OVERVIEW + REPORT
A CONNECTED AFRICA IS THE FUTURE
Powered locally by The Kola Aluko Foundation and Nokia this
past Februa...
#SMWLAGOS 2014 REPORT
produced by AFRIKA 21 & DRAGON AFRICA
FEBRUARY 17 - 21
POWERED LOCALLY BY
CONTENTS
ABOUT SMW LAGOS
A...
LAGOS
OBI ASIKA, Chairman of the SMW Lagos Advisory Board
NGOZI ODITA, Executive Director of SMW Lagos
“Our mission is to ...
NDADA VAZ, Communications Director of SMW Lagos
Social Media Week Lagos is a world class conference with Africa’s brightes...
D
RAGON
AFRICA
GLOBAL HEADLINE SPONSOR
CITY HEADLINE SPONSOR
PRODUCERS Kola Aluko Foundation is a
Nigerian foundation aimi...
produced by
CITY SUPPORTING SPONSORS
HUB SPONSOR
AFRIKA 21 & DRAGON AFRICA
Social Media Week Lagos provides global brands ...
produced by
MEDIA PARTNERS
AFRIKA 21 & DRAGON AFRICA
#SMWLAGOS 2014 REPORT
produced by
VENUE PARTNERS
NETWORK SUPPORTERS
AFRIKA 21 & DRAGON AFRICA
#SMWLAGOS 2014 REPORT
NEW YORK CITY
BARCELONA
HAMBURG
COPENHAGEN
MILAN
BANGALORE
LAGOS
TOKYO
45K
12K
34,000
41K
19K
25K
4K
16K
GLOBAL FOOTPRINT
...
produced by AFRIKA 21 & DRAGON AFRICA
#SMWLAGOS 2014 REPORT
FEBRUARY ‘14 STATS
OF STREAMED VIDEO VIEWED
SPEAKERS
25140
EVE...
MENTIONS
As a speaker at #SMWfootprints and an event organizer
#SMWearlybird SMW Lagos has in its 2 years become the main
...
NOTABLE PARTICIPANTS
SPEAKERS
Tomi Davies
CEO, TechnoVision
Biola Alabi
Director, MNET Africa
Jason Njoku
Founder, iROKO
F...
SPECIAL EVENTS
PoP Beach Club helped SMW
start with the #SMWEarlyBird
Beach Party. Attendees
boarded tiny boats to be
whis...
#SMWTravelAfrica Day
featured an awesome panel
of multi national bloggers
titled ‘There's an App for
that! How Smartphone ...
Saturday
The Big Quiz
The Digital Church
Techcabal Startup Battlefield
Afrika 21 Radio Live: A Tweet Up!
Natural Hair: The ...
MASTERCLASSES
Practical hands-on and how-to knowledge.
Attendees lined the corridor
in this standing room only
event to he...
#55FORWARD
Côte d’Ivoire
Ghana
Kenya
55 COUNTRIES. 1 CONTINENT. COUNTLESS CONNECTIONS.
#55FORWARD ambassadors
Frédéric Tap...
ADVISORY BOARD
Yinka Adegoke
Deputy Editor, Billboard
Marcus Glover
CEO, The Glu Agency
Claudine Moore
Founder, C Moore Me...
www.socialmediaweek.org/lagos@smwlagos facebook.com/smwlagos
LAGOS@SOCIALMEDIAWEEK.ORG
OBI ASIKA - Chairman of the Advisor...
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Social Media Week Lagos 2014 Report

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Powered locally by The Kola Aluko Foundation and Nokia this past February, Social Media Week Lagos 2014 examined the tools, technologies and emerging trends that are changing the ways we live, work and play on an ever more connected continent.

This report outlines key metrics and outcomes of the week.

To learn more about Social Media Week Lagos visit: http://socialmediaweek.org/lagos/

Social Media Week Lagos is produced by AFRIKA21 and Dragon Africa.

Published in: Social Media, Business
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  • Correction: It has come to our attention that the previous version of this report contained a typographical error which has been corrected to reflect the accurate 'Social Reach' figure for Social Media Week Lagos 2014 (160 million).
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  • Correction: It has come to our attention that the previous version of this report contained a typographical error which has been corrected to reflect the accurate 'Social Reach' figure for Social Media Week Lagos 2014 (160 million).
       Reply 
    Are you sure you want to  Yes  No
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Social Media Week Lagos 2014 Report

  1. 1. OVERVIEW + REPORT A CONNECTED AFRICA IS THE FUTURE Powered locally by The Kola Aluko Foundation and Nokia this past February, we examined the tools, technologies and emerging trends that are changing the ways we live, work and play on an ever more connected continent.
