2. Leverage your Brand for Value creation
This presentation & ideas is the sole property of Brand Capital, a division of Bennett Coleman & Co.
Ltd. It is solely for internal use of client personnel and may be used only for internal discussions. No
part of it may otherwise be reproduced, modified, circulated, or disclosed outside the client
organization without Brand Capital's prior written consent.
3. Times Group 360 Degree offering
Electronic
Online
Print
Finance
Brand Activation
Entertainment
9. ET Think Turf
•
Activity
–
ET Think Turk presents e-waste by Eco Reco; discussing “E-waste recycling technology”
in association with IIRWM
-
To host a panel discussion on E Waste Management
-
A round table discussion with the luminaries at IIRWM
14. Client Speak
BK Soni,
Chairman,Ecoreco
Eco Recycling Ltd.
“There is a substantial growth in
numbers of new clients since 22nd April,
2008, the first ad on Planet Earth day.
We now have more than 200 corporate
across India and most of them know us
because of several campaigns through
ET. Key clients attracted due to media
visibility include Reliance, Siemens,
Colgate, Lubrizol, Infosys, HCL, HDFC &
more, as there is tremendous brand
equity generated.
We are really thankful to the BC team for
their untiring efforts, suggestions and
helping us in selecting the appropriate
property”.
15. Planet Earth
•
•
•
A special report titled “Planet Earth” by Economic Times on the International Earth Day in April.
A special focus on various initiatives taken by the industry and government with respect to the
climate change.
Eminent environmentalists like Prof P.R. Shukla, Dr Jyoti Parikh, Aneeta Benninger, Pamposh
Bhat, Sunita Narain and Dr. M.S. Swaminathan author columns.
20. Outcome
•
Market share: 9%
•
Competition: Overtaken global lead player Kimberly Clark’s Kotex
•
Turnover: Up almost 78%
– from 14 crores previous year to 25 crores in 2009 in spite of 3 months of production loss on account of shifting
the factory from Mumbai to Kandla,Gujarat.
•
Trade: 120% growth in Modern Trade format
•
Brand Saliency: Brand ranked at no. 2 and no. 3 across cities
–
pushed Lever's Kotex brand behind and are neck to neck with J&J's Stayfree on pan India basis.
•
Brand recall improved 250% post PT
– post TOI campaign in last year and Top of the mind recall , unaided shot up to 70 per 1000 which was just about
a percentage point prior to TOI campaign.
•
Brand Value at 40 CR
– Last four months revenue run at 3 crores per month has already taken our brand size to Rs 40 crores and we
are aiming to finish 2010 @ Rs. 70 crores. This has been made possible without any TV support in an industry
that spends 99% on TV.
(Market facts as on 15th August 2009)
24. •
ET India MSME
Summit ET INDIA MSME SUMMIT on 13
The campaign started with the 1 very successful
st
Feb 2009 in New Delhi. More than 250 SMEs attended the summit.
th
26. ET India MSME
Summit
Shri. Jyotiraditya Scindia delivered
Shri N.K.Maini (ED –SIDBI)
the inaugural address as the Chief Guest
Jasjit Sawhney (CMD-Net4)
Shri Dinesh Rai (Secretary – MSME)
Shri H.P.Kumar (CMD – NSIC)
27. Client Speak
The response to entire MSME
campaign is really good and
overwhelming response, 400+, to
the summit.
Basis the performance of the
campaign we would like to extend
the campaign.
Mr. Anurag Vinod
Net4 India Ltd.
34. MSME Awards : Leaders of Tomorrow
Electronic Mailers to ET.com database
35. MSME Awards : Leaders of Tomorrow
•
The evening began with a key note address
by the Chief Guest.
•
The event attended by 300+ invited guests
from the SME sector
