the media normalizes violence, specifically violence against women.<br />
  36. 36. America’s Next Top Model<br />
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  38. 38. Grand Theft Auto IV grossed $500 million worldwide in the first five days of sales.<br />www.gameinformer.com<br />
  39. 39. Last year 5,000 ads promoted Star Trek, Transformers, and G.I. Joe movies before 8pm on Nickolodeon, Nicktoons, Disney XD, and Cartoon Network.<br />Campaign for a Commercial Free Childhood<br />
  40. 40. By age 18 the average child will have witnessed 200,000 acts of violence and 6,000 murders on television.<br />Facts and Figures about our TV Habit<br />TV Turnoff Network<br />
  41. 41. From 2004 to 2009, TV violence increased 2%. <br />During that same period, <br />the incidence of violence against women on TV increased 120%. <br />Women In Peril: <br />A Look at TV’s Disturbing New Storyline Trend<br />Parents Television Council, Oct. 2009<br />
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  44. 44. Stereotypes create a belief <br />that one group <br />is better than another<br />
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  46. 46. Stereotypes create rigid roles <br />and limitations for men <br />and women<br />
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  48. 48. Analyzing Advertisements<br />1. Describing what you see:<br /> People, objects, text, etc. <br />2. Advertiser’s message:<br /> What you will gain by using their product.<br />3. Cultural Message:<br /> What you will gain by fitting into the <br /> gender stereotype.<br />
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  53. 53. Cultural Messages:<br />Does the Media Encourage <br />Unhealthy Relationships?<br />
  54. 54. Hyper-masculinity<br />exaggeration of male stereotypical behavior<br />
  55. 55. A person presented <br />as an object.<br />Objectification<br />
  56. 56. Violence in<br />Advertising<br />violence<br />
  57. 57. Boys Will Be Boys...<br />
  58. 58. Rough and Tough?<br />Big and Buff?<br />
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  68. 68. How does <br />hyper-masculinity impact relationships?<br />
  69. 69. …and girls will be sex objects...<br />boys will be boys...<br />
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  85. 85. How does objectification<br />influence relationships?<br />
  86. 86. boys will be boys....<br />..and girls will be sex objects...<br />..and boys<br />will control<br />girls...<br />
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  113. 113. When asked what they liked most about our program, students answered:<br />“Seeing the ads I see everyday but in a different way.”<br />“The commercial and then analyzing them after and realizing how much is really in an ad.”<br />“Learning how people make women look so sexy all the time and not powerful.”<br />“Seeing how they sneak in sexist meanings in the program, or advertisements.”<br />“Watching ads and actually thinking about them.”<br />“Watching the advertisements and seeing how much influence they have on people without us noticing.”<br />

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