Enhanced Mobile Targeting

1. Enhanced Mobile Targeting

2. For over 100 years, we’ve
connected millions of customers
with businesses just like yours.
1. International Data Corporation, June 2014 2. YP Internal Data, December 2013 3. YP Internal Data, 2014
©2014 YP Intellectual Property LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP Intellectual Property LLC and/or YP affiliated companies. All other marks contained herein are the property of their respective owners.
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3. ADVERTISE
HERE
YOUR
COMMERCIAL
HERE
Traditional Awareness Advertising
In 2014, businesses will spend $123B
in awareness advertising.1
©2014 YP Intellectual Property LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP Intellectual Property LLC and/or YP affiliated companies. All other marks contained herein are the property of their respective owners.
1. US Ad Spending Q2 2014 Forecast and Comparative Spending eMarketer July 2014

4. The Targeting Challenge
ADVERTISE
HERE
Traditional awareness advertising offers
little or no targeting capabilities.
©2014 YP Intellectual Property LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP Intellectual Property LLC and/or YP affiliated companies. All other marks contained herein are the property of their respective owners.
YOUR
COMMERCIAL
HERE

5. Shouldn’t you be investing your
awareness ad dollars on mobile?
Mobile usage has increased
419% in just 4 years.1
1. eMarketer. April 2014 Mobile Continues to Steal Share of US Adults’ Daily Time Spent with Media
©2014 YP Intellectual Property LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP Intellectual Property LLC and/or YP affiliated companies. All other marks contained herein are the property of their respective owners.

6. Enhanced Mobile Targeting is about
reaching people, not just places
Enhanced Mobile Targeting allows you to deliver your business’s message
to a more relevant audience than traditional awareness advertising
work: unknown
lives: unknown
age: unknown
income: unknown
shops: unknown
Traditional
location targeting
work: Manhattan
lives: Brooklyn, NY
age: 25-34
income: 75-100K
shops: Apple, Target
Mobile
Targeting from YP
work: Manhattan
lives: New Haven, CT
age: 45-54
income: 150K+
shops: Costco, Macy’s
Mobile
Targeting from YP

7. Demographics
Brands
Categories
Geo
* All user profiles are strictly anonymized in accordance with YP’s privacy policy. To read more please visit, http://corporate.yp.com/privacy-policy/.
©2014 YP Intellectual Property LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP Intellectual Property LLC and/or YP affiliated companies. All other marks contained herein are the property of their respective owners.
YP is able to target over 150 million
proprietary anonymized user profiles*
Our targeting capabilities include:

8. Enhanced Mobile Targeting delivers
your brand to a relevant audience
on mobile apps & websites*
* Mobile websites and apps in the 3rd party network are subject to change. Placement on any specific mobile website or app is not guaranteed.
©2014 YP Intellectual Property LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP Intellectual Property LLC and/or YP affiliated companies. All other marks contained herein are
Exposure on a network of over 20,000 mobile apps & websites.

9. Build a mobile display campaign
that is customized for your business
* We will make our best effort to deliver the impression target during the flight period. We may make up any shortage with make-goods which may continue outside the flight period.
©2014 YP Intellectual Property LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP Intellectual Property LLC and/or YP affiliated companies. All other marks contained herein are the property of their respective owners.
All backed by YP’s mobile targeting expertise.
Targeting Parameters
Display Ad Creative
Landing Page
Ad Serving to Deliver Impression Target*

10. Track your campaign performance
Reporting updates emailed to you weekly Reports include: Impressions, clicks & click-thru rate

11. How can YP help you
target mobile customers?