1. Brian Reid COACHING QUALIFICATIONS
Highly Experienced Football UEFA UEFA UEFA
Player and Manager ‘A’ Advanced ‘A’ Intro ‘B’ Licence
Tel: • SFA Youth Coaching Levels 1 to 3
Email: brian.reid70@hotmail.co.uk • Starting UEFA 'Pro' Licence in Jan 2013
PERSONAL PROFILE
A UEFA licenced football manager with significant management experience in the Scottish Football League.
An enthusiastic and dynamic leader with a demonstrable record of delivering performance and results with limited resources.
CURRENT EMPLOYMENT
July 2012 - Present Bristol City FC Scout & Match Reporter
 Travel across England to watch championship games in order to
conduct match analysis
 Produce a detailed report via the use of the “Scout 7” software to
present to the club
 Attend games throughout the UK at all levels to scout for new players
including a report on each player
July 2012 - Present Falkirk FC Match Analyst
 Attend matches within Scotland to conduct detailed match
analysis which is then emailed as a report to the club
FOOTBALL MANAGEMENT HISTORY
October 2007 - May 2012 Ayr United FC
Duties & Responsibilities
• Responsible for budget planning in conjunction with the Board of Directors and liaising with the
media on all matters relating to football
• Responsible for managing and coaching the first team including the buying and selling of players,
organising team travel, pre-season schedules, tactics and training
• Fully responsible for the recruitment, selection, coaching and development of all playing staff; involving sourcing and
scouting talent from all levels of football, predominately in the UK
• Accountable for the acquisition and improvisation of effective training areas, pitches, educational & changing facilities
• Implement an efficient and effective administration system which provides invaluable information in relation to player
recruitment, personal development, training records and documentation
• Devise daily, weekly, monthly and yearly schedules incorporating all youth teams, players and coaches
• Oversee the coaching, training and development of the reserve and under 19 squads
• Indirectly responsible for the direction and purpose of the Ayr United Youth Academy
Key Achievements
• Delivered promotion to the club and supporters twice in three years
. • Managed the team to an unbeaten home league record
through season 2008/09
• Managed the team to Scottish Cup Quarter Finals 2012
• Irn Bru Manager of the Month on five separate occasions
• Managed the team to national League Cup Semi Final 2012
whilst operating as a part time club
ADDITIONAL COACHING HISTORY
• Oversee the coaching, training and development of the Ayr United Reserve and Under 19 squads
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• Indirectly responsible for the direction and purpose of the Ayr United Youth Academy
• First team Coach at Queen Of The South from August 2003 to June 2006
• Football in the Community Coach with Glasgow Rangers from June 2003 to March 2004
• Football Development Coach with South Lanarkshire Council from June 2003 to March 2004

2. KEY COMPETENCIES
Management of Staff:
 Took both a proactive and reactive management approach to developing a team of 6 including an Assistant Manager,
First Team Coach, Fitness Coach, Youth Academy Manager, Club Doctor, Physio and around 140 players including all
youth level players
Training/Development/Mentoring:
 Ongoing responsibility for the development of new and existing talent though personal development and training
 Able to mentor individuals into participating, performing and achieving within their own personal development from
youth to professional and international status, within a playing, coaching and business capacity
Negotiation:
 Liaised with agents, club chairmen and players on the prospective transfer of players and took a proactive involvement
in the negotiation of salaries, contract durations and terms
Community Involvement:
 Took an active role in the clubs participation in community events and building relationships with local authorities related
to the use of training facilities
Communication Skills:
 Regularly involved in board meetings and one-to-one consultations with chairman and stakeholders
 Effectively communicating with youth players, parents, staff, sponsors, senior players, agents and the commercial dept
Strategy & Planning:
 Involved in the annual planning of club development including the progression of the first, reserve and youth teams
 Weekly planning of training, tactics and strategy for the team as well as individual player development
KEY SKILLS
 Commercial Management (Financial & Budget)  Communication / Motivational Skills
 Policy Setting & Strategic Management  Practical Coaching Techniques
 Organisational & Planning Skills  Results Focused
 Liason & Interpersonal Skills  Problem Solving
 Media & Presentation Skills  Drive & Determination
 Leadership & Management Skills  Coping Under Pressure
PLAYING CAREER
1988 - 1991 & 1996 - 1998 1999 - 2001 2003 - 2006
Greenock Morton Dunfermline Queen of the South
1991 - 1996 2001 - 2003 2006 - 2007
Rangers FC Blackpool Ayr United
1998 - 1999 2003 Scotland U21
Burnley Falkirk International
Key Achievements
• Captained Blackpool to play-off success at the Millennium Stadium, Cardiff
• Part of the famous Glasgow Rangers “Nine In A Row” squad that won 9 consecutive SPL titles
• Scottish First Division Championship winner in season 2003
• Player of the Tournament at the FIFA U21 International “Tournoi Espoirs de Toulon” in 1991
REFERENCES “ Appointed Manager of Ayr United FC, Brian had instant success winning
two of his three promotions and guiding the club to the Semi Final of the
Mr Walter Smith BE - Former Glasgow Rangers, Everton Scottish League Cup and Quarter Finals of the Scottish Cup. Since leaving
and Scotland manager Ayr he has confirmed his desire to continue to develop his abilities by
Mr Billy Stark - Morton & St Johnstone, Scotland U21 enrolling for the UEFA Pro Licence Award. I would recommend Brian Reid
Mr Craig Moore - Former Australian Captain, Rangers for a coaching/management role within professional football.”
Captain, Newcastle United and Crystal Palace Player Craig Brown CBE , Former Scotland Manager

3. To Whom It May Concern,
My knowledge of Brian Reid goes back almost three decades. Having seen him as a
fledgling professional player with Greenock Morton, then Glasgow Rangers Football Club,
I selected him for the Scotland International Under 21 side where he acquitted himself very
well indeed. Subsequent playing spells with Burnley and Blackpool in England and with
Dunfermline Athletic, Falkirk, Queen of the South and Ayr United confirmed that, in spite of a
career threatening knee injury, he had a more than worthwhile playing career.
Appointed Manager of Ayr United FC some five years ago Brian had instant success winning
two of his three promotions and guiding the club to the Semi Final of the Scottish League
Cup and Quarter Finals of the Scottish Cup. During his five year spell in charge at Ayr he
impressed because of his industrious approach, tactical awareness, people skills and
constant dignity. Since finishing his popular period at Ayr he has confirmed his desire to
continue to develop his fantastic abilities by enrolling for the UEFA Pro-Licence Award.
It is without reservation that I would recommend Brian Reid for a coaching/management
role within professional football.
Yours Faithfully,
Craig Brown CBE
Manager, Aberdeen FC