1. 2 0 1 6
FLASH SURVEY
Results are from a Catalist Flash Survey conducted in November
2015 amongst 500 respondents of varying ages and geographic
locations. All were designated and qualified as current full-time
employees.
2. The majority of
employees are
NOT donating
or volunteering
through their
e m p l o y e r
69.9%
30.1%
Does NOT currently donate money
through employer
Does currently donate money through
employer
Employees prefer their employers support the following causes:
38%
30%
26%
24%
29%
28%
Health Humanitarian Arts &
Education
EnvironmentPoverty Social Services
sixty two percent
Would have a higher level of respect and loyalty for their
employer if they supported a cause.
65%
DO NOT participate
or volunteer for a
c h a r i t a b l e e v e n t
t h r o u g h t h e i r
e m p l o y e r
71%
S a i d t h e y W O U L D
participate or volunteer
for a charitable event if
they were asked by their
e m p l o y e r
BUT
Of those (37%) that
do participate or
v o l u n t e e r f o r a
c h a r i t a b l e e v e n t
t h r o u g h t h e i r
e m p l o y e r , t h e y
c h o o s e :
VIP
Gala
Building
a Structure
Bake
Sale
Packaging
Food
Social Media
Event
Run. Walk.
Ride
17% 11%
22% 22% 23%
53%
3. TARGETED
SEGMENTATION
Gender Gaps & Age Differences
WOMEN are more likely to…
• Behind Health-related causes, want
their employers to support Poverty
and Humanitarian issues
• Volunteer for cause-related bake sales
instead of social media events
MEN are more likely to…
• Behind Health-related causes, want
their employers to support
Humanitarian issues and Arts &
Education
• Engage in social media events that
support a cause
MILLENNIALS
GEN X
BOOMERS
• The generation that donates through
their employers the least
• Arts & Education and Poverty resonate
with them behind health-related causes
• More likely to support cause via social
media eventsAges 18-34
Ages 35-54
• The generation that participates in runs,
walks and rides the least
• Prefer employers to support
Humanitarian Issues and Poverty behind
health-related causes
• More likely to support cause via social
media events
Ages 55+
• The generation that currently volunteers
through their employers the most
• Would have the most respect for
employers if they were to support social
causes
4. SPARKS PROGRESS
ideas for change
for
Half the Battle is Making the Ask
Employees Want To Engage
Opportunity for Integrated Engagement
Know Your Audience
NONPROFITS: CORPORATIONS:
NONPROFITS: CORPORATIONS:
NONPROFITS: CORPORATIONS:
NONPROFITS: CORPORATIONS:
If 71% would participate, provide your
corporate partners with easy tools to
communicate your engagement
opportunities.
Employee Engagement
opportunities are only successful if
you encourage activity and
communicate options.
Invest in unique employee engagement
opportunities like peer-to-peer and
social media events as a valuable asset
to corporate partners.
62% of employees have a higher respect
for employers that support causes. Spike
employee satisfaction by offering
opportunities to give back.
Must-have: consider creating a formal
employee engagement strategy that
bridges traditional workplace giving with
corporate partnerships.
Connect the dots between where you give
publically as a company and where your
employees can engage to maximize
employee understanding, impact and
satisfaction.
Consider using data to obtain a clear
understanding of your partners’ employee
base so that you can offer engagement
opportunities that will resonate.
Engagement is not one-size fits all. Take
audit of your employee base and their
preferences, and seek out nonprofit
partners with options to satisfy your most
important asset.
