1. 2015
Brett
Lalin
CURRICULUM VITAE

2. CURRICULUM VITAE
PERSONAL DETAILS
SURNAME : Lalin
NAMES: Brett Darryl
RESIDENTIAL ADDRESS: 27 Honeytree
Edenvale
Gauteng
1610
CELLULAR NUMBER : 082 349 7330
IDENTITY NUMBER : 8501175068088
DATE OF BIRTH : 17/01/1985
GENDER : Male
NATIONALITY : SOUTH AFRICAN
HOME LANGUAGE : ENGLISH
HEALTH : EXCELLENT
MARITAL STATUS : SINGLE
DRIVER’S LICENCE: CODE (B)
BOAT LICENCE : CATEGORY R VESSELS
SSEECCOONNDDAARRYY EEDDUUCCAATTIIOONN
SCHOOLS ATTENDED : Bedfordview Primary School, Sacred Heart Collage
LAST SCHOOL ATTENDED : Qatar International School in the Middle East (4 years)
STANDARD ATTAINED : AS levels
TTEERRTTIIAARRYY EEDDUUCCAATTIIOONN
INSTITUTION : Midrand Graduate Institute
DEGREE OBTAINED : BA (Graphic Design)
SUBJECTS TAKEN : Drawing1,2,3; Applied Colour & Design Theory;
Illustration1,2; Digital Design1,2,3; Design Practical;
History of Design 1,2,3;General Psychology; Storyboards 1,2,3;
Typography1,2,3; Introduction in 3D Animation; Animation Workshop;
Copy Reparation for Reproduction;Introduction to Business Management;
Cultural Studies; 3D Animation; Web Design; Graphic Design Studio1,2,3;
Compositing and Multimedia.

3. WWOORRKK EEXXPPEERRIIEENNCCEE
COMPANY POSITION PERIOD_______
Lyoness/ MyCard/ Lyconet Graphic Designer for 31/24/2013-Present
(rivonia) IMEA (India, Middle East, Africa
Specialising in Corporate Design
Ocean Basket Graphic Designer 07/02/2007-31/24/2013
(Midrand) Marketing assistant/ project manager
Video spot Assistant Manager 20/05/2004- 6/02/2007
(Edenvale)
CCUSA Water Ski instructor 01/02/2003-01/09/2003
Swimming teacher Assistant coach 01/01/1999-01/12/2002
(Middle East)
DDUUTTIIEESS AANNDD RREESSPPOONNSSIIBBIILLIITTIIEESS AASS TTHHEE IINN--HHOOUUSSEE DDEESSIIGGNNEERR
1. Provide the brand with one standard, making sure all artwork is within the corporate
identity (C.I.)
2. Creating the MyCard C.I, documents
3. Making and designing the co-branded cards
4. Creating magazines, and online shopping guides.
5. Flyers and information packs.
6. Taking pictures and videoing events, as well as helping with sound and lighting.
7. Help create presentations to present to potential clients
8. Running and posting adverts on Facebook
9. Supply other departments with artwork as required such as information packs.
10. Designing art work for the interia of the building.
SKILLS DEVELOPED
 Designing artwork that is of an international standard and it used by a well-known brand.
 How to incorporate the look and feel of the C.I in to the exterior and interior of a building.
 Sound and lighting equipment
 Running the face book page posting and hashtagging
DDUUTTIIEESS AANNDD RREESSPPOONNSSIIBBIILLIITTIIEESS AASS TTHHEE MMAARRKKEETTIINNGG AASSSSIISSTTAANNTT // PPRROOJJEECCTT MMAANNAAGGEERR //
IINN--HHOOUUSSEE DDEESSIIGGNNEERR AATT OOCCEEAANN BBAASSKKEETT
1. Provide the brand with one standard, making sure all artwork is within the corporate
identity (C.I.)
2. Assist in the creation of Ocean basket and Braza C.I.
3. Manage all internal marketing for stores and offices, newspaper adverts, billboards,
signage, banners, window signage. Visit stores to assist with marketing.
4. Assist the marketing manager, Brendan McGee/ Nana Lloyd, with decision making in
terms of TV campaigns, national campaigns and creating briefs for our advertisement
agency.

