LinkedIn is a great tool to research companies and find job opportunities, but how are you perceived when a company or recruiter goes to find your profile? This session co-led by Neal Stewart and Bridgette Borst Ombres is intended to guide attendees through how to optimize their personal profile to reflect their knowledge, experience and personal brand to companies and recruiters to land the perfect opportunity.

1. 9 tips to effectively use LinkedIn
Presented by:
Neal Stewart
VP of Sales & Marketing, Deschutes Brewery
Bridgette Borst Ombres
VP of Communications, A2U
Principal Consultant, The Commsultant

2. 1. Set Objectives (such as)
• Impressions
• Become a thought leader
• Engagement
• Website/blog/podcast traffic
• Profile views
• Increasing connections

3. 2. Keep your profile updated

5. 4. Optimize
Keywords
and THINK
LIKE A
RECRUITER.

7.  Focus on a few
industries
 Comment
thoughtfully, with
substance and
initiate engagement
 Make it a habit

9. 7. Consider it
your living
resume.
Take 10 minutes every couple of months and reassess
your LI profile.
Review “All activity” to see what others see.
Apply this guiding question: Is my profile still sending
the right message?
In addition to publishing relevant industry news, think
about writing articles, uploading presentations, videos
and other projects (as a portfolio of your work).
Be sure recommendations, endorsements and
certifications/trainings are listed.

10. 8. Once you start to publish, utilize the “Featured”
section.

12. Q & A Your invitation to connect.
Let’s link up!
Neal Stewart
VP of Sales & Marketing,
Deschutes Brewery
Bridgette Borst Ombres
VP of Communications, A2U
Principal Consultant, The Commsultant