-->Topics Are Covered:
Introduction, Logo Evolution, Brand Power
-->Different strategies:
Global Business Strategy, Segmentation Strategy, Selling Strategy, Organizational Strategy, Human Resource Management Strategy
3. INTRODUCTION
• An American Multinational Corporation
• engaged in the design, development,
manufacturing, and worldwide marketing and
sales of footwear, apparel, equipment,
accessories, and services.
• world's largest supplier of Athletic Shoes and
Sports Equipment
• Employs more than 34,400 people worldwide
as of May 2010
6. Brand Power
• the most valuable among sports business
• Annual revenue in 2019 is $39.1 million
• Brand value US$18.6 billion in 2012
• 30th most powerful brand in the world, and #1
in industry.
• nearest rival Adidas is ranked at distance 135,
while Reebok is ranked at 408
9. Global Business Strategy
• “To distribute low-cost, high-quality Japanese
athletic shoes to American consumers in an
attempt to break Germany’s domination of
the domestic industry”
• Constant innovation
• Quality products
13. Human Resource Management
Strategy
• Develop world-class, high-performing teams
• Inspire critical conversations around diversity,
innovation
• Create venues and environment for open
dialogue, multitude of perspective