Why Christmas season is crucial for driving sales and increasing brand affinity? How to run a successful Christmas campaign on Instagram with the help of influencers? Learn from a real brand's success story.

1. The Ultimate Guide
on Instagram
to Christmas Campaigns

2. 2014
19.2%
sales amounted for
of the yearly industry sales
in
Christmas Season
Designed by Freepik

3. demand for content supply of content
amount of
holiday
content
time
14 Dec 23 Dec 25 Dec
very little
quite a lot
too much
Consumers
holiday content
are eager for

4. It’s the perfect time to raise
brand affinity
inform
consumers
via
and
social
media

5. Influencers are a great
choice to raise brand affinity:
of consumers trust
peer recommendations
trust ads
90%
33%only

6. here’s what the pros are doing…

7. ASOSChristmas Success Story

8. Concept:
An Advent Calendar with a difference to
boost Instagram fan base
across three continents

9. Daily prize give aways
Implementation:
promoted by influencers in
UKFrance Australia

10. growth in
brand followers & earned media
Result:
21,782
User Generated Photos
+
“Asos counts down to the holidays with
its Instagram advent calendar”

11. and here’s how they do it…

12. Step 1.
Create the campaign brief
• #hashtag
• concept
• guidelines

13. Step 2.
Choose the right influencers
Location
Follower number
Verticals
Gender
Price
Engagement rate
@aya_shalkar: 14.9K likes, 14.07% ER
292K followers
What to consider:

14. Step 3.
Measure the performance
check out our influencer marketing automation guide for more details

15. Seize the opportunity
to give consumers the festive content
that they want to see, from sources
that they follow and trust.

16. Need help
finding the right influencers and
running your Christmas influencer
campaign?

17. Merry Christmas!
Start planning your Christmas campaign now!
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