  2. 2. #SMWLAGOS 2014 REPORT produced by AFRIKA 21 & DRAGON AFRICA FEBRUARY 17 - 21 POWERED LOCALLY BY CONTENTS ABOUT SMW LAGOS A YEAR IN REVIEW 2014 PARTNERSHIPS GLOBAL FOOTPRINT 2014 STATS HONORABLE MENTIONS SPEAKERS SPECIAL EVENTS HIGHLIGHTS MASTERCLASSES #55FORWARD CONTACT US Africa’s Largest Social Media Gathering...Vision For A Connected Future. Dragon Africa & AFRIKA 21 were delighted to host Social Media Week Lagos for the 2nd year. With 141 events held in 25 venues across the city and upwards of 10,000 attendees, the 2014 edition of SMW Lagos delivered on its promise of a bigger, better & more connected event!
  3. 3. LAGOS OBI ASIKA, Chairman of the SMW Lagos Advisory Board NGOZI ODITA, Executive Director of SMW Lagos “Our mission is to help people and organizations connect through collaboration, learning and the sharing of ideas and information. SMW Lagos is the space for African individuals and organizations utilizing social media In 2014 SMW Lagos has again surpassed all expectations, delivering superior value and engagement, this unique platform has already delivered enormous traction to brands, professionals, students, media and other organizations track- ing important trends in mobile, social, digital and this connected world we now live in, if you ever wondered if Africa is connected, SMW Lagos provides that answer with a resounding Yes, Thank you Lagos for making our conference a global success.
  4. 4. NDADA VAZ, Communications Director of SMW Lagos Social Media Week Lagos is a world class conference with Africa’s brightest minds that is largely free and open to the public. SMW Lagos is where a diverse audience of learners, creators and sophisticated, hyper-connected influencers from around the world gather to explore a wide range of topics including mobile technology, education, entertainment, travel and hot-button national politics. The 2014 edition of SMW Lagos lived up to its hype and was ‘Bigger, Better, and More Connected’ than ever. From our bold unifying theme : A CONNECTED AFRICA IS THE FUTURE, to record breaking attendee numbers and the launch of our 55FORWARD initiative, SMW Lagos 2014 cap- tured, curated and shared meaningful ideas, trends and best practices for digital-age collabora- tions on the African continent. With the support of our partners and sponsors SMW Lagos 2014 re-imagined the traditional busi- ness/tech conference format in favor of an experience that was more meaningful, more innovative, more insightful, more connected and downright more fun than any other event of its kind. Social media and communications technology is constantly changing the ways we work, live, create and connect and we are counting on our community to continue to share with our team new ideas for the future. With a highly successful -and über social- sophomore year under our belts we’re already looking forward to 2015 and are committed more than ever to building a con- ference that explores just how important being connected to the world is for 21st century Africans! produced by AFRIKA 21 & DRAGON AFRICA #SMWLAGOS 2014 REPORT A YEAR IN REVIEW
  5. 5. D RAGON AFRICA GLOBAL HEADLINE SPONSOR CITY HEADLINE SPONSOR PRODUCERS Kola Aluko Foundation is a Nigerian foundation aiming to inspire, mentor and support future generations of Africa leaders. Its core values are humility, respect, resourcefulness, resilience and mentorship. KAF’s founder Kola Aluko is the and an Executive Director of Atlantic Energy as well as a founder and shareholder in Seven Energy. His career spans over 20 years in oil and gas with the last 10 years concentrating on Exploration and Production. SMW Lagos is proud to have Nokia as the Global Headline Sponsor for 2014. Nokia brings best-in-class devices and solutions to the market together with leading enterprise technology partners. Together Nokia delivers a range of unbeatable businesses of all sizes. #SMWLAGOS 2014 REPORT
  6. 6. produced by CITY SUPPORTING SPONSORS HUB SPONSOR AFRIKA 21 & DRAGON AFRICA Social Media Week Lagos provides global brands with unique and compelling ways to engage with some of Africa’s most hyper-connected influencers#SMWLAGOS 2014 REPORT
  7. 7. produced by MEDIA PARTNERS AFRIKA 21 & DRAGON AFRICA #SMWLAGOS 2014 REPORT
  8. 8. produced by VENUE PARTNERS NETWORK SUPPORTERS AFRIKA 21 & DRAGON AFRICA #SMWLAGOS 2014 REPORT
  9. 9. NEW YORK CITY BARCELONA HAMBURG COPENHAGEN MILAN BANGALORE LAGOS TOKYO 45K 12K 34,000 41K 19K 25K 4K 16K GLOBAL FOOTPRINT Social Mentions Numbers By City #SMWLAGOS 2014 REPORT
  10. 10. produced by AFRIKA 21 & DRAGON AFRICA #SMWLAGOS 2014 REPORT FEBRUARY ‘14 STATS OF STREAMED VIDEO VIEWED SPEAKERS 25140 EVENTS VENUES 160M 60K SOCIAL 297 HOURS12,370 REACH PARTICIPANTS 12K LAGOS 95 TWITTER EVENT PARTNERS3,000K 14 2 The SMW audience is made up of senior marketers, founders & entrepreneurs, influencers, and digitally connected consumers. Businesses represented at SMW span most industries and range from small & medium sized to the world’s largest and most high profile brands. 5.4K 19.91% 3.60% 3.68% 3.70% 2.86% 3.68% 1.80% 3.60% COMPANY SIZE OF ATTENDEES 1-10 11-50 51-200 201-500 501-1000 1001-5K 5001-10K 10000+ INDUSTRY PARTIES HACK-A-THONS Marketing, Advertising, PR & Communications 32.2% Media & Publishing 13.4% Information Technology & Services 9.5% Arts & Entertainment 4.7% Education 4.2% Non-profit 3.8% Other 32.2% #lagos