4. 5. In charge of creating artwork for through-the-line and below-the-line, such as menu
designs for Ocean Basket and Braza, books, internal newspapers and table overlays.
6. In charge of running photo shoots including making sure the look and feel is correct as
well as the presentation of the food for the photographer.
7. Making the food for photo shoots and styling the food.
8. Touching up the photos of the food for artwork creation.
9. Occasionally photograph food items to be used in table talkers as in-store Advertising.
10. As part of the marketing team, coordinate events such as poker evenings, golf days and
franchise conferences. Create the artwork for the invites, branded gifts, menus etc.
Participate in event coordination including the gifts, location, guest accommodation, meals
and site inspections. Oversee the setup of the events hall and deal with problems which
may arise.
11. I managed and set up from start to finish major projects to do with getting ocean baskets
name out to the public, Events like “The Good Food & Wine Show’, “Delicious music and
food festival”.
12. As part of the customer relations team, respond appropriately to complaints from the
public.
13. Assist with competitive analyses surveys including food comparisons.
14. Liaise with printing firms such as Ink Spot, Cherry Tree, and local newspapers on material
needed as well as proving the finished product.
15. Liaise with all internal departments such as development, procumbent of new products, I
help keep marketing as the main support behind all projects.
16. Assist with updating the website and social media platforms such as Facebook & Twitter.
17. Help create a user friendly website that the franchisees can access to create their own
flyers, pull ups banners, posters and table talkers.
18. Control the dispensing of Ocean Basket vouchers.
19. Assist the marketing manager with day-to-day management tasks for example capturing
information regarding sales.
20. Assist in designing relevant trading formats of consumer communication to drive required
customers in to our restaurants.
21. Supply other departments with artwork as required such as for the store opening
development team and manuals for training and new business.
SSKKIILLLLSS DDEEVVEELLOOPPEEDD
 Designing artwork that is of an international standard and it used by a well-known brand.
 The ability to work independently, reliably and honestly.
 Innovative, creative and proactive thinking with regards to marketing and building the
company brand.
 Excellent communication and interpersonal skills when liaising with franchises, colleagues,
various department professionals and the public.
 Managerial skills due to working closely with the marketing manager.
 Food styling and photography.
 Project management
 Budgets for projects and major campaigns.
 Photography

DDUUTTIIEESS AANNDD RREESSPPOONNSSIIBBIILLIITTIIEESS AASS TTHHEE AASSSSIISSTTAANNTT MMAANNAAGGEERR AATT TTHHEE VVIIDDEEOO SSPPOOTT
1. Serve & assist customers in terms of booking out movies and recommending the
appropriate movie for them to watch.
2. Phone customers regarding late movies.
3. Handle customer complaints or queries.
4. Cash up.
5. Back up all customer lists.

5. 6. Open and close the store.
7. Stock take
8. Categorise new releases and add the relevant new information to the system.
9. Organise new release posters, decorate the store according to themes such as Easter,
Halloween and Christmas.
10. Manage staff schedules and training of new staff.
SSKKIILLLLSS DDEEVVEELLOOPPEEDD
 Ability to work independently and honestly as well as part of a multi-disciplinary team.
 Excellent communication and interpersonal skills.
 Planning, organizing and problem solving skills.
 Managerial and administrative skills.
 Innovative thinking and application.
ADDITIONAL COURSES/TRAINING/ACHIEVEMENTS (Proof available on request)
2012
2011
2009
Date Course Institute of studying
Date Course Institute of studying
August Portrait Photography Vega photography
November Landscape, Travel & wildlife Photography Vega photography
November Fine Art Photography Vega photography
November
Date Course Institute of studying
October Dynamic Photography Vega photography
March Expressive Photography Vega photography
February Intermediate Photography Vega photography

6. February First add course level 1 S.A. Emergency Care
February Bachelor of Arts In Graphic Design Midrand Graduate Institute
February Maya Foundation Midrand Graduate Institute
2003
Date Course Institute of studying
3 June Camp Counsellors USA (Summer camp
water ski & barefoot instructor)
CCUSA
17February National Aquatic Rescue Standard The Swimming Teachers’ Association
29 February Sta Level 1Swimming teacher The Swimming Teachers’ Association
29 April Sta Level 2 Swimming teacher The Swimming Teachers’ Association
2001
Date Course Institute of studying
3 November Advanced Open water Diver (Scuba Diving) Padi
06 April Open water Diver (Scuba Diving) Padi
AACCHHIIEEVVEEMMEENNTTSS
 Swimming instructor
 Member of the Gauteng swimming team for 3 years.
 Participation in open water swimming events such as ten Midmar Miles.

7.  Member of the St Benedict’s water polo team, Jeppe old boys hockey team as well as Virgin
Active gym.
 Completed the advanced scuba diving course.
 Brown belt, three stripes in karate.
LLEEIISSUURREE IINNTTEERREESSTTSS
I enjoy a variety of outdoor sports including hiking, wakeboarding, barefooting, water polo,
hockey, scuba diving, spinning, long distance running and golf. I am a self-confident, sociable
person who likes to keep busy and enjoys meeting new people as well as spending time with
loved ones.
CCOOMMPPUUTTEERR LLIITTEERRAACCYY
 Ms Word
 Ms PowerPoint
 Ms Excel
 Free Hand
 Photo shop Cc 2014
 In-design
 Illustrator
 Flash
 Maya
 Dream Weaver
 Html Programing
 After Effects
 Macromedia Fontography

8. For a current reference please call Brendan Mcghee on
+27 82 576 0816