Sam Flemming, Founder and President, CIC

1. © 2013 CIC
Integrated Cross-Region
Social Business Intelligence and Insights
Sam
Flemming
sam@cicdata.com
Founder
&
CEO,
CIC
China
Leading
Social
Business
Intelligence
Provider
中国领先的社会化商业资讯提供商

2. © 2013 CIC
China
social
media
landscape:
unique,
fragmented
and
dynamic.
2
2008~2009
2008~2009
2010
2011
2012
2010
2011

3. © 2013 CIC
Asia
Pacific
social
media
landscape:
unique,
fragmented,
dynamic…and
mulBple
languages
Japan
3

4. © 2013 CIC
The
localized
internet
is
a
reflecBon
of
each
parBcular
market:
In
China
it
is
a
plaGorm
for
entertainment,
informaBon
and
socializing
4
Entertainment Sux Media Not Trusted One Child Policy

5. © 2013 CIC
“Gao
Shuai
Fu
(高帅富*)”
Vs
“Diao
Si
(屌丝*)”
Should
you
take
your
date
to
Batman
(Gao
Shuai
Fu)
or
to
Spiderman
(Diao
Si)
Note*:
“Gao
Shuai
Fu
(高帅富)”
means
“tall,
handsome
and
rich”.
“Diao
Si
(屌丝)”
is
a
nickname
origina?ng
on
“Li
Yi
Ba
(李毅吧)”,
a
forum
in
Baidu
Tieba,
which
is
used
to
describe
guys
who
are
ordinary,
poor,
or
unsuccessful,
but
s?ll
passionate,
ambi?ous
and
dignified
in
defeat
由于钢铁侠打不过绿巨人,
同理可证,
蝙蝠侠打不过蜘蛛侠,
变 的屌丝男必胜高富帅 Link
“Like
Ironman
can’t
beat
Hulk,
Batman
must
lose
to
Spiderman;
the
Diao
Si
must
prevail
over
Gao
Shuai
Fu.”
#3 141,125
tweetsAug
12
5

6. © 2013 CIC
Social
media
offers
not
only
intra-­‐market,
but
also
cross
market
insights
What
are
the
most
discussed
brands
for
Hong
Kong
Purchase
agents?
LD
and
CompeBtors
Brands
“Purchase
Agent”
Related
Buzz
Note:
All
data
from
BBS
(CIC
Beauty
Panel).
6

7. © 2013 CIC
Coordinate
and
manage
taxonomies
across
markets
7

8. © 2013 CIC 8
CIC
&
Kantar
–
Leveraging
Asia
Pacific
Social
Media
Intelligence
Hong
Kong
Singa-
pore
Taiwan
Japan
…
Mainland

9. This
document
is
for
private
commercial
use
only.
DistribuMon
to
third
parMes
and/or
publicaMon
in
whole
or
in
part
is
strictly
prohibited
without
expressed
wriQen
consent
of
CIC.
本文件是针对CIC客户的相 品 和企业的商业文件。未经CIC的书面许可，本文件或文件中的任何内
容不得转交给第三方，同时也不得发表本文件或文件中的任何内容。
This
document
is
for
private
commercial
use
only.
DistribuMon
to
third
parMes
and/or
publicaMon
in
whole
or
in
part
is
strictly
prohibited
without
expressed
wriQen
consent
of
CIC.
本文件是针对CIC客户的相 品 和企业的商业文件。未经CIC的书面许
可，本文件或文件中的任何内容不得转交给第三方， 同时也不得发表本
文件或文件中的任何内容。
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