  11. 11. MENTIONS As a speaker at #SMWfootprints and an event organizer #SMWearlybird SMW Lagos has in its 2 years become the main arena for meeting and networking with peers in the tech field; which is ground zero of the future Nigeria. - @Akintundedisu I am really pleased to be back at SMW Lagos and must extend my compliments to Obi Asika and his amazing team. It is no mean feat to bring such a strong brand to Nigeria and keep it here....Current trends in social media can be utilized to make a - Omobola Johnson, ITC Minister ...the level of engagement from the Lagos community was inspiring to see. Hearing these new perspec- tives on how social media and technology is shaping the lives of African people, how it's changing government and giving the youth in Africa a new voice is a powerful message to the rest of the world. - Toby Daniels, Founder SMW The multi dimensional, cross channel, simultaneous seamless program execution, is in itself a fait accompli. However, the avid insightful interactions that cuts across socio economic divides; the quality content and knowledge exchange, are the true gifts of this benevolent experience. Uncommon! And very essential to fuel and prosper today's Lagos. - Aminat Gbajabiamila, CEO, Ginger Hospitality Company Ltd. The SMW team is the most organized, professional and generous team ever. They made the whole expe- rience enjoyable and, I'm already looking forward to next year! - Osayi Emokpae Lasisi, Mindshare Comm. My #SMW14 experience was amazing and packed. Far more inclusion, valuable masterclass sessions, and priceless networking. I'm glad to have made it down from Dublin to Lagos - better weather too. - @NubiKay, TechAfri.ca Social Media Week Lagos is an excellent platform that educates the public on the media. SMW14 was a great opportunity for us at 3Invest to reinstate our belief in New Media...This is a limitless relationship for us. - Ruth Obih, CEO, 3Invest Nigeria has a future... We just need someone or something to connect the dots and #SMW14 was it. SMW Lagos and Nokia, made it possible for us to connect and brainstorm. - Kraftmatiks, DJ + Redbull Music Academy Alumni Rocnation understands that social and mobile drive everything in Africa and we are here partnering with the SMWLagos team to further that conversation and build direct bridges to explore new ways of engaging this enormous opportunity. - Briant Biggs, RocNation Social Media Week Lagos is like the Super Bowl...the time spent building new connections, getting your work more visibility and trading valuable ideas is priceless. - Joshua Ihejiamaizu, #SMWLagosHealth panelist It was such an insightful, knowledgeable and great feeling to be a part of a mass movement/community that utilizes social media to promote, shout out, educate and most importantly help bring the world a lot closer. - Ejidayo Oguneye, panelists Women Entrepreneurs
  12. 12. NOTABLE PARTICIPANTS SPEAKERS Tomi Davies CEO, TechnoVision Biola Alabi Director, MNET Africa Jason Njoku Founder, iROKO Femi Oke Journalist, Al Jazeera Mojisola Rhodes Japheth Omojuwa Journalist Bilikiss Adebiyi CEO, We Cyclers Russell Southwood Balancing Act Africa Morin Oluwole Business Lead, Facebook Blossom Nnodim Founder, #AdoptATweep Ed Keazor Historian, Eagle House Yemi Adamolekun Director, EiE Nigeria Mark Essien CEO, Hotels.NG Sim Shagaya CEO, Konga Audu Maikori CEO, Chocolate City Ent. Don Jazzy CEO, Mavin Records Jackie Aina Beauty Blogger 'Gbenga Sesan Activist, PIN Omobola Johnson Minister ITC, FRN Tolu “Toolz” Oniru Host, Beat 99.9FM
  13. 13. SPECIAL EVENTS PoP Beach Club helped SMW start with the #SMWEarlyBird Beach Party. Attendees boarded tiny boats to be whisked away to a private island for a colorful day of fun in the sun. Sunday Monday 140 EVENTS. 7 DAYS. 25 VENUES. COUNTLESS CONNECTIONS. Ginger Tapas hosted an exclusive dinner for SMW Advisory Board members, partners & the SMW Lagos Team. produced by AFRIKA 21 & DRAGON AFRICA #SMWLAGOS 2014 REPORT ‘Shoot...Eat...Repeat!’ hosted by Nokia was an evening of food & photos celebrating the launch of the Lumia 1520. An Evening with Leaders explored how social media is impacting life nation wide. A star panel incl. Yemi Adamolekun, Tomi Davies, Andrew Alli & Hon. Omobola Johnson, ICT. Nigerian Broadcast Commission presented The Future of Television a Conversation with Emeka Mba at the SMW Lagos Headquarters. iROKO CEO Jason Njoku’s ‘Key Convo’ with BAA’s Russell Southwood was standing room only and event for our daily “Eat With Innovators” Breakfast keynote series.
