Big Sky Media - Adam Bauer - Integrated Marketing Portfolio


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Big Sky Media - Adam Bauer - Integrated Marketing Portfolio

  1. 1. Integrated Marketing by:Adam Bauer as Big Sky Media: from 2003 - 2012
  2. 2. INTRODUCTION  OverviewThis deck highlights Adam Bauer’s integrated marketing portfolio from 2003 through 2012.Adam created and produced these programs through his solely owned LLC, Big Sky Media, deliveringprograms with music technology companies imeem, Myspace, and Soundtracking and independently forthe brands of Scion, Monster Energy Drink, Sonos, and many more.Adam managed team sizes varying in size from 2 to 30 people to produce these programs.2  
  3. 3. UNIQUE  ASSETS  TO  INCREASE  YOUR  REVENUE  Adam has these long standing relationships with the following entities, allowing you to expand anyprogram to any of 25 U.S. cities or top U.S. music or film festival: •  Local venues and influential promoters in 25 U.S. metro markets •  C3 Presents, Superfly Productions, Another Planet Entertainment, Transmission Entertainment, SXSW •  Tribeca Film Festival, Sundance, CMJ •  Live Nation, AEG •  The Messina Group (Kenny Chesney, Taylor Swift, and George Strait Tours) •  FUSE3  
  5. 5. PREVIOUS  CLIENTS  Heineken MyspaceScion DentyneToyota Microsoft BizSpark Live NationStumbleUpon MediaVestSonos TicketmasterSoundtracking PopdustDim Mak Records Fashism App.Net5  
  6. 6. PROGRAMS  CREATED  &  PRODUCED  Overview•  Adam has created and produced integrated marketing programs since 2003 that include over 500 branded events.•  The majority of those 500+ events occurred in 25 different markets across the U.S. during the Emerging Artists Tour and BEAT Tour that Adam created with title sponsorship from Scion from 2003 – 2008.•  Since 2008, these programs have been more digitally focused with the live event as just one variable to the entire program. 6  
  7. 7. imeem  Live  presents  Bloc  Party  Description: A super secret concert by Bloc Party on September 18, 2008 at Roseland Ballroom attended by over 3,000people and announced only three days before the show coordinated with Atlantic Records to promote the upcomingrelease of Bloc Party’s Intimacy album. Entry required an RSVP through each person’s imeem account.Goals: Increase imeem brand awareness and connectivity with tastemaking music fans in the New York metro area.KPIs: Number of increased imeem user accounts from the New York metro area + number of event attendeesHighlights: Exceeded expectations of all KPIsDigital + Event Marketing7  
  8. 8. SCION  EMERGING  ARTISTS  TOUR  Description: An annual nationwide tour from 2003 – 2005 lasting six months in 25 U.S. cities highlighting the best localDJs in each market sending the best local DJ to the annual Winter Music Conference.Goals: Create a connection between the local nightlife community in 25 U.S. markets and the new Scion brand thatlaunched in 2003 to increase Scion brand awareness and differentiate it as a “cool, affordable car” against itscompetitors.KPIs: Number of event attendees and local DJ submissions, Month to Month sales of Scion carsHighlights: Scion dealerships in the participating markets were sold out of Scion vehicles during the duration of the tour.Event Marketing Only8  
  9. 9. SCION  BEAT  TOUR  Description: An annual nationwide tour from 2006 – 2008 lasting six months in 25 U.S. cities giving local DJs the chanceto upload their set mix on for the chance to open for national headliners in their city.Goals: Continue to differentiate the Scion brand as a “cool, affordable car” against its competitors by accessing the earlyadopters and tastemakers in each of the participating markets.KPIs: Number of event attendees and local DJ submissions, Month to Month sales of Scion carsHighlights: Generated over 1,000,000 plays of all DJ set submissions on proving the viral benefits of adigital technology partner for the Scion brand. Scion vehicles continued strong sales in all participating markets.Digital + Event Marketing9  
  10. 10. HEINEKEN  REMIX  CHALLENGE  &    LATE  NIGHTS  Description: An online DJ remix contest utilizing Myspace and Soundcloud with paid media served through Myspace andTicketmaster combined with a 4 City Tour with headlining DJs in Miami, Los Angeles, New York, and Chicago.Goals: Connect the Heineken brand with the community of EDM DJs and influential social media all stars.KPIs: Social media reach through Myspace, Soundcloud, Facebook, and Twitter + the number of event attendees andDJ remix submissionsHighlights: Exceeded expectations of all KPIsDigital + Event Marketing10  
  11. 11. SCION  IQ  CITY  Description: A location based program utilizing foursquare’s API to drive consumers to Scion dealerships to test drive thenew Scion iQ. Delivered 942 foursquare Tips at 942 venues in 15 metro areas generating over 60,000 mobile exposuresa month with no purchased media. Focused on the five state region of Texas, Oklahoma, Louisiana, Arkansas, andMississippi (GST Region).Goals: Increase awareness of the new Scion iQ, increase traffic at Scion dealerships, and connect it with getting aroundyour city easier and more efficiently.KPIs: Number of iQ test drives, number of Tip exposures, increase in social search of Scion dealerships, number ofconnected foursquare accountsHighlights: Generated over 60,000 mobile exposures a month, the GST Region became the #1 seller of Scion iQsduring the program.Digital Marketing Only11  
  12. 12. MUSIC  &  FILM  FESTIVALS  Adam has created exclusive digital and event marketing programs for brands at these festivals:•  Lollapalooza: imeem + Dentyne•  SXSW: Microsoft, StumbleUpon, Soundtracking, Sonos, imeem, Popdust, Picplz, App.Net•  Austin City Limits: imeem + Dentyne•  Treasure Island: Soundtracking + imeem•  Coachella: imeem + GreenShoelace•  CMJ: GreenShoelace + Neon Gold Records•  Sundance: Toyota (Akon + Sweet Comedy Show)12  
  13. 13. ARTISTS  WORKED  WITH    (ParTal  List)  Snoop Dogg A-Trak Cool KidsTimbaland MSTRKRFT Flosstradamus TreasureBloc Party Klever Fingers Craze IrieLocal Natives Tittsworth Body LanguageMumford & Sons Jazzy Jeff Bird PetersonGirl Talk Peanut Butter Wolf Steve Aoki & many, many more……13  
  15. 15. CONTACT   Big Sky Media Adam Bauer – Big Sky Media 241 Centre St., 4th Floor Email: New York, New York 10013 LinkedIn: Mobile: 917.553.1250 Twitter: @adambauer15