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Salon Efthimia_March22.pptx
- 1. Salon Efthimia MARCH 2022
- 2. Page Insights MARCH 2022 • Followers: 813 • Gained 12 followers • Follower growth increased 50% from previous month • Engagements: 352 • +153.24% MoM • Impressions: 4,395 • -17.98% MoM • A post was boosted in February leading to higher Impressions • Engagement Rate: 8.01% • 209.27% MoM Engagement Rate: 17.14% Engagement Rate: 10.71% Engagement Rate: 10.47%
- 3. Post Impressions 3 • Overall, Reels receive the highest Impressions on Instagram • Aveda promos receive the lowest Impressions • This was observed in previous months as well • The Reel that generated the highest Impressions was the 3/20 “Day at the Salon” video
- 4. Post Engagement 4 • Reels and Images that include the stylist receive the highest overall Engagements • March’s Aveda promo received the lowest overall Engagements • The 3/24 image of Amanda received the highest overall Engagements
- 5. Post Overview 5 Date Impressions Likes Comments Shares Saves Total Engagement Engagement Rate 3/10 258 25 2 0 0 27 10.47% 3/16 300 20 1 0 1 22 7.33% 3/17 345 16 1 11 0 28 8.12% 3/18 131 3 0 0 0 3 2.29% 3/20 1,063 48 1 9 0 58 5.46% 3/21 284 17 1 0 0 18 6.34% 3/24 426 67 5 0 1 73 17.14% 3/25 306 29 1 0 1 31 10.13% 3/27 264 18 3 0 0 21 7.95% 3/29 682 33 0 2 0 35 5.13% 3/30 336 35 1 0 0 36 10.71% Totals 4395 311 16 22 3 352 8.01% Average ER 8.28%
- 6. 6 Takeaways • Reels provide more opportunity for content to be seen by a broader audience • Engagement Rate is higher when the stylist is in the image • Impressions are increased when posts are boosted (as seen from February-March Impressions) • In April, test a boosted carousel to promote a single stylist • Carousel can include: Image of stylist doing hair and several examples of their work • Savannah has produced the best performing haircut/color images in November, December, January, and March • These images are consistently high quality. A ring light is used and clients are posed against a gray wall each time. • Aveda promos receive low Engagement and Impressions • In April, test redesigning the promo images to better fit Salon Efthimia’s brand (if we are not tied to Aveda’s promotional images)