  14. 14. #SMWTravelAfrica Day featured an awesome panel of multi national bloggers titled ‘There's an App for that! How Smartphone Apps are changing Travel in Africa’ presented by US based start- up Rare Customs . Girl Hub Nigeria presented ‘CODE RED: African Women Rising in Media and Tech’ at A Whitespace. The event was wildly successful galvanizing hundreds of women to make their voices heard. Tuesday Wednesday #SMWMusicAfrica Day returned for a second year. Powered by Beat 99.9FM the day long event featured movers and shakers of Africa’s urban music industry chatting about the impact of social media and tech. Al Jazeera’s Femi Oke headlined Tuesday at SMWHQ with a interactive ‘Africans In The Stream’ Keynote. Forbes Africa presented ‘The Business of Entertainment, Now Social’ featuring industry heavyweights such as Don Jazzy, Sasha P and Biola Alabi. The panel was moderated by Nkiru Asika and Obi Asika. Thursday Friday The Y! #Tech100 Networking red carpet event honored the brightest minds in Nigeria’s tech eco-system spotlighting the visionaries at SPARK, the Co-Creation Hub and more. Club Pravada hosted the beta launch party for Gbamm! - A Social Network for Football Fans created by techpreneur Ayo Alli. UK beauty maven Eryca Freemantle & Yets Asika led #smwBeautyAfrica Day with ‘The Future of Beauty: Re-imagining Africa Through Social Media’ panel followed by a surprise announcement of a new joint venture beauty & hair platform. The Innovators Bankers Breakfast Presented by Stanbic IBTC dug deep into the future of digital banking in Nigeria and how it can help boost financial inclusion.
  15. 15. Saturday The Big Quiz The Digital Church Techcabal Startup Battlefield Afrika 21 Radio Live: A Tweet Up! Natural Hair: The Social Media Connection The Power of Advocacy using Social Media iGroove Digital Media Seminar: Digital Relevance In Africa #smwlagoslive: Beat 99.9 Fm Presents Alternative Soul Night I Just Got Back! Building Bridges For The Nigerian Diaspora Afritickets.com and Tripican.com Presents: Tickets of Life Celebrating Freedom of Speech on Social Media never sounded so good! EiE Nigeria hosted an enchanting night of music and spoken word featuring Seun Kuti at Freedom Park. The popular #AdoptATweep networking and educational event hosted a virtual session live from the capital city of Abuja. RELOADED introduces Augmented Reality! When print goes digital and what it means for the ecosystem First Bank Presents: 120 Years Of History. Great Nigerians You Never Knew With Emeka ‘Ed’ Keazor Passnownow.com: How Nigerian Secondary School Students Are Moving To Digital Impact of Social Gamifications on Delivering Wonderful Campaign Results Ovie Brume Foundation Presents- Life: Through The Lens Of Lagos Youth Synergy: The Influence of Social Media in 21st Century Entrepreneurship Beauty Unmasked Presented By My Makeup, Bella Naija And Ndanitv SSlounge + Ekofootball.com Presents: Sports Meets Entertainment Decoded Presents: Music Discovery in the Digital Age HIGHLIGHTS
  16. 16. MASTERCLASSES Practical hands-on and how-to knowledge. Attendees lined the corridor in this standing room only event to hear award-winning public relations pro Claudine Moore deliver an executive level masterclass on using social media to create a great corporate reputation backed by a case study from Moguldom Media Group . Advertising Sales manager Riccardo Pasqualotto covered the basics of Mobile Advertising In Nigeria for brands on the popular 2GO platform. Blogger Luvvie Ajayi , better known by her wildly popular social media persona Awesomely Luvvie led an engaging masterclass teaching blogging newbies practical tips to grow ‘From Beginner to Boss!’ produced by AFRIKA 21 & DRAGON AFRICA #SMWLAGOS 2014 REPORT
