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YP Overview IR
- 1. YP Proprietary Information. ©2015 YP LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP LLC and/or YP affiliated companies.
All other marks contained herein are the property of their respective owners.. 080415_MCS-566
Big marketing power for local business.
Want more information?
1-800-479-2977 | marketingsolutions.yp.com
We know local. And we know digital, mobile, search, display and print advertising.
With thousands of marketing consultants and customer service professionals serving hundreds of thousands of businesses
across the U.S., you can trust YP’s experience and expertise.
500K No. 2 20M
NO. 5 2.5B
Relationships with over
500,000 local advertisers
#2 local search
destination in the U.S.1
20M business listings on
yp.com and the YP
SM
app
#5 in U.S. mobile Internet
search ad revenue in 20142
400K
YP delivered over 400,000
search campaigns in 2014
2.5B searches conducted on the
YP
SM
Local Ad Network in 2014
YP
SM
offers a full range of marketing solutions to connect you with
customers where they live – on smartphones, online, and in print.
From websites to search engine marketing, videos to mobile targeting,
trust YP to help grow your business.
All data is YP internal data unless otherwise noted. 1. comScore Media Metrix Multi-Platform (U.S.), Regional/Local Category Report, July 2015 2. International Data Corporation, June 2015
- 2. Engage visitors with a professional,
mobile-responsive website.
Websites & Hosting
Enhance your online image with
professional videos, slideshows or
a guided tour.
Video Profiles & Virtual Tours
Monitor online reviews, ratings and social
activity from one central dashboard.
Reputation Monitoring
Manage your business information on
sites including Facebook, Google+, Yahoo
Local, Yelp & YP.com.
Online Presence
Promote your business on yp.com and gain
the opportunity to appear on hundreds of
online and mobile sites via the YPSM
Local
Ad Network.
Local Search Ads
Build awareness of your business by
targeting relevant prospects across online
& mobile properties.
Display Advertising
Get
Found
Establish your brand and
increase your visibility.
Drive
Leads
Turn local searches into
leads for your business.
Expand
Reach
Attract customers based on
your ideal customer profile.
Get a customized campaign designed
to generate online and mobile leads
from major search engines and local
search sites.
Search Engine Marketing
Raise awareness by targeting relevant
prospects and customers through our
direct marketing programs.
Direct Marketing
YP Proprietary Information. ©2015 YP LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP LLC and/or YP affiliated companies.
All other marks contained herein are the property of their respective owners.. 080415_MCS-566
YP knows small business.
We understand you and your needs. We’ll work with you to develop a marketing program
to help you meet your business goals.
Want more information?
1-800-479-2977 | marketingsolutions.yp.com
Get in the directory many rely on to find
local businesses. In fact, 73% of Baby
Boomers report still using print at least
some of the time.1
Yellow Pages Advertising
1. Market Authority, US Directional Media Study, August 2014