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Presentation 4-mktg manualtoc

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Presentation 4-mktg manualtoc

  1. 1. We Can’t Predict the Future. We Create It. MARKETING GUIDE
  2. 2. TABLE OF CONTENTS THE MARKET PLACE  Corporate  Airport Services  Groups and Events  Road Shows  Shuttles  Excursions  Retail  Tours  Weddings  Proms  Funerals PROSPECTING  Mailing Lists Secrets  The Real Decision Makers  The Corporate Gold Mine MARKETING UNIVERSITY  Marketing A to Z  Marketing Vision  Marketing Mission  Marketing Culture  Marketing Values  The Mountain Effect  Marketing B2B & B2C
  3. 3.  Find Your Niche  Branding for Profits  Identify Opportunities and Gaps  Identify Competitive Advantages  Industry Best Practices  Positioning Strategy  Marketing Segmentation Marketing Environment  Inbound Marketing  Outbound Marketing  Strategic Marketing  Guerrilla Marketing  Blitz Marketing  Bartering  Hiring a Consultant  Gathering and Sharing Ideas  Creating the Perfect Marketing Budget  SWOT Analysis. Strengths Weaknesses, Opportunities and Threats  Online and Offline Marketing Chart  Online and Offline Marketing Chart  PS4 - Product, Price, Place and Promotion  Online and Offline Marketing Chart ONLINE MARKETING  Internet Marketing  High Impact Website  Increasing Conversion Rates  Search Engine Optimization  The Google Affect  Pay-Per-Click Campaign Secrets  The Uber Advantage
  4. 4.  Real Analytics  Be a Blogger  Social Media Potential  Face book  LinkedIn  Twitter  YouTube  Instagram  Pinterest  Video Technology  Mobile Media Technology  Text (SMS) Marketing  E-mail Marketing  E-mail Signature  Dynamic E-Newsletters  QRC Quick Recognition Codes  On-Line Yellow Pages  On-Line Classifieds  On-Line Lead Generators  On-Line Bookings Engines  On-line Aggregators  GDS (Global Distribution Center) OFFLINE MARKETING  Client Development  Client Referrals  Client Retention  Powerful Public Relations  Breakthrough Advertising  Free Advertising
  5. 5.  Industry Publications  Direct Sales  Direct Mail  POS Marketing  Local Farm Work  National Networks  Global Presence  National Aggregators Acquisitions  Strategic Alliances  Profitable Mergers  Hotels and Resorts  Wedding Industry  Profitable Proms  Associations  Destination Management  Convention and Visitor’s Bureau  National Limousine Assoc.  Minority Limousine Owners Assoc.  Trade Shows  Revamp your Business  Upgrade your Portfolio  Billboards  Pre-Paid cards  RFP Procurement  Print advertising  Customer Loyalty Program  Public Sector Opportunities  The Green Factor  Promotional Items
  6. 6.  Go to the Chamber  Seasonal Business  The Low Hanging Fruit  Leverage Survey  Coupon it  Outsource it  Wrap it  Case Studies  Pro-Bono Work  When to Up-Sell  Word of Mouth  Gender Marketing  Hispanic Marketing  Airline Mileage  Aggregate  Identify Audience  Study Trends  Senior Marketing  Press Release  Yellow Pages  White Pages  Rates Formula  Testimonials  Radio Plugs  Television Ads  Image Secrets  Incident Resolution Process  Disaster Recovery Plan  Key Performance Indicators
  7. 7. EFFECTIVE SALES  Telephone Sales  Vanity Numbers  Sales 101  Effective Communication  Digital Sales  Get your staff on-board  Staff Skill Set Development TEMPLATES  Emails  Letters  E-Fliers  Business Cards  Fliers  Power Point Presentation PERFORMANCE EXCELLENCE  100% Guarantee  First things First  Act Today  Set Your Goals  Plan to Succeed  Organize to Survive  Prioritize to Thrive  Believe to Achieve  Perfect Practices  Laser Focus
  8. 8.  Be Consistent  Simplify Everything  Perfect Timing  Solution Finder  Proactive x Reactive  Be Persistent  Be Proficient  Be Patient Be Flexible  Be Hopeful  Keep Improving  Evaluate Often  Overcome Challenges  Learn from Mistakes  The Power of Self Discipline  Know Your Reasons  Winner Attitude  Balance is Healthy  Stay Motivated  Rely on Systems  Maximize Resources  Build the Dream Team  10 Biggest Mistakes  The Greatest Secret SUCCESS MANAGEMENT (24/7) LIVE SUPPORT  Mastermind Group
  9. 9. A JOURNEY OF A THOUSAND MILES STARTS WITH THE FIRST STEP! We’re ready, are you?

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