  17. 17. #55FORWARD Côte d’Ivoire Ghana Kenya 55 COUNTRIES. 1 CONTINENT. COUNTLESS CONNECTIONS. #55FORWARD ambassadors Frédéric Tapé, Sharon Obuobi and Philip Ogola speak with Al-Jazeera’s Femi Oke during the #55FORWARD salon session at Social Media Week Lagos. Social Media Week is built on the belief that we should better understand how technology is providing new inspiration for how we live, work and create. For 2014, Social Media Week Lagos introduced the #55FORWARD campaign as a way to bring all of the continent into its February activities. The campaign, focused on highlighting the work of innovators from each of the 55 African nations, was an opportunity to really show this year’s theme “A connected Africa is the future” at work. Ambassadors selected for the 2014 event, we are organizing online events, projects and other activities that keep each of us connected. #55FORWARD Ambassadors Côte d’Ivoire Frédéric Tapé (AMN Co-Working Space) Bacely YoroBi (SocialSpot) Democratic Republic of Congo Ndiaga Seck (UNICEF DRC) Ghana Sharon Obuobi (African & Afro-Diasporan Art Talks) Ato Ulzen-Appiah (Ghana Think Foundation) Kenya Philip Ogola (TimeOut Media Ltd) Benard Adongo (Kijicho Interactive Limited) Madagascar Andriankoto Ratozamanana (Habaka Madagascar Innovation HUB) Senegal Fatou Binetou Dia (UNICEF West and Central Africa Karima Grant (ImagiNation Afrika) South Africa Rushay Booysen (Fingo Festival) Tanzania Paul Bomani (AIM Group) Hafiz Juma (AIM Group) Zambia Mazuba Kapambwe (The Fest Gurus) Mukuka Mayuka (circa1964) Diaspora Tayo Akinyemi (Afri-labs) produced by AFRIKA 21 & DRAGON AFRICA #SMWLAGOS 2014 REPORT
  18. 18. ADVISORY BOARD Yinka Adegoke Deputy Editor, Billboard Marcus Glover CEO, The Glu Agency Claudine Moore Founder, C Moore Media Nnenna Onyewuchi Founding Partner, BlackBox Seyi Akinwunmi Lagos State Football Assoc. Briant Biggs Mobile Strategies, Roc Nation Stephen A. Newton CEO, DataBridge Africa Uche Pedro CEO, Bella Naija Ayo Alli Director, Illa Sports Media Kojo Annan Founder, Africa 10 Matthew Dawes CEO, All Amber Tonye Cole Ceo, Sahara Energy Leslie Kasumba Channel O Africa Taj Onigbanjo CEO, Africa Digital Media Alex Okosi Senior VP, Viacom Intl. Mark Redguard CMO, Spinlet Chris Ubosi Director, Beat 99.9FM Dr. Akudo Ikemba CEO, Friends Africa Emeka Mba Director, NBC Social Media Week Lagos would not be possible without the guidance and ongoing support from our Advisory Board. Our board is a collection of game changers, connectors, community builders, business leaders, entrepreneurs, thought leaders and practitioners who are pushing Africa forward. Their collaborations help make Social Media Week Lagos a reality. Bolanle Austen-Peters Founder, Terra Kulture
  19. 19. www.socialmediaweek.org/lagos@smwlagos facebook.com/smwlagos LAGOS@SOCIALMEDIAWEEK.ORG OBI ASIKA - Chairman of the Advisory Board NKIRU ASIKA - Executive Producer TOLA ODUNSI - Strategic Partnerships TEDDY AZIKE - Logistics & Operations Manager AYO ROTIMI - Social Media Manager NGOZI ODITA - Co-Founder & Executive Director N’DADA VAZ - Communications Director DELPHINE FAWUNDU BUFORD - Content Production NIAMA SANDY - Project Coordinator RAQUEL WILSON-SOW - #55Forward Director OUR TEAM Thank you for your consideration. If you’d like to learn more about Social Media Week Lagos or to get Involved send us an email! produced by AFRIKA 21 & DRAGON AFRICA

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